Lumina Therapy Alliance

What Lumina Therapy Alliance does

Lumina Therapy Alliance is a US mental health services company that sells executive-tier mental healthcare memberships to enterprise employers through a curated coalition of premium, in-person therapy practices. Founded in 2025 by Dr. Daniel Selling (also founder/CEO of Williamsburg Therapy Group), the company aggregates 400+ doctoral and master's-level clinicians across 12+ member practices operating in seven founding markets: New York City, Miami, Austin, Philadelphia, Washington D.C., and San Francisco. Its stated value proposition is white-glove, concierge care — clinician matching, priority scheduling, weekly sessions (up to four per month), and spa-like offices — explicitly positioned against venture-backed digital therapy apps and AI-based mental health platforms.

The company's core technology is operational rather than software-based: a two-sided platform connecting employers to the practice network, supported by a central Lumina care team for scheduling, coordination, and HR support, plus statewide telehealth coverage for traveling employees. There are no disclosed AI features, mobile apps, APIs, or proprietary software products; the website itself is built on Squarespace. The product surface consists of two go-to-market tracks: a 'For Employers' membership offering with transparent monthly subscription pricing (not publicly disclosed), and a 'For Practices' recruitment offering that onboards additional premium group practices into the alliance with employer-funded referrals, brand alignment, and shared marketing/operations infrastructure at zero upfront cost.

Lumina generates revenue through recurring monthly employer membership subscriptions that grant executives and leaders access to the curated practice network across major US markets. Its go-to-motion is enterprise field sales directly to HR and benefits leaders, supplemented by top-of-funnel practice-network referrals. Customers are exclusively enterprise employers; pricing is quote-based and not publicly disclosed, and no named employer logos, revenue figures, or funding rounds are available in the source material. The company operates as a private, founder-led entity with 11–50 employees.

Name

Lumina Therapy Alliance

Legal name

Lumina Therapy Alliance

Website

https://luminatherapyalliance.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

Lumina Therapy Alliance is a US mental health services company that sells executive-tier mental healthcare memberships to enterprise employers through a curated coalition of 12+ premium in-person therapy practices and 400+ clinicians across seven major US markets.

Ownership category

akta.pro rank

Product category

Mental Healthcare Services for Employers

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Health Services (8000)

akta.pro primary industry

Integrated Behavioral Health (Collaborative Care) Platforms (HLALAEAC)

Keywords

• Executive mental healthcare
• Employer mental health benefits
• Concierge therapy services
• In-person therapy network
• Psychiatry services for employers

Headquarters

HQ city

New York City

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Employer Membership/Subscription: Lumina generates revenue through transparent monthly membership pricing paid by employers. This is a subscription-based B2B model where companies pay for elite mental healthcare access for their executives and leadership teams as an employee benefit.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Lumina Therapy Alliance is a curated alliance of 12+ premium, in-person mental health practices with 400+ clinicians across 7 major US markets, selling a white-glove mental healthcare membership to enterprise employers. The membership gives employees (typically executives and leaders) access to doctoral and master's-level clinicians, clinician matching, priority scheduling with appointments in days rather than weeks, and statewide telehealth backup when they travel. The company operates as a coalition model, also onboarding additional premium group practices into the alliance to deliver employer-funded referrals, shared branding, and back-office support.

Product overview

Lumina Therapy Alliance is a curated network of premium, in-person therapy practices with 400+ clinicians across major markets (New York City, Miami, Austin, Philadelphia, Washington D.C., San Francisco, and more) delivering white-glove, concierge mental healthcare for executives and leaders. The platform operates through two primary offerings: 'For Employers' provides mental healthcare membership benefits including nationwide access to elite care, concierge employee onboarding, and transparent monthly pricing; 'For Practices' enables premium mental health group practices to join the national alliance for employer referrals and collective go-to-market strategy.

Differentiator

Problem solved

Functional benefit

Products and services

• For Employers Mental Healthcare Membership Subscription-based mental healthcare membership for enterprise employers, providing executives and leadership teams with access to a curated network of 400+ doctoral and master's-level clinicians across 7 major US markets. Includes white-glove clinician matching, priority scheduling with appointments in days, up to four weekly sessions per month, statewide telehealth coverage when employees travel, and concierge coordination for HR teams through a central Lumina care team. Priced as transparent monthly membership.
• For Practices Alliance Program Coalition program for premium mental health group practices to join the Lumina national alliance. Member practices gain employer-funded referrals, brand alignment under a credible national brand backed by Williamsburg Therapy Group, practice support across marketing, operations, and technology, and access to a professional community of doctoral-level practices, all without giving up practice ownership and at zero upfront cost.

Quantifiable outcome

• 43% of organizations lost at least half their leadership teams because of stress and burnout
• +2 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core.

