United Military Care

What United Military Care does

United Military Care Inc. is a Georgia-based 501(c)(3) nonprofit organization founded in 2012 and headquartered at 1220 Old Canton Road, Marietta, with a stated mission to serve, educate, and uplift veterans and their communities across the state of Georgia. The organization has served more than 25,000 veterans and family members since inception, operating entirely on private donations from individuals, corporations, and foundations with no government funding. It serves four primary constituent groups: veterans of all eras, military families and caregivers, active-duty/National Guard/Reserve members in transition, and Georgia first responders (who serve as distribution intermediaries for homeless and hungry veterans after hours).

United Military Care's service portfolio comprises six integrated programs: (1) We CARE Vet Fair™ — large-scale in-person resource fairs convening 100+ partner organizations (VA, Georgia Department of Veterans Services, DAV, and others) to deliver VA healthcare enrollment, claims filing, benefits navigation, medical/dental/optical exams, and family programming under one roof, currently scheduled in Atlanta/Cobb and Columbus; (2) Battle Buddy — wrap-around case management with regular communication and social visits; (3) Emergency Response — direct provision of food, housing referrals, employment guidance, clothing, and personal-care items to veterans in immediate need; (4) Field Ready Vets — backpack field kits distributed to first responders for after-hours hand-off to homeless or hungry veterans; (5) Georgia Veterans Network — an online directory connecting veterans to statewide services; and (6) Emergency Info Kit — a free 72-hour VA-notification documentation tool for veterans admitted to civilian healthcare facilities. The technology stack is minimal: a Wix-hosted marketing site, a JotForm intake form, and separate brand sites for the We CARE Vet Fair and Georgia Veterans Network.

The business model is donation-funded nonprofit operations. All services are delivered free of charge to beneficiaries. Revenue streams are limited to charitable contributions from individuals, corporations, and foundations. The organization is governed by a Board of Directors and Leadership Council meeting quarterly, and is led by President Kimberly Scofi. Marketing and beneficiary-acquisition channels center on organic social media (Facebook, Instagram, Twitter/X, LinkedIn), content marketing (blog and The Front Line newsletter), event marketing (the We CARE Vet Fair brand), and referral partnerships with VA facilities, state agencies, and veteran service organizations. Customer concentration risk lies on the donor side rather than the beneficiary side, as the beneficiary base is diffuse across the Georgia veteran population.

Name

United Military Care

Legal name

United Military Care Inc.

Website

https://unitedmilitarycare.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

United Military Care is a Georgia-based 501(c)(3) nonprofit founded in 2012 that delivers free veteran services — including resource fairs, case management, emergency response, and field-kit distribution — to veterans and military families across the state.

Ownership category

akta.pro rank

Product category

Veteran Support Services

NAICS

Administration of Veterans' Affairs (92314), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Veterans Affairs & Military Family Services (BPAIAHAL)

akta.pro secondary industries

Veterans & Military Family Benefits Administration (BPAIAKAI), Veterans & Military-to-Civilian Transition Programs (EDAAAOAH)

Keywords

• Veteran support services
• Military family assistance
• Emergency veteran aid
• Veteran resource navigation
• Community veteran outreach

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: As a 501(c)(3) nonprofit, United Military Care operates entirely on donations from individuals, corporations, and foundations. The organization receives no government funding and relies on charitable contributions to fund all programs and services for veterans.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

United Military Care provides free veteran support services to veterans and their families across Georgia, including 24/7 Emergency Response, benefits and healthcare enrollment assistance, housing and food security referrals, peer support through the Battle Buddy program, and community outreach via We CARE Vet Fairs and First Responder backpack distributions. Founded as a 501(c)(3) in 2012, the organization has served more than 25,000 veterans with a holistic, wraparound service model.

Product overview

United Military Care is a nonprofit organization (not a technology company) that provides a portfolio of veteran support programs. The core offerings include the We CARE Vet Fair™ (large-scale resource events), the Battle Buddy Program (one-on-one case management), Emergency Response services, Field Ready Vets backpacks for first responders, the Georgia Veterans Network, and Emergency Info Kits. These programs work together to address veteran needs including food security, housing, healthcare enrollment, benefits guidance, and community connection throughout Georgia.

