Elucidation Strategies

Name

Elucidation Strategies

Legal name

Elucidation Strategies, LLC

Website

https://elucidationstrategies.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Pitman

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Green Shoulder Sessions: At-home cannabis consumption guidance sessions delivered by trained Sidekicks. Individuals and groups book sessions to experience flower, edibles, or concentrates with expert guidance in their homes. Similar to hiring a private chef or wine expert for a tasting.
2. Cannabis Community Conversations: Interactive 90-minute educational programs delivered at libraries, schools, and community organizations. Booked as programming for stakeholder education on cannabis history and current status.
3. Strategic Planning & Coaching: Customized communication strategy planning for cannabis organizations to help them better connect with stakeholders and achieve goals. Consultation services vary based on client need.
4. Event Hosting: Public events like Cannabis Game Night: Truth or Dare hosted at venues like Evermore Coffee in Burlington, NJ. Event includes cannabis education, fun facts, and interactive activities.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Elucidation Strategies delivers cannabis education and consulting through three primary offerings: the Green Shoulder at-home consumption guidance service (one-on-one sessions with trained Sidekicks for adults 21+), the Cannabis Community Conversations program (90-minute facilitated discussions brought to libraries, schools, and organizations), and Strategic Planning & Coaching services for cannabis businesses. The agency combines historically focused cannabis research with practical consumer education and stakeholder communications consulting for the New Jersey market.

Product overview

Elucidation Strategies is a cannabis education and planning consulting agency offering a portfolio of programs focused on helping people make informed decisions about cannabis. The core offerings include Green Shoulder (at-home consumption guidance), Cannabis Community Conversations (group education programs), and Strategic Planning & Coaching (organizational communications). The company also operates the Diary of Mari podcast and has launched partnership programs like Cannabis Questions? Just Ask with Camden Apothecary. Founded in 2022, the company is a certified Women-Owned Business serving the New Jersey cannabis community.

Differentiator

Problem solved

Functional benefit

Brands

• Green Shoulder: An at-home cannabis consumption guidance service for adults 21+ that provides hands-on education about flower, edibles, and concentrates. Features trained Sidekicks who help individuals learn about cannabis consumption in a comfortable, one-on-one setting.

Products and services

• Green Shoulder An at-home cannabis consumption guidance service for adults 21+ that provides hands-on, personalized instruction on cannabis flower, edibles, and concentrates. Trained Sidekicks help clients learn about modes of consumption, effects, and plant science in the comfort of their own home, similar to hiring a private chef or wine expert for a tasting.
• Cannabis Community Conversations An interactive 90-minute discussion program facilitated by trained Community Educators, brought to libraries, schools, and community organizations to help stakeholders learn about cannabis history and current status.
• Strategic Planning & Coaching Communication strategy planning services that help cannabis organizations unify their messaging across various channels, creating cohesive audience experiences through intentional and intertwined actions.
• Cannabis Questions? Just Ask Public cannabis education events program launched in partnership with Camden Apothecary. Events feature open dialogue sessions with experienced cannabis educators covering cannabinoid fundamentals, consumption basics, and cannabis's role in health and wellness through interactive Q&A.
• Diary of Mari Podcast A cannabis history and mystery podcast featuring diary entries from Mari Juana, exploring cannabis stigma, federal prohibition motivations, and plant medicine possibilities. Episodes release on the 4th and 20th of each month and are available on standard podcast streaming platforms.

Quantifiable outcome

• Thousands of New Jerseyans reached with cannabis education since AU marketplace launch
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered flagship, minor and core.

