Agrihandler
Agrihandler is a Polish agricultural and forestry machinery distributor, exclusive JCB dealer in Poland, distributing 15+ international brands through 14+ branches across all 16 voivodeships, complemented by financing, rental, and aftersales services for farms of all sizes.
- Company typePrivate
- Founded2020
- HeadquartersTorun, Poland
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Agrihandler does
Agrihandler Sp. z o.o. is a Polish agricultural and forestry machinery distributor headquartered in Toruń, operating as the exclusive authorized JCB agricultural machinery dealer in Poland and as authorized distributor for 15+ additional international equipment brands including Steyr, Vervaet, Veenhuis, Schuitemaker, Evers Agro, Horizon, Elho, CHD, Fischer, and Novag. The company has built a nationwide footprint of 14+ branch offices covering all 16 Polish voivodeships, complemented by a sub-dealer network, a dealer portal (dealer.agrihandler.pl), and an online dealer locator. Its product portfolio spans conventional tractors and field implements, precision and conservation-agriculture equipment (Horizon no-till seeders, SUMO soil cultivators, Novag seeders), specialized machines for beets, manure application and slurry (Vervaet, Veenhuis), forestry and orchard equipment (Fischer, ELCO), and an emerging autonomous/precision-farming category including Agxeed driverless tractors, Naio autonomous electric robots, and Pixel Farming Robotics laser-weeding systems.
The company monetizes across four principal revenue streams: new machinery sales (the largest stream, quote-based by brand/model/configuration), used machinery resale, equipment rental (subscription-style recurring access), and after-sales service and spare parts (mechanical, electromechanical, electronic, hydraulic, pneumatic repairs and inspections). A fifth stream — financial services — is delivered through JCB Finance and Agrihandler Finance, the latter being Agrihandler's own installment offering that includes a "Wakacje od rat" payment-holiday feature of up to 6 months within 5-year agreements. Go-to-market is hybrid: direct enterprise/mid-market field sales through regional branches, channel sales through authorized sub-dealers, and digital top-of-funnel marketing via Facebook, Instagram, TikTok, YouTube, LinkedIn, a blog, and the Akademia Agrihandler training platform. The company is privately held (Sp. z o.o., KRS 0000840484, 2,150,000 PLN share capital), with no disclosed institutional investors, parent company, or funding rounds; an apparent corporate affiliation with Interhandler is suggested by shared privacy-policy language and a related domain (interhandler.pl) but is not formally elaborated. CEO is Rob Markus.
Agrihandler firmographics
Firmographics- Name
- Agrihandler
- Legal name
- AGRIHANDLER spółka z ograniczoną odpowiedzialnością
- Website
- https://agrihandler.pl
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Agrihandler is a Polish agricultural and forestry machinery distributor, exclusive JCB dealer in Poland, distributing 15+ international brands through 14+ branches across all 16 voivodeships, complemented by financing, rental, and aftersales services for farms of all sizes.
- Ownership category
- akta.pro rank
Agrihandler industry classification
Industry- Product category
- Agricultural Machinery Distribution
- NAICS
- Farm and Garden Machinery and Equipment Merchant Wholesalers (423820), Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)
- SIC
- Farm Machinery & Equipment (3523), Wholesale-Machinery, Equipment & Supplies (5080)
- akta.pro primary industry
- Farm Hardware, Parts & Consumables Retail (Tools, PPE, Repair) (AFABAJAM)
- akta.pro secondary industry
- Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC)
Keywords
Where Agrihandler is headquartered
LocationHeadquarters
- HQ city
- Torun
- HQ country
- Poland
- HQ region
- Europe
Offices14 records
Markets served
Agrihandler business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- New Agricultural Machinery Sales: Agrihandler sells new agricultural machinery including tractors (JCB Fastrac, Steyr), loaders, telehandlers, agricultural applicators, fertilizer spreaders, agricultural trailers, mowers, seeders, sprayers, autonomous robots, and forestry machines from multiple international brands.
