Merch Marketing

What Merch Marketing does

Merch Marketing LLC, founded in 2024 by Jim Doyon in Salt Lake City, Utah, operates a connected growth ecosystem platform that combines CRM, marketing automation, loyalty, and branded merchandise into a single integrated system for product-driven brands selling through third-party retail channels. The platform is architected around three core sub-products: GrowthStitch (CRM and automation engine capturing consumer relationships via QR codes, forms, and events, then running SMS/email communications), LoyalThread (a points-based loyalty engine with receipt-upload earning that works without POS integration and includes state-by-state compliance logic for regulated markets), and MerchLove (a branded merchandise and redemption layer with sourcing and fulfillment support). These three systems share consumer profile data and form a closed-loop relationship engine where GrowthStitch captures, LoyalThread rewards, and MerchLove delivers tangible brand experience.

The company monetizes through a tiered SaaS subscription model with monthly fees ranging from $249 (GrowthStitch Starter or LoyalThread Starter) to $499 (Pro tiers), $1,497 (The Full System bundle, annual contract), and custom Enterprise plans starting at $2,500 per month, supplemented by a one-time $2,000 hands-on setup fee and an optional $500/month Partner Support add-on. Additional revenue comes from 3-5% processing fees on externally sourced MerchLove redemptions and $199/month per additional state beyond the base state. The go-to-market is dual-motion: product-led self-serve for standalone tiers with 21-day free trials and 2-4 week implementations, paired with sales-assisted motions for The Full System and Enterprise plans that include 1v1 onboarding and ongoing strategy.

Primary customer segments are licensed cannabis brands and CPG/supplement brands selling through dispensaries and retail; secondary segments include beverage, lifestyle, natural/organic, and wellness brands. Distribution is direct via the company website with no disclosed channel partners, and the company operates with 1-10 employees, is privately held, and appears bootstrapped with no institutional funding disclosed. The platform is integrated with Stripe (payments), HubSpot and Zoho (CRM webhooks), Google Analytics, and Meta/Google ad platforms.

Name

Merch Marketing

Legal name

Merch Marketing LLC

Website

https://merchmarketing.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Merch Marketing is a SaaS platform that combines CRM, loyalty, and branded merchandise into one ecosystem for product brands selling through retail, with primary focus on cannabis and CPG verticals. Its GrowthStitch, LoyalThread, and MerchLove modules enable receipt-upload loyalty, state-compliant programs, and owned consumer profiles without POS integration.

Ownership category

akta.pro rank

Product category

Retail Loyalty and Marketing Automation Software

akta.pro primary industry

E-commerce & Retail CRM (Customer Data, Loyalty & Personalization) (HDAEAFAE)

akta.pro secondary industries

Memberships, Clubs & Loyalty Subscriptions (CRAFAIAE), Category Management & Retail Analytics (MPAAAJAI), Creator Commerce & Merch Platforms (Shops, Drops, Print-on-Demand) (MPACABAG)

Keywords

• Retail loyalty platform
• Brand CRM software
• Loyalty marketing automation
• Consumer data ownership
• Branded merchandise rewards

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Operations

Revenue model

1. Subscription Plans: Monthly subscription fees for GrowthStitch, LoyalThread, and combined ecosystem plans. Standalone plans range from $249-499/mo. The Full System is $1,497/mo on annual contract. Enterprise starts at $2,500/mo.
2. Professional Services - Onboarding: Hands-on setup services for technical CRM configuration, pipeline building, workflow customization, domain setup, and priority support. Standalone setup fee of $2,000 or free with annual support contract.
3. Partner Support Add-on: Ongoing support package at $500/mo added to standalone plans. Includes strategy, performance reporting, campaign launch support, workflow builds, and tech support (~5-10 hrs/mo). Included free with The Full System annual contract.
4. Merchlove Redemptions: Processing fees on redemption value when MerchLove manages fulfillment for externally sourced products. 0% fee for Merch Marketing sourced products, 5% for Starter plan external products, 3% for Pro plan external products.
5. Additional State Expansion: $199/mo per additional state beyond the base state, each adding 4 programs and 1,500 enrolled members to the pool.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Core offering

Merch Marketing provides a connected growth ecosystem platform that combines loyalty, marketing automation, CRM, and branded merchandise for product brands that sell through third-party retail channels. The platform consists of three integrated systems—GrowthStitch (CRM and automation), LoyalThread (loyalty and points engine), and MerchLove (merchandise and rewards)—that capture consumer relationships through QR codes, receipt uploads, and event activations without requiring POS integration or retailer cooperation.

