ACT NOW

What ACT NOW does

ACT NOW is a privately-held, founder-led event and community platform headquartered in Breda, Netherlands, founded in 2019 by CEO Peter Brouwers. The company organizes annual technology-focused summits and community programs aimed at connecting entrepreneurs, managers, professionals, and young talent around impact-driven innovation. Core products include the flagship ImpactTech Summit (now repositioned as an AI-edition for June 2025), the inaugural Dutch AI Week (November 13-20, 2025), the AI for All Summit, the AI for Good community initiative, and the Impact Tech Award program. The platform also operates an ACT NOW Metaverse, a virtual event space powered by third-party XUVER technology that enables hybrid physical/virtual participation with livestreaming, virtual exhibition stands, and post-event networking.

The business model is built on two revenue streams: per-event ticket sales (€79 excl VAT for startup-tier entrepreneurs up to 5 years, €129 excl VAT for business-tier professionals and companies) and corporate sponsorships and partnerships across multiple tiers. ACT NOW serves a hybrid segmentation spanning individual entrepreneur and professional attendees (persona-based) and impact-focused organizational segments across Health, Education, Food, Circularity, and AI domains (use-case based). The company has built a regional ecosystem of strategic partners including Avans University of Applied Sciences, JADS, Fontys Hogescholen, Gemeente Breda, Breda Startup Community, Deloitte, and AIgency by Info Support.

ACT NOW operates at a small scale, with headcount in the 11-50 range and event attendance of 400-600 participants per summit. Geographic reach is concentrated in North Brabant, with international ambitions signaled through the metaverse integration and the Dutch AI Week national branding. No external funding rounds, investor backing, or revenue figures are disclosed.

Name

ACT NOW

Legal name

ACT NOW

Website

https://act-now.io

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

ACT NOW is a Breda-based event and community platform founded in 2019 that organizes technology-focused summits and the Dutch AI Week, connecting entrepreneurs, professionals, and impact-focused organizations across Health, Education, Food, Circularity, and AI domains.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Product & Innovation Summits (Roadmap, Launch Readiness, Innovation Days) (THAHAMAG)

akta.pro secondary industry

Virtual & Hybrid Event Platforms (Webinars, Virtual Venues, Event Hubs) (THAHAOAA)

Keywords

• Technology conference services
• Entrepreneur networking events
• Corporate event organizing
• Innovation summit services
• Startup community events

Headquarters

HQ city

Breda

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Event ticket sales: Revenue generated from selling tickets to ImpactTech Summits and other organized events. Two ticket tiers are offered: Startup tickets (€79 excl VAT for entrepreneurs up to 5 years) and Business tickets (€129 excl VAT for professionals and established companies).
2. Sponsorships and partnerships: Corporate sponsors and partners fund events in exchange for visibility, exhibition space, and association with the impact-focused community. Multiple sponsorship tiers are available.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

ACT NOW operates an event and community platform that organizes annual technology-focused summits and event series connecting entrepreneurs, managers, experts, and impact-focused organizations. Its flagship offerings include the ImpactTech Summit covering sustainability, energy, mobility, and health, the AI for All Summit, and the multi-day Dutch AI Week event series. Hybrid participation is enabled through the XUVER-powered ACT NOW Metaverse for both physical and virtual attendees.

Product overview

ACT NOW is an event and community platform for entrepreneurs and experts focused on making impact through technology. The core offering consists of annual summits (ImpactTech Summit, AI for All Summit) and the multi-day Dutch AI Week event series. The platform supports its community through the AI for Good community initiative and the Impact Tech Award program. A notable feature is the ACT NOW Metaverse, a virtual event space powered by XUVER technology that enables hybrid event experiences with virtual networking, livestreaming, and exhibition capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• ACT NOW ImpactTech Summit Annual flagship conference bringing together entrepreneurs, managers, professionals, and impact-focused organizations to explore technology applications for positive societal impact. Features keynotes, workshops across impact domains (sustainability, energy, mobility, health), an expo floor with 40 exhibitors, and networking opportunities.
• AI for All Summit Specialized AI-focused event (the AI edition of the ImpactTech Summit) bringing together AI experts, entrepreneurs, and professionals to discuss and showcase AI applications for societal benefit. Includes an AI Expo, keynote speakers, and breakout sessions.
• Dutch AI Week Multi-day AI-focused event series aimed at enhancing AI adoption by professionals, entrepreneurs, and families. Includes summits across healthcare, sports, business, and university tracks; pitch and demo days; and a family festival component.

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

17 partnerships are on record, tiered core and supporting.

