Vertiberry

What Vertiberry does

Vertiberry is a private agriculture company, founded in Brussels in 2017, that produces pesticide-free strawberries and young strawberry plants year-round using its proprietary TCEA (Totally Controlled Environment Agriculture) platform. The company operates from a headquarters and R&D site in Brussels, Belgium (Rue Ropsy Chaudron 24/32, 1070 Brussels) and a first large-scale strawberry and plant production facility in L'Assomption, Quebec, opened in autumn 2024. Its TCEA system controls temperature, light spectrum, nutrient supply, and growing conditions to deliver yields above 40 kg/m²/year, more than 4x a standard greenhouse, and enables 365-day production independent of external climate. The company is also the exclusive licensed Canadian supplier of Karima strawberry plants for no-daylight production systems under a genetics and tissue culture partnership with Italian breeder Mattivi.

Vertiberry monetizes four interlinked offerings: (1) Karima strawberry fruit sold to retailers and distributors (e.g., IGA and Metro Plus banners in Quebec, with East Coast US distribution launched in Q1 2025); (2) young plug plants sold to commercial growers in North America and Europe; (3) mother plug plants sold to propagators; and (4) TCEA growing solutions licensed to third-party growers (e.g., BIGH, Agrotopia, Fieldless) with professional support. Go-to-market is B2B sales-led, executed through direct enterprise engagement, contact forms, and pre-order systems, with no public list pricing disclosed. Customer segments are retailers, distributors, growers, and propagators, addressed through a vertical segmentation approach.

The company is founder-led by CEO Olivier Paulus, operates with a small team (1–10 employees) across Belgium and Canada, and shows no disclosed institutional funding, patents, or public certifications. It is supported by the Bruxelles-Capitale Region, Zone Agtech, and Birdhouse as ecosystem partners. Pre-orders for the 2026 growing season are open with limited quantities, signaling constrained near-term supply relative to demand and a deliberate ramp.

Name

Vertiberry

Legal name

Vertiberry bv

Website

https://vertiberry.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Vertiberry produces pesticide-free strawberries and young strawberry plants year-round using its proprietary TCEA indoor farming system, serving retailers, distributors, growers, and propagators across Europe and North America.

Ownership category

akta.pro rank

Product category

Controlled Environment Agriculture

NAICS

Strawberry Farming (111333)

SIC

Agricultural Production-Crops (100), Agricultural Services (700)

akta.pro primary industry

Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries) (AFAGACAD)

akta.pro secondary industries

Greenhouse Fruit & Berry Production (Strawberries, Specialty Fruits) (AFAGAHAB), Irrigation, Fertigation & Nutrient Delivery Systems (Dosing, Injectors, Sensors) (AFAAAHAE), Agronomy Advisory & Field Services (Retailer-Affiliated) (AFABAJAH)

Keywords

• Indoor strawberry farming
• Controlled environment agriculture
• Strawberry plant production
• Tissue culture plants
• Pesticide-free berries

Headquarters

HQ city

L'assomption

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Strawberry Fruit Sales: Production and sale of high-quality, pesticide-free Karima strawberry fruit to retailers and distributors in North America. Available year-round and on demand. Fruit is everbearing variety with juicy texture, sweet flavor, and long shelf life.
2. Young Strawberry Plant Sales: Sale of high-quality Karima young strawberry plants (plug plants) to growers in North America and Europe. Plants are available 365 days/year, genetically pure, disease-resistant, and uniform in quality.
3. Mother Plant Sales: Sale of premium strawberry mother plug plants to propagators. Vertiberry is the exclusive licensed supplier in Canada authorized to produce and sell Karima strawberry plants for use by other growers in no-daylight production systems.
4. TCEA Growing Solutions: Licensing and sale of TCEA strawberry growing solutions to growers, providing innovative techniques and expertise to support farming practices and increase yields. Includes professional support and high-quality strawberry plants for North American growers.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Vertiberry operates Totally Controlled Environment Agriculture (TCEA) systems to produce pesticide-free Karima strawberry fruit and high-quality young and mother strawberry plants year-round. The company sells strawberries to retailers and distributors, young plants to commercial growers, mother plants to propagators, and licenses its TCEA growing solutions with professional support to other growers in Europe and North America.

Product overview

Vertiberry offers a vertically integrated portfolio combining strawberry fruit production with plant genetics and growing technology. The core offering spans four interconnected products: Strawberries (pesticide-free fruit for retailers and distributors), Young Plants (for growers), Mother Plants (for propagators), and TCEA Growing Solutions (the company's proprietary controlled-environment agriculture platform that enables the production of the plants and fruit). All products rely on TCEA (Totally Controlled Environment Agriculture) methods developed in-house since 2017, enabling year-round, climate-proof, pesticide-free production. The company operates from Belgium and Canada, serving customers in Europe and North America.