• Williamsburg Therapy Group (WTG)coreStrategic or Co-development PartnerFounded in 2012 by Dr. Daniel Selling (also Founder of Lumina), WTG is one of the largest private psychology groups in the country with offices in Brooklyn, Austin, Miami, and Chicago. Powers the national brand and proven success model for Lumina Alliance.
• The Therapy GroupcoreStrategic or Co-development PartnerFounded in 2014 by Jennifer Chaiken, LMFT and Emmalee Bierly, LMFT in Philadelphia. Warm, human-centered practice committed to destigmatizing therapy with a whole-person approach.
• Manhattan WellnesscoreStrategic or Co-development PartnerFounded by Jennifer Teplin, LCSW. Boutique psychotherapy practice for young professionals in NYC offering well-rounded care to optimize their lives.
• Therapy for WomencoreStrategic or Co-development PartnerFounded by Amanda White, LPC in Philadelphia. Premier women-led practice with all-female clinical team and integrated psychiatry under one roof.
• A Better Life TherapycoreStrategic or Co-development PartnerFounded by Elizabeth Earnshaw, LMFT. Offers individual, couples, and family therapy in Philadelphia, Ardmore, Easton, NewHope PA, and Galloway NJ. Known for clinical depth and beautiful intentional spaces.
• WholeviewcoreStrategic or Co-development PartnerFounded by Dr. Sarah Church. Longstanding provider of proven virtual and outpatient addiction recovery services for people in New York struggling with alcohol use, substance use, trauma, and related disorders.
• Therapy Group of DCcoreStrategic or Co-development PartnerMental health care provider in Washington DC since 2003, one of the longest-established private therapy practices in the DC area. Team includes doctoral-level psychologists (PhD, PsyD) and master's-level licensed therapists (LPC).
• San Francisco Stress and Anxiety CentercoreStrategic or Co-development PartnerPremier mental health group in San Francisco offering specialized counseling, therapy, and testing services for Autism, ADHD, and Comprehensive Neuropsych with over 35 licensed therapists.
• Apraku PsychiatrycoreStrategic or Co-development PartnerFounded by Dr. Abena Apraku. Offers patient-centered mental health care by medical doctors specialized in psychiatry treating patients in multiple states by video appointment.
• The Ross CentercoreStrategic or Co-development PartnerOver 30 years providing effective mental health solutions for children and adults. Offers both in-person and virtual appointments.
• Pacific Anxiety GroupcoreStrategic or Co-development PartnerFounded by Stanford-trained clinical psychologists. Specializes in evidence-based treatment for anxiety, stress, and depression in adults and children.
• Wise Mind InstitutecoreStrategic or Co-development PartnerFounded by Dr. Wes Pederson and Dr. Chris Harrison. Blends holistic practices with cutting-edge evidence-based therapies on the principle that everyone deserves to heal and thrive.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Modern Health: Modern Health sells employer mental health benefits combining therapy, coaching, and self-serve digital content. Comparable in B2B employer GTM motion and recurring subscription model; differs in heavier technology/digital emphasis versus Lumina's anti-tech positioning.
• Two Chairs: Two Chairs operates a curated network of in-person therapy practices with a strong matching experience — very close in product philosophy to Lumina (premium in-person over apps). Comparable on quality-first clinician network, concierge matching, and targeted employer/enterprise channels.
• Lyra Health: Lyra is the most direct competitor: a B2B mental health benefits platform sold to employers, combining therapist matching, coaching, and digital tools. Comparable in employer buyer, recurring subscription model, and curated clinician network strategy, though at much greater scale.
• Spring Health: Spring Health is an employer-paid mental health benefit platform with precision matching, therapy, coaching, and medication. Directly comparable target buyer (employers/HR) and recurring revenue model; competes head-to-head for the same premium benefit contracts.

Emerging players

• Alma: Alma is a provider-facing platform that helps independent therapy practices accept insurance and run operations, with growing employer referral channels. Comparable on the 'For Practices' side of Lumina's model — a network/coalition play aggregating independent clinicians.
• Headway: Headway operates a marketplace/platform helping therapy practices accept insurance and access more patients, similar to Lumina's 'For Practices' value proposition. Comparable as an enabler/aggregator for independent mental health practices seeking employer-channel demand.
• Octave: Octave is a clinician network and care model serving employers and individuals with therapy and psychiatry. Comparable in curating a high-quality clinician network and care-coordination model; still building scale similar to Lumina.

Broad incumbents

• Talkspace: Talkspace provides therapist matching and therapy sessions to enterprises and consumers via telehealth. Comparable in serving employer-paid mental health benefits, though distribution-led and digital-first versus Lumina's curated in-person premium positioning.
• Cerebral: Cerebral offers online mental health treatment including therapy and medication management, marketed to consumers and enterprise channels. Comparable in providing employer-accessible mental health care, though heavier emphasis on tele-psychiatry and prescriptions.
• Headspace Health (Ginger): Headspace Health combines digital mental health, coaching, and on-demand therapy sold largely to employers. Comparable employer benefits buyer and bundled mental health offering; broader and more digital than Lumina, competing for the same HR wallet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lumina-therapy-alliance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lumina Therapy Alliance