In House Reps
In House Reps is a Los Angeles-based boutique talent representation agency, founded circa 2000, that represents nine commercial production companies to advertising agencies and brand clients, earning commissions on booking fees from a 3-person partner-led team operating from a single LA headquarters.
- Company typePrivate
- Founded2000
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
In House Reps firmographics
Firmographics- Name
- In House Reps
- Legal name
- IN HOUSE REPS
- Website
- https://inhousereps.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- In House Reps is a Los Angeles-based boutique talent representation agency, founded circa 2000, that represents nine commercial production companies to advertising agencies and brand clients, earning commissions on booking fees from a 3-person partner-led team operating from a single LA headquarters.
- Ownership category
- akta.pro rank
Where In House Reps is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
In House Reps business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Representation commissions: As a commercial production representative agency, revenue is generated via commissions on deals/booking fees earned when production companies on its roster are hired by advertising agencies and brands. Revenue model is transaction/deal-based and recurring as long as the rep relationship is maintained.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Pay-as-you-go | Not publicly disclosed; commission-based representation |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
In House Reps product offering
Product offeringCore offering
In House Reps is a boutique Los Angeles-based sales representation agency that represents commercial production companies and directors to advertising agencies and brand clients. The agency negotiates deals, bids on commercial jobs, and acts as an outsourced business development arm for its roster of nine production and post-production companies. Revenue is earned through commissions on bookings secured for the represented production talent.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Production Representation
Companies that use In House Reps
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles2 records
In House Reps technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
In House Reps partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship roster company and core roster company.
- MJZflagship roster companyMJZ is listed as a flagship roster partner — a major commercial production company represented by In House Reps. Listed first on the roster page with a direct link to mjz.com.
- Prettybirdflagship roster companyPrettybird (prettybird.co/us) is a commercial production company on the In House Reps roster, represented to advertising agencies and brands.
- Exile Editcore roster companyExile Edit (exileedit.com) is a post-production / editing company on the roster.
- Divisioncore roster companyDivision (us.division.global) is a production company on the roster.
- Royal Mustercore roster companyRoyal Muster (royalmuster.com) is a production company on the roster.
- Human Worldwidecore roster companyHuman Worldwide (humanworldwide.com) is a production company on the roster.
- House of Parliamentcore roster companyHouse of Parliament (houseofparliament.com) is a production company on the roster.
- Droolcore roster companyDrool (droolprods.com) is a production company on the roster.
- Dela Revolucioncore roster companyDela Revolucion (delarevolucion.com) is a production company on the roster.
Scale indicators2 records
In House Reps competitors and assessment
Company assessmentBroad incumbents
- Anonymous Content: Large, established commercial production company and talent management firm that internally represents directors and production talent. Competes indirectly with In House Reps for directing talent representation and major brand work, but at significantly greater scale and with broader service offerings.
- Radical Media: Major commercial and branded content production company with its own in-house talent representation. Operates at much larger scale than In House Reps and competes for the same advertising client budgets, though it produces work directly rather than acting solely as a rep.
Direct peers
- Station Film: Commercial production company specializing in directing talent for advertising campaigns. Operates in the same niche and client base as the production companies on In House Reps' roster, making it a directly comparable roster candidate.
- Furlined: Commercial production company frequently represented by external reps for advertising and brand work. Directly comparable to the production companies on In House Reps' roster and competes for the same agency/brand bookings.
- Reset Content: Boutique commercial production and post-production company often represented through commercial reps. Comparable in size and aesthetic to In House Reps' roster companies and a candidate roster peer for advertising agency buyers.
- Smuggler: Boutique commercial and film production company operating in the same brand-advertising space as In House Reps' roster partners. Comparable in tier and clientele, often competing for the same directing talent and agency briefs.
- London Alley Entertainment: Commercial production company focused on music videos and advertising. Operates in the same brand-content production space as In House Reps' roster and frequently competes for the same director-level commercial assignments.
- Supply & Demand: Boutique commercial production company with a comparable roster-tier position to the firms In House Reps represents. Directly comparable in production focus and target clients (advertising agencies and brands).
- Hudson Wilder: Boutique commercial production representation firm based in Los Angeles with a similarly curated roster of directors and production companies. Directly comparable in business model (commission-based rep), size, and LA-centric focus.
- Art Department (rep arm): Commercial production representation firm that brokers advertising jobs to a roster of directors and production companies. Operates in the same niche (commercial production rep) and is a direct competitor for advertising agency bookings.
Market position
Customer concentration
In House Reps social profiles
Digital presenceIn House Reps financial estimates
Financial estimateRevenue estimate
Valuation estimate
In House Reps leadership team
Management profileNumber of profiles
Profiles3 records
In House Reps funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
In House Reps M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about In House Reps
What does In House Reps do?
In House Reps is a boutique Los Angeles-based sales representation agency that represents commercial production companies and directors to advertising agencies and brand clients. The agency negotiates deals, bids on commercial jobs, and acts as an outsourced business development arm for its roster of nine production and post-production companies. Revenue is earned through commissions on bookings secured for the represented production talent.
Is In House Reps a public or private company?
In House Reps is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was In House Reps founded?
In House Reps was founded in 2000. It employs 1 to 10 people.
Where is In House Reps based?
In House Reps is headquartered in Los Angeles, United States, in the North America region.
How does In House Reps make money?
One revenue line is on record: representation commissions.
Who are In House Reps's main competitors?
Broad incumbents on record are Anonymous Content and Radical Media. Direct peers are Station Film, Furlined, Reset Content, Smuggler, London Alley Entertainment, Supply & Demand, Hudson Wilder and Art Department (rep arm).
Does In House Reps have an API?
No public API is recorded for In House Reps.