FlashHoops

What FlashHoops does

FlashHoops is a private EdTech company founded in 2021 and incorporated in Delaware, USA, that pairs basketball-themed physical activity with standards-aligned math practice for students in grades 3-8. The platform combines movement-based learning with gamification — students dribble, shoot, and solve math problems simultaneously — supported by real-time scoring, leaderboards, competition features, and adaptive content generated with generative AI working alongside educators and coaches. Curriculum is mapped to Common Core and NGSS standards, with sessions ranging from 5 to 45 minutes for individual or classroom use.

The product surface spans a free consumer mobile and desktop application (iOS and Android), a free web-based games portal at games.flashhoops.com, and a dedicated schools platform at school.flashhoops.com with tiered subscriptions: FlashPass Basic (free) and FlashPass+ at $4.99 per user per month, plus a Growth tier at $99 per month and custom-priced enterprise contracts for districts. Distribution is multi-rail: app stores for individual parents and students, a self-serve school portal for teachers and administrators, direct event activations at sports tournaments and community events, and a FlashCrew ambassador program that recruits professional and college athletes to produce exclusive workout content and drive community engagement. Core infrastructure is built on commodity SaaS — Google Login for authentication, Stripe for payment processing, SendGrid for email, and Supabase for data storage and hosting — with no proprietary AI models or disclosed research artifacts.

Revenue derives from three streams: school subscriptions across the FlashPass+ and Growth/Enterprise tiers, consumer freemium with optional in-app purchases and FlashCrew athlete content subscriptions, and event activation fees. The company operates primarily in the USA with a stated concentration in Chicago, IL, and is led by CEO & Founder Veronica Peterson alongside a team of eight core members and four advisors. No external funding rounds, institutional investors, or financial backers have been disclosed, although an a16z logo appears in the homepage partner marquee without confirmed investor status.

Name

FlashHoops

Legal name

FlashHoops

Website

https://flashhoops.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

FlashHoops is an EdTech company that pairs basketball activities with Common Core and NGSS-aligned math practice for grades 3-8 students. It distributes via a free consumer app, a schools subscription platform (FlashPass tiers), event activations, and a FlashCrew athlete ambassador program.

Ownership category

akta.pro rank

Product category

K-8 Educational Software

NAICS

Educational Support Services (611710), Educational Support Services (61171), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

K–12 Instructional Video & Multimedia (EDAGALAA)

akta.pro secondary industries

Children’s & Youth Educational Entertainment (Edutainment) (EDAGALAK), Microlearning & Short-Form Lesson Platforms (MPACALAE), Open Multimedia OER (video, audio, podcasts, animations) (EDAGAJAF)

Keywords

• Math learning platform
• Educational technology software
• Movement-based learning
• K-8 math curriculum
• Gamified classroom tools

Headquarters

HQ city

Michigan

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations, Others

Revenue model

1. School Subscriptions: Tiered subscription model for schools: Free Basic tier with team games and basic reports; Plus tier at $4.99/month per user with curriculum-aligned challenges and growth insights; Growth tier at $99/month for enterprise school administrators with multiple teachers.
2. Consumer App: Free-to-play mobile app available on iOS and Android with optional in-app purchases or premium content. Revenue from FlashCrew athlete content subscriptions.
3. Event Activations: Interactive basketball math challenges at sports events, tournaments, and community events. Revenue from event partnerships and activation fees.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

FlashHoops is an EdTech platform that combines basketball-themed physical activity with standards-aligned math practice for grades 3-8. Its core offering is a freemium mobile and desktop app for students and families, paired with a dedicated subscription-based schools platform that equips teachers with classroom management, lesson planning, and progress tracking. A web-based games portal and live event activations extend the same movement-based math experience to youth leagues, tournaments, and community programs.

Product overview

FlashHoops is an EdTech platform that merges sports and STEM education, offering a unified portfolio centered on its core mobile/desktop app and a dedicated school platform. The core FlashHoops App (free) provides basketball-driven math games for students in grades 3-8. The FlashHoops for Schools Platform serves educators with two subscription tiers: FlashPass Basic (free) for enrichment-based teaching with basic reporting, and FlashPass+ ($4.99/month) adding curriculum-aligned challenges and custom lesson planning. The companion FlashHoops Games web platform offers quick-access basketball math games without sign-up. All offerings integrate via Google Login for authentication and Stripe for payment processing, with the platform utilizing generative AI to create adaptive, personalized learning experiences.

