Atlanta Counseling Center

What Atlanta Counseling Center does

Atlanta Counseling Center is a 501(c)(3) non-profit psychotherapy practice chartered in 1967 and headquartered in Atlanta, Georgia. The organization delivers faith-sensitive counseling services across individual, couples/family, child/adolescent, and group modalities, supplemented by workshops and training programs. Its clinical delivery relies on a multi-disciplinary team of licensed therapists operating from a single office location, with administrative client workflows supported by the ClientSecure portal for intake, scheduling, and document management.

The business model is fee-for-service at $50–$160 per session, supplemented by the Reid Fund, a financial assistance program that subsidizes clients unable to pay full rates. The organization is governed by a 6-member Board of Trustees and led by Executive Director Jason Otwell. There is no indication of enterprise contracts, third-party payer concentration, or geographic expansion beyond the Atlanta market.

Technology adoption is limited to administrative SaaS (ClientSecure); no proprietary platform, AI/ML capabilities, or differentiated technical infrastructure is evident. Revenue is not publicly disclosed and the organization does not appear to engage in fundraising rounds typical of venture-backed entities. The overall operating posture is that of a stable, community-rooted non-profit clinical provider rather than a growth-stage venture.

Name

Atlanta Counseling Center

Legal name

Atlanta Counseling Center

Website

https://atlantacounselingcenter.org

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

Atlanta Counseling Center is a 501(c)(3) non-profit founded in 1967 providing faith-sensitive individual, couples/family, child/adolescent, and group psychotherapy services to clients in the Atlanta, Georgia metro area.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Therapy Sessions: Fee-for-service model for 50-minute psychotherapy sessions. Rates vary by clinician experience level: psychotherapists charge $140-$160, associate-licensed therapists charge $100, and interns charge $50.
2. Out-of-Network Insurance Reimbursement: ACC is not contracted with insurance companies but provides superbills and necessary documentation for clients to seek out-of-network reimbursement directly from their insurance providers.
3. Workshops and Trainings: Presentations and educational talks delivered to community groups, churches, and institutions on mental health topics including anxiety, depression, grief, parenting, and relationships.
4. Donations and Reid Fund: Tax-deductible donations support the Reid Fund financial assistance program, which helps bridge the gap between client ability to pay, insurance, and therapy fees for those who cannot afford full services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Atlanta Counseling Center delivers faith-sensitive psychotherapy services across individuals, couples, families, children, adolescents, and groups, delivered by licensed clinicians at its Atlanta office. The center also provides educational workshops and trainings on mental health topics to community institutions and operates the Reid Fund, a donation-supported financial assistance program that subsidizes therapy fees for clients who cannot afford them.

Product overview

The Atlanta Counseling Center (chartered 1967) is a non-profit, non-denominational mental health services organization offering a portfolio of counseling services including Couple & Family Therapy (encompassing couples therapy via Gottman Method/Emotionally Focused Therapy, premarital therapy via PREPARE-ENRICH, and family therapy), Individual Counseling, Child and Adolescent Counseling, Group Counseling, and Workshops and Trainings on mental health topics. The center also provides a financial assistance program (the Reid Fund) and a digital Client Portal for billing, consents, and payment management. Services are delivered by licensed mental health professionals and are characterized by a faith-sensitive, collaborative therapeutic approach.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Counseling One-on-one psychotherapy offered in a non-judgmental, faith-sensitive environment to help individuals address personal crises, break unhealthy patterns, and achieve lasting meaningful change. Available to adults, young adults, and adolescents.
• Couple and Family Therapy Therapy services covering couples therapy using Emotionally Focused Couples Therapy and the Gottman Method, premarital therapy using the PREPARE-ENRICH curriculum, and family therapy for co-parenting, blended family issues, loss, transition, and parenting support. Designed for couples and families at any stage of life.
• Child and Adolescent Counseling Therapy for children and adolescents addressing anxiety, depression, peer pressure, social media stress, identity awareness, and emotional communication. Includes separate providers offering child-specific and adolescent-specific therapeutic approaches tailored to developmental stage.
• Group Counseling Group therapy sessions providing shared therapeutic support among clients with similar concerns, with new groups periodically added based on community need.
• Workshops and Trainings Educational presentations and workshops on mental health topics including anxiety/stress management, authentic masculinity, bullying, depression, grief and loss, healthy electronics/media use, identity development, Love and Logic parenting, perfectionism, conflict resolution, social media, sex education, and life transitions. Delivered to community groups, churches, schools, and institutions in discussion-based and educational formats with content tailored to each audience.
• Reid Fund Financial Assistance Program A donor-supported financial assistance program that helps bridge the gap between clients, their insurance, and therapy fees for individuals and families who cannot otherwise afford mental health services at Atlanta Counseling Center.

Quantifiable outcome

• Reid Fund has helped thousands of individuals and families in the Atlanta area afford mental health services
• +1 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights2 records

Broad incumbents

• Talkspace: Talkspace is an established online therapy and psychiatry platform that competes with ACC for individual and adolescent therapy demand, especially via employer-sponsored and insurance-paid virtual sessions.
• Modern Health: Modern Health is a global mental health platform combining therapy, coaching, and self-care for employees, competing with ACC in the broader market for employer- and insurance-funded mental health services.
• BetterHelp: BetterHelp is the largest online therapy platform offering individual, couples, and teen counseling with licensed therapists via subscription; it competes with ACC for the same end clients, but delivers care digitally at scale rather than through a single physical clinic.
• Spring Health: Spring Health provides employer-sponsored mental health benefits including therapy, coaching, and medication management, and competes with ACC for the same end client by offering in-network access through employer plans.
• Lyra Health: Lyra Health is a mental health benefits platform that works with employers to deliver therapy and coaching to employees; it represents the in-network, employer-sponsored channel that ACC currently sits outside of, making it a strategic competitor for insured client demand.

Direct peers

• Two Chairs: Two Chairs operates a growing network of outpatient therapy clinics with licensed clinicians delivering in-person and virtual individual, couples, and family therapy — directly comparable to ACC's clinic-based, multi-modality counseling model.
• Thriveworks: Thriveworks is a national outpatient mental health and counseling platform with in-person and virtual therapy offices, very similar to ACC's model of multi-clinician counseling centers serving individuals, couples, and families with licensed therapists.
• Christian Family Solutions: Christian Family Solutions is a faith-based, non-profit outpatient counseling network integrating Christian principles with licensed mental health care — directly comparable to ACC's faith-sensitive, non-denominational therapy positioning.

Emerging players

• Charlie Health: Charlie Health specializes in intensive outpatient and virtual mental health treatment for adolescents and young adults, overlapping with ACC's child and adolescent counseling offering but at higher acuity.
• Grow Therapy: Grow Therapy is an online marketplace connecting clients with licensed therapists for in-person and virtual sessions across the U.S., competing for ACC's client base and offering an alternative intake channel that insurance networks increasingly steer clients toward.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/AtlCounseling
• Facebookfacebook.com/AtlantaCounselingCenter
• Instagraminstagram.com/atlanta_counseling_center
• LinkedInlinkedin.com/company/atlanta-counseling-center-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlanta Counseling Center