Differentiator

Problem solved

Functional benefit

Brands

• We CARE Vet Fair: Event brand for connecting Veterans and military families with resources including healthcare, benefits, employment, and community support.
• Battle Buddy
• Emergency Response
• Field Ready Vets

Products and services

• We CARE Vet Fairs Community outreach events bringing together veterans, service providers, and resources across Georgia to connect veterans with benefits, healthcare, housing, and family support services.
• Battle Buddy Program Peer-support program pairing veterans with battle buddies to provide companionship, accountability, and connection to United Military Care's broader service network.
• Emergency Response Service
• Field Ready Vets (First Responder Backpacks)
• Georgia Veterans Network
• Emergency Info Kit

Quantifiable outcome

• 25,000+ veterans and families served since 2012
• +2 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• Vietnam War CommemorationminorStrategic or Co-development PartnerOfficial partner of the U.S. Vietnam War Commemoration program, honoring Vietnam veterans and their families through recognition and support initiatives.
• Got Your 6minorStrategic or Co-development PartnerProud partner of Got Your 6, a nonprofit that empowers veterans to lead in their communities through leadership development and civic engagement programs.
• PsychArmorminorStrategic or Co-development PartnerPsychArmor certified organization, trained to work effectively with military community members and understand veteran-specific challenges.
• Georgia Department of Veterans ServicescoreStrategic or Co-development PartnerState agency providing trained Veterans Service Officers (VSOs) who assist with benefits, educational services, nursing homes, and cemeteries. Referenced as trusted resource for claims assistance.
• Veterans Administration (VA)coreStrategic or Co-development PartnerPrimary federal partner providing healthcare enrollment, benefits claims processing, and disability compensation. We CARE Vet Fairs feature VA Health Enrollment, rapid enrollment, claims filing, and benefits assistance as core services.
• Disabled American Veterans (DAV)coreStrategic or Co-development PartnerNon-profit providing free, professional assistance to veterans and families in obtaining benefits and services. Recommended as trusted, accredited resource for claims filing.
• Warrior OutreachminorStrategic or Co-development PartnerPartner organization providing KIDS Corner programming at We CARE Vet Fairs, offering activities for children of military families during events.
• The Home DepotminorStrategic or Co-development PartnerCorporate partner supporting KIDS Corner programming at We CARE Vet Fairs in Columbus, GA, providing family-friendly activities during veteran resource events.
• Georgia Veterans NetworkcoreStrategic or Co-development PartnerStatewide resource network operated by United Military Care to connect veterans with services throughout Georgia, featuring online directory and referral capabilities.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• The American Legion: Mass-membership veterans organization offering benefits claims assistance, veteran programs, and community events nationwide. Comparable to UMC in benefits support and veteran community programming, particularly in Georgia posts.
• Disabled American Veterans (DAV): National nonprofit providing free professional assistance to veterans and families in obtaining VA benefits and services. Directly comparable as both a partner of UMC and a peer operating in the same Georgia benefits-navigation and advocacy space.
• Wounded Warrior Project: Large national veteran nonprofit delivering programs across mental health, physical wellness, employment, and financial wellness. Comparable in serving post-9/11 and broader veteran populations with a multi-program service stack; operates at much greater scale than UMC.
• Veterans of Foreign Wars (VFW): Long-established congressionally chartered veteran service organization with posts throughout Georgia. Provides benefits assistance, community events, and advocacy — overlapping significantly with UMC's benefits navigation and community event mission.

Emerging players

• Soldiers' Angels: National nonprofit supporting deployed service members, veterans, and their families through food assistance, care packages, and emergency funds. Closely comparable to UMC's emergency food, clothing, and family support programming.
• Hire Heroes USA: Veteran employment-focused nonprofit providing free career coaching, resume support, and job placement. Comparable to UMC in serving the broader Georgia veteran transition journey, particularly the employment guidance UMC delivers at Vet Fairs.
• The Mission Continues: Nonprofit empowering veterans through service leadership and community impact grants. Comparable in using veteran volunteerism to address community needs and connect veterans to purpose-driven programming.
• Iraq and Afghanistan Veterans of America (IAVA): Membership-based veteran advocacy nonprofit focused on post-9/11 veterans across benefits, healthcare, and transition. Comparable in providing benefits navigation support and serving as a national voice for veterans, though younger in demographic focus than UMC.
• Team Rubicon: Veteran-led nonprofit deploying veterans into disaster response and community service. Comparable in mobilizing veterans for service and leveraging veteran identity for community impact, with overlapping volunteer-driven operational model.

Direct peers

• Warrior Outreach: Georgia-based veteran family support nonprofit running ranch programs and KIDS Corner programming. Directly comparable as a regional Georgia peer and existing partner delivering family programming alongside UMC's Vet Fairs.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/umilitarycare
• Facebookfacebook.com/unitedmilitarycare
• LinkedInlinkedin.com/company/unitedmilitarycare
• Instagraminstagram.com/united_military_care

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Military Care