Webjet

What Webjet does

Webjet Group Limited (ASX: WJL) is an Australian publicly listed digital travel company headquartered in Melbourne. It was created on 17 September 2024 through the demerger of the Webjet B2C division from Web Travel Group Limited and listed on the Australian Securities Exchange on 23 September 2024. The group operates four wholly owned brands: Webjet OTA, the number one online travel agency in Australia and New Zealand; Airport Rentals and Motorhome Republic, global online vehicle rental platforms; and Trip Ninja, an in-house technology company providing solutions for complex multi-segment travel itineraries. The company also acquired Locomote in 2025, adding a corporate/integrated travel management capability.

The group's offering centres on consumer-facing booking platforms covering flights, hotels, vehicle rentals, and complex itineraries, underpinned by in-house technology developed to improve booking and transacting. For FY26 (12 months to 31 March 2026), Webjet Group reported 1.4 million bookings, Total Transaction Value of $1.5 billion, revenue of $136.4 million AUD, and EBITDA of $28.1 million AUD. The business operates primarily in Australia and New Zealand for its core OTA, while vehicle rental brands serve global markets.

Revenue is generated primarily through transaction commissions on bookings made through the Webjet OTA, Airport Rentals, Motorhome Republic, and Trip Ninja platforms. The go-to-market is direct-to-consumer via owned digital properties, supplemented by a performance and brand marketing apparatus (The Hallway, Nunn Media, Spike Digital, History Will Be Kind) supporting a 2025 brand refresh. The company declared an inaugural dividend in November 2025 with a 100% payout ratio, and FY26 dividends exceeded 100% of Underlying NPAT, signalling a capital-return-oriented posture alongside its stated goal to double Total Transaction Value by 2030.

Name

Webjet

Legal name

Webjet Group Limited

Website

https://webjetlimited.com

Company type

Public

Founded year

1998

Operating status

Operating

Headcount range

251–500 employees

Short description

Webjet Group Limited (ASX: WJL) is an Australian digital travel company operating Webjet OTA (the number one OTA in Australia and New Zealand), Airport Rentals, Motorhome Republic, and Trip Ninja, serving consumer travellers with flights, hotels, vehicle rentals, and complex itineraries.

Ownership category

akta.pro rank

Product category

Online Travel Agency

NAICS

Travel Agencies (561510), Tour Operators (561520)

akta.pro primary industry

Online/Hybrid Corporate Travel Agencies (Self-Booking + Support) (THAKACAB)

akta.pro secondary industry

Online Booking Tools (OBT) & Corporate Booking UX (THALAGAD)

Keywords

• Online travel booking
• Vehicle rental platform
• Consumer travel services
• Digital travel marketplace
• Travel itinerary technology

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Online Travel Agency Commissions: Webjet OTA generates revenue through commissions on flight, hotel, and travel bookings made through its digital platform. As an online travel agency, the company takes a transaction fee or commission on each booking completed through its websites and apps.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Webjet Group Limited operates a portfolio of consumer-facing online travel brands led by Webjet OTA, the number one online travel agency in Australia and New Zealand. The group sells flights, hotels, and vehicle rentals (cars and motorhomes) to consumers by aggregating third-party travel supplier inventory and earning commissions on bookings. Its portfolio includes Airport Rentals, Motorhome Republic, Trip Ninja (B2B airfare tech), and Locomote (corporate travel acquired in 2025).

Product overview

Webjet Group is a platform comprising multiple consumer-facing travel brands and technology solutions. The portfolio includes Webjet OTA (the core consumer digital travel platform and number one OTA in Australia/New Zealand), Airport Rentals and Motorhome Republic (global online vehicle rental brands), and Trip Ninja (a technology company providing complex travel itinerary solutions). These brands are unified under smart technology developed in-house that makes booking and transacting travel better. The group listed on ASX in September 2024 following the demerger from Web Travel Group.

