Westech Equipment

What Westech Equipment does

Westech Equipment, operating as "The Pump and Tank Equipment Company," is a privately held B2B industrial equipment distributor founded in 1971 and headquartered in Salt Lake City, USA. The company distributes pumps, tanks, valves, meters, nozzles, hose reels, filtration systems, and related fluid handling equipment across more than 40 product categories, sourcing inventory from over 75 manufacturer brands including Fill-Rite, GPI, OPW, Hannay Reels, Veeder-Root, Franklin Fueling, Liquid Controls, Challenger Lifts, Saylor-Beall, Gorman-Rupp, and Weather Guard. A distinctive element of the catalog is rebuilt and aftermarket replacement parts for legacy fuel dispensers (Gilbarco, Wayne, Bennett, Tokheim, Gasboy, Neptune, Veeder-Root) that have been discontinued from OEM sources, allowing the company to capture maintenance revenue from aging installed bases at service stations and FBOs.

The business is operated primarily through a quote-based e-commerce storefront at westechequipment.com supported by phone (1-800-433-8831) and email sales, with marketing channels limited to organic social media (Facebook, LinkedIn, YouTube) and an email newsletter. The catalog spans fuel retail, fleet cardlock systems, aviation refueling, lubrication, agricultural spraying, fire suppression, water handling, DEF handling, and CNG fueling applications. Pricing is largely quote-based, with limited published list prices such as Justrite OSHA safety cans starting at $68.25, sight flow indicators from $257, sanitary tank hatches at $389, and PROKEE fuel management systems starting at $9,361.87.

Westech's revenue model is straightforward hardware distribution with no software platform, recurring SaaS revenue, or disclosed subscription pricing. The customer base is horizontal across multiple commercial and industrial segments including fleet operators, service stations and fuel retailers, petroleum distributors, industrial maintenance, aviation FBOs, agricultural operations, fire suppression, and construction — with no single dominant customer or segment disclosed. The company is independently owned, has no disclosed institutional investment, no parent company, and no management team disclosed in the source material, indicating an owner-operated small business with 11-50 employees.

Name

Westech Equipment

Legal name

Westech Equipment

Website

https://westechequipment.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Founded in 1971 in Salt Lake City, Westech Equipment is a B2B industrial distributor selling pumps, tanks, fuel transfer systems, hose reels, and fluid handling equipment from 75+ manufacturer brands to fleet operators, service stations, petroleum distributors, and industrial customers across the United States.

Ownership category

akta.pro rank

Product category

Industrial Fluid Handling Equipment

NAICS

Refrigeration Equipment and Supplies Merchant Wholesalers (423740)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Aftermarket Parts, Service & Remanufacturing (Pumps/Compressors) (IMAHANAJ)

Keywords

• Fluid handling equipment
• Fuel transfer equipment
• Pump and tank supplies
• Industrial equipment distribution
• Service station equipment

Headquarters

HQ city

Salt Lake City

HQ country

India

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Distribution: Revenue generated through the sale and distribution of industrial fluid handling equipment including pumps, tanks, valves, meters, nozzles, hose reels, filters, and accessories from multiple branded manufacturers. The company stocks and ships equipment and also provides parts, repair, rebuilt, and aftermarket replacement components for equipment from major brands including Gilbarco, Wayne, Bennett, Tokheim Schlumberger, Gasboy, Neptune, Veeder-Root, and others.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Westech Equipment is a B2B industrial equipment distributor that sells pumps, tanks, fuel transfer systems, hose reels, meters, nozzles, valves, filters, lubrication systems, aviation fueling equipment, and related fluid handling parts and accessories. The company distributes products from 75+ branded manufacturers and provides rebuilt, aftermarket, and OEM replacement parts for legacy service station brands. Sales are conducted through an e-commerce website and phone/email support primarily to commercial and industrial buyers in the United States.