Product overview

Merch Marketing is a connected growth ecosystem platform for product-driven brands that sell through retail. The platform uses a platform-plus-modules architecture built around three core integrated systems: GrowthStitch (CRM and marketing automation engine), LoyalThread (loyalty and points engine), and MerchLove (merchandise and brand experience layer). These three systems work together as a connected growth loop where GrowthStitch captures consumer relationships, LoyalThread rewards them, and MerchLove delivers tangible brand experiences. Each system can operate standalone or together in The Full System bundle ($1,497/month). Individual product tiers include GrowthStitch Starter ($249/mo) and Pro ($499/mo), LoyalThread Starter (21-day free trial, $249/mo) and Pro ($499/mo), with custom Enterprise plans starting at $2,500/month.

Differentiator

Problem solved

Functional benefit

Brands

• GrowthStitch: CRM and marketing automation platform for product brands. Handles consumer relationship capture through QR codes, forms, and events. Runs automated SMS and email communications. Includes retail pipeline management, marketing automation, budtender training courses, and event/trade show follow-up.
• LoyalThread
• MerchLove

Quantifiable outcome

• 2,200 consumer profiles captured in 60 days with 31% repeat purchase signal and 400 referrals without dispensary cooperation
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• StripecoreTechnology or IntegrationPayment processing partner for secure checkout on Merch Marketing plans. Card details never stored by Merch Marketing. Processing used for all subscription payments.
• Meta (Facebook/Instagram)minorGTM or Marketing PartnerMeta Pixel and advertising platforms used for retargeting, custom audiences, and campaign performance measurement. Merch Marketing runs its own paid advertising on Meta platforms.
• GoogleminorGTM or Marketing PartnerGoogle Analytics and Google Ads used for website traffic analysis, conversion tracking, and paid search advertising campaigns.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Antavo: Enterprise loyalty cloud for retail and lifestyle brands. Comparable loyalty logic, multi-program structures, and API-driven integrations targeting brand-side loyalty use cases.
• Smile.io: Loyalty and rewards platform built for e-commerce and retail brands. Comparable points engine, referral programs, and VIP tiers targeting the same CPG and retail-channel brand buyer that Merch Marketing serves.
• Yotpo: E-commerce loyalty, reviews, and SMS marketing platform for retail and DTC brands. Competes with the combined GrowthStitch + LoyalThread stack for marketing and retention budgets of product brands.
• springbig: Cannabis-focused loyalty and marketing automation platform serving dispensaries and brands. Directly competes with LoyalThread in cannabis vertical loyalty, with overlapping receipt-upload, points, and SMS engagement mechanics.
• LoyaltyLion: Points-based loyalty platform for Shopify and retail brands. Competes for the same merchant-side loyalty spend as LoyalThread, with overlapping referral, VIP, and redemption mechanics.

Broad incumbents

• HubSpot: Broad CRM and marketing automation platform with built-in workflows, forms, and SMS/email. The dominant incumbent against which GrowthStitch's CRM and pipeline features are differentiated.
• Klaviyo: Marketing automation and CRM platform purpose-built for e-commerce and retail brands. Competes with GrowthStitch on email/SMS automation, segmentation, and consumer profile ownership for the same buyer.
• Punchh: Loyalty and CRM platform for restaurant and retail chains. Comparable points engine, receipt/transaction capture, and consumer data ownership positioning at multi-location retail brands.
• Salesforce Commerce Cloud: Enterprise CRM and marketing platform with retail-focused personalization and loyalty components. Represents the upper bound of incumbent competition for mid-market and enterprise brand budgets.

Emerging players

• ActiveCampaign: CRM and marketing automation platform with email, SMS, and automation workflows for SMB and mid-market. Comparable to GrowthStitch Starter/Pro positioning and target buyer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/merch-marketing-mm
• Instagraminstagram.com/mm.merchmarketing
• Facebookfacebook.com/profile.php

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Merch Marketing