Advocates For Athletes

What Advocates For Athletes does

Advocates For Athletes (A4A) is a private, founder-owned consulting and coaching business that provides personalized, one-on-one guidance to high school student-athletes and their families navigating the college athletic recruiting process. Founded in September 2010 by Steve Britschgi in the Bay Area, California, after he experienced the complexity of recruiting firsthand with his son Spencer, the company serves athletes in grades 8-12 across 20 different sports, helping them secure college athletic scholarships or admission to schools of their choice based on athletic ability. A4A has placed more than 750 student-athletes at over 440 colleges and universities, with self-reported outcomes of a 98% success rate and 91.5% first-choice-school graduation rate, and currently works with athletes in 5 countries and 17 states.

A4A delivers its services primarily through virtual one-on-one consultations conducted via Zoom and FaceTime, with in-person engagement through high school partnerships. The service suite is delivered as a unified, end-to-end coaching program rather than modular products and includes athletic assessment, recruiting process education, resume and college plan development, student-athlete marketing guidance, highlight video production led by Director of Video Production John Mylod, coach communication training with role-play, and strategic guidance on camps, showcases, and official visits. The company has no proprietary technology platform; value is delivered entirely through human expertise, and the offering is integrated rather than à la carte.

The business operates on a quote-based professional services revenue model with pricing not publicly disclosed. Customer acquisition relies on word-of-mouth referrals, an active educational blog, organic social media presence across Facebook, Twitter, LinkedIn, and Instagram, web lead-conversion tools (Quick Response Form, Recruitment Readiness Assessment quiz), and a network of eight resource partners covering athletic training, mental performance, test prep, college financial planning, college admissions consulting, sport psychology, and NIL financial literacy. Leadership is family-dominated: Steve Britschgi (President/Founder), Spencer Britschgi (Vice President), Jake Britschgi (Director of Business Development and Marketing), Tre Mauldin (Director of Student-Athlete Recruitment), and John Mylod (Director of Video Production). A4A has not raised external funding and operates as a small boutique firm of 1-10 employees under the legal entity Advocates For Athletes, Inc., incorporated in California.

Name

Advocates For Athletes

Legal name

Advocates For Athletes, Inc.

Website

https://advocates4athletes.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Advocates For Athletes is a private, family-owned consulting business that provides personalized one-on-one coaching to high school student-athletes and their families navigating the college athletic recruiting process, serving clients across 20 sports in 5 countries.

Ownership category

akta.pro rank

Product category

Athletic Recruiting Consulting

NAICS

Educational Support Services (611710), Sports and Recreation Instruction (61162)

SIC

Services-Educational Services (8200)

akta.pro primary industry

College Recruiting & Scholarship Advisory / Athlete Placement (HSADAEAL)

akta.pro secondary industries

Athletic Recruitment & NCAA/NAIA Eligibility Counseling (EDANAEAM), Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN)

Keywords

• College recruiting consulting
• Student athlete coaching
• Athletic scholarship guidance
• College sports recruiting
• Recruitment advisory services

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. College Recruiting Consulting Services: A4A provides hands-on consulting and coaching services to help student-athletes and their families navigate the college athletic recruiting process. The company offers personalized one-on-one guidance including athletic assessment, college target list development, coach communication strategy, highlight video production assistance, and ongoing support through the recruiting journey. Services are delivered via Zoom/facetime meetings and include education on recruiting processes, academic planning, and financial opportunities.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Advocates For Athletes (A4A) provides personalized, one-on-one consulting and coaching services for high school student-athletes and their families navigating the college athletic recruiting process. Services include athletic assessment, recruiting process education, college target list development, coach communication training, highlight video production assistance, and guidance on camps, showcases, and official visits, delivered primarily via Zoom and FaceTime.

Product overview

Advocates For Athletes (A4A) is a hands-on consulting and coaching business that provides personalized, one-on-one services for high school student-athletes pursuing college athletic scholarships. The core offering consists of integrated consulting services delivered via Zoom and FaceTime, encompassing athletic assessment, recruiting process education, resume development, college target list research, student-athlete marketing, highlight video production assistance, coach communication training, and camps/showcases guidance. These services are not modular products or add-ons but rather form a unified, personalized coaching program where consultants guide each family through the entire recruiting journey from start to finish.

Differentiator

Problem solved

Functional benefit

Products and services

• One-on-One Recruiting Consulting and Coaching Hands-on, personalized consulting delivered via Zoom and FaceTime that walks high school student-athletes and their families through each step of the college athletic recruiting process, from initial assessment through final college selection.
• Athletic Assessment Service Evaluation service that determines the student-athlete's level of athletic ability and provides positioning for college recruiting.
• Recruiting Process Education Comprehensive education on the college athletic recruiting process, including timelines, NCAA/NAIA rules, eligibility requirements, and step-by-step procedures.
• Resume and College Target List Development Development of athletic resumes and personalized college target lists based on academic and athletic fit.
• Student-Athlete Marketing Service Guidance on marketing the student-athlete to college coaches, including what to send, when to send it, who to send it to, and coaching on communication strategy.
• Highlight and Skills Video Production Full-service media production for highlight and skills videos that showcase student-athletes' abilities, including shooting at events, editing, and producing recruiting reels.
• Coach Communication Training Role-play training on how to communicate with college coaches, with access to college coaches' contact information and outreach scripts.
• Camps and Showcases Guidance Strategic advice on which camps and showcases to attend, with guidance on unofficial and official college campus visits.

Quantifiable outcome

• 98% of athletes in the program achieve success
• +5 more outcomes

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor.

