What Alliance Du Numérique does

Alliance Du Numérique (ADN) is a French purchasing consortium and professional network for independent IT service companies and resellers, operating as a Société par actions simplifiées (SAS) headquartered in Jarnac, France. Founded in 2017, the group pools its 82 member companies' buying power — representing more than €80 million in combined annual revenue and €40 million in combined purchases as of end-2022 — to negotiate preferential pricing, shipping terms, and rebate programs with major IT distributors and OEMs. Members pay an annual membership fee (cotisation); back-end rebates from suppliers are passed through to members rather than retained by ADN, and no percentage of member revenue is claimed. Members retain full independence in purchasing, certifications, and technology choices, distinguishing ADN from a franchise model.

ADN delivers four core service pillars to its members: collective Négociations (negotiated pricing grids and shipping terms through volume purchasing), Communication (customizable marketing assets and templates), Formations & Certifications (Qualiopi-certified training programs with OPKO eligibility that can reduce individual training costs by up to 50%), and Solutions Packagées (pre-configured solution bundles across telephony, backup, security, printing, MSP tools, and managed services). The network's operational backbone is a collaborative extranet built on Zoho Connect — providing forums, chat, document management, and themed working groups (Business, Technical, CEO, Training, Marketing, Security, Telephony, Backup) — supplemented by Zoho CRM, Microsoft Teams, and the Sku Ocean price-comparison tool. Engagement is reinforced by an active event calendar: weekly Work Café virtual sessions, regional member meetings across France, the annual ADN Days event, and presence at the IT Partners trade show.

ADN has assembled roughly 30+ vendor and distributor partnerships spanning major wholesalers (Ingram Micro, ALSO, Tech Data/TD SYNNEX), OEMs and hardware vendors (Lenovo, Acer, Epson, Brother, Cherry, iiyama, Zyxel, Eaton, Terra Computers), cybersecurity specialists (Fortinet, Sophos, Stormshield, ESET, MailInBlack, VadeSecure, Keeper Security), telephony and communications (3CX, Snom, DSTNY, OPEN IP/Destiny), software and managed services (Acronis, NinjaOne, EBP, Signaturit, Clarissee GED), and financial/insurance partners (Grenke leasing, Marsh cyber insurance, Natixis Intertitres). The Qualiopi quality certification, originally obtained December 2021 and renewed through end of 2027, underpins the training pillar and is maintained by a dedicated Formation Commission.

Name

Alliance Du Numérique

Legal name

ALLIANCE DU NUMERIQUE

Website

https://alliancedunumerique.fr

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Alliance Du Numérique is a French purchasing consortium and professional network that negotiates collective pricing, delivers Qualiopi-certified training, and provides packaged solutions for 82 independent IT service companies and resellers across France.

Ownership category

akta.pro rank

Product category

IT Reseller Network / Purchasing Consortium

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Buying Clubs & Community Bulk Purchasing Co-ops (CRAHALAE)

Keywords

• IT purchasing consortium
• Reseller network services
• Collective IT procurement
• IT channel groupement
• IT reseller training

Headquarters

HQ city

Jarnac

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Membership Fees (Cotisations): ADN generates revenue through annual membership fees (cotisations) paid by member companies. The fee structure is described as affordable and does not include any percentage of member revenue. Back-end rebates negotiated with suppliers are passed through to members rather than retained by ADN.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Alliance Du Numérique is a purchasing consortium and business network for independent IT service companies and resellers in France. It provides members with collectively negotiated pricing and shipping terms with IT distributors, customizable marketing/communication assets, Qualiopi-certified training and vendor certifications, and pre-packaged solution bundles covering telephony, backup, security, printing, and MSP tools. Members access these through a Zoho Connect collaborative platform and a Sku Ocean price comparison tool.

Product overview

Alliance Du Numérique operates as a network/groupement of independent IT service providers and resellers, offering a unified platform of shared services including negotiated purchasing power (Négociations), customizable marketing support (Communication), professional training and certifications (Formations), and packaged IT solutions (Solutions Packagées). The network provides members access to a collaborative extranet built on Zoho Connect and a price comparison tool (Sku Ocean). Members retain full independence while benefiting from collective volume purchasing, shared expertise, and mutualized business development resources across telecommunications, security, infrastructure, and managed services.