Differentiator

Problem solved

Functional benefit

Products and services

• Webjet OTA Webjet OTA is the group's flagship online travel agency offering Australian and New Zealand consumers a single platform to search and book flights, hotels, and travel packages. It generated the majority of FY26 group revenue and processed approximately 1.4 million bookings with $1.5 billion in total transaction value.
• Airport Rentals Airport Rentals is a vehicle rental comparison and booking platform that allows consumers globally to compare and book car rentals from multiple international rental suppliers at airport locations.
• Motorhome Republic Motorhome Republic is a global comparison platform for motorhome and campervan rentals, letting consumers search and book vehicles from multiple rental suppliers worldwide.
• Trip Ninja Trip Ninja is the group's proprietary airfare technology and itinerary-building platform, used to power flight search and complex multi-stop booking within the Webjet ecosystem.
• Locomote Locomote is a corporate travel booking platform acquired by Webjet Group in 2025 to expand the group's offering into the corporate and business travel segment.

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• The HallwaycoreGTM or Marketing Partner · 2 October 2025Appointed as brand strategy and advertising agency to support Webjet's brand refresh and new creative platform targeting Australian and New Zealand travelers.
• Nunn MediacoreGTM or Marketing Partner · 2 October 2025Appointed as media partner to support Webjet's brand refresh and new creative platform targeting Australian and New Zealand travelers.
• Spike DigitalcoreGTM or Marketing Partner · 2 October 2025Appointed as performance marketing partner to support Webjet's brand refresh and new creative platform targeting Australian and New Zealand travelers.
• History Will Be KindcoreGTM or Marketing Partner · 2 October 2025Reappointed as PR partner to support Webjet's brand refresh and new creative platform targeting Australian and New Zealand travelers.
• LocomoteminorStrategic or Co-development Partner · 1 January 2025Webjet Group acquired Locomote as part of merger and acquisition activity in Q3 2025, focused on service integration within the travel sector.

Scale indicators8 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Wotif Group (Expedia subsidiary): A leading ANZ-focused online travel brand owned by Expedia Group. A direct head-to-head competitor for Webjet OTA in the Australian and New Zealand consumer travel market.
• Flight Centre Travel Group: ASX-listed Australian travel retailer offering flights, hotels, and tailored leisure/corporate travel. A direct domestic peer competing in the same ANZ consumer and corporate travel market with overlapping product categories.
• Helloworld Travel: ASX-listed Australian travel distribution company operating retail travel agency brands and online platforms across ANZ. Directly comparable as a regional OTA and traditional travel agency competitor.

Emerging players

• Skyscanner: Global flight and hotel metasearch and booking platform owned by Trip.com Group. Comparable as an emerging OTA/price-comparison peer in the consumer travel discovery and booking funnel.
• Hopper: App-first travel platform focused on flights, hotels, and car rentals with predictive pricing technology. Comparable as an emerging digital travel player with overlapping consumer-facing functionality and proprietary technology.
• TourRadar: Online marketplace for multi-day guided tours and adventure travel. Comparable as an emerging digital travel player with adjacent multi-segment itinerary use cases similar to Trip Ninja.

Broad incumbents

• Trip.com Group: Global OTA (Trip.com, Ctrip, Skyscanner, Qunar) and a leading travel platform. Comparable as a broad incumbent competing across flights, hotels, and increasingly complex itinerary use cases globally.
• Expedia Group: Owns Expedia, Hotels.com, Vrbo, Trivago and Wotif (a direct ANZ consumer brand). A major global OTA incumbent competing directly with Webjet OTA in Australia and New Zealand.
• Booking Holdings: Parent of Booking.com, Priceline, Agoda, KAYAK and OpenTable. The largest global OTA operator, with overlapping consumer travel booking capabilities and significantly larger scale across ANZ.

Regional players

• Corporate Travel Management: ASX-listed Australian-headquartered corporate travel management company. Comparable as a regional travel services peer with overlapping itinerary-management technology needs that Trip Ninja could address.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/webjet-group

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Webjet