Product overview

Westech Equipment, The Pump and Tank Equipment Company, is a B2B industrial equipment distributor founded in 1971, operating as an e-commerce platform selling physical equipment across 40+ product categories. The company does not offer a unified software platform but rather distributes a broad portfolio of industrial equipment brands and products organized by category. The core offering spans fuel handling equipment (transfer pumps, tanks, filters, meters, nozzles), lubrication systems, automotive lifts, aviation fueling equipment, agricultural sprayers, and related accessories. Products are sourced from 80+ manufacturer brands including Fill-Rite, GPI, Hannay Reels, OPW, Liquid Controls, Franklin Fueling, Challenger Lifts, Saylor-Beall, and Weather Guard. The portfolio includes both complete equipment systems and individual replacement parts, with specialized offerings for DEF handling, CNG fueling, aviation, and fire suppression applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Air Compressors Industrial two-stage air compressors (e.g., Saylor-Beall) in horizontal, vertical, and duplex configurations from 1-1/2 HP to 30 HP, with overhaul kits, valves, pistons, and filters, targeted at commercial and industrial users needing compressed air.
• Automotive Lifts Vehicle lifts (e.g., Challenger Lifts) including 2-post, 4-post, scissor, inground, and mobile column configurations with capacities up to 60,000 lb for buses and heavy trucks, for commercial service shops and fleet operations.
• Aviation Fueling Equipment Aviation-specific fuel handling equipment including pumps, filters, meters, hose reels, deadman controls, and water detection probes for Fixed Base Operators (FBOs), airport fueling operations, and military aviation fuel systems.
• Cardlock Fuel Management Systems Automated unattended fuel access systems (e.g., FuelMaster, PROKEE/SMARTCARD Master Unit Fuel Management System starting at $9,361.87) using access cards or key fobs to control dispensing, track consumption, and generate reporting for fleet operators and commercial sites, plus EV Charger Fleet Management Systems available by quote.
• CNG Fueling Equipment Compressed Natural Gas vehicle fueling components (e.g., OPW) including nozzles, receptacles, check valves, and defueling nozzles rated for high-pressure CNG service up to 3,600 PSI.
• DEF Equipment Diesel Exhaust Fluid handling equipment including transfer pumps, submersible pumps, diaphragm pumps, dispensers, tanks, hose reels, nozzles, and flow meters for SCR emissions systems.
• Fuel Filters Fuel filtration products (e.g., Cim-Tek, Facet) including particulate, water absorbing, and coalescing filters for petroleum, diesel, aviation, and ethanol-blend fuel applications.
• Fire Pumps and Portable Fire Equipment Portable engine-driven fire pumps, fire hoses, nozzles, and hose reels for wildland fire crews, rural properties, rural fire departments, forestry operations, and emergency preparedness.
• Hose and Cable Reels Industrial hose reels (e.g., Hannay Reels, Coxreels, Reelcraft, Balcrank, Samson) organized by application including grease, oil, fuel, DEF, aviation, fire fighting, and lubrication, with complete replacement parts.
• Lube Equipment Complete lubrication equipment (e.g., Balcrank, Lincoln, Alemite, Piusi) including pneumatic grease pumps, oil transfer pumps, hose reels, meters, control handles, and complete dispensing systems for shop and fleet service.
• Fuel Flow Meters Positive displacement and precision flow meters (e.g., Liquid Controls, Fill-Rite, Piusi, TCS) for fuel, aviation, DEF, oil, and water applications, including Weights and Measures certified meters for commercial fuel sales and rebuilt options for service station dispensers.
• Fuel Nozzles, Swivels, and Breakaways Fuel dispensing nozzles including automatic and manual types, swivels, breakaway couplers, and hanging hardware for retail and commercial fueling applications.
• Pumps Comprehensive pump selection (e.g., Fill-Rite, GPI, AMT, Gorman-Rupp, Roper, Piusi) including fuel transfer pumps (AC/DC), water pumps, sewage/effluent pumps, fire pumps, DEF pumps, trash pumps, and specialty industrial pumps.
• Service Station Equipment Complete service station equipment including retail fuel dispensers, non-OEM replacement parts for Gilbarco/Wayne/Bennett/Tokheim, tank equipment, LED lighting, and vapor recovery components for retail fuel stations and convenience stores.
• Sprayers and Equipment Agricultural and commercial sprayer equipment (e.g., Kings Sprayers, PBM, Hannay Reels) including 2-wheel, 3-point hitch, 4-wheel, and skid sprayers with pumps, hose reels, spray guns, and replacement parts, plus parts from Hypro, Banjo, Udor, FMC John Bean, and TeeJet.
• Tank Equipment Above and underground storage tank hardware (e.g., OPW, Morrison Bros., Franklin Fueling) including ball valves, check valves, fill caps, overfill prevention, vents, spill containers, tank gauges, and vapor recovery components.
• Tank Monitor Consoles and Parts Fuel inventory monitoring systems (e.g., Veeder-Root) including tank monitor consoles, probes, sensors, and rebuilt/replacement parts compatible with Veeder-Root systems for service stations and petroleum distributors.
• Tanker Truck and Fuel Oil Delivery Equipment Bulk fuel delivery components (e.g., Liquid Controls, TCS) including positive displacement meters, electronic/mechanical registers, API adapters, camlock fittings, overfill protection, and vapor recovery elbows for petroleum distributors.
• Fuel and Storage Tanks Comprehensive tank selection (e.g., Containment Solutions, Better Built, TOPS, Roth) including UL-142 listed steel tanks, underground fiberglass tanks, truck transfer tanks, lube storage tanks, and stackable poly tanks from 50-gallon to 40,000-gallon capacities.
• Fuel Transfer Pumps Fuel transfer pumps (e.g., Fill-Rite, GPI, Roper, Gorman-Rupp) in 12V DC, 24V DC, and 115V/230V AC configurations with flow rates from 8-35 GPM, plus pump-tank combo packages for fleet and commercial fueling.
• Transfer Tanks Truck-mounted fuel transfer tanks (e.g., Better Built, Weather Guard, TOPS) in aluminum and steel, L-shaped and rectangular configurations including DOT-approved options, available individually or in pump-tank combo packages from 50 to 200 gallons.
• Valves and Fittings Tank valves and piping fittings (e.g., OPW, Morrison Bros., Franklin Fueling) including ball valves, gate valves, check valves, butterfly valves, pipe flanges, and specialty valves for fuel storage installations.

