Tuxedo by Sarno

What Tuxedo by Sarno does

Tuxedo by Sarno is a privately held American formalwear rental and retail company, founded in 1940-1941 and headquartered in Scranton, Pennsylvania, with 46 physical showroom locations across 8+ states (Pennsylvania, New Jersey, New York, Ohio, Massachusetts, New Hampshire, Virginia, West Virginia, Mississippi, South Carolina, and Texas). The company rents and sells men's tuxedos, suits, and accessories — including coats, vests, pants, shirts, ties, and bow ties — serving primarily wedding parties, high school prom attendees, Quinceañera celebrants, and black-tie event attendees. It carries designer labels including Marzotto, Allure Men, Ike Behar, Erik Lawrence, Savvi, Larr Brio, Couture, and Michael Kors, with a premium-tier Prestige Collection (Marzotto Tessuto) and a value-tier $149 Complete Package offering.

The business model is per-event unit pricing (one-time rental transactions) with packages ranging from $149 (promotional) to $209 (standard) for a complete rental including alterations, plus tax and shoes. Group wedding pricing provides free groom rental with 5+ paid rentals and $60-$80 off for 6+ rentals, structurally encouraging full wedding party capture. Sales are conducted entirely through physical showrooms with in-store expert fittings, measurements, and alterations — there is no e-commerce fulfillment channel. Supporting tools include an Online Wedding Manager for coordination, an E-Catalog Flipbook, a DIY Design-It-Yourself option, and a Prom Rep student ambassador program paying $100 commissions for peer referrals. The company reports a 4.9-star average rating across 2,553 customer reviews. There is no proprietary technology platform; the underlying capability is real-world retail operations, tailoring, and inventory logistics for formalwear.

Customer acquisition centers on wedding industry partnerships, a style blog (e.g., "What Should The Father Of The Bride Wear?", "Men's Formal Wear Wedding Trends For Summer 2026"), customer testimonial displays, and bottom-of-funnel group booking promotions. The company is privately held with no disclosed funding rounds, no parent company, no subsidiaries, and no public market presence.

Name

Tuxedo by Sarno

Legal name

Tuxedo By Sarno

Website

https://tuxedobysarno.com

Company type

Private

Founded year

1941

Operating status

Operating

Headcount range

101–250 employees

Short description

Tuxedo by Sarno is a privately held, 85-year-old men's formalwear rental and retail company operating 46 showrooms across 8+ U.S. states, serving primarily wedding parties, prom attendees, and black-tie event customers with tuxedo and suit rentals from $149-$209.

Ownership category

akta.pro rank

Product category

Formalwear Rental Services

NAICS

Formal Wear and Costume Rental (532281), Clothing and Clothing Accessories Retailers (4581)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro industry

PRIMARYCRAAAFAI

Luxury Bridal & Occasionwear

Consumer Products & Retail/Apparel, Footwear & Accessories/Luxury & Designer Fashion

SECONDARYCRAAAJAH

Ties, Bow Ties & Pocket Squares

Consumer Products & Retail/Apparel, Footwear & Accessories/Accessories (Bags, Belts, Hats, Scarves, Small Leather Goods)

Keywords

• Tuxedo rental services
• Formal wear rental
• Suit rental services
• Wedding formal wear
• Prom tuxedo rental

Headquarters

HQ city

Scranton

HQ country

United States

HQ region

North America

Offices49 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Tuxedo and Suit Rentals: One-time rental transactions for formal wear including coat, vest, pant, shirt, tie, and alterations. Customers pay per rental event with no recurring subscription. Group pricing available for parties of 6 or more with free groom rental incentive.
2. Complete Package Rentals: $149 complete rental package includes coat, vest, pant, shirt, tie, and alterations. Tax and shoes additional. Regular pricing at $209 for standard rentals. No junk fees or gimmicks.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Tuxedo by Sarno rents and sells men's tuxedos, suits, and accessories through 46 brick-and-mortar showroom locations across the East Coast and select Southern states, with in-store fittings, measurements, and alterations included. The core offering centers on per-event formalwear rentals for weddings, proms, Quinceañeras, and black-tie occasions, supplemented by a $149 Complete Package, the premium Marzotto Tessuto Prestige Collection, wedding party coordination, and a prom rep referral program.

Product overview

Tuxedo by Sarno operates a retail formalwear rental business with 46 showroom locations across the East Coast (Pennsylvania, New Hampshire, New Jersey, New York, Ohio, Massachusetts, Virginia, and West Virginia). The core offering is tuxedo and suit rentals for weddings, proms, black tie events, and Quinceañeras, featuring a portfolio of products including the standard rental collection, the premium $149 Complete Package, and the luxury Prestige Collection (Marzotto Tessuto). Services include wedding group coordination with free groom rentals, an online Wedding Manager tool, DIY design options, free try-ons, and accessory selections. The company positions itself as serving the 'largest selection of designer-inspired tuxedos and suits on the East Coast' with brands including Marzotto, Allure Men, Ike Behar, and Erik Lawrence.

