American Assisted Living Nurses Association

What American Assisted Living Nurses Association does

The American Assisted Living Nurses Association (AALNA) is a 501(c)-style non-profit professional association founded in 2001 and headquartered in Napa, California, that serves as the only national organization dedicated exclusively to nurses working in assisted living communities. Its membership spans registered nurses, licensed practical nurses, and licensed vocational nurses (RNs, LPNs, LVNs), along with corporate assisted-living providers, academic institutions, and industry suppliers. The association is led by President & CEO Calvin Groeneweg with a small staff of 1-10, supplemented by a Board of Directors and Advisory Council.

AALNA's core product is the Certified Assisted Living Nurse (C-AL) credential, anchored by the proprietary Assisted Living Nursing Syllabus (ALNS), a 50-chapter textbook covering the assisted living setting, clinical syndromes, and management of older-adult care. It complements this with the Assisted Living Incident Command System (ALICS), a simplified version of the federal Incident Command System/NIMS adapted for long-term care emergency preparedness, and a Certified Clinical Nurse Leader (C-CNL) program developed in partnership with HIGN at NYU Rory Meyers. Distribution occurs through a WordPress-based website (alnursing.org), a Nurse to Nurse podcast (3 seasons), live and on-demand webinars, state chapters, and an annual conference (2026 scheduled on The Queen Mary in Long Beach, CA). A Career Center provides industry-exclusive job-matching functionality.

Revenue is generated through a diversified mix of individual and corporate membership dues, certification exam fees ($125 members / $375 non-members with a 4-year renewal cycle at $75 for members), conference registration and sponsorships, and Platinum/Corporate/Academic sponsorship tiers. Distribution is exclusively domestic (United States), with GTM centered on direct-to-consumer enrollment via the website, supplemented by partnerships with AHCA/NCAL, HIGN, and a roster of senior-living operators and healthcare suppliers. Payment processing is handled through Stripe under PCI DSS compliance.

Name

American Assisted Living Nurses Association

Legal name

American Assisted Living Nurses Association

Website

https://alnursing.org

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

AALNA is a US non-profit professional association founded in 2001, headquartered in Napa, California, that provides certification (C-AL, C-CNL), continuing education, emergency preparedness (ALICS), and advocacy exclusively for nurses working in assisted living communities.

Ownership category

akta.pro rank

Product category

Professional Nursing Association & Healthcare Certification

NAICS

Professional Organizations (81392), Business Associations (813910), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

Nursing & Allied Health Certification Prep (CNA, EMT/Paramedic, Radiology, Sonography, PT/OT) (EDANAIAB)

Keywords

• Assisted living nursing
• Nurse certification programs
• Continuing professional development
• Emergency preparedness training
• Professional nursing association

Headquarters

HQ city

Napa

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership dues from individual nurses (Active, Associate, Student/Retired), corporate members, joint members, and Allied/Platinum members at various contribution levels.
2. Certification Exam Fees: Revenue from administering the Assisted Living Nurse Certification exam - $125 for members, $375 for non-members, with bundle options including exam and prep course.
3. Annual Conference: Revenue from conference registration, sponsorships, and exhibition fees for the annual AALNA conference.
4. Corporate Sponsorships and Advertising: Sponsorship and advertising revenue from platinum, gold, silver, and other tier sponsors including senior living providers, pharmacy services, technology companies, and healthcare suppliers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

AALNA is a national non-profit membership association that provides professional certification (C-AL and C-CNL credentials), continuing education, the Assisted Living Nursing Syllabus (ALNS) textbook, the ALICS emergency preparedness framework, an annual conference, podcasts, webinars, and a career center for nurses working in assisted living communities. It also operates corporate and platinum membership tiers for assisted living providers, academic institutions, and industry suppliers, and advocates on workforce and regulatory issues for the assisted living nursing profession.

Product overview

AALNA offers a unified platform centered on assisted living nursing certification and professional development. The core offerings include the Assisted Living Nurse Certification Exam (C-AL) for credentialing nurses, the Assisted Living Nursing Syllabus (ALNS) as the foundational textbook, and ALICS (Assisted Living Incident Command System) for emergency preparedness. Supporting modules include the Certified Clinical Nurse Leader (C-CNL) program developed with HIGN/NYU, the HIGN Leadership Series, and a Certification Exam Preparation Webinar. The association also provides educational content through its Nurse to Nurse Podcast Series and Webinars, operates an Annual Conference, maintains a Career Center for industry employment, and publishes AL Industry News with legislative updates and clinical resources. Membership programs (Individual, Joint, Corporate, Allied/Platinum) provide access to member resources and discounted services.

Differentiator

Problem solved

Functional benefit

Brands

• ALICS (Assisted Living Incident Command System): A simplified version of the Incident Command System (ICS) designed for long-term care providers to manage emergency response
• C-AL Certification
• Certified Clinical Nurse Leader (C-CNL)

Products and services

• Assisted Living Nursing Syllabus (ALNS)
• Assisted Living Nurse Certification Exam (C-AL)
• Certified Clinical Nurse Leader (C-CNL)
• Assisted Living Incident Command System (ALICS)
• Nurse to Nurse Podcast Series
• AALNA Annual Conference
• Certification Exam Preparation Webinar
• AALNA Career Center
• AALNA Webinars
• HIGN Leadership Series

Named customers10 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

14 partnerships are on record, tiered core and minor.