Differentiator

Problem solved

Functional benefit

Products and services

• ADN - Négociations Group purchasing power service providing negotiated pricing grids and shipping terms with IT distributors (Ingram Micro, Tech Data/TD SYNNEX, ALSO) and manufacturers, offered to member companies to lower their procurement costs. Includes back-end rebates fully passed through to members.
• ADN - Communication Marketing and communication support service providing customizable promotional materials, visual assets, commercial brochures, and motion design for member businesses' commercial actions.
• ADN - Formations & Certifications Qualiopi-certified training and certification preparation service covering vendor certifications (Microsoft 365, Azure, networking, cybersecurity), with OPCO eligibility and reduced member training costs of up to 50%.
• ADN - Solutions Packagées Pre-configured bundled IT solutions including VoIP/telephony, MSP tools, printing cost-per-page, software, security, infrastructure, video surveillance, backup, digital signage, medical IT, retail solutions, and mobile services, enabling members to offer turnkey offerings to end customers.
• Sku Ocean Price comparison tool for IT suppliers providing members with competitive pricing visibility across different distributors and wholesalers.
• Extranet Collaboratif ADN (Zoho Connect) Collaborative extranet platform based on Zoho Connect offering forums, live chat, mobile applications (Android/iOS), wikis, knowledge bases, document management, event coordination, and task management for network members.

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

20 partnerships are on record, tiered core and minor.

• ESETcoreTechnology or Integration · 2 March 2023Partnership with Athena Global Services for ESET protection and security solutions. Provides discounts on on-premise and MSP solutions, joint marketing operations, and training.
• FortinetcoreTechnology or Integration · 2 March 2023Cybersecurity solutions publisher partnership concluded by the Business Commission to reinforce ADN's security domain partnerships.
• StormshieldcoreTechnology or Integration · 16 February 2023European cybersecurity software publisher partnership via CRIS RESEAUX, reinforcing ADN's security solutions portfolio.
• SophoscoreTechnology or Integration · 2 February 2023Cybersecurity solutions publisher partnership concluded by the Business Commission to reinforce ADN's security domain partnerships.
• OPEN IP (DESTINY)coreTechnology or Integration · 25 March 2022Telephony services partnership for members wanting to launch or expand in telephony, providing full service accompaniment (telephony, data links, 4G, etc.)
• LenovocoreTechnology or Integration · 10 March 2022Computer manufacturer partnership with access to preferential commercial terms and training on the Lenovo quotation tool.
• EBPcoreTechnology or Integration · 1 April 2020Management and accounting software publisher partnership. Members receive group pricing, preferential training rates, and post-training follow-up.
• ALSOcoreChannel Partner/ Reseller/ Distributor · 7 May 2019Major IT distributor/wholesaler partnership providing members with favorable pricing, negotiated shipping rates, and preferential payment terms.
• AcercoreTechnology or Integration · 27 April 2019Acer Synergy Platinum partnership for computer hardware, providing members with preferential commercial terms and access to Acer product lines.
• EpsoncoreTechnology or Integration · 1 April 2019Partnership with printer, multifunction, scanner, and photocopier brand. Members access the EPP (Epson Print Performance) program, receive 2% back-end rebates, and have access to marketing budget.
• StorageCraftcoreTechnology or Integration · 1 April 2019Backup and disaster recovery solution partner joining as ADN partner.
• Terra ComputerscoreChannel Partner/ Reseller/ Distributor · 1 March 2019Constructor and wholesaler joining as partner, demonstrating trust from suppliers and manufacturers in ADN's purchasing group.
• Ingram MicrocoreChannel Partner/ Reseller/ Distributor · 1 March 2019Major global IT distributor/wholesaler. Negotiated ultra-competitive flat-rate shipping for unlimited deliveries, discounted direct drop-ship pricing, negotiated payment terms, negotiated price grids, dedicated sales representative, back-end rebates, training, and marketing budget.
• Natixis IntertitresminorOthers · 1 March 2019Partnership via Natixis Intertitres for meal voucher (chèque de table) services providing reduced fees per order, benefits for employees, reduced fees, and less strain on company treasury.
• GRENKEminorOthersFinancial services partner offering leasing solutions for members' and their end customers' technology purchases.
• ZyxelcoreTechnology or IntegrationNetworking equipment partner providing members with access to Zyxel network solutions and commercial terms.
• Tech Data (TD SYNNEX)coreChannel Partner/ Reseller/ DistributorMajor global IT distributor/wholesaler partnership providing members with access to broad product catalog and negotiated commercial terms.
• AcroniscoreTechnology or IntegrationCyber protection and backup solution partner selected after a formal RFP and product evaluation process.
• PLB FormationsminorImplementation/ SI/ Consulting PartnerTraining provider partner referenced in the partner logo section.
• MarshminorOthersCyber insurance risk services partner referenced in the partner logo section.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TD SYNNEX: TD SYNNEX (formed via the Tech Data and SYNNEX merger) is a global IT distributor and a Core ADN partner. Comparable to ADN on the supply side — both aggregate SMB reseller demand and negotiate vendor terms — but TD SYNNEX is a publicly traded distributor serving a global customer base.
• ALSO Group: ALSO is a major European IT distributor that provides SMB resellers with logistics, financing, and vendor solutions. It is a Core ADN partner and a comparable incumbent in the broader IT distribution ecosystem, though it operates as a single for-profit distributor rather than a member-owned consortium.
• Ingram Micro: Ingram Micro is a global IT distributor and a Core ADN partner. It offers resellers volume pricing, training, marketing budgets, and dedicated reps, addressing similar buyer needs (independent resellers seeking procurement scale) but as a single distributor rather than a multi-vendor buying group.

