Haulers United

What Haulers United does

Haulers United (legal entity: Haulers LLC) is a Dayton, Ohio-based member-driven collective founded in 2023 that operates a digital freight matching and Transportation Management System (TMS) platform targeted at small trucking companies and owner-operators with fleets of 10 trucks or fewer. The company positions itself as a counterweight to large carriers and freight brokers, aggregating the long tail of the American trucking industry (which it cites as 95% of trucks on the road per Department of Transportation data) to deliver collective purchasing power and direct carrier-to-shipper matching. Its core technology comprises an AI-powered load board and TMS that supports instant booking, route optimization, real-time tracking, detention-time documentation, and back-office integrations including QuickBooks sync and IFTA automation.

The product portfolio extends beyond freight matching into adjacent revenue modules: a fuel discount program spanning 4,000+ truck stop locations across 15+ named partners (Sheetz, Maverik, Circle K, TA, Petro, 7-Eleven, Exxon, Sunoco, and others); non-recourse factoring with 90-minute payment; a captive insurance program that returns unused premiums to safe fleets; a maintenance and roadside assistance network; fuel and trip advances; and IoT fleet management. Business model economics are freemium on the surface (free carrier membership, free shipper sign-up) with implied monetization through transaction fees on freight matches, fuel rebate participation, factoring margins, and insurance program administration. The GTM approach is a hybrid of community-led grassroots recruitment for carriers and self-serve PLG onboarding for shippers, with distribution via web platform and mobile app.

Haulers United is structured as an Ohio LLC with 1–10 employees, no disclosed institutional funding, and no disclosed revenue. Multiple AI and operational integrations (Radian AI for matching, Docktime for detention, AtoB for fuel/fleet, Outgo for financial, FYX for roadside, CarShippers.ai for auto-haul) suggest a partnership-driven build strategy rather than full in-house development.

Name

Haulers United

Legal name

Haulers LLC

Website

https://haulersunited.org

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Haulers United is a Dayton-based, member-driven collective operating an AI-powered freight matching TMS and fuel discount network for small US carriers and owner-operators, monetizing via transaction fees, factoring, fuel rebates, and captive insurance.

Ownership category

akta.pro rank

Product category

Digital Freight Brokerage

NAICS

Freight Transportation Arrangement (48851)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Truckload (TL) Freight Brokerage (TLADAMAB)

akta.pro secondary industries

Spot Load Boards (Open Marketplace) (TLAEAJAA), Carrier TMS (Trucking Dispatch & Back-Office) (TLAEAAAC)

Keywords

• Freight matching platform
• Transportation management system
• Fuel discount program
• Invoice factoring services
• Captive insurance program

Headquarters

HQ city

Dayton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Membership Fees: Free membership model to join the association. The organization states 'It is free to join the association because every member makes us stronger.' Revenue may come from premium services or transaction fees on facilitated freight matches rather than direct membership fees.
2. Freight Matching Transaction Fees: Platform facilitates direct matching between carriers and shippers. By removing broker middlemen, the platform captures value through pre-negotiated rates. Shippers save ~10% compared to traditional brokerage while carriers earn 10-20% more revenue. The platform likely takes a commission or transaction fee on facilitated loads.
3. Fuel Discount Program Revenue: Collective fuel discount program at 4,000+ truck stop locations. As a carrier-driven organization with group purchasing power, revenue may be generated through volume-based rebates or administrative fees from fuel discount partnerships.
4. Financial Services (Factoring): Non-recourse factoring service offering 90-minute payment processing. Flexible factoring where drivers submit documents from app and receive funds within four hours. Rate match guarantee for eligible carriers.
5. Captive Insurance Program: Lower insurance premiums through a captive insurance model that rewards safety and returns unused premiums back to fleet. Revenue generated through insurance program administration.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Haulers United operates a carrier-driven digital platform that directly connects small trucking carriers and owner-operators with shippers through an AI-powered freight matching marketplace. The platform bundles a Transportation Management System (TMS) for load booking, real-time tracking, and document management with value-added services including a group fuel discount program at 4,000+ truck stops, non-recourse invoice factoring, QuickBooks/IFTA integration, captive insurance, maintenance/roadside assistance, and fuel/trip advances.

Product overview

Haulers United is a carrier-driven technology collective offering a unified platform combining a Transportation Management System (TMS) with built-in freight matching capabilities. The core product is the Freight Matching Platform and Load Finder, which connects small carriers directly with shippers through AI-powered matching and instant booking. This core platform is supported by value-added modules including a Fuel Discount Program (4,000+ truck stop locations), Flexible Factoring (90-minute payment), Credit Solutions with QuickBooks/IFTA integration, Maintenance & Roadside Assistance, a Captive Insurance Program, and Fuel & Trip Advances. The company also offers IoT Fleet Management capabilities. All services are designed specifically for small carriers operating fleets of 10 trucks or less, providing tools previously only available to large fleet operators.

