SuitShop
SuitShop is an online-first formalwear retailer selling size- and gender-inclusive suits, tuxedos, and accessories at $199–$498, serving US wedding parties and individual formalwear shoppers via e-commerce, 10 owned showrooms, and a proprietary Fit Finder sizing tool.
- Company typePrivate
- Founded2015
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What SuitShop does
SuitShop is a Chicago-based, direct-to-consumer formalwear retailer founded in 2015 that sells size- and gender-inclusive suits, tuxedos, and accessories at price points from $199 to $498, anchored by a wedding-party use case. The company operates an online-first e-commerce storefront paired with 10 owned showrooms across major US metros and virtual fitting appointments, with categories spanning men's, women's, kids', and unisex suiting plus accessories such as shirts, ties, shoes, vests, cufflinks, and gift cards.
The technical core is a proprietary Fit Finder sizing tool that calculates personalized jacket and pant sizes from body-type data without requiring physical measurements, supplemented by a Wedding Group Management Dashboard that lets wedding parties coordinate orders, track purchases, and qualify for a free groom's suit when 5+ members buy. Product engineering is centered on fabric platforms — Eco Stretch, Linen-Look, Tweed, Velvet, Perfect Drape, 100% Natural Linen, and Beyond Wool — plus Made-to-Order construction for higher-end SKUs.
SuitShop's revenue model is a transactional one-time-purchase DTC apparel business with three streams: suits and tuxedos sold as separates, accessories sold as add-ons, and gift cards from $25 to $500. Customer acquisition blends organic social (Instagram, TikTok, Facebook, Pinterest), editorial placements in The Knot, Vogue, Brides, Forbes, and others, referral channels via the Wedding Professional Insiders program, and a corporate services channel for bulk orders. The company is privately held with no disclosed funding rounds, parent company, or institutional investors in the available data.
SuitShop firmographics
Firmographics- Name
- SuitShop
- Website
- https://suitshop.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SuitShop is an online-first formalwear retailer selling size- and gender-inclusive suits, tuxedos, and accessories at $199–$498, serving US wedding parties and individual formalwear shoppers via e-commerce, 10 owned showrooms, and a proprietary Fit Finder sizing tool.
- Ownership category
- akta.pro rank
SuitShop industry classification
Industry- Product category
- Formal Wear & Suiting
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Shoe Retailers (4582)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Special-Occasion & Formalwear Department Stores (CRAGAGAG)
Keywords
Where SuitShop is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
SuitShop business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure, Technology or R&D
Revenue model
- Suit and Tuxedo Sales: One-time purchase model where customers buy suits, tuxedos, jackets, pants, and vests at price points ranging from $199-$498. Products are sold as separates (jackets and pants priced individually) allowing mixed sizing for better fit.
- Accessories: Dress shirts, ties, bow ties, belts, suspenders, shoes, socks, cufflinks, pocket squares, cummerbunds, and other formal accessories sold as add-on items.
- Gift Cards: Digital gift cards available in denominations from $25 to $500, allowing customers to purchase suits for themselves or gift to wedding party members.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Suits (Eco Stretch) |
| Unit Pricing | Pay-as-you-go | Standard Tuxedos |
| Unit Pricing | Pay-as-you-go | Linen-Look Suits |
| Unit Pricing | Pay-as-you-go | Tweed Suits |
| Unit Pricing | Pay-as-you-go | Velvet Tuxedos (Made-to-Order) |
| Unit Pricing | Pay-as-you-go | Premium and Made-to-Order Tuxedos |
| Unit Pricing | Pay-as-you-go | Gift Cards |
| Other | Pay-as-you-go | Free Suit Promotion |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
SuitShop product offering
Product offeringCore offering
SuitShop is an online-first formal wear retailer that designs, sources, and sells size- and gender-inclusive suits, tuxedos, jackets, pants, and vests for men, women, unisex, and kids, supported by a catalog of formal accessories (dress shirts, ties, shoes, belts, suspenders, vests, cufflinks, pocket squares, cummerbunds, socks) and gift cards. Products are sold as separates so jackets and pants can be mixed for fit, with Made-to-Order construction available for customized garments. Pricing spans $199-$498, positioning the brand as an ownership alternative to tuxedo rental.