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

48 partnerships are on record, tiered core.

• GPI (Great Plains Industries)coreChannel Partner/ Reseller/ DistributorGPI is a major brand for fuel transfer pumps and flow meters distributed by Westech. Products include GPI fuel transfer pumps and GPI accessories and part kits.
• AMT PumpscoreChannel Partner/ Reseller/ DistributorAMT Pumps (American Machine and Tool Corporation) is a manufacturer of industrial pumps including water pumps, trash pumps, and sewage pumps distributed by Westech Equipment.
• OPWcoreChannel Partner/ Reseller/ DistributorOPW is a major manufacturer of fuel handling equipment including fuel nozzles,swivels, breakaways, tank equipment, overfill prevention valves, vapor recovery systems, and sight flow indicators distributed by Westech.
• Hannay ReelscoreChannel Partner/ Reseller/ DistributorHannay Reels manufactures industrial hose reels and cable reels for fuel, lubrication, air, water, and specialized applications distributed by Westech Equipment.
• Veeder-RootcoreChannel Partner/ Reseller/ DistributorVeeder-Root is a major brand for tank monitoring systems, tank gauges, probes, sensors, and rebuilt tank monitor consoles distributed by Westech. Westech specializes in rebuilt and aftermarket parts compatible with Veeder-Root systems.
• Franklin Fueling SystemscoreChannel Partner/ Reseller/ DistributorFranklin Fueling (EBW brand) provides fuel handling equipment including fuel pumps, tank equipment, and vapor recovery systems distributed by Westech Equipment.
• Liquid ControlscoreChannel Partner/ Reseller/ DistributorLiquid Controls manufactures positive displacement flow meters for refined fuels, aviation, and commercial applications. Westech distributes Liquid Controls meters and rebuilt service station meters compatible with their systems.
• Challenger LiftscoreChannel Partner/ Reseller/ DistributorChallenger Lifts is a manufacturer of automotive lifts including 2-post, 4-post, scissor lifts, and mobile column lifts for commercial and fleet applications distributed by Westech Equipment.
• Saylor-BeallcoreChannel Partner/ Reseller/ DistributorSaylor-Beall manufactures American-made industrial two-stage air compressors for commercial and industrial use. Westech distributes the full line of Saylor-Beall compressors and replacement parts.
• Gorman-RuppcoreChannel Partner/ Reseller/ DistributorGorman-Rupp manufactures self-priming utility pumps, trash pumps, sewage pumps, and solids handling pumps distributed by Westech Equipment.
• ParkercoreChannel Partner/ Reseller/ DistributorParker Hannifin provides solenoid valves and fluid handling components including car wash solenoid valves and replacement coils distributed by Westech Equipment.
• BalcrankcoreChannel Partner/ Reseller/ DistributorBalcrank manufactures lube equipment including grease pumps, oil pumps, hose reels, and shop equipment for automotive and industrial lubrication applications distributed by Westech.
• Kings SprayerscoreChannel Partner/ Reseller/ DistributorKings Sprayers provides agricultural sprayers, spray equipment, and related components distributed by Westech Equipment along with replacement parts from Hypro, Banjo, Udor, FMC John Bean, and TeeJet.
• Cim-Tek FiltrationcoreChannel Partner/ Reseller/ DistributorCim-Tek provides fuel filtration products including particulate filters, water absorbing filters, and specialty filters for petroleum, diesel, aviation, and ethanol-blend fuel applications distributed by Westech.
• Containment SolutionscoreChannel Partner/ Reseller/ DistributorContainment Solutions manufactures underground fiberglass tanks for petroleum, fire protection, and potable water applications distributed by Westech Equipment.
• RothcoreChannel Partner/ Reseller/ DistributorRoth Industries provides double-wall fuel storage tanks and heating oil tanks with built-in secondary containment distributed by Westech Equipment.
• Weather GuardcoreChannel Partner/ Reseller/ DistributorWeather Guard manufactures truck boxes, tool storage, and transfer tanks for commercial trucks and fleet vehicles distributed by Westech Equipment.
• Better BuiltcoreChannel Partner/ Reseller/ DistributorBetter Built provides aluminum and steel transfer tanks, truck boxes, and tool storage products distributed by Westech Equipment.