- Used Agricultural Machinery Sales: The company maintains a dedicated used machinery section offering pre-owned agricultural equipment.
- Equipment Rental: Agrihandler offers equipment rental services for agricultural machinery, providing flexible access to equipment without full capital purchase.
- Spare Parts & Aftersales Service: The company provides service and spare parts for all sold equipment, including mechanical, electromechanical, electronic, hydraulic, and pneumatic repairs, as well as periodic and warranty inspections. Services are delivered by qualified technicians across Poland.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | New machinery sales - brand-specific pricing |
| Subscription | Monthly | JCB Finance and Agrihandler Finance financing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Agrihandler product offering
Product offeringCore offering
Agrihandler distributes new and used agricultural and forestry machinery in Poland under exclusive and authorized partnerships with international manufacturers (JCB, Steyr, Vervaet, Veenhuis, Schuitemaker, Evers Agro, Horizon, Elho, CHD, NAIO, Agxeed, Pixel Farming Robotics, Fischer, Novag, SUMO, ELCO, Lyckegard). It complements sales with equipment rental, after-sales service and spare parts, and in-house equipment financing (JCB Finance and Agrihandler Finance).
Product overview
Agrihandler is an agricultural machinery distributor and dealer based in Toruń, Poland, operating as exclusive JCB dealer and distributing a wide portfolio of machinery across Poland through multiple regional branches. The company's offering consists of: (1) JCB agricultural equipment including wheel loaders, telehandlers, and Fastrac tractors as the core JCB Agri line; (2) Steyr tractors across nine series from 58–300 KM; (3) New Technologies — autonomous and precision farming solutions including Agxeed/AgBot autonomous driverless tractors, NAIO autonomous robots (ORIO, OZ, DINO, Ted), Pixel Farming Robotics laser weeding robots, Novag seeders, and SUMO soil cultivation; (4) Forestry and orchard equipment — Fischer orchard mowers and forestry mulchers in L/M2/H2 models, and ELCO planting and drilling machines; (5) Field machinery — Vervaet self-propelled beet harvesters (Beet Eater EVO, Q Series) and Hydro Trike manure spreaders, Veenhuis slurry applicators and tanks, Schuitemaker agricultural trailers and feed wagons, Evers Agro soil cultivation and grassland care machines, Horizon precision seeders, Elho grass mowers and vegetation management tools, and CHD sprayers; (6) Services including JCB Finance and Agrihandler Finance (with payment holiday options), machine rental, used machinery sales, and after-sales service and parts. The portfolio spans tractors, autonomous robots, field implements, material handling equipment, and financing — covering the full lifecycle from purchase through operation.
Differentiator
Problem solved
Functional benefit
Brands
- Agrihandler Finance: Financing solution for purchasing agricultural machinery, offered alongside JCB Finance.
- Akademia Agrihandler
Products and services
- JCB agricultural machinery (wheel loaders, telehandlers, Fastrac tractors, JCB Agri range) Full JCB agricultural equipment range distributed in Poland including wheel loaders, telehandler loaders, and Fastrac high-performance tractors for field work and transport, offered with optional JCB LiveLink telematics.
- Steyr agricultural tractors (Kompakt, Multi, Expert CVT, Profi, Impuls CVT, Absolut CVT, Terrus CVT series, 58–300 KM) Full Steyr tractor portfolio distributed across selected Polish voivodeships, ranging from 58 KM compact models to 300 KM Terrus CVT, equipped with precision-farming features (S-TECH, S-GUIDE, S-TURN II, ISOBUS III).
- Vervaet self-propelled spreaders and beet harvesters (Hydro Trike, Beet Eater EVO, Q Series) Vervaet self-propelled agricultural machines for fertilizer application (Hydro Trike) and beet harvesting (Q Series, Beet Eater Evo), featuring a single-track design that lowers ground pressure relative to smaller harvesters.
