WindroseHQ

What WindroseHQ does

WindroseHQ B.V. is a Groningen, Netherlands-based performance growth partner founded in 2018 with a team of approximately 25 specialists. Rather than operating as a traditional agency that sells hours, it positions itself as a selective partner that builds integrated revenue systems — combining performance ads (Meta, Google, TikTok), email and retention (Klaviyo), SEO and AI workflows, content and creatives, marketplace management (Bol, Amazon, Zalando), and operations/margin optimization — under a single strategy steered on POAS rather than ROAS. The entry point is a free 60-second Growth Scan diagnostic leading to a direct, no-sales-layer introduction call with the execution team.

A distinctive structural feature is the company's dual model: alongside its client services, WindroseHQ builds and operates four proprietary D2C brands — ETQ Amsterdam (footwear), TOV Essentials (jewelry), Eden Luca Yachts (luxury charter in Aruba) and The Urban Woods (sustainable real estate). These own brands generated €24M+ in 2025 revenue with only a 6-FTE core operations team, with the company stating it is on track toward a €35M run rate in 2026. The own brands serve as live proving grounds for the methodologies applied to clients and as the company's primary marketing asset.

The technology stack is built almost entirely on third-party SaaS — Shopify, Klaviyo, Gorgias, Triple Whale, Analyzify, Prediko, Channable, Judge.me and others — with Windrose contributing internal automations, AI-driven content production and behavioral segmentation logic on top. The company is privately held with no disclosed external funding and operates across the Netherlands, Germany, France, the UK, Belgium and Aruba, serving a mix of mid-market and enterprise D2C brands such as Wovar, The Chesterfield Brand, Floer, Kado Design, SIZZ The Brand and Afdekzeilwinkel.

Name

WindroseHQ

Legal name

WindroseHQ

Website

https://windrosehq.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

WindroseHQ is a Groningen-based performance growth partner of ~25 specialists that runs integrated ads, email, SEO, marketplace and operations programs for ambitious D2C brands, while also building and scaling four own brands (ETQ Amsterdam, TOV Essentials, Eden Luca Yachts, The Urban Woods) past €24M in 2025 revenue.

Ownership category

akta.pro rank

Product category

Performance Marketing & E-commerce Growth Services

NAICS

Media Buying Agencies (541830), Marketing Research and Public Opinion Polling (54191), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Digital Marketing Strategy & Channel Mix Advisory (MPAAAFAF)

akta.pro secondary industries

Content Strategy & Planning (BPAFAIAG), Influencer Campaign Operations & Managed Services (BPAFAHAF)

Keywords

• Performance marketing services
• E-commerce growth consulting
• Email retention marketing
• Marketplace management services
• D2C brand scaling

Headquarters

HQ city

Groningen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Performance partnership / retainer model: WindroseHQ operates as a 'growth partner' rather than an agency selling hours. They work with a select group of companies and build profitable growth together. The model is result-oriented — 'we don't sell hours, we deliver results.' Specific fee structures and contract terms are not publicly disclosed.
2. Own brands revenue: WindroseHQ builds and operates its own brands (ETQ Amsterdam, TOV Essentials, The Urban Woods, Eden Luca Yachts) which generate direct e-commerce revenue. These own brands serve as the proving ground for strategies applied to clients and are a direct revenue stream. On track toward €35M combined run rate in 2026.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

WindroseHQ is a performance growth partner that helps ambitious e-commerce brands scale through an integrated system of performance ads (Meta, Google, TikTok), email & retention marketing (Klaviyo), content & creatives, SEO & AI, and marketplace management on Bol, Amazon and Zalando, supported by operations & margin optimization. The team also builds and operates four of its own D2C/lifestyle brands — ETQ Amsterdam, TOV Essentials, Eden Luca Yachts, and The Urban Woods — which together generated €24M+ in 2025 and serve as the proving ground for the methodologies applied to clients.

Product overview

WindroseHQ is a performance growth partner and agency—not a software product company. Its offering is a suite of integrated digital marketing services that work as one unified system: Email & Retention Marketing, Performance Ads Management (Meta/Google/TikTok), Content & Creatives, Marketplace Management (Bol/Amazon/Zalando), SEO & AI, and Operations & Margin Optimization. These services are delivered as interconnected modules rather than standalone products, with all channels working together under one strategy. Windrose also builds and operates its own brands (ETQ Amsterdam, TOV Essentials, Eden Luca Yachts, The Urban Woods) as proof-of-concept laboratories for the methodologies it applies for clients.