Differentiator

Problem solved

Functional benefit

Products and services

• Freight Matching Platform Primary digital load board and AI-powered freight matching marketplace that connects small carriers and owner-operators directly with shippers, enabling instant booking of pre-negotiated loads, route optimization, and real-time load tracking through a TMS interface.
• Transportation Management System (TMS) All-in-one TMS serving as the central hub for freight procurement, accounts payable, real-time load tracking, BOL/POD management, digital documentation, instant invoicing, and detention time tracking.
• Fuel Discount Program Group purchasing program providing fuel discounts at over 4,000 truck stop locations nationwide, with discounts that increase as the carrier collective grows; targets carriers with 20 trucks or less.
• Flexible Factoring Non-recourse invoice factoring service that pays carriers within 90 minutes of document submission, with no reserves, no long-term contracts, and a rate match guarantee for eligible carriers.
• Credit Solutions & Expense Management Working capital access combined with QuickBooks synchronization and IFTA (International Fuel Tax Agreement) automation, providing instant capital access and simplifying fuel tax reporting for carrier fleets.
• Maintenance & Roadside Assistance National network of trusted maintenance providers offering 24/7 emergency roadside support with fast response times and discounted service on all repairs for member carriers.
• Captive Insurance Program Captive insurance model that rewards carrier safety records and returns unused premiums back to participating fleets, offering lower commercial trucking insurance premiums than standard market rates.
• Fuel & Trip Advances Advance payment service that provides carriers with a portion of their invoice before completing a trip, with funds usable for fuel purchases or other emergency road expenses.

Quantifiable outcome

• 10-20% more revenue for carriers by connecting directly with shippers and eliminating broker margins
• +4 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature9 records

Partnerships

19 partnerships are on record, tiered core.

• SheetzcoreOthersFuel discount partner providing discounted fuel at Sheetz convenience stores and gas stations across their network.
• MaverikcoreOthersFuel discount partner with Maverik convenience stores offering discounted diesel and fuel services to carrier members.
• ALLSupscoreOthersFuel discount partner providing discounted fuel at Allsups convenience stores and fuel centers.
• RaceTrackcoreOthersFuel discount partner at RaceTrac convenience stores offering discounted fuel to Haulers United members.
• Rutter'scoreOthersFuel discount partner at Rutter's convenience stores providing discounted diesel and fuel services.
• Travel Centers of AmericacoreOthersMajor truck stop chain partner offering discounted fuel at TA locations across the United States.
• Petro Stopping CenterscoreOthersMajor truck stop partner providing discounted fuel and services to carrier members.
• Circle KcoreOthersFuel discount partner at Circle K convenience stores offering discounted fuel to Haulers United members.
• Quick FuelcoreOthersFuel discount partner providing discounted fuel at Quick Fuel truck stops and convenience stores.
• Kwik TripcoreOthersFuel discount partner at Kwik Trip convenience stores offering discounted diesel and fuel services.
• Roady's Truck StopscoreOthersTruck stop fuel discount partner providing discounted fuel at Roady's truck stop locations.
• ExxoncoreOthersFuel discount partner providing discounted fuel at Exxon Mobil stations.
• Kum and GocoreOthersFuel discount partner at Kum & Go convenience stores offering discounted fuel to carrier members.
• SunococoreOthersFuel discount partner providing discounted fuel at Sunoco locations.
• 7-ElevencoreOthersFuel discount partner at 7-Eleven convenience stores providing discounted fuel to Haulers United members.
• FYX (Fleet Road Side Assistance)coreTechnology or IntegrationTechnology partner providing roadside assistance services to carrier members through digital integration with the Haulers United platform.
• Radian AIcoreTechnology or IntegrationAI technology partner providing artificial intelligence capabilities for freight matching and logistics optimization.
• DocktimecoreTechnology or IntegrationTechnology partner providing dock scheduling and detention time tracking capabilities integrated into the platform.
• Captive Insurance PartnerscoreStrategic or Co-development PartnerInsurance partners providing captive insurance program that rewards safety and returns unused premiums back to fleet members.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key risks1 record

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HaulersUnited247
• Instagraminstagram.com/truckercoalition
• Xx.com/HaulersUnited
• LinkedInlinkedin.com/company/haulers-united

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haulers United