Product overview
SuitShop is an online-first formal attire retailer offering suits and tuxedos for men, women, and children across multiple price points and styles. The core product lineup includes Men's Suits & Tuxedos, Women's Suits & Tuxedos, Kids' Suits, and Unisex Suit Jackets, supplemented by accessories including Dress Shirts, Ties & Bow Ties, Dress Shoes, Belts & Suspenders, Vests, Pocket Squares, Cufflinks, Cummerbunds, Socks, and Garment Duffel bags. The company distinguishes itself through fabric innovation featuring six proprietary fabric technologies (Eco Stretch, Linen-Look, 100% Natural Linen, Tweed, Velvet, Perfect Drape, and Beyond Wool) across various color collections. Key services include the Fit Finder sizing tool, Free Fabric Swatches for color comparison, Wedding Group Coordination with a group management dashboard, and Showroom Appointments at 10 US locations plus virtual fittings. Made-to-Order Suits are constructed on-demand for custom preferences. Suits start under $200, positioning the brand as an ownership-at-rental-prices alternative to traditional tuxedo rentals.
Differentiator
Problem solved
Functional benefit
Products and services
- Men's Suits & Tuxedos Men's formal attire including suits, tuxedos, jackets, blazers, dress pants, and vests in various colors and fabrics for weddings, work, and formal occasions.
- Women's Suits & Tuxedos Women's formal attire including suits, tuxedos, blazers, dress pants, and vests designed for weddings, work, and formal occasions.
- Kids' Suits Children's suits and tuxedos for ring bearers, junior groomsmen, and kids participating in weddings and formal events.
- Unisex Suit Jackets Gender-inclusive suit jackets available for customers across the gender spectrum.
- Dress Shirts Formal dress shirts in various styles to complement suits and tuxedos.
- Ties & Bow Ties Neckties and bow ties in various colors and patterns to accessorize formal attire.
- Dress Shoes Men's and women's dress shoes including penny loafers and formal footwear to complete formal looks.
- Belts & Suspenders Formal belts and suspenders to complete men's suit outfits.
- Vests Suit vests in various colors and fabrics to create three-piece suit looks or add visual interest to formal attire.
- Pocket Squares Decorative pocket squares to add finishing touches to formal suits and tuxedos.
- Cufflinks Formal cufflinks to accessorize dress shirts for weddings and formal events.
- Cummerbunds Cummerbunds for traditional black-tie formal wear.
- Socks Formal dress socks in various colors and patterns.
- Gift Cards Gift cards available in denominations from $25 to $500, allowing recipients to purchase suits, tuxedos, and accessories.
- Garment Duffel Garment duffel bags by Halfday for transporting suits and formal wear.
- Made-to-Order Suits Customizable suits and tuxedos constructed on-demand after order placement, available in signature inclusive size range.
- Wedding Group Coordination Group management dashboard for coordinating wedding party attire including order tracking, reminders, and free suit promotion for groups of 5+.
- Showroom Appointments In-person and virtual fitting appointments at showroom locations across the US with expert stylists.
Quantifiable outcome
- 10,000+ 5-star reviews
- +2 more outcomes
Companies that use SuitShop
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles3 records
SuitShop technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SuitShop partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, major and minor.
- The KnotcoreFeatured wedding planning platform showcasing SuitShop as recommended vendor for wedding attire. Mutual partnership for customer referrals in wedding planning context.
- VoguemajorFashion publication featuring SuitShop in editorial content related to wedding and formal attire.
- Brides MagazinecoreMajor bridal publication recommending SuitShop for wedding attire. Featured in guides for nonbinary wedding guests.
- Wedding WirecoreWedding planning platform partnership for customer referrals and vendor visibility.
- People MagazinemajorMedia partnership featuring SuitShop in wedding-related editorial content.
- Wedding ChicksminorWedding blog partnership for customer referrals and style inspiration content.
- Men's HealthmajorMen's lifestyle publication featuring SuitShop for formal wear and style guidance.
- Budget Savvy BrideminorBudget-focused wedding planning platform partnership emphasizing value pricing.
- Wedding Professional InsiderscoreProgram for wedding vendors including photographers, planners, florists, venues to refer clients to SuitShop. Vendors receive commission or benefits for customer referrals.