Differentiator

Problem solved

Functional benefit

Brands

• ETQ Amsterdam: E-commerce footwear/sneaker brand. Grew from €2M to €12M revenue in 24 months. Active in NL, DE, FR and UK.
• TOV Essentials
• The Urban Woods
• Eden Luca Yachts

Products and services

• WindroseHQ Performance Growth Partnership Select, retainer-based growth partnership combining strategy, performance ads (Meta, Google, TikTok), email & retention (Klaviyo), content & creatives, SEO & AI, and marketplace management into one full-funnel system for ambitious e-commerce brands.
• Email & Retention Marketing Email marketing service using Klaviyo to build automated flows, segmentation and campaigns that drive 30-40% of revenue from email without additional ad spend.
• Performance Ads Management Paid advertising management across Meta, Google and TikTok with continuous creative testing, server-side tracking and steering on marginal profit (POAS) rather than ROAS.
• Content & Creatives Creative production service covering hooks, angles, UGC, statics and video, with a weekly creative pipeline systematically tested for conversion.
• Marketplace Management Full-service marketplace management on Bol, Amazon and Zalando including listings, content, sponsored ads, inventory and margin steering per SKU per platform.
• SEO & AI SEO strategy built on proven SEA conversion data combined with AI workflows for content production, operational automation and repetitive task handling.
• Operations & Margin Optimization Operational consulting covering fulfilment, shipping, procurement, pricing and per-SKU/per-channel margin analysis to extract more profit per order.
• Growth Scan Free 60-second diagnostic that uses Windrose's own growth frameworks to identify where a brand is leaving growth and margin on the table and feeds prospects into an introduction call.
• ETQ Amsterdam Premium direct-to-consumer sneaker and fashion brand built and scaled by Windrose from €2M to €12M revenue in 24 months; the laboratory for marketing systems.
• TOV Essentials Direct-to-consumer jewelry brand (14k/18k gold) scaled from €0 to €11.7M revenue in 24 months purely through performance marketing systems.
• Eden Luca Yachts Luxury private yacht charter brand in Aruba, built by Windrose from a single yacht to a premium charter concept with 500+ bookings per year and 2-3 yachts in the fleet.
• The Urban Woods Sustainable real-estate concept of wooden apartments surrounded by greenery; entire projects filled via performance marketing and content without a broker.

Quantifiable outcome

• ETQ Amsterdam: €2M → €12M revenue in 24 months
• +10 more outcomes

Named customers10 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration25 records

AI capability10 records

Partnerships

One partnership is on record.

• GooglecoreTechnology or IntegrationGoogle Agency Partner status. WindroseHQ manages Google Ads (Search, Shopping, Display, PMax) across their own brands and client accounts. Google Ads is described as a primary channel for revenue generation — 65% of Wovar's revenue comes from SEA. The partnership enables access to Google Ads features, certification, and support for managing campaigns across Meta, Google and TikTok.

Scale indicators17 records

Recent moves6 records

Expansion highlights6 records

Others

• Channable: Dutch productized feed management and marketplace/marketing platform used by Windrose and its clients. Adjacent rather than direct competition - an enabler of the marketplace work Windrose performs as a service.
• Triple Whale: Operator-focused e-commerce analytics platform used by Windrose for CAC, profit, and customer dashboards. Enablement layer rather than competitor - exemplifies the third-party SaaS stack Windrose builds on rather than competes with.
• Klaviyo: Email and retention marketing platform central to Windrose's email-as-revenue practice. Not a competitor but the core technology layer enabling the firm's signature email capability (~40% of revenue from email at ETQ).

Direct peers

• Adchitects: Dutch e-commerce growth agency specializing in performance ads and marketplace management. Directly comparable to Windrose's marketplace and paid acquisition capabilities.
• Yellowgrape: Dutch e-commerce growth agency focused on scaling D2C brands across performance channels. Closely comparable to Windrose in target market (ambitious European D2C brands), service mix, and selective partnership model.
• Energize: Dutch digital growth partner focused on scaling ambitious brands through integrated performance marketing. Comparable to Windrose as a Benelux growth partner with similar 'partner-not-agency' positioning.
• Magneds: Dutch performance marketing agency working with e-commerce brands on paid acquisition and growth. Directly comparable in service offering and geography to Windrose's performance ads practice.
• Upthrust: European growth marketing agency serving e-commerce and DTC brands across paid, SEO, and CRO. Comparable to Windrose in target customer profile and full-funnel performance offering.

Broad incumbents

• ISAAC: Established Dutch digital agency offering strategy, performance, and technology services. Comparable to Windrose as a Benelux digital agency serving ambitious brands, though broader in scope.
• Dept Agency: Large Dutch-headquartered global digital agency offering performance marketing, creative, and technology services across e-commerce. Comparable to Windrose as a Benelux-rooted digital agency but at vastly greater scale and breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/050Windrose
• Facebookfacebook.com/windrosehq
• LinkedInlinkedin.com/company/windrosehq

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WindroseHQ