Big Little Gyms

What Big Little Gyms does

Big Little Gyms (BLG) is a privately held, US-based marketing automation and CRM platform purpose-built for small gym and fitness studio owners. The integrated offering combines a website and landing page funnel system, a centralized CRM supporting email, SMS, chatbot, and follow-up campaign management, SEO optimization, member retention tooling, and done-for-you upsell and revenue bolt-on modules. The platform is delivered as a recurring monthly subscription bundled with high-touch services including 1-on-1 onboarding, twice-weekly live coaching calls on Zoom, a private Skool community, and a VIP support team that handles content updates and implementation.

The company operates a sales-led go-to-market motion: prospective gym owners are routed through a free discovery call before pricing is disclosed, and the funnel is fed by organic content marketing across a free Facebook group, YouTube, Instagram, and a blog. Its customer base comprises 500+ active small gym owners (CrossFit boxes, boutique fitness studios, and independent gyms), with no publicly disclosed pricing, headcount, funding, or revenue figures. The business is bootstrapped, independently operated, and structurally a vertical SaaS-plus-services play targeting the SMB fitness segment.

Name

Big Little Gyms

Website

https://biglittlegyms.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Big Little Gyms is a marketing automation and CRM platform built for small gym and fitness studio owners, bundling website, landing pages, CRM, retention, and upsell tooling with live coaching and VIP support via a recurring subscription.

Ownership category

akta.pro rank

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Membership/Subscription Service: Recurring subscription membership providing gym marketing systems, including website, landing pages, CRM, marketing strategies, coaching calls, community access, and VIP support. The membership appears to be the primary revenue stream, with the company guiding prospective customers through a discovery call before sharing pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Big Little Gyms sells a subscription-based marketing and growth system to small gym owners, delivering a done-for-you website, landing pages, and centralized CRM with email, SMS, chatbot, and broadcast capabilities. The subscription bundles traffic/SEO strategies, member retention playbooks, revenue upsell bolt-ons, 1-on-1 onboarding, twice-weekly live coaching, VIP support, and access to a private Skool community.

Product overview

Big Little Gyms is a single unified marketing platform designed specifically for small gym owners. The core offering consists of integrated modules including a Lead Generation System (website, landing pages, funnel optimization), a CRM & Follow-up Platform (centralized email, SMS, chatbot, and follow-up automation), SEO & Traffic Optimization services, Member Retention Systems, and Revenue Generating Bolt-ons for upselling. The platform is delivered alongside human services including 1-on-1 Onboarding, Coaching & Mentorship (twice-weekly live Zoom calls), and VIP Support. All tools are maintained and updated by the BLG team, with additional access to a private library of traffic strategy trainings and a Skool community.

Differentiator

Problem solved

Functional benefit

Products and services

• Big Little Gyms Growth Membership A subscription-based marketed growth platform for small gym owners that bundles a done-for-you website, landing pages, multi-channel CRM (email, SMS, chatbot), SEO optimization, member retention systems, revenue upsell bolt-ons, 1-on-1 onboarding, twice-weekly live coaching calls, VIP support, and Skool community access. Sold to gym owners after a discovery call, with pricing not publicly disclosed.

Quantifiable outcome

• 300%+ increase in leads generated
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights10 records

Direct peers

• ClubReady: Fitness club management platform for multi-location gyms with CRM and member engagement features. Serves an overlapping gym customer segment, including small studios.
• Glofox: SaaS platform for boutique fitness studios and gyms offering booking, billing, and marketing tools. Directly competes with BLG for boutique studio and small gym customers.
• PushPress: Gym management SaaS focused on CrossFit and functional-fitness boxes with built-in marketing, member management, and billing. Targets the same small-gym-owner customer as BLG.
• Wodify: CrossFit-focused gym management software with class scheduling, performance tracking, and member engagement features. Overlaps with BLG in the CrossFit-box segment.

Broad incumbents

• ActiveCampaign: General-purpose marketing automation and CRM platform used by many SMBs including gyms. Competes with BLG at the marketing technology layer but is not fitness-specialized.
• HubSpot: Broad CRM, marketing, and sales platform widely adopted by SMBs. Acts as a horizontal alternative to BLG's marketing automation stack.
• Mindbody: Large-scale fitness and wellness business management SaaS with marketing, booking, and payment tools. Serves a broader fitness vertical than BLG with a much deeper feature set.

Emerging players

• Mariana Tek: Boutique fitness studio platform offering branded apps and member engagement tools. An emerging player in the same boutique-fitness niche BLG targets.

Regional players

• GymMaster: New Zealand-based gym management software with marketing and member features. Comparable offering to BLG but primarily serves a non-US market.

Others

• Keap: CRM and marketing automation platform targeting small businesses, including service-based SMBs. Adjacent rather than directly competitive, but overlaps in SMB marketing automation tooling.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@biglittlegyms
• Facebookfacebook.com/780353588986319
• Instagraminstagram.com/biglittlegyms
• LinkedInlinkedin.com/company/biglittlegyms

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Big Little Gyms