- Veenhuis organic fertilizer application equipment (slurry tanks, Ecoject/Euroject Pro/Euroject Twin/Premiumject applicators, SIWA and RAPIDE agricultural trailers) Veenhuis machinery for processing, transporting and applying manure, including slurry tanks, applicators (Ecoject, Euroject Pro, Euroject Twin, Premiumject) and agricultural trailers.
- Schuitemaker agricultural trailers, self-loading feed wagons and slurry trailers (SIWA and RAPIDE series) Schuitemaker agricultural trailers and self-loading feed/slurry wagons for transport and livestock operations.
- Evers Agro soil cultivation, grassland care and manure applicators (strip-till applicators, Gras Profi mowers) Evers Agro machines for soil cultivation (spring and autumn tillage), strip-till manure application, and grassland care including Gras Profi mowers.
- Horizon precision seeders and soil regeneration equipment (DSX No-Till) Horizon precision seeders including the DSX No-Till model for accurate seeding and fertilizer dosing in conservation agriculture.
- Elho grass mowers, balers, stone collectors and SideChopper vegetation management equipment Elho Finnish-made grass mowers, mower-conditioners (3200 C, 3700 C, Duett 7300), SideChopper vegetation cutters, and stone collectors for agricultural and municipal applications.
- CHD crop sprayers and planting machines CHD sprayers and planting machines for crop protection application.
- Fischer orchard mowers and forestry mulchers (L, M2, H2 models) Fischer high-quality orchard mowers (with side cutting head) and forestry mulchers for branches up to 20 cm (L), trees up to 35 cm (M2) and trees up to 50 cm (H2), used in horticulture, forestry and municipal applications.
- NAIO autonomous agricultural robots (ORIO, OZ, DINO) Autonomous agricultural robots for sowing, weeding and cultivation tasks — ORIO (fully electric, vegetable/fruit plantations, forestry, tree nurseries), OZ (seeding and weeding) and DINO (crop cultivation).
- Agxeed AgBot autonomous driverless tractors (AgBot 5.115 T2) Agxeed AgBot 5.115 T2 autonomous driverless tractors that perform field operations without an operator, freeing skilled workers for higher-value tasks and supporting precision, automated farming.
- Pixel Farming Robotics Robot One (laser-weeding robot with crop scanning) Pixel Farming Robotics Robot One, a smart-farming robot that uses cameras and sensors to scan crops and eliminate weeds via laser, enabling pesticide-free weed control.
- ELCO planting and drilling machines ELCO planting and drilling machines for manual and mechanical planting operations and for drilling/cutting planting holes.
- SUMO soil cultivation equipment SUMO soil cultivation equipment for tillage, included in the New Technologies category.
- Novag seeders Novag seeder equipment for modern seeding applications.
- Lyckegard specialized agricultural tools (Ted robot, CombCut, KvickFinn, Bionalan) Lyckegard specialized agricultural tools including Ted (autonomous robot), CombCut (mechanical weed cutter without chemicals), KvickFinn and Bionalan.
- Agricultural equipment financing (JCB Finance and Agrihandler Finance) Equipment financing programs — JCB Finance (JCB-badged) and Agrihandler Finance — providing installment plans and a payment-holiday option (up to 6 months in a 5-year term) for purchases of new and used agricultural, construction, and industrial equipment.
- Agricultural machinery rental (Wynajem maszyn) Short- and long-term rental of agricultural machinery allowing Polish farms to access equipment without the capital outlay of purchase.
- Used agricultural machinery (Maszyny używane) Pre-owned agricultural machinery offered for resale through a dedicated used-machinery programme.
- After-sales service and spare parts (Serwis i części) After-sales service and spare parts for all sold machinery, covering periodic and warranty inspections, diagnostics, maintenance, and mechanical/electromechanical/electronic/hydraulic/pneumatic repairs, delivered by qualified technicians across Poland.
