What The Right Now does

The Right Now is a bi-coastal, US-based creative communications agency headquartered in Los Angeles, providing integrated public relations, talent and influencer relations, social media management, content creation, and partnership curation for lifestyle, entertainment, fashion, sports, and consumer brands. Its named client roster spans enterprise accounts including UGG, Fossil, Tommee Tippee, Allen Edmonds, VS Pink, NBA 75, and the 29th Annual Screen Actors Guild Awards, alongside entertainment properties such as Scavengers Reign and America's Funniest Home Videos, supported by a 100+ merchant content relationship for The Original Farmers Market. In February 2026 the firm was named PR Net's NextGen Lifestyle Agency of the Year, and on June 26, 2026 it unified with three sibling agencies — Clever, GLGR, and Now Studio — under newly formed parent entity Punch Group, Inc. to deliver integrated brand identity, experiential, design, event production, PR, and creative content capabilities.

The agency's core offering is a fully-integrated communications service spanning strategic comms (media relations, launches, awards campaigns, experiential, tune-in), social media management across Instagram, TikTok, and Facebook, marketing services (talent procurement, influencer and affiliate programs, brand partnerships), brand marketing (high-touch gifting, brand identity, product and packaging development), and creative production (social content, branded content, photoshoots, digital series, podcasts). Now Studio operates as the in-house creative production sub-brand, producing video, audio, and still photography for integrated campaigns. The technology stack is industry-standard rather than proprietary: Planable, Later, Plann, and Meta Business Suite for social scheduling and publishing; CapCut, Canva, and Adobe Creative Suite (Premiere, Photoshop, Lightroom) for content production. No proprietary platform, API, SDK, or AI/ML capability is disclosed.

The business model is professional services on a quote-based / project-fee basis with no publicly disclosed pricing, acquired via sales-led direct outreach, referrals, and reputational pull from awards and marquee client work. GTM channels include the agency website (therightnow.co), Instagram (@therightnowdotco), and LinkedIn, plus segmented contact infrastructure (media@, vip@, talent@, hiring@). Following the June 2026 Punch Group unification, the agency continues to operate under its existing brand within a larger integrated marketing platform.

Name

The Right Now

Legal name

The Right Now

Website

https://therightnow.co

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Right Now is a bi-coastal US creative communications agency providing integrated PR, talent/influencer relations, social media management, and content production for lifestyle, entertainment, fashion, sports, and consumer brand clients including UGG, Fossil, NBA, and the SAG Awards.

Ownership category

akta.pro rank

Product category

Public Relations and Marketing Communications Services

NAICS

Public Relations Agencies (54182), Advertising Agencies (541810), Commercial Photography (541922)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD), Content Production (Video, Design, Copy, Studio) (BPAFAAAF), Publicity, PR & Media Relations (Artists) (MPAIAGAG)

Keywords

• Public relations services
• Social media management
• Creative content production
• Influencer marketing services
• Brand communications

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. PR and Communications Services: The agency generates revenue through providing integrated communications services including media relations, talent and influencer relations, social media management, content creation, and partnership curation for brand and entertainment clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Right Now is a bi-coastal creative communications agency that provides fully-integrated communications strategies for lifestyle, culture, entertainment, and consumer brands. Its core work consists of media relations, talent and influencer relations, social media channel management, content creation and production, and partnership curation. Through its in-house creative production arm Now Studio, the agency also produces branded video, audio, and still photography for social and integrated campaigns.

Product overview

The Right Now is an award-winning, bi-coastal creative communications agency offering a fully-integrated suite of marketing and communications services. The agency's core offering, The Right Now, provides strategic communications, social media management, marketing services, and brand marketing. The portfolio also includes Now Studio, the agency's in-house creative production division that creates branded content (video, audio, photography) for social media and integrated campaigns. Together, these offerings enable The Right Now to deliver end-to-end 360-degree communications strategies spanning media relations, talent and influencer relations, social media, content creation, and partnership curation for lifestyle, entertainment, fashion, sports, and consumer brands.