• TOPScoreChannel Partner/ Reseller/ DistributorTOPS provides UL-listed fuel tanks, oil tanks, sanitary tank hatches, and truck equipment distributed by Westech Equipment.
• Snyder IndustriescoreChannel Partner/ Reseller/ DistributorSnyder Industries manufactures polyethylene tanks for industrial, septic, and specialty applications distributed by Westech Equipment.
• LincolncoreChannel Partner/ Reseller/ DistributorLincoln (Lincoln Industrial) manufactures lubrication equipment including grease pumps, oil pumps, and centralized lubrication systems distributed by Westech Equipment.
• ZeeLinecoreChannel Partner/ Reseller/ DistributorZeeLine provides lube equipment and fluid handling products distributed by Westech Equipment.
• GoatThroatcoreChannel Partner/ Reseller/ DistributorGoatThroat provides chemical pumps and pump accessories for safe, controlled transfer of liquids distributed by Westech Equipment.
• PiusicoreChannel Partner/ Reseller/ DistributorPiusi provides fuel transfer pumps, meters, and dispensing equipment for diesel, oil, and other fluids distributed by Westech Equipment.
• ReelcraftcoreChannel Partner/ Reseller/ DistributorReelcraft manufactures hose reels and cable reels for industrial, commercial, and home use distributed by Westech Equipment.
• CoxreelscoreChannel Partner/ Reseller/ DistributorCoxreels provides hose reels, cable reels, and spring-driven reels for industrial applications distributed by Westech Equipment.
• Total Control Systems (TCS)coreChannel Partner/ Reseller/ DistributorTotal Control Systems manufactures positive displacement flow meters in TS Series and TM Series configurations for fuel delivery and commercial applications distributed by Westech.
• A.Y. McDonaldcoreChannel Partner/ Reseller/ DistributorA.Y. McDonald is a manufacturer of no-lead plumbing products including ball valves, check valves, PEX fittings, and water works products since 1856, distributed by Westech Equipment.
• SamsoncoreChannel Partner/ Reseller/ DistributorSamson provides hose reels and industrial fluid handling equipment distributed by Westech Equipment.
• FuelMastercoreChannel Partner/ Reseller/ DistributorFuelMaster provides fuel management systems and cardlock fuel control systems for fleet fueling distributed by Westech Equipment.
• BioborcoreChannel Partner/ Reseller/ DistributorBiobor is the industry standard biocide for fuel treatment in diesel, aviation, and stored fuel applications to prevent microbial growth, distributed by Westech Equipment.
• Mr. Long ArmcoreChannel Partner/ Reseller/ DistributorMr. Long Arm provides extension poles and attachments for commercial and facility maintenance applications distributed by Westech Equipment.
• LSI IndustriescoreChannel Partner/ Reseller/ DistributorLSI Industries provides commercial LED lighting including canopy lights, area lighting, and indoor fixtures for fuel stations and commercial properties distributed by Westech.
• JustritecoreChannel Partner/ Reseller/ DistributorJustrite Manufacturing provides OSHA safety cans for flammable liquid storage including Type I and Type II safety cans in various capacities distributed by Westech Equipment.
• Eagle ManufacturingcoreChannel Partner/ Reseller/ DistributorEagle Manufacturing provides OSHA-compliant safety cans for flammable liquid storage distributed by Westech Equipment.
• Roper PumpscoreChannel Partner/ Reseller/ DistributorRoper Pumps provides industrial pumps including rotary pumps and gear pumps distributed by Westech Equipment.
• LiquiflocoreChannel Partner/ Reseller/ DistributorLiquiflo provides industrial pumps and pumping equipment distributed by Westech Equipment.
• TidelcoreChannel Partner/ Reseller/ DistributorTidel provides automated cash control safes (TACC series) and cash management equipment for retail and fuel stations distributed by Westech Equipment along with replacement parts.
• FacetcoreChannel Partner/ Reseller/ DistributorFacet provides fuel filtration products including coalescing filters and filter vessels for aviation and petroleum applications distributed by Westech Equipment.
• Corken (IDEX)coreChannel Partner/ Reseller/ DistributorCorken, part of IDEX Corporation, provides fuel transfer pumps and compressor equipment distributed by Westech Equipment.
