Pozi

What Pozi does

Pozi Pty Ltd (ACN 633 153 385) is an Australian private software company headquartered in Melbourne that operates a cloud-based web GIS platform targeted primarily at local government and public-sector organizations. The platform is powered by QGIS on the backend and exposes spatial data through a standard web browser, eliminating the need for end users to install desktop GIS software. Its flagship companion product, Pozi Connect, is a Windows desktop data extraction application that automates regulatory workflows specific to Victorian councils, including M1 report generation against Vicmap state data, PIQA annual audit preparation, and SPEAR subdivision address submissions. Pozi integrates with the dominant Australian local-government property and asset management systems (Civica Authority, Infor Pathway, TechnologyOne OneCouncil, CouncilWise, SynergySoft, Metrix Assets, MAGIQ, Assetic myData, Moloney, Datascape, Conquest, Open Office) and with imagery and identity providers (Nearmap, Google Maps, VIC Image Web Server, Microsoft Entra ID).

Pozi distributes its software through a combination of direct sales and a regional reseller network across Australian states and territories, with reseller partners providing first-line technical support and helpdesk. Revenue is generated through custom-priced SaaS subscriptions on multi-year contracts, with pricing based on organization size, number of users, and data requirements. The company has stated adoption by 50+ Australian local governments and reports that two-thirds of Victorian councils use Pozi Connect for M1 reporting. The firm is founder-owned and bootstrapped, with no disclosed venture capital or external institutional investors, and operates with a small team (1–10 employees). It was founded in 2014 as Groundtruth and rebranded to Pozi in February 2020.

Name

Pozi

Legal name

Pozi Pty Ltd

Website

https://pozi.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Pozi is a Melbourne-based cloud web GIS platform, built on QGIS, that helps Australian local governments and public-sector organizations publish and manage spatial data through a browser, with the Pozi Connect add-on automating Victorian council regulatory reporting (M1, PIQA, SPEAR).

Ownership category

akta.pro rank

Product category

Web GIS Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

GIS & Spatial Data Management Platforms (BPAMANAK)

Keywords

• Web GIS platform
• Spatial data management
• Local government software
• Cloud mapping software
• Property data automation

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription: Pozi is offered as a subscription-based service. Pricing depends on factors such as the size of the organisation, number of users, and data requirements. A tailored quote is provided based on each customer's needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Pozi provides a cloud-based web GIS platform that lets organizations view, share, and interact with spatial data through a standard web browser, removing the cost and complexity of traditional desktop GIS. The companion Pozi Connect desktop application extracts and processes spatial and non-spatial data to generate derived datasets and specialized outputs such as M1 reports and PIQA audits for Victorian local government customers.

Product overview

Pozi is a cloud-based web GIS platform built on QGIS, designed primarily for Australian local government and public sector organizations. The core Pozi platform enables organizations to view, share, and interact with spatial data through a web browser without traditional GIS software complexity. Pozi integrates with existing GIS environments and enterprise systems including property management (Civica Authority, Infor Pathway, TechnologyOne), asset management (Metrix Assets, CAF GISLink, Assetic myData, Moloney), and government systems (Vicmap, PIQA, SPEAR). The companion product Pozi Connect is a Windows desktop application specifically for Victorian municipalities, providing data extraction and processing capabilities to generate M1 reports for Vicmap state map base maintenance and PIQA property information quality audits. Together, these products enable councils to centralize spatial information, integrate with business-critical systems, and maintain accurate property and address data for state government reporting.

Differentiator

Problem solved

Functional benefit

Products and services

• Pozi Web GIS Platform Cloud-based web Geographic Information System (GIS) platform that lets organizations view, share, and interact with spatial data through a standard web browser. Designed to remove the cost and complexity of traditional desktop GIS software and is targeted at local government, public sector, utilities, and infrastructure customers in Australia.
• Pozi Connect Windows desktop data extraction and processing application built on the GDAL/OGR translator library with INI-based configuration. Extracts data from spatial and non-spatial sources to generate derived datasets and map layers, and is specialized for Victorian municipality workflows such as M1 and PIQA reporting.
• Pozi Connect M1 Specialized workflow module within Pozi Connect for Victorian councils that compares council property data with Vicmap state data and generates M1 edit reports for submission to update the Victorian state map base. Used by two-thirds of Victorian councils.
• PIQA (Property Information Quality Audit) Annual property information quality audit module that extracts and formats council property and address information for submission to Victoria's Department of Transport and Planning.
• SPEAR Integration Module Subdivision address submission module for Victorian councils that generates SPEAR reports for council planners submitting new subdivision address information into the Victorian SPEAR system.
• Pozi Web Map (Vicmap)
• Property Dashboard Web-based dashboard for viewing property statistics and data health indicators. Supports drag-and-drop JSON statistics files to generate Property Health Check reports and Vicmap Live Enquiry views.
• Pozi Connect Audit Reports Council parcel and property/address audit reports generated by Pozi Connect, including Council Parcel audit, Council Property Address audit, and Vicmap Property Address audit for identifying data anomalies.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

Feature5 records

Partnerships

20 partnerships are on record, tiered core technology, core integration and featured.

