Q Collective

What Q Collective does

Q Collective is a Kerala-based EdTech and edutainment company founded in 2019, operating a multi-vertical quiz-based learning business primarily serving K-12 schools and colleges in India with a growing international footprint. Its core digital product is Q Series, a curiosity-driven online learning platform delivered via web and native mobile applications on Android and iOS, presenting collaborative quiz content across age groups. Around the platform, the company operates six service verticals: Q League (structured seasonal quiz leagues for schools and colleges across multiple Kerala districts, including a Campus Edition), Camp Q-Rious (quiz skill workshops), Smart Classes (exam-prep foundation classes), Q Shows (TV/OTT quiz show production), Q Point (curated book stockist service for school libraries), and Q Solutions (consulting for educational institutions).

The business combines recurring subscription revenue (Q Series), professional services revenue (event management, workshops, consulting, exam prep), and licensing/royalty revenue (Q Shows, Q Point). Distribution is event-led and community-led: the company runs the H&C All Kerala Quiz Championship across all 14 Kerala districts in partnership with H&C Books, supports informal quiz clubs that constitute the Kerala Quizzing Fraternity, and reaches customers through direct institutional sales, mobile app stores, and earned media coverage in The Hindu, Times of India, The New Indian Express, Malayala Manorama, and The Peninsula Qatar. The customer base spans private and government K-12 schools, higher education institutions, government voter-awareness programs (SVEEP), and international Indian schools in the UAE, with operations cited in UAE, Saudi Arabia, Qatar, and Oman. The company is privately held, founder-led (Dr. Nithish T Jacob as Founder, Bichu C Abraham and Jaseer K B as Co-Founders), bootstrapped with no disclosed institutional investors, and employs 11–50 people across Kochi and Thiruvananthapuram in India.

Name

Q Collective

Legal name

Q Collective

Website

https://qcollective.in

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Q Collective is a Kerala-based EdTech and edutainment company running quiz-based learning across K-12 schools and colleges in India via the Q Series app, Q League competitions, workshops, and TV/OTT shows. It serves schools, colleges, and government programs, with growing presence across the GCC.

Ownership category

akta.pro rank

Product category

EdTech Learning Services

NAICS

Software Publishers (5132), Professional Organizations (81392)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Virtual Test Prep & Online Supplemental Instruction (K–12) (EDAJADAI)

akta.pro secondary industries

Social Q&A & Knowledge Communities (BPAMABAI), Q&A and Knowledge Discovery Platforms (BPAMAAAF)

Keywords

• Quiz-based learning
• Online learning platform
• School quiz competitions
• Educational consulting
• Learning workshops

Headquarters

HQ city

Kochi

HQ country

India

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Q Series Platform Subscriptions: Online learning platform subscription for students, likely offering tiered access to quiz content and learning materials
2. Quiz Competition & Event Services: Organizing quiz competitions for schools and educational institutions, including Q League, H&C All Kerala Quiz Championship, and customized school quiz events
3. Q Solutions Consulting: Consulting services for educational institutions and the knowledge industry, including curriculum design and quiz-based learning implementation
4. Camp Q-Rious Workshops: Quiz workshops designed to upgrade learning skills for students
5. Q Shows: TV/OTT quiz show production and associated content creation

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Q Collective is an EdTech and quizzing organization that delivers education, training, and skill development through quiz-based learning. Its core product is Q Series, a curiosity-driven online learning platform and mobile app, supported by competitive quiz leagues (Q League), student workshops (Camp Q-Rious), exam foundation classes (Smart Classes), TV/OTT quiz show production (Q Shows), curated book supply for school libraries (Q Point), and consulting for educational institutions (Q Solutions). The company primarily targets K-12 schools and colleges across Kerala, India, with extended reach across GCC markets.

Product overview

Q Collective operates as a multi-vertical education and quizzing organization offering a platform-plus-services model. The core ed-tech product is Q Series, a curiosity-driven online learning platform and mobile app (available on iOS and Android) that delivers quiz-based interactive content. Complementing the platform are seven service verticals: Q League (competitive quiz leagues for schools and colleges), Camp Q-Rious (quiz workshops), Smart Classes (exam preparation), Q Shows (TV/OTT productions), Q Point (book curation), and Q Solutions (institutional consulting). Together, these form an integrated ecosystem spanning digital learning, competitive events, and institutional services for the K-12 and higher education segments primarily in Kerala, India, with presence in UAE, Saudi Arabia, Qatar, and Oman.

Differentiator

Problem solved

Functional benefit

Brands

• Q Series: Curiosity driven online learning platform and mobile application
• Camp Q-Rious
• Smart Classes
• Q Shows
• Q League
• Q Point
• Q Solutions

Products and services

• Q Series Curiosity-driven online learning platform and mobile app (iOS/Android) that delivers quiz-based interactive content to nurture and sustain learner curiosity, for K-12 schools and individual learners.
• Q League Competitive quiz league platform for schools and colleges with season-based competitions (School Edition and Campus Edition), zonal results, points tables, and district/state finals across all 14 districts of Kerala.
• Camp Q-Rious Quiz workshop programs designed to upgrade learning skills in students through interactive, engaging quiz-based sessions.
• Smart Classes Higher examinations foundation classes providing structured learning support for students preparing for board and competitive exams.
• Q Shows TV and OTT quiz show productions that bring competitive quizzing to broadcast audiences.
• Q Point Curated book stockist service for school libraries, supplying quality educational and quiz-related literature.
• Q Solutions Consulting services for educational institutions and the knowledge industry, offering expertise in curriculum design and quiz-based learning implementation.