• Morrison Bros. Co.coreChannel Partner/ Reseller/ DistributorMorrison Bros. Co. provides tank equipment including vents, valves, and accessories for fuel storage tanks distributed by Westech Equipment.
• MityvaccoreChannel Partner/ Reseller/ DistributorMityvac provides fluid evacuation equipment and kits for automotive and industrial fluid management distributed by Westech Equipment.
• Sotera SystemscoreChannel Partner/ Reseller/ DistributorSotera Systems provides pumps and fluid transfer equipment distributed by Westech Equipment.
• BosworthcoreChannel Partner/ Reseller/ DistributorBosworth provides chemical and industrial pumps for fluid handling applications distributed by Westech Equipment.
• Little GiantcoreChannel Partner/ Reseller/ DistributorLittle Giant provides utility pumps, condensate pumps, and specialty pumps distributed by Westech Equipment.
• Cla-ValcoreChannel Partner/ Reseller/ DistributorCla-Val provides control valves and automatic control valves for fluid systems distributed by Westech Equipment.
• BennettcoreChannel Partner/ Reseller/ DistributorBennett provides fuel dispensing pumps and equipment with rebuilt parts available through Westech Equipment for Bennett dispensers.
• VeriFonecoreChannel Partner/ Reseller/ DistributorVeriFone provides point of sale systems and payment terminals with replacement parts distributed by Westech Equipment.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• MSC Industrial: Direct competitor in industrial MRO distribution with significant overlap in pumps, fluid handling components, and maintenance supplies. Competes on scale and digital procurement tools across the same mid-market B2B customers Westech targets.
• Grainger: Largest US MRO industrial distributor with a catalog that substantially overlaps Westech's pumps, valves, fluid handling, fleet, and safety products. Competes on scale, integrated procurement (punchout/EDI), and broad inventory depth rather than fuel-equipment specialization.
• Fastenal: Industrial supply distributor with an increasingly broad fluid handling and MRO catalog, plus on-site vending and vending solutions for fleet and industrial customers that overlaps with Westech's fleet/industrial maintenance segments.
• Applied Industrial Technologies: Industrial distributor focused on bearings, power transmission, fluid power, and flow control — overlapping with Westech's pumps, valves, and hose reel categories. Competes for the same industrial maintenance and MRO budgets.
• Ferguson: Largest US distributor of plumbing, HVAC, and waterworks products with significant overlap with Westech's plumbing valves, fittings, water pumps, and tank product lines. Operates at much larger scale with national coverage.

Direct peers

• SupplyHouse.com: Online distributor of plumbing, HVAC, and fluid handling supplies (owned by Ferguson) that overlaps with Westech's plumbing products, pumps, valves, and fittings lines via a similar e-commerce-led model.
• TruckPro: Heavy-duty truck and fleet parts distributor with overlapping customer base of fleet operators; competes for spend on transfer tanks, fuel system components, and truck equipment that Westech also distributes.
• Zoro Tools: Online industrial supply distributor (Grainger subsidiary) that competes directly for self-serve B2B buyers of pumps, fluid handling equipment, and MRO supplies — overlapping with Westech's e-commerce motion.
• McMaster-Carr: Iconic online industrial supply distributor covering pumps, valves, fittings, and fluid handling components. Competes with Westech for self-serve B2B procurement of fluid handling components with a much larger catalog and stronger brand recognition.
• Global Industrial: Online B2B industrial equipment distributor with overlapping pumps, tanks, material handling, and fluid handling categories. Closely comparable in e-commerce-led distribution model and mid-market customer focus, though broader in product mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@dlarm3354
• Facebookfacebook.com/WestechEquipment
• LinkedInlinkedin.com/company/westech-equipment
• Xx.com/westechfuel

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westech Equipment