Adirectly

What Adirectly does

Adirectly Marketing Group is a privately held, bootstrapped digital marketing agency founded in 2014 and headquartered at 1326 Erie Blvd W, Rome, New York. The firm operates a "done for you" full-service agency model offering campaign management across Facebook Ads, TikTok Ads, Google Ads, Google My Business, Email and SMS Marketing (powered by Klaviyo), Local Marketing, Website Design and Management (built on Shopify), Creative Services, and Consulting. Underlying technology is primarily a stack of third-party platforms (Klaviyo for email automation, Shopify for e-commerce site building, and the major ad networks for media buying) augmented by an internally documented "psychological-based advertising" methodology combining persuasion techniques with media buying expertise.

The company sells through direct client engagement and website-driven consultations, targeting small and mid-sized businesses, growth-stage companies, and local businesses primarily in the Rome/Utica/Syracuse region of Central New York, with a self-reported footprint across 100+ industries nationwide. Pricing is custom and contract terms are typically month-to-month without long-term lock-ins. Cumulative client outcomes cited include $100M in client sales/leads generated and $10M+ in Facebook ad spend managed over the prior year. Two founders, Stefano and Joe, are the only publicly identified team members.

The business is privately held with no disclosed investors, funding rounds, acquisitions, or revenue figures. Operating status is active as of the 2026 copyright notice, and the only intellectual property registration disclosed is the Adirectly® trademark. No certifications, regulatory actions, or formal ownership changes are documented in the available source material.

Name

Adirectly

Legal name

Adirectly

Website

https://adirectly.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Rome

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Marketing Services: Full-service digital marketing agency offering Facebook Ads, Google Ads, TikTok Ads, Google My Business, Email & SMS Marketing, Local Marketing, Website Design, Creative Services, and Consulting Services. Revenue is generated through service fees which are customized based on client needs and scope of services.
2. Done For You Agency Services: 'Do it for you' agency model where they manage the entire marketing process for clients including ad setup, campaign management, and optimization. Contracts are typically month-to-month with pricing unique to each client based on services required.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Adirectly is a full-service digital marketing agency that delivers "done for you" marketing services for businesses. Its core offerings are Facebook Ads, Google Ads, TikTok Ads, Google My Business management, Email and SMS Marketing, Local Marketing, Website Design and Management, Creative Services, and Consulting Services, executed as managed campaigns with custom monthly pricing, no minimum contract length, and a stated results-driven, psychology-based advertising approach.

Product overview

Adirectly Marketing Group is a full-service digital marketing agency specializing in lead generation and 'done for you' marketing services. The company operates as a unified platform offering services across multiple advertising channels including Facebook Ads, TikTok Ads, Google Ads, and Google My Business management. Supporting services include Email & SMS Marketing (powered by Klaviyo), Local Business Marketing, Website Design & Management (with Shopify expertise), and Creative Services for branding and ad design. The agency emphasizes a results-driven approach with psychological-based advertising strategies, proprietary media buying techniques, and guaranteed outcomes across over 100 industries since 2014.

Differentiator

Problem solved

Functional benefit

Products and services

• Facebook Ads Management Full Facebook/Meta advertising service for businesses, including campaign strategy, audience targeting, ad creative development, and ongoing optimization. The team has spent over $10 million on Facebook Ads in the past year.
• TikTok Ads Management TikTok advertising service focused on short-form video content creation and targeting younger audiences via authentic, engaging content optimized for TikTok's algorithm.
• Google Ads Management Google Ads (PPC/search engine marketing) service for businesses targeting users actively searching for their products and services, including keyword targeting, demographic targeting, retargeting, and High-Value Content Offer strategies to dominate local search.
• Google My Business Management Google My Business listing optimization and management to improve local search visibility, manage business information across Google Search and Maps, build trust through reviews and ratings, and provide analytics insights.
• Email & SMS Marketing Email and SMS marketing automation service using the Klaviyo platform for personalized campaigns, abandoned cart recovery, customer retention, and win-back email flows, including audience segmentation, A/B testing, and comprehensive analytics.
• Local Business Marketing Local marketing strategy focused on community targeting, geographic segmentation, and regional brand awareness campaigns for businesses in the Rome, Utica, and Syracuse areas of Central New York.
• Website Design & Management Website design and ongoing management service building visually appealing, functional websites optimized for traffic, leads, and sales, including SEO optimization, conversion rate optimization, and mobile-responsive design built on the Shopify partner platform.
• Creative Services Design services including logo creation, branding, ad creative design, and packaging to create cohesive, instantly recognizable visual identities consistent across all brand touchpoints.
• Done For You Agency Services Full-service digital marketing agency offering comprehensive "do it for you" marketing solutions, including strategic consultation, campaign management across all platforms (Facebook, Google, TikTok, email, SMS, website, creative), weekly/daily reporting, and a collaborative approach as an extension of the client's team.

Named customers42 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability7 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationOfficial Shopify Partner platform for e-commerce website building and management. Adirectly builds websites on the Shopify platform and integrates e-commerce functionality for client stores.
• KlaviyocoreTechnology or IntegrationOfficial Klaviyo Partner providing email marketing automation services. Klaviyo is used for abandoned cart flows, win-back emails, retention campaigns, and advanced analytics for audience segmentation and targeting.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• KlientBoost: PPC and conversion-rate-optimization agency focused on Google Ads, Facebook Ads, and landing page CRO, highly comparable to Adirectly's performance marketing core.
• Ignite Digital: Performance marketing agency offering SEO, PPC, social media advertising, and web design for SMBs, closely aligned with Adirectly's full-service agency model.
• Thrive Internet Marketing Agency: Full-service digital marketing agency offering SEO, PPC, social media, and web design to SMB and mid-market clients, very comparable to Adirectly's full-funnel 'done for you' model.
• WebFX: Large full-service digital marketing agency providing SEO, PPC, social media, and web design with revenue-share and tech-enabled delivery, directly comparable to Adirectly's multi-channel SMB focus.
• Disruptive Advertising: Digital marketing agency specializing in paid media (Facebook, Google, Instagram) and CRO for e-commerce and lead-gen clients, directly comparable to Adirectly's paid social and search focus.
• Lounge Lizard: Digital marketing and web design agency with creative, branding, and paid media capabilities for SMB and mid-market clients, comparable to Adirectly's creative-services-plus-media-buying bundle.
• LYFE Marketing: Social media and digital marketing agency serving SMBs across multiple verticals, comparable in target market and 'done for you' service model.
• SmartSites: Digital marketing agency offering web design, SEO, PPC, and email marketing to SMBs across verticals, directly overlapping Adirectly's service mix and target customers.

Broad incumbents

• Power Digital Marketing: Tech-enabled, growth-focused digital marketing agency serving mid-market and enterprise with paid media, SEO, content, and CRO, broadly comparable to Adirectly's positioning but at materially larger scale.
• Tinuiti: Large, well-capitalized performance marketing agency offering paid search, paid social, SEO, programmatic, and Amazon advertising, representing a scaled incumbent version of Adirectly's service stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/adirectlymedia
• Facebookfacebook.com/adirectly
• Instagraminstagram.com/adirectly
• LinkedInlinkedin.com/company/adirectly

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adirectly