• AIgency by Info SupportcoreGTM or Marketing Partner · 25 March 2025AIgency joined as official partner for the ACT NOW AI for All Summit on June 12, 2025. They are a leading AI bureau supporting organizations with innovative AI solutions since 2016, bringing expertise in machine learning and generative AI. Their team will engage with summit visitors about customized AI solutions, model development, and AI strategies aligned with business objectives.
• d-MediacoreGTM or Marketing PartnerWeb professionals from d-Media in Breda provide web development and digital services for ACT NOW, maintaining the organization's online presence.
• GiG Creative Film ProductionsupportingGTM or Marketing PartnerCreative film production company providing visual content services for ACT NOW events and communications.
• BITS FoundationsupportingStrategic or Co-development PartnerTechnology foundation supporting ACT NOW's mission to connect entrepreneurs and technology professionals.
• BREDA STARTUP COMMUNITYcoreStrategic or Co-development PartnerLocal startup ecosystem organization collaborating with ACT NOW to support startup visibility and pitching opportunities at events.
• AI for GoodcoreStrategic or Co-development PartnerCommunity focused on AI applications for positive societal impact, launched at ACT NOW ImpactTech Summit 2023, representing the AI impact domain focus.
• NextGen AIsupportingGTM or Marketing PartnerAI education initiative providing educational focus for ACT NOW events and programs.
• JADS MKB DatalabcoreStrategic or Co-development PartnerCollaboration between Jheronimus Academy of Data Science and SMB sector, offering workshops on data-driven operations for SMEs at ACT NOW events.
• Avans University of Applied SciencescoreStrategic or Co-development PartnerPartner for Impact Tech Summit 2023, contributing to tech education and training for future tech professionals. Avans Hogeschool focuses on making a difference through applied technology education.
• XUVERcoreTechnology or IntegrationTechnology provider enabling the ACT NOW Metaverse - virtual space for Tech Summit 2022. XUVER provides the platform for spontaneous virtual meetings, livestreaming, virtual exhibition stands, and post-event networking, allowing global digital participation.
• DeloittesupportingStrategic or Co-development PartnerProfessional services firm providing workshops on data legislation and IP in software and AI at ACT NOW events.
• SeenonssupportingStrategic or Co-development PartnerImpact scale-up focused on circular waste management, hosting network tables on circularity and zero waste challenges at ACT NOW events.
• ScaleUp CompanysupportingStrategic or Co-development PartnerGrowth partner for scaleup leaders, providing workshops on scaling technology businesses using the Scaling Up methodology by Verne Harnish.
• Gemeente Breda (Municipality Breda)coreStrategic or Co-development PartnerLocal government supporting ACT NOW as part of Breda's innovation district development and technology/entrepreneurship ecosystem.
• Fontys HogescholensupportingStrategic or Co-development PartnerUniversity of applied sciences providing speakers and research contributions, including technophilosopher Rens van der Vorst.
• InkubissupportingStrategic or Co-development PartnerBusiness incubator providing Web3 and blockchain workshops at ACT NOW events.
• InnovatieTafelssupportingStrategic or Co-development PartnerIndependent national platform of entrepreneurs, knowledge partners and experts facilitating innovation network tables on Health and Sustainability topics.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Collision Conference: Web Summit's North American tech conference serving startups, enterprises, and investors. Comparable product (large multi-stage tech event with sponsor expo and networking), but at a much larger scale than ACT NOW.
• Money 20/20: Global B2B events business (Informa) focused on financial services and fintech. Comparable event-driven business model with enterprise sponsors, large expo, and curated networking — competing indirectly for corporate innovation budgets.
• Web Summit: Global tech conference operator (originally Dublin-based) running Web Summit, Collision, and RISE. Operates at vastly larger scale but competes for the same European tech sponsors, speakers, and audiences that ACT NOW targets.

Direct peers

• TNW (The Next Web): Amsterdam-based tech media and events company organizing flagship tech conferences in the Netherlands. Closest geographic and thematic peer to ACT NOW's ImpactTech Summits, serving entrepreneurs and tech professionals with similar audience and sponsorship model.
• The AI Summit: Series of B2B conferences focused exclusively on AI for business, organized by Informa. Directly comparable to ACT NOW's AI for All Summit and Dutch AI Week in vertical focus and enterprise-audience positioning.
• 4YFN (Four Years From Now): Startup-focused event held alongside MWC Barcelona, connecting founders, investors, and corporates. Comparable in mission (community-building for early-stage tech) and audience overlap with ACT NOW's startup segments.
• SaaStock: Conference and community platform serving SaaS founders and operators with annual events and year-round content. Directly comparable in model: niche tech community + flagship annual event + sponsor-driven revenue.

Regional players

• Emerce: Dutch media platform and event organizer running marketing, e-commerce, and digital business conferences in the Netherlands. Same country, same B2B tech/marketing audience, and similar sponsor-driven event model as ACT NOW.
• Brightlands: Dutch regional innovation ecosystem operating in Limburg, hosting events and programs connecting entrepreneurs, researchers, and corporates in Health, Food, and Sustainability — directly mirroring ACT NOW's impact-domain structure and Breda-based model.
• Webwinkel Vakdagen: Largest Dutch e-commerce trade event, held annually in Utrecht, connecting online retailers, technology providers, and service partners. Same regional Dutch B2B event format, comparable scale, and similar sponsor/expo-driven revenue model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCMZ8mdcX4XsX7RHrvQqTeBg
• LinkedInlinkedin.com/company/actnowsociety

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ACT NOW