Quantifiable outcome
- Labor cost reduction through use of autonomous robots (Naio ORIO, Agxeed AgBot) replacing routine field tasks
- +2 more outcomes
Companies that use Agrihandler
Customer profileSegments3 records
Ideal customer profiles3 records
Agrihandler technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Agrihandler partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core.
- JCB (JC Bamford Excavators Ltd.)coreAgrihandler is the exclusive authorized dealer of JCB agricultural machinery, construction machines, and equipment in Poland. The company distributes the full JCB Agri range including Fastrac tractors, wheel loaders, telehandlers, and other agricultural equipment. JCB LiveLink telematics system is available through Agrihandler for JCB machine buyers.
- SteyrcoreAgrihandler is an authorized distributor of Steyr tractors in the Dolnośląskie, Opolskie, and Śląskie voivodeships. The company offers the full Steyr range including Terrus CVT, Impuls CVT, Absolut CVT, Expert CVT, Multi, Profi, and Kompakt series.
- VervaetcoreAgrihandler distributes Vervaet agricultural machinery including the Hydro Trike self-propelled manure spreader, Q Series and Beet Eater Evo beet harvesters, and a range of soil cultivation and seeding equipment.
- VeenhuiscoreAgrihandler distributes Veenhuis machinery including manure tanks, applicators (Ecoject, Euroject Pro, Euroject Twin, Premiumject), and agricultural trailers (SIWA series, RAPIDE series, Exacta).
- SchuitemakercoreAgrihandler distributes Schuitemaker agricultural machinery including self-loading wagons, agricultural trailers, and precision applicators (Exacta series) across Poland.
- Evers AgrocoreAgrihandler distributes Evers Agro machinery for soil cultivation, pasture management, and green area maintenance. Products include strip-till manure applicators, Gras Profi mowers, and various soil working equipment.
- HorizoncoreAgrihandler distributes Horizon agricultural machinery including DSX NO TILL seeders and precision seeding equipment for modern conservation agriculture.
- ELHOcoreAgrihandler distributes ELHO machinery including disc mowers, mower-conditioners (3200 C, 3700 C, Duett 7300), SideChopper vegetation cutters, and stone collectors for agricultural and municipal use.
- CHDcoreAgrihandler distributes CHD sprayers and spraying equipment across Poland, serving the crop protection and spraying application needs of agricultural farms.
- Naio TechnologiescoreAgrihandler is a distributor of Naio autonomous agricultural robots in Poland, including the ORIO (fully electric autonomous robot), DINO, and OZ robots for weeding, sowing, and other cultivation tasks.
- AgxeedcoreAgrihandler distributes Agxeed autonomous agricultural tractors (AgBot 5.115 T2) designed for precision and automated farming operations, including the Agxeed savings calculator for customers.
- Pixel Farming RoboticscoreAgrihandler distributes Pixel Farming Robotics products including the Robot One, which uses cameras and sensors to scan crops and perform laser weeding without pesticides, representing a key innovation for chemical-free weed control.
- FischercoreAgrihandler distributes Fischer machinery including orchard mowers (with side cutting head), forestry mulchers (L model for branches up to 20cm, M2 for trees up to 35cm, H2 for trees up to 50cm), and municipal machines.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Agrihandler competitors and assessment
Company assessmentBroad incumbents
- AGRAVIS Raiffeisen: Large German agricultural cooperative distributing machinery, inputs and services to farming customers. Operates a multi-branch dealer network across Germany comparable in shape (multi-brand, regional branches, service + parts) to Agrihandler's Polish model.
- BayWa AG: German-headquartered agricultural inputs and machinery group with a broad European distribution footprint. Comparable to Agrihandler at a multi-brand agricultural distribution level, with overlapping customer segments of farmers and contractors.