- Corporate Services PartnersminorCorporate partnerships for bulk suit orders for company events, teams, and professional attire programs.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
SuitShop competitors and assessment
Company assessmentEmerging players
- Azazie: Direct-to-consumer wedding and bridesmaid dress retailer. Competes for the same wedding-party wallet share as SuitShop on the women's side; comparable online-first, made-to-order model with try-at-home experience and broad size range.
- Birdy Grey: D2C bridesmaid dress brand selling affordable dresses online and via try-at-home program. Adjacent in the wedding-party ecosystem — same customer (bride and wedding party coordinator), complementary occasion, similar price-disruption positioning.
Broad incumbents
- Jos. A. Bank: National men's suit and formalwear chain owned by Tailored Brands. Competes with SuitShop in the affordable men's suiting segment via frequent promotional pricing and broad physical retail distribution.
- Bonobos: D2C men's apparel brand with a showroom (guideshop) model and online-first distribution. Comparable go-to-market motion to SuitShop, though broader in scope beyond formalwear; relevant as a peer for the showroom-plus-online hybrid strategy.
- Men's Wearhouse: Largest US specialty retailer of men's suits and formalwear, including tuxedo rental programs. The dominant legacy player in the category; broad assortment across price points, with strong physical retail presence that competes with SuitShop's showrooms.
- Brooks Brothers: Heritage American apparel brand with a strong suiting and formalwear business. Competes at the higher end of the price spectrum where SuitShop's made-to-order and tweed/velvet collections overlap, particularly for wedding and business occasions.
Direct peers
- Generation Tux: Online-first tuxedo and suit rental service targeting grooms and wedding parties. Directly competes with SuitShop's wedding group use case via a similar e-commerce and showroom hybrid distribution model.
- Indochino: Made-to-measure suiting brand selling custom suits online and through showrooms. Comparable to SuitShop on online-first distribution, sizing technology, and made-to-order customization for men seeking affordable tailored suits.
- Menguin: Online formalwear rental platform for weddings and black-tie events. Competes with SuitShop in the same wedding customer segment with a rental-first model, providing a direct alternative to SuitShop's ownership positioning.
- The Black Tux: Direct-to-consumer formalwear brand offering tuxedo and suit rentals and sales online. Closely matches SuitShop's wedding-focused, online-first model with comparable price points and target customer (grooms and wedding parties).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SuitShop social profiles
Digital presenceSuitShop financial estimates
Financial estimateRevenue estimate
Valuation estimate
SuitShop leadership team
Management profileNumber of profiles
Profiles2 records
SuitShop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SuitShop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SuitShop
What does SuitShop do?
SuitShop is an online-first formal wear retailer that designs, sources, and sells size- and gender-inclusive suits, tuxedos, jackets, pants, and vests for men, women, unisex, and kids, supported by a catalog of formal accessories (dress shirts, ties, shoes, belts, suspenders, vests, cufflinks, pocket squares, cummerbunds, socks) and gift cards. Products are sold as separates so jackets and pants can be mixed for fit, with Made-to-Order construction available for customized garments. Pricing spans $199-$498, positioning the brand as an ownership alternative to tuxedo rental.
Is SuitShop a public or private company?
SuitShop is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SuitShop founded?
SuitShop was founded in 2015. It employs 11 to 50 people.
Where is SuitShop based?
SuitShop is headquartered in Chicago, United States, in the North America region.
How does SuitShop make money?
Three revenue lines are on record. Suit and Tuxedo Sales are the primary driver. The others are accessories and gift Cards.
Who are SuitShop's main competitors?
Emerging players on record are Azazie and Birdy Grey. Broad incumbents are Jos. A. Bank, Bonobos, Men's Wearhouse and Brooks Brothers. Direct peers are Generation Tux, Indochino, Menguin and The Black Tux.
Does SuitShop have an API?
No public API is recorded for SuitShop.
What industry is SuitShop in?
SuitShop's product category is Formal Wear & Suiting. Its primary akta.pro industry code is CRAGAGAG, Special-Occasion & Formalwear Department Stores. Its NAICS code is 458110 and its SIC code is 5600.