Shore House

What Shore House does

Shore House is a 501(c)(3) nonprofit community clubhouse headquartered in Long Branch, New Jersey, operating the Clubhouse International-accredited model for adults (18+) living with mental illness. Founded by Susan Sandlass in 2008 and incorporated as a nonprofit in July 2010, Shore House is the first and only accredited Clubhouse in New Jersey among 350+ worldwide. It serves over 200 members at no charge, with membership that is free, voluntary, and for life, and operates Monday through Friday, 9:00 a.m. to 4:00 p.m., at 266 Broadway.

The organization's core "product" is the Clubhouse Model itself: a community-based psychosocial rehabilitation approach organized around the Work-Ordered Day, in which members and staff work side-by-side running all Clubhouse operations—meal preparation, newsletter production, maintenance, and administration. Layered on this foundation are three employment programs (Transitional Employment Program at 15–20 hours/week for 6–9 months; Supported Employment Program with employer partners such as TJ Maxx, ShopRite, Dollar Tree, Uber, FineFare, and Ocean Place; and Independent Employment), Education Programs supporting GED through graduate study via Brookdale Community College, Monmouth University, and Rutgers University, and a Health & Wellness program structured around five pillars that addresses the documented 25-year lifespan gap in this population. Underlying enablers include partnerships with Rutgers Master Gardeners and the NJ Road Runners Youth Foundation, plus annual events—Beacon of Hope Cocktail Reception, Rock the House, and The Art of Recovery exhibition—that serve both programmatic and fundraising purposes. There is no technology platform; the website is a WordPress site with MailChimp email and donation integrations (Benevity, Fidelity DAF, Vanguard DAF, Double the Donation, Roundup.org).

Shore House is funded almost entirely through voluntary donations, employer matching-gift programs, foundation grants, and proceeds from annual fundraising events; it receives minimal government funding and, due to New Jersey social-services program limitations, cannot bill Medicaid or private insurers. It is currently campaigning for state legislation (NJ Bill S-2606/A-3770) that would enable Clubhouses to bill Medicaid for services. The organization is led by Executive Director Rich Ambrosino (25+ years in communications, government affairs, and fundraising, formerly of 1868 Public Affairs and the Office of Governor Christine Todd Whitman) with a small staff of 1–10 including Program Director Bailey Taft, and is governed by a board whose members include Deloitte's Vice Chairman as Treasurer and senior figures from Monmouth Medical Center, OceanFirst Bank, and the NJ legal community. Reported outcomes include a 70% member employment rate (vs. 30–40% nationally), a 4% re-hospitalization rate (vs. 50% among peers), and 100% of members self-reporting increased well-being, at a unit cost of approximately $50 per member per day versus $700–$1,000 for a hospital stay.

Name

Shore House

Legal name

Shore House

Website

https://shorehousenj.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Shore House is a 501(c)(3) nonprofit community clubhouse in Long Branch, NJ, operating the only Clubhouse International-accredited program in New Jersey to deliver psychosocial rehabilitation, employment, education, and wellness services to over 200 adult members living with mental illness, free for life.

Ownership category

akta.pro rank

Product category

Mental Health Psychosocial Rehabilitation

NAICS

Residential Intellectual and Developmental Disability, Mental Health, and Substance Abuse Facilities (6232)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK)

akta.pro secondary industry

Behavioral Health–Capable Assisted Living (Mental Health/SUD Support) (HLADABAI)

Keywords

• Psychosocial rehabilitation services
• Community mental health programs
• Clubhouse model
• Supported employment programs
• Mental health recovery

Headquarters

HQ city

Long Branch

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: Monetary donations from individuals, one-time or monthly recurring. Donations can be made in someone's honor or memory. The organization also participates in employer matching gift programs where companies match employee donations.
2. Annual Events Fundraising: Proceeds from annual events including Beacon of Hope Cocktail Reception (15th annual in 2025), Rock the House music event, and The Art of Recovery art exhibition.
3. Limited Government Funding: Shore House receives minimal government funding due to New Jersey social services program limitations and cannot bill Medicaid or private insurers for services provided to members.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels10 records