• Competitive EDGEminorStrategic or Co-development PartnerPhysical therapy and athletic performance partner. Specializes in helping athletes overcome injury, optimize movement, and enhance performance. Uses state-of-the-art biomechanics technology with innovative researched interventions. Every visit is one-on-one with a doctor of physical therapy using sports motion analysis and biofeedback. Offers free education on their website and Instagram. Contact: [email protected] or 408-784-7167.
• Bay Laurel AthleticsminorStrategic or Co-development PartnerMental performance coaching and peak performance training. Helps student-athletes perform at their peak physically and develop an unstoppable inner game (winning mentality, vision, focus, confidence, resilience). Offers mental performance coaching, peak performance training, and injury rehabilitation. In-person and online appointments available. Contact: www.baylaurelathletics.com/en or (650) 733-4501.
• Movement 4 Performance (Tim Dempsey)minorStrategic or Co-development PartnerAthletic performance professional with over 4 decades of experience. Specializes in movement for performance, serving running athletes (sprints through distance). Offers Postural Restoration Institute (PRI) techniques, Dynamic Neuromuscular Stabilization (DNS), MovNat natural movement training, and PRI Orthotics. Most sessions available via Zoom. Contact: 650-860-8004, www.movement4performance.com.
• Mr. Test Prep (Michael Romano)minorStrategic or Co-development PartnerProfessional ACT and SAT test preparation services. Focuses on building student confidence and improving test-taking skills while taking the burden of motivation and planning off parents. 14 years in the business. Contact: (650) 575-5867, www.mrtestprep.com.
• Westface College Planning (Beatrice Schultz)minorStrategic or Co-development PartnerCollege financial planning and funding specialist. Works with families to plan for and navigate the 'paying for college' process. Teaches parents ways to pay less, tap into financial aid, and prioritize college funds. Offers workshops and webinars. CFP® with MSM degree. Contact: 650-587-1559, [email protected], http://westfacecollegeplanning.com/.
• Susan Zaro Sports Health CounselingminorStrategic or Co-development PartnerSport psychology and mental skills training services. Addresses focus during competition, confidence issues, and choking during important events. Provides peak performance programs, psychological assistance with injury rehabilitation, and programs for teams/parents. Contact: (650) 948-9224, www.susanzaro.com.
• Green College Consulting (Brooke Green)minorStrategic or Co-development PartnerCollege admissions consulting with 15+ years of experience. Worked in Undergraduate Admissions at UC Berkeley and Harvard University. M.Ed. from Harvard, B.A. from UC Berkeley. Provides admissions support and emotional guidance for families during the stressful application process. Contact: (415) 596-9885, [email protected], www.greencollegeconsulting.com.
• Win Your Wealth (Caroline Piehl)minorStrategic or Co-development PartnerFinancial literacy program exclusively for athletes. Three-time NCAA Champion, two-time team captain at UC Berkeley, Certified Financial Planner. Translates money concepts for high school and college athletes through sports language. Helps with Name, Image & Likeness (NIL) navigation. Offers team workshops, 1:1 coaching, and online courses. Contact: [email protected], www.winyourwealth.com.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• FieldLevel: Athlete-recruiting network connecting high school athletes with college coaches through verified profiles and performance data. Direct competitor to A4A in the college placement journey, differentiated by a data-driven rather than consulting-led delivery model.
• BeRecruited: Online recruiting network for high school athletes that provides athlete profiles, college matching, and coach outreach tools. Overlaps with A4A's college placement mission via a lower-cost, self-service digital experience.
• National Scouting Report: Long-established paid scouting service that produces recruiting reports and matches high school athletes with college programs. Closest analog to A4A's bespoke, human-delivered consulting model rather than a self-serve platform.
• CaptainU: Digital recruiting platform used by hundreds of thousands of high school athletes to build profiles, share highlight video, and contact college coaches. Competes with A4A on the same end-customer (HS athletes and families) with a self-serve, technology-led model.
• NCSA (Next College Student Athlete): The largest U.S. college athletic recruiting platform, combining a coach database, highlight video tools, and paid coaching memberships. Directly competes with A4A on helping high school athletes get recruited, but at much greater scale via technology rather than bespoke consulting.
• NCSA College Recruiting (coaching tier): Within NCSA, the premium 1-on-1 coaching tier offers personalized recruiting consulting very similar to A4A's model. This is the most directly head-to-head service for families considering bespoke advising, with NCSA's brand and scale as competitive advantages.
• SportsRecruits: Recruiting platform focused on helping high school athletes get recruited to college athletic programs. Targets the same customer base and mission as A4A via an online profile-and-network model rather than human consulting.

Others

• Hudl: Dominant highlight video and game-film platform used by high school and college athletes. Comparable as part of the college recruiting toolkit (A4A's own Director of Video Production helps produce highlight videos), though Hudl is an enabling vendor rather than a competing advisor.
• Finalsite / Campus ESP (college admissions counseling firms): College admissions consultancies (e.g., A4A partner Green College Consulting) that overlap with A4A on the academic admissions side of the athlete journey. Not direct competitors on athletic recruiting, but compete for the same family wallet on adjacent services.

Broad incumbents

• IMG Academy: Premier sports training and education institution that combines athletic development with college placement support. Adjacent rather than direct: IMG is a multi-sport training powerhouse whose college advisory is bundled into a much larger program.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/a4aconsulting
• Facebookfacebook.com/A4AConsulting
• LinkedInlinkedin.com/company/advocates-for-athletes-inc
• Instagraminstagram.com/advocates_4_Athletes

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advocates For Athletes