• QGIScore technologyTechnology or IntegrationPozi is powered by QGIS, the world's leading open-source GIS platform. QGIS serves as the backend technology for managing, configuring, and publishing spatial data to Pozi. This integration provides strong spatial capability while allowing organisations to benefit from open standards and an open ecosystem.
• Civica Authoritycore integrationTechnology or IntegrationIntegration with Civica Authority property management system used by Victorian councils. Pozi Connect is configured to extract property and address information from Civica Authority databases.
• Infor Pathwaycore integrationTechnology or IntegrationIntegration with Infor Pathway property management software. Pozi supports both Pathway UX (cloud) and Pathway Smart Client (desktop) integration for property and address data.
• TechnologyOne (OneCouncil)core integrationTechnology or IntegrationIntegration with TechnologyOne's OneCouncil cloud platform and on-premise solutions used by councils across Australia. Pozi Connect extracts data from CSV/XLSX files from TechOne databases.
• CouncilWisecore integrationTechnology or IntegrationIntegration with CouncilWise property management system. Pozi can be configured to extract property data from CouncilWise for use in M1 workflows.
• NearmapfeaturedTechnology or IntegrationNearmap integration provides high-resolution aerial imagery within Pozi maps. Nearmap customers can generate a dedicated API key for use in Pozi.
• Microsoft Entra IDcore integrationTechnology or IntegrationMicrosoft Entra Application Proxy integration enables organisations' staff to access internal data sources in Pozi remotely without being connected to the corporate network. Supports SSO authentication.
• MerginMapsfeaturedTechnology or IntegrationAustralian-hosted MerginMaps solution offered as an option for offline data collection in the field, complementing Pozi's online mapping capabilities.
• Google MapsfeaturedTechnology or IntegrationGoogle Maps integration for Street View and as a basemap option in Pozi. Organisations with Google Maps API keys can use Google Maps as a background map.
• DEECA DataShare (Vicmap)core integrationTechnology or IntegrationPozi Connect integrates with Victoria's DEECA DataShare service for downloading Vicmap Address and Vicmap Property Simplified 1 datasets required for M1 reporting workflows.
• VES (Vicmap Editing System)core integrationTechnology or IntegrationPozi Connect generates M1 reports compatible with Victoria's VES (Vicmap Editing System) for submitting property and address updates to the state mapping base.
• SPEAR SystemfeaturedTechnology or IntegrationPozi Connect can generate SPEAR reports for council planners submitting address information for new subdivisions into the Victorian SPEAR system.
• Open Office (Hub)featuredTechnology or IntegrationOpen Office integration enables users to launch the Open Office application from Pozi with selected property data for workflows such as animal registration, CRMS, planning applications, and building permits.
• DatascapefeaturedTechnology or IntegrationIntegration with Datascape cloud-based local government software suite. Pozi can display Datascape link-outs for selected property records.
• MAGIQfeaturedTechnology or IntegrationMAGIQ browser-based application integration. Pozi users can click a link to launch MAGIQ and display property details from selected features.
• Metrix AssetsfeaturedTechnology or IntegrationPozi integrates with Metrix Assets asset management platform, allowing spatial data and asset data to be viewed together in one place.
• Assetic myDatafeaturedTechnology or IntegrationAssetic myData asset management system integration via URL protocol handler, enabling property data links from Pozi to Assetic.
• MoloneyfeaturedTechnology or IntegrationMoloney asset management system integration for road and bridge condition assessment data. Pozi extracts asset attributes from Moloney spreadsheets for selected map features.
• ConquestfeaturedTechnology or IntegrationIntegration with Conquest spatial database solutions. Pozi supports Conquest Desktop, Conquest On-Premise Web Client, and Conquest Cloud deployments.
• VIC Image Web ServerfeaturedTechnology or IntegrationIntegration with Victoria's IWS imagery service providing access to aerial imagery through WMS and WMTS protocols.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Avenza Systems: Provider of map-based products including Avenza Maps and Avenza Mapping Tools for publishers and government. Comparable to Pozi in mobile/field mapping and government vertical focus.
• Felt: Collaborative web-based mapping platform focused on making GIS accessible to non-specialists. Comparable to Pozi in emphasis on browser-native GIS without desktop installation, though oriented to broader enterprise collaboration.
• SpatialCloud (simpledatascience): Web-based GIS platform designed for local government and small organizations to publish and share spatial data. Comparable to Pozi in target customer (small councils) and ease-of-use value proposition.

Broad incumbents

• CARTO: Location intelligence and spatial analytics platform with cloud-native GIS capabilities. Comparable to Pozi as a SaaS web GIS serving enterprise and public-sector users with location-based dashboards.
• Pitney Bowes (Location Intelligence): Enterprise location intelligence and geospatial data products serving government and commercial customers. Overlaps with Pozi in providing spatial data infrastructure and GIS-adjacent capabilities to public-sector clients.
• Mapbox: Web and mobile mapping platform used by enterprises and public-sector organizations to build custom map applications. Overlaps with Pozi in browser-based spatial visualization and developer tooling.
• Esri (ArcGIS Online / ArcGIS Hub): Global leader in GIS software with ArcGIS Online and ArcGIS Hub providing web-mapping, spatial data management, and apps for local government. Competes with Pozi across the same customer base but as part of a much broader enterprise portfolio.

Direct peers

• GIS Cloud: Cloud-based web GIS platform offering mapping, data collection, and publishing for organizations. Direct competitor to Pozi in browser-native GIS for public-sector and enterprise users.
• MangoMap: New Zealand-based web GIS platform purpose-built for local government and utilities to publish spatial data via the browser. Highly comparable to Pozi in target customer, product category, and ease-of-use positioning for non-GIS users.
• QGIS Cloud: Hosted publishing service built directly on QGIS, allowing users to share maps and data online. Most direct technological peer to Pozi given the shared QGIS backbone.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Pozi_GIS
• LinkedInlinkedin.com/company/poziapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pozi