Core offering

Shore House operates a free, voluntary, lifelong community clubhouse for adults (18+) living with mental illness, accredited by Clubhouse International and based in Long Branch, NJ. Members participate alongside staff in a Work-Ordered Day that includes food preparation, newsletter production, maintenance, and administrative tasks. The organization supplements this core model with transitional, supported, and independent employment programs, education support, wellness programming built on five pillars, social activities, and resource navigation services. All services are provided at no cost to members; the organization cannot bill Medicaid or private insurers due to New Jersey social services program limitations.

Product overview

Shore House operates as a single, unified nonprofit service organization — not a technology platform — delivering the Clubhouse Model for psychosocial rehabilitation. The core offering is the Clubhouse Model, centered on a Work-Ordered Day where members and staff co-manage all Clubhouse operations. This is supplemented by three employment programs (Transitional Employment Program, Supported Employment Program, and Independent Employment Program), Education Programs (supporting GED through graduate studies via partnerships with Brookdale Community College, Monmouth University, and Rutgers), Health & Wellness Programs (organized around five pillars including fitness, nutrition, and gardening), Social Opportunities (member-driven activities and community meals), and an annual Member Art of Recovery Exhibition. Fundraising programs include the annual Beacon of Hope Cocktail Reception gala and the Rock the House music event. A Member Resource Navigation service connects members and the public with a network of external mental health providers. Shore House also holds Clubhouse International Accreditation as New Jersey's first and only accredited Clubhouse. All services are free, voluntary, and open to adults (18+) with a mental illness diagnosis. The organization does not offer a technology product, software platform, or SaaS offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Clubhouse Model / Work-Ordered Day Community-based psychosocial rehabilitation approach accredited by Clubhouse International where members and staff work in partnership to operate all aspects of the Clubhouse. The Work-Ordered Day runs Monday–Friday, 9am–4pm, with members participating in daily activities including meal preparation, newsletter production, facility maintenance, and administrative tasks. Based on standards developed over five decades.
• Transitional Employment Program (TEP)
• Supported Employment Program
• Independent Employment Program
• Education Programs
• Health & Wellness Programs
• Social Opportunities
• Member Art of Recovery Exhibition
• Member Resource Navigation & Referral Services

Quantifiable outcome

• 70% employment rate vs 30-40% national average for people with mental illness
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

17 partnerships are on record, tiered minor and core.

• Design 446minorStrategic or Co-development Partner · 25 February 2026Marketing agency that created a pilot program with Ocean County Vocational Technical School connecting student designers with nonprofit organizations like Shore House for hands-on experience.
• Clubhouse InternationalcoreStrategic or Co-development PartnerAccreditation body for Clubhouse programs worldwide. Shore House is the first and only accredited Clubhouse in New Jersey, operating under rigorous International Standards for Clubhouse Programs developed over 5 decades.
• Ocean County Vocational Technical School (OCVTS)minorStrategic or Co-development PartnerVocational school whose Design and Visual Communications students are paired with Shore House to develop branded icons and brand elements reflecting the organization's mission.
• Rutgers Master GardenersminorStrategic or Co-development PartnerCommunity garden program partnership where Master Gardeners provide expertise and guidance to help Shore House members care for their garden from planting to harvesting.
• Monmouth ArtsminorStrategic or Co-development PartnerPartnership for The Art of Recovery annual exhibition, with the cultural center hosting member artwork as part of broader cultural programming.
• Project Write NowminorStrategic or Co-development PartnerCollaborative partner for The Art of Recovery event featuring member artwork.
• Navesink Country ClubminorOthersPrestigious venue hosting Shore House's Annual Beacon of Hope Cocktail Reception.
• FineFareminorChannel Partner/ Reseller/ DistributorLocal business partner providing Transitional Employment Placement opportunities for Shore House members.
• Ocean PlaceminorChannel Partner/ Reseller/ DistributorLocal business partner providing employment opportunities for members through Supported Employment Program.
• TJ MaxxminorChannel Partner/ Reseller/ DistributorNational retailer partner for Supported Employment Program providing job opportunities for members.
• Dollar TreeminorChannel Partner/ Reseller/ DistributorNational retailer partner providing Independent Employment opportunities for members.
• ShopRiteminorChannel Partner/ Reseller/ DistributorGrocery retailer providing Independent Employment opportunities for members.
• UberminorChannel Partner/ Reseller/ DistributorTechnology platform providing Independent Employment opportunities for members.
• Brookdale Community CollegeminorStrategic or Co-development PartnerEducation partner supporting members pursuing higher education, GED, certificate programs, and vocational training.
• Monmouth UniversityminorStrategic or Co-development PartnerHigher education partner for members pursuing college degrees and educational advancement.
• Rutgers UniversityminorStrategic or Co-development PartnerHigher education partner supporting member educational goals including degree programs.
• HealingUS CentersminorOthersDaniel Regan, Founder & CEO of HealingUS Centers, served as Guest Speaker at Beacon of Hope 2026. HealingUS Centers focuses on mental health and substance use recovery.

