Vallas y Avisos

What Vallas y Avisos does

Vallas y Avisos S.A.S. is a Medellín-based, family-owned outdoor advertising company operating primarily in the Antioquia department of Colombia. Its core offering is the rental of traditional and LED digital billboard spaces (vallas publicitarias) across more than 100 owned locations spanning Medellín and eight surrounding municipalities, supplemented by illuminated and conventional signage (avisos), corporate and road signaling (señalización), large-format digital printing (impresión digital) up to 3.20 meters without seams at 1440 DPI, and ancillary products including event barriers, construction-site fencing, totems, and custom special projects. The company operates four proprietary LED digital screens with dynamic content capability, supports both static and time/event-adaptive creative, and provides in-house design, production, and installation services through owned printing equipment and installation fleets.

The business model is direct-sales-led: customers reach Vallas y Avisos through a phone line, WhatsApp Business, the company's interactive website (which features a billboard inventory search and map), and in-person consultation. Revenue is generated via multi-year rental contracts for billboard and LED inventory, project-based fees for advertising production and installation, and signaling/wayfinding engagements for corporate and government clients. Customer segments are horizontal and span retail brands, food and restaurant chains, media and entertainment, real estate developers, advertising agencies (Publicis, Zenith, PHD, MediaArt), public institutions, event organizers, and political campaigns.

Technically, the company is a physical-media operator with a small software surface limited to its website, self-service inventory search, and rule-based LED content rotation. No APIs, SDKs, AI/ML capabilities, programmatic integrations, or data assets are disclosed in the available materials. Founded in the 1980s and operating for nearly four decades, Vallas y Avisos reports an 87% annual client renewal rate and serves recognized Colombian and multinational brands, but operates exclusively within a single domestic geography (Antioquia, Colombia) and has no disclosed external funding, M&A activity, or institutional ownership.

Name

Vallas y Avisos

Legal name

VALLAS Y AVISOS S.A.S.

Website

https://vallasyavisos.com.co

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Vallas y Avisos S.A.S. is a Medellín-based outdoor advertising company operating over 100 owned billboard spaces and 4 LED digital screens across the Antioquia department of Colombia, serving retail brands, agencies, government, real estate developers, and political campaigns via direct sales.

Ownership category

akta.pro rank

Product category

Outdoor Advertising

NAICS

Indoor and Outdoor Display Advertising (54185), Indoor and Outdoor Display Advertising (541850), Other Services Related to Advertising (541890)

SIC

Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA)

akta.pro secondary industries

Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH), Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars) (MPAAAKAF), OOH Production, Printing & Installation Services (BPAFALAL)

Keywords

• Outdoor advertising
• Billboard advertising
• LED digital screens
• Signage services
• Large format printing

Headquarters

HQ city

Medellín

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Billboard Rental/Leasing: Rental of traditional billboard spaces (vallas) in tube and traditional formats. Standard sizes range from 6x4m to 14x5m. Also includes rental of electronic LED screens with dynamic content capabilities. Both short-term and long-term rental options available.
2. Advertising Production Services: Design, production, and installation of billboard advertising materials including digital printing, vinils, lonas, and illuminated signs. Professional advisory for advertising campaign optimization.
3. Signaling and Wayfinding Services: Corporate and road signaling services including internal signage, vertical signage, traffic signs, passavías, banners, and urban nomenclature.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Vallas y Avisos rents outdoor advertising space and sells related signage and production services in Medellín and Antioquia, Colombia. Core offerings include traditional billboards (steel tube and angle structures), LED digital screens with dynamic content, illuminated and conventional signs, corporate and road signage, and large-format digital printing. The company manages over 100 advertising locations and provides end-to-end services from design and printing to installation and maintenance.

Product overview

Vallas y Avisos is an outdoor advertising company based in Medellín, Colombia, offering a comprehensive portfolio of billboard and signage services. The core offering centers on Vallas Publicitarias (billboard advertising) with three structural types—Tubo (steel tube billboards), Pantalla (LED digital screens), and Tradicionales (traditional steel structures)—supplemented by Avisos (conventional and illuminated signage), Señalización (corporate and road signage), and digital printing services. Additional offerings include special projects, barriers, fencing, and totems. The company operates over 100 advertising spaces across Antioquia department with nearly 4 decades of market experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Vallas Publicitarias Outdoor billboard advertising service offering three structural options: Tubo (steel tube structures up to 24m tall), Pantalla (LED digital screens with dynamic content), and Tradicionales (traditional steel angle structures with panels). Standard sizes range from 6x4m to 14x5m with maximum 48 square meters per billboard by law. Targeted at brands, agencies, and businesses seeking high-visibility outdoor advertising in Medellín and Antioquia.
• Avisos

Quantifiable outcome

• Over 100,000 daily impressions per strategically placed billboard on Avenida Las Palmas or Avenida 80
• +5 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

21 partnerships are on record, tiered minor.