Differentiator

Problem solved

Functional benefit

Products and services

• Tuxedo & Suit Rentals Core rental service offering tuxedos and suits in various styles, colors, and fits for formal occasions including weddings, proms, and black-tie events. Includes professional in-store measurements, fittings, and alterations.
• $149 Complete Tuxedo Suit Package

Quantifiable outcome

• 4.9 out of 5 stars average rating from 2,553 customer reviews
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• MarzottocoreOthersPremium designer brand supplying tuxedo and suit products to Tuxedo by Sarno. Featured in Prestige Collection and Marzotto Tessuto Collection offerings. Represents high-end product tier.
• Allure MencoreOthersDesigner formal wear brand supplying accessories and formal wear to Tuxedo by Sarno. Featured in tie collections including Allure Box and Allure Floral lines.
• Ike BeharcoreOthersPremium menswear designer supplying formal wear to Tuxedo by Sarno. Featured in real customer wedding showcases as a top-tier brand option.
• Erik LawrencecoreOthersDesigner formal wear brand; Black Princeton Tuxedo is designed by Erik Lawrence. Represents premium tier in product assortment.
• SavviminorOthersDesigner brand featured in product catalog; Grey Essex tuxedo is a Savvi design.
• Larr BriominorOthersAccessory brand supplying ties to Tuxedo by Sarno. Modern Solid collection featured in tie offerings.
• CoutureminorOthersAccessory brand supplying ties and fabrics to Tuxedo by Sarno. Texture solid collection featured.
• Michael KorsminorOthersDesigner accessory brand featured in product pairings; Grey Essex tuxedo shown with Michael Kors cornflower paisley long tie.
• Network Partner StorescoreChannel Partner/ Reseller/ DistributorPartner retail locations that extend Tuxedo by Sarno's geographic reach and formalwear selection. Collectively offer the largest selection of designer-inspired tuxedos and suits on the East Coast.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Generation Tux: Online-first tuxedo and suit rental company offering home try-on with shipping nationwide. Competes head-to-head with Tuxedo by Sarno in the wedding and prom rental market, primarily targeting customers who prefer digital booking over showroom visits.
• The Black Tux: Digital-native tuxedo and suit rental brand delivering premium formalwear with free home try-on and shipping. Targets the same wedding and event customer as Tuxedo by Sarno, competing on convenience, brand positioning, and modern design rather than showroom service.
• Men's Wearhouse: Largest U.S. specialty retailer of men's suits, tuxedos, and formalwear with both rental and purchase options across hundreds of stores. Directly competes with Tuxedo by Sarno for groom and prom customers, and operates a national store network with comparable in-store fitting service.
• Friar Tux: Regional formalwear rental chain with showrooms across the Midwest and Mid-Atlantic. Closely comparable operating model — in-store fittings, wedding parties, prom programs — and directly overlaps with Tuxedo by Sarno in select markets.
• After Hours Formalwear: Multi-store tuxedo and formalwear rental retailer operating across several U.S. states. Mirrors Tuxedo by Sarno's showroom-based rental model and wedding group pricing structure, competing for similar regional wedding and prom customers.
• Menguin: Online tuxedo and suit rental platform offering home try-on and shipping. Competes with Tuxedo by Sarno for digitally inclined customers seeking rental formalwear without visiting a physical store.

Broad incumbents

• Jos. A. Bank: National menswear retailer offering suits, tuxedos, and formalwear under the Men's Wearhouse umbrella. Overlaps with Tuxedo by Sarno on men's formalwear but serves a broader everyday business wardrobe customer rather than specializing in event rental.

Emerging players

• Indochino: Made-to-measure menswear brand offering custom suits and tuxedos online and via showrooms. Adjacent competitor for grooms and prom customers considering purchase over rental, with growing overlap in modern formalwear.
• SuitShop: Online-first bridal and formalwear retailer selling suits and tuxedos for weddings with both purchase and group-ordering tools. Targets the same wedding party and prom segments as Tuxedo by Sarno with a digital-first model and direct-to-consumer pricing.

Others

• Savvi Formalwear: Designer formalwear brand and supplier whose styles (e.g., Grey Essex) are carried by Tuxedo by Sarno. Connected as both a supplier and adjacent formalwear retail presence, with overlapping product assortment for the same end customer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/TuxedoBySarno
• Facebookfacebook.com/TuxedoBySarno
• LinkedInlinkedin.com/company/tuxedo-by-sarno

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tuxedo by Sarno