Differentiator

Problem solved

Functional benefit

Brands

• FlashPass Basic: Free tier offering team-based math games, basic student reports, and mobile scorekeeping for enrichment-based teaching.
• FlashPass+
• FlashCrew
• Schollete Challenge

Products and services

• FlashHoops App A free mobile (iOS/Android) and desktop application that combines basketball activities with math practice, enabling students in grades 3-8 to learn math through high-energy sports games. Available globally on the Apple App Store and Google Play Store.
• FlashHoops for Schools Platform Comprehensive school platform enabling teachers and administrators to manage classrooms, track student progress insights, run active learning activities with contests, music, and prizes, and integrate with Google Classroom. Sold via tiered subscriptions: free FlashPass Basic, $4.99/user/month FlashPass Plus, $99/month Growth, and custom Enterprise pricing for districts.
• FlashHoops Games Web-based platform offering basketball math games including Math Speed Battles with real animation. Free to play with no sign-up or install required, serving as a low-friction entry point for students, families, and event activations.

Quantifiable outcome

• Students showed 60-73% improvement in multiplication fact fluency within 3 weeks
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• Chicago BullscoreStrategic or Co-development Partner · 22 October 2023Major partnership for Schollete Challenge 2023. Bulls tickets awarded as prize to highest-scoring team. Partner for sports events and community activations. Chicago Bulls logo appears prominently on site.
• GooglecoreTechnology or IntegrationProvides Google Login authentication for user accounts and Google Analytics for understanding general usage trends. Essential infrastructure partner for user authentication and site analytics.
• StripecoreTechnology or IntegrationPayment processing provider for subscription billing and in-app purchases. Handles all payment transactions securely.
• SupabasecoreTechnology or IntegrationU.S.-based secure data storage and hosting provider. All data stored in the United States with industry-standard encryption and access controls.
• SuccezzcoreStrategic or Co-development PartnerChicago sneaker shop partner for Schollete Challenge. Provides Air Jordans sneakers and gear as prize for challenge winner. Active in Chicago sports community.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Matific: Matific delivers game-based K-6 math content aligned to standards, sold both direct to schools and through districts. Its pedagogy and school-buyer focus closely overlap FlashHoops' inside-sales motion.
• Zearn: Zearn Math is a standards-aligned K-5 digital math curriculum widely adopted by districts. It competes directly for district math-instruction budgets and sets the bar for Common Core alignment that FlashHoops markets against.
• Happy Numbers: Happy Numbers provides adaptive, story-driven math practice for K-5 classrooms with teacher dashboards and district licensing. It competes for the same math-fluency, school-pilot use case that anchors FlashHoops' case studies.
• SplashLearn: SplashLearn is a subscription math and reading games platform for K-8 with strong district distribution and a freemium entry tier. It targets the same classrooms and price point as FlashHoops' FlashPass tiers.
• Boddle Learning: Boddle provides an adaptive, gamified K-6 math platform with character-based engagement and teacher dashboards. It competes for the same teacher/school buyer with a similar freemium and school-license model.
• Prodigy Education: Prodigy offers a gamified, role-playing math platform for grades 1–8 with a freemium-to-subscription model. It is the closest direct competitor in product category, target grade band, and monetization approach to FlashHoops.
• Legends of Learning: Legends of Learning delivers standards-aligned math and science games for K-8 classrooms, often framed through sports and adventure themes. Its sports-meets-academics positioning and school-pilot GTM closely parallel FlashHoops' model.

Emerging players

• ClassDojo: ClassDojo is a widely adopted classroom engagement and communication platform used by teachers and parents. While not math-specific, it competes for the same teacher-adoption mindshare and parent engagement surface.

Broad incumbents

• Khan Academy: Khan Academy offers free standards-aligned math content from K-12 and is a default reference for teachers and parents. It sets the free-content benchmark that FlashHoops' free consumer app must differentiate against.
• Kahoot!: Kahoot! is the leading gamified classroom engagement platform with broad subject coverage and a much larger footprint. It competes for the same teacher adoption and gamified-practice category, but at a broader scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/flashhoopsapp
• Facebookfacebook.com/flashhoopsapp
• Instagraminstagram.com/FlashHoopsApp

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FlashHoops