Visit Laramie

What Visit Laramie does

Visit Laramie is the official destination marketing organization (DMO) for Laramie and Albany County, Wyoming, operated by the Albany County Tourism Board since its founding in 1989. The organization promotes tourism across outdoor recreation (climbing at Vedauwoo, skiing and snowmobiling at Snowy Range, fishing, hiking, mountain biking), cultural attractions (historic downtown, murals, microbreweries, University of Wyoming), and event-driven travel. Its core product is the visitlaramie.org digital platform, built on Simpleview CRM technology, complemented by live webcams, interactive maps, a free travel guide publication, the Cowboy Character Challenge mobile app (iOS and Android), and physical visitor centers in Laramie and Centennial. Content marketing is delivered through a 105+ post blog library, e-newsletter, and social media presence.

The business model is publicly funded rather than transactional. Visit Laramie is financed through lodging taxes, visitor fees, and government tourism allocations administered by the Albany County Tourism Board, rather than direct user charges for its services. Its "customers" in the conventional sense are visitors who consume free planning content, alongside local tourism trade partners (lodging, dining, fishing guides) who benefit from referral traffic. Pricing is not a factor for core services; activity-specific permits (snowmobile, ATV, camping, parking) are administered by partner agencies such as the US Forest Service and Wyoming State Parks. The organization reaches consumers directly through a hybrid multi-channel GTM motion combining self-serve digital, field visitor centers, and content marketing targeting tourists, University of Wyoming visitors (alumni, prospective students, sports fans), and meeting/group planners.

Name

Visit Laramie

Legal name

Visit Laramie

Website

https://visitlaramie.org

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Visit Laramie is the official destination marketing organization for Laramie and Albany County, Wyoming, operated by the Albany County Tourism Board. It promotes tourism through a Simpleview-powered website, visitor centers, mobile apps, and content marketing, funded by lodging taxes and public allocations.

Ownership category

akta.pro rank

Product category

Destination Marketing & Tourism Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

Keywords

• Destination marketing services
• Visitor information services
• Travel planning resources
• Tourism promotion services
• Outdoor recreation guides

Headquarters

HQ city

Laramie

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Tourism Promotion (Public Funding): Visit Laramie is operated by the Albany County Tourism Board and funded through public sources including lodging taxes, visitor fees, and potentially state/local government tourism grants. As a non-profit destination marketing organization, revenue supports tourism promotion, visitor services, and community development.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Visit Laramie operates as the official destination marketing organization and visitor center for Laramie and Albany County, Wyoming. It provides comprehensive travel planning resources including lodging and dining directories, event calendars, interactive maps, live webcams, customizable itineraries, and a free physical travel guide. The organization is operated by the Albany County Tourism Board and promotes outdoor recreation, cultural attractions, and visitor services for the Laramie area.

Product overview

Visit Laramie operates as a destination marketing organization offering a unified digital platform centered on its official tourism website at visitlaramie.org. The core product is complemented by supporting services including a free travel guide publication, live webcam services (Keystone and Centennial locations), interactive mapping tools, and the Cowboy Character Challenge responsible recreation program. Additional offerings include visitor center services, the Snowy Range Scenic Byway self-driving tour resources, and an e-newsletter subscription service. Together these products and services provide comprehensive travel planning and visitor support for the Laramie, Wyoming area.

Differentiator

Problem solved

Functional benefit

Products and services

• Visit Laramie Official Website The official digital platform serving as a travel planner and destination guide for Laramie, Wyoming, providing comprehensive information on lodging, dining, outdoor recreation, events, and visitor services. Targeted at travelers planning trips to the Laramie area.
• Free Travel Guide A free visitor guide publication available in print and digital formats, providing comprehensive travel planning information for the Laramie area. Designed for visitors planning trips in advance.
• Live Webcam Services Live webcam feeds providing real-time views of the Laramie area, including Keystone at 8900 ft elevation and Centennial Mountain View Hotel, for checking road conditions and weather before traveling.
• Cowboy Character Challenge A responsible recreation pledge program with trail tracking through a desktop widget and mobile apps (iOS and Android), gamifying outdoor ethics and allowing users to log check-ins at trailheads, campgrounds, and rec ambassador businesses in Albany County.
• Laramie Area Visitor Center Physical visitor center located at 800 S. 3rd Street, Laramie, Wyoming 82070, providing in-person travel planning assistance, maps, guides, and local expertise to visitors.
• Centennial Visitor Center Seasonal Forest Service visitor center near Snowy Range Scenic Byway, staffed in partnership with Albany County Tourism Board and Common Outdoor Ground to assist summer visitors.
• Snowy Range Scenic Byway Self-Driving Tour A self-guided driving tour brochure and map for the 30-mile Snowy Range Scenic Byway (Highway 130), covering points of interest from Centennial to Saratoga.
• E-Newsletter Subscription Email newsletter service delivering events, news, and special offers directly to subscribers' inboxes for trip planning and visitor engagement.