• HIGN (Hartford Institute for Geriatric Nursing at NYU Rory Meyers College of Nursing)coreStrategic or Co-development PartnerAALNA has partnered with HIGN to offer a comprehensive clinical leadership series to its membership. The partnership provides nurses access to the HIGN Leadership Series for Certified Clinical Nurse Leader (C-CNL) certification, with members receiving discounts on courses. HIGN is accredited by ANCC's Commission on Accreditation for nursing continuing professional development.
• AHCA/NCAL (American Health Care Association/National Center for Assisted Living)coreStrategic or Co-development PartnerAALNA maintains a close relationship with AHCA/NCAL, the leading advocacy organization for long-term care. The partnership includes collaboration on industry issues, shared educational resources, and joint representation on matters affecting nursing homes and assisted living communities.
• PharMericacoreGTM or Marketing PartnerPharMerica provides educational resources, medication management tips, and best-practice guidance for safe pharmacy services in assisted living. The partnership includes sponsored content on the AALNA website covering med safety, regulatory updates, and staff training topics including pain management, elopement risks, and acuity management.
• TSOLifeminorGTM or Marketing PartnerTSOLife is featured as a Platinum Sponsor and podcast guest, discussing resident insight and experience platforms and how data can elevate resident engagement and operational success in senior living communities.
• Safely YouminorGTM or Marketing PartnerSafely You is a Platinum Sponsor of AALNA, providing fall detection and prevention technology for assisted living communities.
• TIM CareminorGTM or Marketing PartnerTIM Care is a Platinum Sponsor providing technology solutions for assisted living communities.
• AbenaminorGTM or Marketing PartnerAbena is a Platinum Sponsor providing healthcare supplies for assisted living communities.
• Stan Szpytek / Fire and Life Safety, Inc.coreImplementation/ SI/ Consulting PartnerStan Szpytek, President of Fire and Life Safety, Inc., developed and provides all ALICS training materials and serves as an ALICS training consultant. He is also an AALNA Advisory Council Member and frequently appears on the Nurse to Nurse podcast discussing emergency preparedness.
• Samuel Merritt UniversityminorStrategic or Co-development PartnerSamuel Merritt University is an Academic Member of AALNA and provides clinical sponsorship for the annual conference, supporting nursing education in geriatric and long-term care.
• Allen Flores Consulting GroupminorGTM or Marketing PartnerAllen Flores Consulting Group is a Corporate Member and podcast sponsor, providing consulting services to the assisted living industry.
• Sequoia LivingminorGTM or Marketing PartnerSequoia Living is a Corporate Member of AALNA, with its CEO Sara McVey and SVP Maria Moen featured on the Nurse to Nurse podcast discussing leadership and advanced care planning.
• Oakmont Senior LivingminorGTM or Marketing PartnerOakmont Senior Living is a Corporate Member, with Jen Sato, LVN serving as the first LVN on AALNA's Board of Directors.
• Direct SupplyminorGTM or Marketing PartnerDirect Supply is an Education Provider sponsor for AALNA, with Dr. Liz Jensen featured on the podcast discussing technology in assisted living.
• Direct SupplyminorGTM or Marketing PartnerSamuel Merritt University is a Clinical Sponsor for the annual conference.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• NADONA/LTC: National Association of Directors of Nursing Administration in Long-Term Care — directly adjacent to AALNA's long-term care nursing focus with overlapping member base.
• National Association of School Nurses: Specialty nursing membership organization offering certification, advocacy, and educational resources; comparable scale and structure to AALNA.
• Wound, Ostomy and Continence Nurses Society: Specialty nursing society offering board certification (CWOCN), continuing education, and a national conference — closely mirrors AALNA's certification-plus-conference-plus-podcast model.
• American Academy of Ambulatory Care Nursing: Specialty nursing association providing certification (RN-BC in ambulatory care), CE, and member resources — analogous niche-specialty membership and credentialing structure.
• Hospice and Palliative Nurses Association: Specialty nursing association offering certification (CHPN, CHPPN), continuing education, and member resources — structurally the closest comparable to AALNA's C-AL certification and member-driven education model.
• Gerontological Advanced Practice Nurses Association: Membership association for advanced practice nurses in gerontology, offering certification, CE, and conferences — directly comparable to AALNA's focus on geriatric/aging-care nursing specialization.
• American Nephrology Nurses' Association: Specialty nursing association with certification (CNN, CDN), journals, and annual conference; comparable to AALNA in operating model and single-specialty focus.
• National Gerontological Nursing Association: Small specialty nursing association serving gerontological nurses across care settings, with similar member-driven education and advocacy mission to AALNA.

Broad incumbents

• American Association of Critical-Care Nurses: Much larger specialty nursing association offering CCRN certification, CE, and publications; represents the scaled incumbent version of AALNA's operating model that AALNA could grow into.

Others

• AHCA/NCAL: American Health Care Association / National Center for Assisted Living — AALNA's core partner and the broader industry advocacy body for assisted living; serves as both collaborator and potential competitive threat.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/alnursing22
• LinkedInlinkedin.com/company/american-assisted-living-nurses-association

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Assisted Living Nurses Association