Differentiator

Problem solved

Functional benefit

Brands

• Now Studio: The Right Now's creative production division that creates branded content including video, audio, and still photography for social media and integrated campaigns across fashion, sports, entertainment, and lifestyle.

Products and services

• The Right Now (Integrated Communications Services) A fully-integrated creative communications agency offering for lifestyle, culture, entertainment, and consumer brand clients. Delivers media relations, talent and influencer engagement, social media management, content creation, and partnership curation under one coordinated team.
• Now Studio In-house creative production division that produces branded video, audio, and still photography content for social media and integrated campaigns across fashion, sports, entertainment, and lifestyle clients.

Quantifiable outcome

• NextGen Lifestyle Agency of the Year 2026 recognition

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

One partnership is on record.

• Punch Group, Inc.coreStrategic or Co-development Partner · 26 June 2026Four award-winning marketing agencies—Clever, GLGR, The Right Now, and Now Studio—announced strategic unification under Punch Group, Inc. effective June 26, 2026. The consolidation brings all four entities under a single umbrella to provide integrated marketing capabilities including brand identity, experiential marketing, design, event production, public relations, and creative content production. The unification enables exponential growth and larger-scale projects with leading global brands.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• HL Group: HL Group is a lifestyle, fashion, beauty, and entertainment PR and communications agency with offices in New York and Los Angeles. Directly comparable to The Right Now in serving celebrity-driven fashion brands and entertainment properties with integrated communications strategies.
• Full Picture: Full Picture is a public relations and digital agency specializing in entertainment, lifestyle, and consumer brands. Directly comparable for its entertainment publicity, influencer relations, and integrated campaign execution overlapping The Right Now's core services.
• ID-PR: ID-PR is a publicity and communications agency focused on entertainment, lifestyle, and consumer brands. Directly comparable given its entertainment/lifestyle client mix and emphasis on awards campaigns, talent relations, and integrated brand storytelling.
• Sunshine Sachs: Sunshine Sachs is a full-service public relations and communications firm serving entertainment, consumer, and nonprofit clients. Directly comparable for its celebrity/awards campaigns and integrated lifestyle/entertainment communications work overlapping The Right Now's core service mix.
• The Lede Company: The Lede Company is a communications and talent management firm specializing in entertainment, lifestyle, fashion, and consumer brands. Directly comparable as a similarly-sized bi-coastal agency offering integrated PR, talent relations, and brand strategy for entertainment and lifestyle clients.
• 42 West: 42 West is an entertainment and media public relations agency specializing in awards campaigns, film/TV publicity, and talent representation. Directly comparable for its entertainment-focused PR services, awards-campaign expertise, and bi-coastal presence.

Broad incumbents

• DKC Public Relations: DKC is a multi-disciplinary communications and public relations firm with entertainment, consumer, and technology practices. Comparable as a broader incumbent offering overlapping entertainment/lifestyle PR capabilities but at larger scale and across more verticals.
• Edelman: Edelman is a global public relations and communications firm with extensive entertainment, lifestyle, and consumer brand practices. Comparable as a broad incumbent where The Right Now's lifestyle/entertainment scope is a smaller specialty within Edelman's portfolio.
• Weber Shandwick: Weber Shandwick is a global public relations and communications agency with entertainment, consumer marketing, and social practices. Comparable as a broad incumbent competing for integrated lifestyle and entertainment mandates that The Right Now also targets.

Emerging players

• Moxie Communications Group: Moxie Communications Group is a boutique PR agency serving beauty, fashion, and lifestyle brands with integrated communications. Comparable as a similarly-sized boutique competitor focused on lifestyle consumer brands and emerging entertainment partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-right-now
• Instagraminstagram.com/therightnowdotco
• Xx.com/therightnow
• Facebookfacebook.com/therightnowdotco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Right Now