Quantifiable outcome

• Laramie ranked #4 on RentCafe's 2026 'Best College Towns' list
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• SimpleviewcoreTechnology or IntegrationSimpleview provides the website platform and CRM technology powering visitlaramie.org. The company specializes in destination marketing technology and is credited for the site's creative design and digital infrastructure.
• US Forest Service (Medicine Bow-Routt National Forests)coreStrategic or Co-development PartnerCollaboration with US Forest Service for recreation management, fire restrictions coordination, campground operations, and public lands stewardship. Forest Service offices at 3838 Cherrywood East Loop, Laramie, WY 82070-6535.
• Common Outdoor GroundminorStrategic or Co-development PartnerPartnership for staffing and operating the Centennial Visitor Center during summer seasons.
• Albany County Tourism BoardcoreStrategic or Co-development PartnerVisit Laramie is operated by the Albany County Tourism Board, which oversees tourism promotion and visitor services for Albany County, Wyoming.
• Southeast Wyoming Climbers CoalitionminorStrategic or Co-development PartnerNonprofit climbing organization hosting events, cleanups, and projects to improve the climbing experience at Vedauwoo.
• Wyoming State Parks and Cultural ResourcesminorChannel Partner/ Reseller/ DistributorState agency selling snowmobile permits and overseeing trail grooming and maintenance funded by user fees.
• Mountain View Historic HotelminorOthers

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Travel Wyoming (Wyoming Office of Tourism): Travel Wyoming is the state-level DMO for all of Wyoming, producing statewide marketing campaigns that Visit Laramie frequently taps into. Broader incumbent that Visit Laramie must coordinate with for co-op campaigns and grant opportunities.

Direct peers

• Visit Casper: Visit Casper is the official DMO for Casper, Wyoming, similarly operating a Simpleview-powered visitor website, driving outdoor and event tourism in central Wyoming, and funded by lodging tax. It overlaps directly with Visit Laramie on statewide tourism campaigns and structure, making it a same-state apples-to-apples comparator.
• Visit Cheyenne: Visit Cheyenne is the DMO for Cheyenne, Wyoming's capital city, operating on the same lodging-tax-funded, county-level DMO model as Visit Laramie and pursuing overlapping outdoor, event, and meeting business. It is the most directly comparable in-state peer given shared Wyoming geography, university/Frontier Days seasonality, and I-80 corridor traffic.
• Visit Central Oregon: Visit Central Oregon is the regional DMO for Central Oregon, headquartered in Bend and the new employer of Visit Laramie's former ED Scott Larson. Comparable as a directly adjacent mountain-west DMO with overlapping outdoor recreation (climbing, skiing, mountain biking) and meeting/event marketing.
• Visit Estes Park: Visit Estes Park is the DMO for Estes Park, Colorado, a small mountain town gateway to Rocky Mountain National Park with active outdoor recreation marketing and visitor-center services. Comparable to Visit Laramie as a similar-sized mountain recreation destination with strong park-gateway positioning.
• Visit Bozeman (Bozeman CVB): Visit Bozeman is the convention and visitors bureau for Bozeman, Montana, a university-adjacent mountain gateway town with year-round outdoor recreation marketing. Directly comparable to Visit Laramie on size, university+outdoor positioning, and reliance on the same Rocky Mountain travel market.
• Visit Jackson Hole (Jackson Hole Travel & Tourism Board / Jackson Hole Chamber): Visit Jackson Hole is the destination marketing organization for Teton County, Wyoming, promoting an outdoor-recreation-heavy mountain destination (skiing, climbing, national parks) with seasonal visitor centers and lodging-tax-funded marketing. It is comparable as the other major Wyoming mountain DMO that competes for the same outdoor and ski traveler.

Regional players

• Visit Billings: Visit Billings is the DMO for Billings, Montana, a regional urban gateway with outdoor recreation tie-ins that competes with Wyoming destinations for the same regional drive and fly markets. Comparable peer given proximity and similar outdoor/urban mix and regional airport-driven visitation.
• Visit Boise ( Boise Convention & Visitors Bureau): Visit Boise is the DMO for Boise, Idaho, operating a university city plus mountain-outdoor marketing mix similar to Laramie's. Comparable peer for combined college-town + outdoor recreation positioning in the broader mountain west region.

Others

• Outdoor Project: Outdoor Project is a U.S. outdoor recreation discovery platform that helps users find trails, climbing routes, and trip ideas — directly adjacent to Visit Laramie's trailhead, climbing, and camping content marketing (and a potential technology partner). It represents the broader digital outdoor-content category Visit Laramie competes with for SEO and engagement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/visitlaramie
• LinkedInlinkedin.com/company/visitlaramie

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visit Laramie