Seventh Decimal
Seventh Decimal is a UAE-based technology company that operates Streach, a self-service OOH media intelligence platform built on a patented mobility analysis system. It serves media agencies, advertisers, and media owners across KSA and the UAE with measurement, planning, attribution, and retargeting capabilities.
- Company typePrivate
- Founded2019
- HeadquartersDubai, United Arab Emirates
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Seventh Decimal does
Seventh Decimal is a UAE-based technology company operating from Abu Dhabi's TwoFour54 media zone that builds Streach, an out-of-home (OOH) media intelligence platform targeting media agencies, advertisers, and media owners across KSA and the UAE. The platform is built on a patented mobility analysis system and what the company describes as the most comprehensive database of outdoor media units in KSA, combining audience mobility data with inventory records to power measurement and planning workflows. Streach is delivered as a self-service SaaS product composed of five modules — Explorer (inventory discovery), Measurement, Planning (with an algorithmic planning optimizer identifying top-performing inventory), Attribution, and Retargeting — with trading desk integration to connect OOH exposure to programmatic digital retargeting. The go-to-market motion is enterprise-oriented, requiring demo requests for access, and serves three customer segments: media agencies, advertisers, and media owners in the Middle East regional OOH market.
Seventh Decimal firmographics
Firmographics- Name
- Seventh Decimal
- Legal name
- Seventh Decimal
- Website
- https://seventhdecimal.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Seventh Decimal is a UAE-based technology company that operates Streach, a self-service OOH media intelligence platform built on a patented mobility analysis system. It serves media agencies, advertisers, and media owners across KSA and the UAE with measurement, planning, attribution, and retargeting capabilities.
- Ownership category
- akta.pro rank
Seventh Decimal industry classification
Industry- Product category
- OOH Media Analytics Platform
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- OOH Measurement, Attribution & Verification (Footfall, Impressions, Brand Lift) (BPAFALAK)
- akta.pro secondary industry
- OOH Programmatic & Data/Measurement Services (Audience Analytics, Attribution) (MPAAAKAI)
Keywords
Where Seventh Decimal is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
Seventh Decimal business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- OOH Intelligence Platform Subscription: Modular, highly customizable and fully self-service platform for OOH media planning and measurement. Likely SaaS subscription model based on platform access and module usage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Seventh Decimal product offering
Product offeringCore offering
Seventh Decimal develops and sells Streach, a SaaS-based OOH (Out-of-Home) media intelligence platform that uses a patented mobility analysis system to calculate reach and impressions, plan campaigns, and measure the impact of outdoor advertising for media agencies, brands, and media owners primarily in Saudi Arabia and the UAE.
Product overview
Streach is a modular OOH (out-of-home) intelligence platform developed by Seventh Decimal. The platform consists of a core unified product (Streach) with five integrated modules: Explorer (inventory database and mapping), Measurement (reach and impressions analytics), Planning (algorithmic media planning optimizer), Attribution (store visitation and competition analysis), and Retargeting (linking offline exposure to digital channels). The platform is built on a patented mobility analysis system and is designed to be fully self-service, highly customizable, and modular.
Differentiator
Problem solved
Functional benefit
Products and services
- Streach OOH Intelligence Platform
Companies that use Seventh Decimal
Customer profileSegments3 records
Ideal customer profiles3 records
Seventh Decimal technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Seventh Decimal partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
Seventh Decimal competitors and assessment
Company assessmentDirect peers
- Quividi: DOOH audience analytics provider using computer vision for impression measurement and audience demographics. Comparable as a peer focused on OOH audience measurement and analytics, though with a stronger emphasis on in-venue sensors.
- Hivestack: Global programmatic DOOH ad platform offering planning, campaign management, and measurement for out-of-home media. Comparable as a peer offering full-stack OOH intelligence with data-driven planning and attribution.
- Vistar Media: Programmatic DOOH supply-side and ad serving platform with measurement and attribution capabilities. Comparable as a peer in the OOH planning, measurement, and attribution stack with similar cross-channel ambitions.
- Place Exchange: Programmatic OOH exchange offering planning, buying, and measurement infrastructure. Comparable as a peer building software infrastructure for OOH planning, audience analytics, and campaign execution.
- Moving Walls: OOH planning and measurement platform with strong presence across APAC and emerging markets including MENA. Most directly comparable peer — same product category (OOH intelligence), same self-service SaaS model, and overlapping regional focus in the Middle East.
Regional players
- OutMoove: European OOH and DOOH planning and analytics platform with measurement and audience insights capabilities. Comparable as a peer in the OOH planning/measurement SaaS category, though focused on European markets rather than MENA.
- Billups: OOH planning, buying, and measurement agency with strong US presence and growing international footprint. Comparable as a peer combining OOH planning with measurement, though operating primarily as an agency rather than a SaaS platform.
Emerging players
- AdMobilize: Computer-vision-based audience analytics and measurement provider for DOOH. Comparable as an emerging player focused on audience measurement accuracy, similar to Seventh Decimal's Measurement and Attribution modules.
Broad incumbents
- Geopath: US-based nonprofit OOH audience measurement organization providing audience impressions and reach analytics across the US. Directly comparable as the established incumbent in OOH measurement, although it operates at national scale in a different geography.
- Broadsign: Established DOOH CMS and programmatic platform for media owners with campaign analytics and audience measurement features. Comparable as a peer offering OOH measurement and planning within a broader media-owner software stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Seventh Decimal social profiles
Digital presenceSeventh Decimal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Seventh Decimal leadership team
Management profileNumber of profiles
Seventh Decimal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Seventh Decimal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Seventh Decimal
What does Seventh Decimal do?
Seventh Decimal develops and sells Streach, a SaaS-based OOH (Out-of-Home) media intelligence platform that uses a patented mobility analysis system to calculate reach and impressions, plan campaigns, and measure the impact of outdoor advertising for media agencies, brands, and media owners primarily in Saudi Arabia and the UAE.
When was Seventh Decimal founded?
Seventh Decimal was founded in 2019. It employs 1 to 10 people.
Where is Seventh Decimal based?
Seventh Decimal is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Seventh Decimal make money?
One revenue line is on record: OOH Intelligence Platform Subscription.
Who are Seventh Decimal's main competitors?
Direct peers on record are Quividi, Hivestack, Vistar Media, Place Exchange and Moving Walls. Regional players are OutMoove and Billups. AdMobilize is listed as an emerging player. Broad incumbents are Geopath and Broadsign.
Does Seventh Decimal have an API?
No public API is recorded for Seventh Decimal.
What industry is Seventh Decimal in?
Seventh Decimal's product category is OOH Media Analytics Platform. Its primary akta.pro industry code is BPAFALAK, OOH Measurement, Attribution & Verification (Footfall, Impressions, Brand Lift), with a secondary code of MPAAAKAI, OOH Programmatic & Data/Measurement Services (Audience Analytics, Attribution). Its NAICS code is 541910 and its SIC code is 7310.