Quantifiable outcome

• NEP 2020 aligned learning approach
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core, major and minor.

• H&C BookscoreStrategic or Co-development PartnerMonthly quiz sessions conducted in association with H&C Books (one of Kerala's leading book publishers). H&C All Kerala Quiz Championship organized in partnership with H&C Books, covering all 14 districts of Kerala.
• The Choice SchoolcoreStrategic or Co-development PartnerPrimary educational partner using Q Series platform for curiosity-driven learning. Principals from The Choice School (Thiruvalla and Cochin) have provided testimonials endorsing Q Series for student learning.
• Pearl Wisdom School, DubaimajorStrategic or Co-development PartnerHost partner for Bhavans Inter-School Quiz (BISQ) 2024. Q Collective has collaborated 5 times with Bhavans Middle East for quiz events.
• Rajagiri School of Engineering and Technology (RSET)majorStrategic or Co-development PartnerStrategic partnership for innovation in learning. Collaborated on various projects across verticals including placement cell activities and international linkages.
• Lions Clubs International District 318 CminorStrategic or Co-development PartnerPartnership for Lions Quiz Bowl events and community engagement activities.
• IIT PalakkadminorStrategic or Co-development PartnerAcademic institution partnership for quiz events and knowledge sharing.
• Fortune IAS AcademyminorChannel Partner/ Reseller/ DistributorPartner for quiz events and educational activities, supporting quiz culture development.
• VentureVillageminorGTM or Marketing PartnerPartner organization for startup ecosystem activities and knowledge sharing.
• Zeta Academy of ExcellenceminorGTM or Marketing PartnerEducational partner for quiz events and knowledge activities.
• Helsinki UniversityminorStrategic or Co-development PartnerInternational academic partnership for knowledge exchange and educational research.
• The HinduminorGTM or Marketing PartnerMedia partner for quiz events and educational coverage.
• Times of IndiaminorGTM or Marketing PartnerMedia partner for quiz event coverage.
• Qatar Indians CommunityminorStrategic or Co-development PartnerCommunity partnership for quiz events in Qatar region.
• Chinmaya Vidyalaya SchoolsmajorChannel Partner/ Reseller/ DistributorMultiple Chinmaya Vidyalaya schools across Kerala participate in Q League and other quiz events.
• Bhavans SchoolsmajorChannel Partner/ Reseller/ DistributorNetwork of Bhavans schools across Kerala and Middle East participating in BISQ and Q League competitions.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Extramarks: Indian K-12 EdTech platform offering supplemental learning apps and content for CBSE/ICSE schools. Comparable in school-channel distribution and supplemental learning positioning.
• Unacademy: Major Indian EdTech platform focused on test prep and competitive exam learning. Comparable to Q Collective's Smart Classes and exam-prep positioning, with broader subject coverage and a national footprint.
• BYJU'S: India's largest EdTech company, serving K-12 with supplemental learning apps and live classes. Overlaps with Q Collective's Q Series and Smart Classes in K-12 supplemental learning but operates at vastly greater scale and breadth.
• Vedantu: Indian live online tutoring platform serving K-12 and competitive exam segments. Comparable to Q Collective's Smart Classes vertical and overall K-12 supplemental learning positioning.
• WhiteHat Jr: K-12 EdTech platform (now owned by BYJU'S) focused on coding and supplemental learning. Comparable in targeting Indian K-12 schools and parents with supplemental learning offerings.

Direct peers

• Quizizz: Quiz-based learning platform used heavily in K-12 classrooms worldwide. Closely comparable in core offering (collaborative quiz experiences, curiosity-driven learning) and target segment (schools and individual learners).
• Blooket: Game-based quiz platform for K-12 classrooms with competitive, league-style mechanics. Closely mirrors Q Collective's Q League + Q Series combination in product mechanics and target audience.
• Kahoot!: Global leader in quiz-based learning and game-based classroom engagement. Directly comparable product (quiz-driven K-12 learning) and overlapping customer base (schools, teachers, learners), though Kahoot! operates globally and at vastly larger scale.
• QuizUp: Trivia/quiz mobile app with a strong community/social layer. Comparable to Q Collective's community-driven quizzing model and Kerala Quizzing Fraternity positioning, though QuizUp operates globally.
• Quizlet: Study tools platform with strong quiz and flashcard components used by K-12 and higher-ed students globally. Comparable in curiosity-driven, self-paced learning model and student learner segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/17841411619573485
• Xx.com/QCollective1
• Facebookfacebook.com/bequrious
• LinkedInlinkedin.com/company/qcollectiveknowledgesolutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Q Collective