• Asteroides y MeteoritosminorOthersClient brand logo displayed on website as a trusted customer. Nature of relationship is advertising services client.
• Bienes y BienesminorOthersClient brand logo displayed on website as a trusted customer. Nature of relationship is advertising services client.
• Arquitectura y ConcretominorOthersClient brand logo displayed on website as a trusted customer. Nature of relationship is advertising services client.
• ColantaminorOthersClient brand logo displayed on website as a trusted customer. Nature of relationship is advertising services client.
• ConinsaminorOthersClient brand logo displayed on website as a trusted customer. Nature of relationship is advertising services client.
• DevimarminorOthersClient brand logo displayed on website as a trusted customer. Nature of relationship is advertising services client.
• DGminorOthersClient brand logo displayed on website as a trusted customer. Nature of relationship is advertising services client.
• El hogar de AliciaminorOthersClient brand logo displayed on website as a trusted customer. Nature of relationship is advertising services client.
• FLAminorOthersClient brand logo displayed on website as a trusted customer. Nature of relationship is advertising services client.
• Joyería InterminorOthersClient brand logo displayed on website as a trusted customer. Nature of relationship is advertising services client.
• MediaArtminorOthersClient brand logo displayed on website as a trusted customer. Nature of relationship is advertising services client.
• Parque ExploraminorOthersClient brand logo displayed on website as a trusted customer. Nature of relationship is advertising services client.
• PHDminorOthersClient brand logo displayed on website as a trusted customer. Nature of relationship is advertising services client.
• PublicisminorOthersClient brand logo displayed on website as a trusted customer. Nature of relationship is advertising services client.
• San José de las VegasminorOthersClient brand logo displayed on website as a trusted customer. Nature of relationship is advertising services client.
• Sony MusicminorOthersClient brand logo displayed on website as a trusted customer. Nature of relationship is advertising services client.
• SubwayminorOthersClient brand logo displayed on website as a trusted customer. Nature of relationship is advertising services client.
• TaurasminorOthersClient brand logo displayed on website as a trusted customer. Nature of relationship is advertising services client.
• TeleantioquiaminorOthersClient brand logo displayed on website as a trusted customer. Nature of relationship is advertising services client.
• UnilasallistaminorOthersClient brand logo displayed on website as a trusted customer. Nature of relationship is advertising services client.
• ZenithminorOthersClient brand logo displayed on website as a trusted customer. Nature of relationship is advertising services client.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• JCDecaux: Global outdoor advertising leader with street furniture, transit, and billboard networks across 80+ countries. Comparable to Vallas y Avisos in offering turnkey OOH inventory and production services, though at vastly larger scale and broader geographic footprint.
• Clear Channel Outdoor: One of the largest OOH media companies globally, operating billboards, transit, and digital displays. Comparable as a direct competitor in the outdoor advertising services category with both static and digital formats, though serving international markets.
• OUTFRONT Media: Major North American OOH operator with a portfolio of billboards, transit, and digital displays. Comparable through its outdoor advertising services model combining static inventory with digital screens and in-house creative production.
• Lamar Advertising: Large US-based outdoor advertising company operating billboards, digital displays, and transit advertising. Comparable through OOH inventory ownership, production services, and agency-side sales motion, though at significantly larger scale.

Regional players

• APESA Publicidad: Antioquia-based outdoor advertising and signage company operating in the Medellín metro area. Comparable as a direct regional competitor offering billboard rental, signage, and large-format printing services to similar agency and brand customers.
• Estrategias Publicitarias: Colombian outdoor advertising and signage company operating in multiple regional markets. Comparable in OOH service offering and Colombian geography, though with a different regional concentration profile.

Others

• Posterscope (Dentsu): Global OOH planning and buying agency within Dentsu, focused on outdoor advertising strategy and execution. Comparable as an OOH channel partner that agencies like Publicis use for campaign planning, positioning it as an adjacent ecosystem player rather than direct competitor.

Direct peers

• Publideco: Colombian OOH and signage provider offering billboard rental, illuminated signs, and corporate signage. Directly comparable to Vallas y Avisos in service portfolio, target customers (agencies and brands), and Colombian operating geography.
• Global Vía Publicidad: Colombian outdoor advertising company operating billboards, signage, and digital displays across multiple Colombian cities. Directly comparable to Vallas y Avisos in geography, product offering, and customer segments, though with broader national reach.

Emerging players

• Ikono Group: Latin American digital out-of-home (DOOH) network operator focused on programmatic LED screens in retail and urban environments. Comparable as a digital OOH peer, though with a technology-forward, asset-light model versus Vallas y Avisos's traditional billboard approach.

Market position

Weaknesses4 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/VallasYAvisos
• Facebookfacebook.com/VallasyAvisos
• LinkedInlinkedin.com/company/vallas-y-avisos-s-a-s
• Instagraminstagram.com/vallasyavisos
• Xx.com/vallas_avisos

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vallas y Avisos