Others

• Acronis: Acronis is a cyber protection and backup vendor that is a Core ADN partner (selected via formal RFP). Comparable as a vendor-side enabler of the packaged-solutions portfolio ADN assembles for its members, but operates in the broader backup/security market rather than the consortium/aggregation layer.
• Lenovo: Lenovo is a Core ADN partner (since 2022) providing PC hardware commercial terms and quotation-tool training to members. Comparable as a vendor whose channel programs ADN leverages to deliver member value, but operates as a global OEM rather than a reseller consortium.
• Zoho Corporation: Zoho is the underlying technology provider for ADN's collaborative extranet (Zoho Connect) and CRM. Comparable as the platform infrastructure enabling ADN's member engagement model, but operates as a global SaaS vendor rather than a French reseller consortium.

Emerging players

• Exclusive Networks: Exclusive Networks is a French-headquartered cybersecurity-focused distributor that aggregates specialist reseller demand for security vendors (Fortinet, SentinelOne, Palo Alto). Comparable to ADN's security portfolio curation (Fortinet, Sophos, Stormshield, ESET) and overlapping with ADN members serving the same French SMB/corporate security market.

Regional players

• Copaco (Netherlands): Copaco is a Benelux-focused IT value-added distributor serving resellers with cloud, hardware, and software solutions. Comparable to ADN on the reseller-enablement model (training, packaged solutions, vendor partnerships) but operating primarily in the Netherlands and Belgium rather than France.
• Westcoast (UK): Westcoast is the UK's largest independent IT distributor, serving thousands of resellers with hardware, software, and unified communications. Comparable to ADN on the SMB-reseller enablement model and the breadth of vendor partnerships, though geographically limited to the UK.

Direct peers

• Euronet (Polish IT Distribution Group): Euronet is a European IT purchasing consortium/network that aggregates independent resellers to negotiate volume pricing with vendors. It is directly comparable to ADN in cooperative structure, member profile (independent IT resellers), and value proposition (collective purchasing, training, packaged solutions), though it operates primarily in CEE rather than France.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Alliancedunumerique
• LinkedInlinkedin.com/company/alliance-du-numerique

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alliance Du Numérique