Differentiator

Problem solved

Functional benefit

Brands

• TCEA (Totally Controlled Environment Agriculture): Vertiberry's proprietary growing system for climate-proof, pesticide-free strawberry and plant production year-round

Products and services

• Karima Strawberries High-quality, pesticide-free Karima everbearing strawberry fruit produced year-round in TCEA systems for retailers and distributors in North America. The fruit features juicy texture, sweet flavor, long shelf life, and no pesticide or herbicide residue.
• Karima Young Strawberry Plants High-quality, residue-free Karima young strawberry plug plants produced year-round via tissue culture and TCEA methods for commercial strawberry growers in North America and Europe. Plants are genetically pure, disease-resistant, uniform in quality, and available 365 days a year.
• Karima Mother Strawberry Plants Premium Karima strawberry mother plug plants produced via tissue culture and TCEA methods for propagators in North America and Europe. Plants are vigorous, disease-resistant, genetically pure, and capable of generating reliable runner production year-round.
• TCEA Strawberry Growing Solutions Totally Controlled Environment Agriculture strawberry growing solutions providing growers with proprietary techniques, expertise, and ongoing professional support to produce strawberries year-round with yields exceeding 40 kg/m²/year (over 4x modern greenhouse output). Includes customized solutions with professional support and high-quality strawberry plants for North American growers.

Quantifiable outcome

• 4x yield vs standard greenhouse
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• MattivicoreStrategic or Co-development PartnerItalian berry breeding company (active since 1975) providing genetics and supporting Vertiberry's vertically integrated approach from genetics to fruit. Mattivi pioneered a plant multiplication process in their state-of-the-art tissue culture laboratory which Vertiberry has replicated. Also supports ongoing trials for production of other berry varieties. Mattivi Mexico office mentioned for North American operations support.
• Zone AgtechminorGTM or Marketing PartnerQuebec-based agricultural technology ecosystem supporter providing support to Vertiberry's North American operations.
• Bruxelles-Capitale RegionminorOthersBelgian regional government supporter of Vertiberry's operations and innovation in controlled environment agriculture.
• BirdhouseminorGTM or Marketing PartnerInnovation ecosystem supporter for Vertiberry's agricultural technology initiatives.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Plenty: Plenty is a US vertical farming company operating large indoor farms producing leafy greens and strawberries using proprietary CEA technology. It overlaps with Vertiberry in indoor strawberry R&D and controlled environment production, though at significantly larger scale and with a different go-to-market focus.
• Gotham Greens: Gotham Greens operates a network of high-tech hydroponic greenhouses across North America producing leafy greens, herbs, and tomatoes. It is comparable to Vertiberry as a controlled-environment producer serving retail and food service customers, though it focuses on greenhouse rather than fully indoor 'no-daylight' production and on crops other than strawberries.
• AeroFarms: AeroFarms is a leading US-based vertical farming operator using controlled environment agriculture to grow leafy greens and berries. While primarily focused on leafy greens rather than strawberries, it is broadly comparable as a large-scale CEA operator and serves as a benchmark for capital-intensive indoor farming economics.
• Infarm: Infarm operates modular vertical farming units deployed in supermarkets and distribution centers, producing herbs and leafy greens. It is comparable to Vertiberry as a CEA producer serving retail and food service, though it focuses on in-store modular farming rather than centralized indoor strawberry production.
• BrightFarms: BrightFarms operates a network of hydroponic greenhouses supplying pesticide-free leafy greens to US retailers. It is comparable to Vertiberry as a CEA produce supplier serving North American grocery customers, though its product line is greenhouse leafy greens rather than indoor strawberries.
• Naturipe Farms: Naturipe Farms is one of the largest berry grower-shippers in North America, marketing strawberries, blueberries, raspberries, and blackberries. It is comparable to Vertiberry as a major berry supplier serving retail and foodservice, but operates primarily conventional field production rather than indoor CEA.
• Wish Farms: Wish Farms is a major US strawberry grower and shipper based in Florida with growing year-round operations. It is comparable to Vertiberry in supplying strawberries to North American retailers, though via conventional field production rather than controlled environment indoor farming.
• Driscoll's: Driscoll's is the world's largest berry marketer and breeder, with deep genetics programs in strawberries, blueberries, raspberries, and blackberries. It is comparable to Vertiberry as a vertically integrated berry business with proprietary genetics, but operates at massive field-grown scale rather than indoor CEA and competes against Vertiberry in retail produce aisles.

Direct peers

• Oishii: Oishii operates premium indoor vertical farms in the US producing year-round strawberries (notably the Omakase Berry) using controlled environment agriculture. It is the closest direct competitor to Vertiberry in indoor, pesticide-free, premium strawberry production, though it focuses on the US market and direct-to-consumer/retail channels rather than B2B plant and TCEA licensing.

Emerging players

• AppHarvest: AppHarvest operates large controlled environment agriculture greenhouses in Appalachia producing tomatoes, leafy greens, and berries. It is comparable to Vertiberry as a CEA produce grower using advanced growing systems, though with a different crop mix and a publicly traded, capital-intensive profile that has faced significant operational challenges.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/vestberry
• Facebookfacebook.com/vertiberry
• LinkedInlinkedin.com/company/vertiberry

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vertiberry