• Camden Apothecary Dispensary at Bell PharmacyflagshipStrategic or Co-development Partner · 19 March 2026First-of-its-kind public cannabis education partnership launched in March 2026. Partners created the 'Cannabis Questions? Just Ask' program featuring free information sessions hosted in Camden County. The program features open dialogue sessions with experienced cannabis educators highlighting cannabinoid fundamentals and consumption basics. Events are approximately 60-90 minutes and designed to minimize uncertainty and confusion about cannabis.
• NJ Advocates for Aging WellminorStrategic or Co-development Partner · 1 April 2025Elucidation Strategies participated in an educational webinar 'Understanding Cannabis: Education and Accessibility for Older Adults' hosted by NJ Advocates for Aging Well. Angela Speakman was one of four cannabis professionals featured to address the growing need for accurate cannabis information among older adults.
• Stockton UniversitycoreStrategic or Co-development PartnerAngela Speakman serves as adjunct faculty in the Hemp and Cannabis Business Management undergraduate degree program. She also authored the Cannabis and Communications: Exploring Perspectives and Messaging course for the university's cannabis certification program. Stockton was the first NJ university to offer cannabis certification (2019) and now offers an undergraduate degree in the field.
• Rowan UniversitycoreStrategic or Co-development PartnerAngela Speakman has been adjunct faculty in the communications department at Rowan University since 2013, bringing communications expertise and teaching experience to her cannabis education work.
• NORMLminorGTM or Marketing PartnerListed as a proudly supported organization. NORML (National Organization for the Reform of Marijuana Laws) is a nonprofit public advocacy group that opposes marijuana prohibition and supports cannabis access.
• NJ Cannabusiness Association (NJCBA)minorGTM or Marketing PartnerListed as a proudly supported organization. NJCBA is a trade organization dedicated to promoting a responsible, sustainable, and inclusive cannabis industry in New Jersey.
• Marijuana Policy ProjectminorGTM or Marketing PartnerListed as a proudly supported organization. MPP is a national advocacy organization working to end marijuana prohibition and reform cannabis laws.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• PotGuide: PotGuide is a cannabis directory and consumer-education resource with state-specific guides. Its educational content for new cannabis consumers intersects with Elucidation Strategies' Cannabis Community Conversations and Green Shoulder onboarding mission.
• Sava: Sava is a cannabis-focused telehealth and education platform serving adult-use and medical consumers. It overlaps with Elucidation Strategies' consumer education and guidance mission, though primarily via digital rather than in-home service delivery.

Direct peers

• Green Flower Media: Green Flower Media is a cannabis education and certification platform offering courses for consumers and industry professionals. Its content-led, certification-driven model closely parallels Elucidation Strategies' combination of educational programming, curriculum (e.g., Stockton partnership), and Cannabis Community Conversations.
• THC University: THC University delivers online cannabis industry training and certification programs for consumers and operators. It competes for the same 'cannacurious' adult and cannabis-industry professional audiences that Elucidation Strategies targets with Cannabis Community Conversations and Strategic Planning services.
• The Cannigma: The Cannigma is an evidence-based cannabis education and research publisher covering science, consumption methods, and policy. Its focus on neutral, research-backed cannabis education mirrors Elucidation Strategies' positioning against sales-driven dispensary content.
• Ganjier: Ganjier runs a cannabis sommelier-style certification program that trains professionals to evaluate and guide consumption of flower, edibles, and concentrates — directly comparable to Elucidation Strategies' Green Shoulder at-home consumption guidance and Cannabis Community Conversations curriculum.

Broad incumbents

• Weedmaps: Weedmaps operates a leading cannabis marketplace with substantial educational content for adult-use consumers. It serves many of the same 'cannacurious' adult consumers that Green Shoulder targets, though at far greater scale and without the in-home guided experience.
• Leafly: Leafly is a broad cannabis information platform combining strain data, dispensary listings, and editorial education. While much larger, its consumer education layer overlaps with Elucidation Strategies' Cannabis Community Conversations and Diary of Mari content.
• Merry Jane: Merry Jane is a cannabis lifestyle media brand covering culture, policy, and education. Its editorial and podcast mix competes for the same cannabis-curious audience Elucidation Strategies reaches through Diary of Mari and its blog.
• Civilized: Civilized is a cannabis lifestyle media and events company producing content and experiences for adult consumers. Its event- and content-driven approach overlaps with Elucidation Strategies' Cannabis Game Night events, public speaking, and content marketing mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/elucidationnj
• YouTubeyoutube.com/channel/UCagQlQP1FFf2gji7dDJ_iUA
• Facebookfacebook.com/elucidationstrategies
• LinkedInlinkedin.com/company/elucidation-strategies
• Instagraminstagram.com/elucidationstrategies

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elucidation Strategies