Direct peers
- H&R Agri-Power: US multi-brand agricultural equipment dealer network operating across multiple states. Shares Agrihandler's structure of multi-vendor brand representation, branch sales/service, parts distribution and integrated financing.
- RDO Equipment: Large US multi-brand agricultural and construction equipment dealer network with full lifecycle service and financing. Closest pure-dealer comparable to Agrihandler in terms of multi-vendor brand mix, aftermarket services, and scale branch operations.
- Brandt (formerly Cervus Equipment): Canadian multi-brand agricultural and heavy equipment dealer group that grew via acquisition of Cervus Equipment. Directly comparable business model to Agrihandler: multi-vendor portfolio, branches, lifecycle service.
- Stotz Equipment: Multi-brand US agricultural equipment dealer with branch network and full parts/service offering. Comparable to Agrihandler in operating model: multi-vendor brand portfolio, regional coverage, parts-and-service annuity, and integrated finance.
- Interhandler: Polish agricultural machinery dealer-distributor with overlapping product mix and shared corporate language/privacy-policy infrastructure with Agrihandler. The most directly comparable competitor or affiliate in the Polish ag-machinery dealer market.
Emerging players
- Kverneland Group: Norwegian/European agricultural implement manufacturer (now part of Kubota) with dealer distribution competing with several brands Agrihandler carries. Comparable in product category overlap (tillage, seeding, sprayers).
- KUHN Group: French agricultural machinery manufacturer (implements, sprayers, hay tools) with authorised dealer distribution across Europe. Competes with brands Agrihandler resells (e.g., CHD, Veenhuis, Elho) on equipment categories and approaches Agrihandler's channel as a potential partner.
- Lemken: German agricultural implement manufacturer (soil cultivation, seeding, crop protection) with a developed Polish dealer network. Competes with Agrihandler-distributed brands (Horizon, SUMO, Evers Agro, Vervaet) and is a comparable business in terms of Polish distribution channel presence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Agrihandler social profiles
Digital presenceAgrihandler financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agrihandler leadership team
Management profileNumber of profiles
Profiles1 record
Agrihandler funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agrihandler M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agrihandler
What does Agrihandler do?
Agrihandler distributes new and used agricultural and forestry machinery in Poland under exclusive and authorized partnerships with international manufacturers (JCB, Steyr, Vervaet, Veenhuis, Schuitemaker, Evers Agro, Horizon, Elho, CHD, NAIO, Agxeed, Pixel Farming Robotics, Fischer, Novag, SUMO, ELCO, Lyckegard). It complements sales with equipment rental, after-sales service and spare parts, and in-house equipment financing (JCB Finance and Agrihandler Finance).
Is Agrihandler a public or private company?
Agrihandler is a private company. It is classified as unknown and is currently operating.
When was Agrihandler founded?
Agrihandler was founded in 2020. It employs 11 to 50 people.
Where is Agrihandler based?
Agrihandler is headquartered in Torun, Poland, in the Europe region.
How does Agrihandler make money?
Four revenue lines are on record. New Agricultural Machinery Sales are the primary driver. The others are used Agricultural Machinery Sales, equipment Rental and spare Parts & Aftersales Service.
Who are Agrihandler's main competitors?
Broad incumbents on record are AGRAVIS Raiffeisen and BayWa AG. Direct peers are H&R Agri-Power, RDO Equipment, Brandt (formerly Cervus Equipment), Stotz Equipment and Interhandler. Emerging players are Kverneland Group, KUHN Group and Lemken.
Does Agrihandler have an API?
No public API is recorded for Agrihandler.
What industry is Agrihandler in?
Agrihandler's product category is Agricultural Machinery Distribution. Its primary akta.pro industry code is AFABAJAM, Farm Hardware, Parts & Consumables Retail (Tools, PPE, Repair), with a secondary code of IMAHACAC, Crop Protection & Application Equipment (Sprayers/Spreaders). Its NAICS code is 423820 and its SIC code is 3523.