Scale indicators9 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• NAMI (National Alliance on Mental Illness): The largest U.S. grassroots mental health organization, providing education, support groups, advocacy, and public awareness. Overlaps with Shore House on peer support and stigma reduction for adults with mental illness, but operates at national scale without the Clubhouse day-program model.
• Mental Health America: National community-based nonprofit addressing mental health through advocacy, education, screening, and policy. Comparable to Shore House in mission scope (mental wellness for adults) but delivers it through information and policy rather than direct day programming.

Regional players

• NAMI New Jersey: State affiliate of the National Alliance on Mental Illness serving NJ families and individuals affected by mental illness. Peer-led support, education, and advocacy parallel Shore House's community-led approach, though NAMI is primarily an advocacy/education organization.
• Mental Health Association of New Jersey: Statewide nonprofit advocacy and service organization serving adults with mental illness in NJ. Operates in overlapping territory with Shore House and addresses similar recovery, housing, and employment needs, but through a broader advocacy and referral model rather than the Clubhouse Model.
• CPC Behavioral Health: NJ-based outpatient mental health and substance use provider with CCBHC programs and supported employment services. Shore House's Employment Coordinator previously worked at CPC as a Health Navigator, indicating overlapping program models and referral relationships.
• Collaborative Support Programs of New Jersey (CSPNJ): NJ-based nonprofit providing community mental health services including supported employment, supportive housing, and peer-led programs. Shares Shore House's psychosocial rehabilitation and employment focus, serving overlapping populations in NJ.

Direct peers

• Fountain House: The original Clubhouse, founded in New York City in 1948, that established the Clubhouse Model Shore House replicates. Operates the same Work-Ordered Day, employment programs, and accreditation by Clubhouse International, making it the most direct structural peer.

Emerging players

• Depression and Bipolar Support Alliance (DBSA): National peer-led organization providing support groups and resources for people living with mood disorders. Overlaps with Shore House's adult mental illness recovery population but focuses on peer-led support groups rather than the full Work-Ordered Day Clubhouse Model.
• HealingUS Centers: Recovery-focused organization mentioned in Shore House's ecosystem (CEO Daniel Regan spoke at Beacon of Hope 2026). Focuses on mental health and substance use recovery with a faith/community orientation, overlapping with Shore House's adult recovery mission in the NJ region.

Others

• Clubhouse International: The accreditation and standards body governing the Clubhouse Model worldwide. Not a direct operator competitor but the primary standards-setter and ecosystem convener for Shore House and 350+ accredited Clubhouses globally.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/Shorehouse_nj
• YouTubeyoutube.com/channel/UCwQ4zGbrQD5VID6-B8MgJQg/videos
• Facebookfacebook.com/shorehouse.nj
• Instagraminstagram.com/shorehousenj
• LinkedInlinkedin.com/company/shore-clubhouse

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shore House