What &Kind Collective does

&Kind Collective is a privately held, US-based creative agency founded in 2020 by three former R/GA partners (Andy Sung, Kris Kiger, David Alcorn) who together brought two decades of experience at one of the world's most recognized interactive agencies. Operating under an 'Un-Agency' model, the firm delivers right-sized brand strategy, design, technology, sales enablement, and organizational design services to growth-stage and established businesses across B2B and B2C verticals including professional services, healthcare, education, and technology. Its core technology stack is not publicly disclosed and there are no proprietary software products; the firm instead differentiates on human creative leadership and an open collaborative process.

The company's service portfolio spans four integrated offerings: Strategy & Branding (competitive positioning, brand refresh, naming, sub-brand creation), Design & Technology (visual identity, web and app design, technical implementation, QA), Sales Enablement (executive presentations, digital advertising, trade show assets, video, narrative development), and Org Design and Management (fractional creative leadership, team structuring, candidate vetting). Rather than maintaining a large full-time bench, &Kind assembles purpose-built teams for each engagement by drawing on approximately 20+ internal colleagues and a curated network of 11 specialized partner companies covering animation, 3D modeling, naming, photography, paid media, and creative talent recruiting.

&Kind operates as a bootstrapped LLC with no institutional investors or parent company disclosed. Revenue is generated through project-based and retainer engagements, with multi-year contracts possible and initial consultations offered at no cost. Go-to-market is consultative and sales-led: engagements begin with a 'cup of coffee' conversation, then proceed through a small strategically important project before expanding into broader partnerships. Named enterprise clients include Valtech and Educational Testing Services (ETS), alongside startup client Level (smart home technology), and the firm markets itself primarily through its website portfolio and case studies rather than paid distribution channels.

Name

&Kind Collective

Legal name

&Kind Collective, LLC

Website

https://andkind.co

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

&Kind Collective is a US-based 'Un-Agency' founded in 2020 by three former R/GA partners, providing brand strategy, design, technology, sales enablement, and fractional creative leadership to growth-stage and enterprise clients across professional services, education, healthcare, and technology verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Staten Island

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services: Project-based and retainer engagements for brand strategy, design, and marketing services. Engagements begin with a focused small project to establish rapport, then expand to ongoing partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

&Kind Collective provides brand and marketing professional services across four integrated practice areas: Strategy & Branding (competitive positioning, value proposition development, brand refresh, naming, sub-brand creation), Design & Technology (visual identity, web and app design, technical implementation, QA across all brand touchpoints), Sales Enablement (executive presentations, digital advertising, trade show assets, video, narrative/storytelling), and Org Design and Management (fractional/interim senior creative leadership, team structuring, job descriptions, candidate vetting). Deliveries are executed by purpose-built teams assembled per client, combining 20+ internal colleagues with an 11-partner specialist network.

Product overview

&Kind Collective is an 'Un-Agency' providing brand and marketing strategy services through four integrated offerings: Strategy & Branding (competitive positioning, brand refresh, naming, sub-brand creation), Design & Technology (visual identity, web/app design, technical implementation, QA), Sales Enablement (presentations, advertising, trade show assets, video, storytelling), and Org Design and Management (fractional creative leadership, team structuring, hiring support). The firm assembles purpose-built teams of strategists, designers, writers, and technologists tailored to each client engagement, with no typical agency overhead.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy & Branding Consulting and execution services focused on competitive positioning, value proposition development, brand refreshes, new logo design, naming, sub-brand creation, and broader brand activation for growth-stage and enterprise clients.
• Design & Technology End-to-end design and technical implementation services spanning visual identity, web design, app design, product design, custom front-end development, and QA across every brand touchpoint.
• Sales Enablement Sales and marketing asset creation including executive presentations, digital advertising, trade show assets, video production, and narrative/storytelling development to support closing deals and activating brands.
• Org Design and Management Interim senior creative leadership and fractional/executive-level creative director services, including team structure design, job description development, candidate vetting, and organizational design for in-house creative teams.

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and supporting.

• Ace DesigncoreStrategic or Co-development PartnerDesign partner providing design services as part of purpose-built teams for client engagements.
• Ad Talent IncsupportingStrategic or Co-development PartnerCreative talent recruiting partner helping identify and place creative professionals for client and internal needs.
• AScaleXcoreStrategic or Co-development PartnerCreative and marketing solutions at scale partner for larger client engagements requiring additional resources.
• Bromley DigitalsupportingStrategic or Co-development PartnerPaid media and analytics partner for client campaigns and marketing initiatives.
• CatalystcoreStrategic or Co-development PartnerBrand innovation partner contributing strategic capabilities to client engagements.
• EdgesupportingStrategic or Co-development PartnerTalent consulting partner for organizational design and team structuring engagements.
• Fleet StudiocoreStrategic or Co-development PartnerTechnology and product development partner for technical implementation and digital product work.
• TanjsupportingStrategic or Co-development PartnerBrand naming and language studio partner for brand identity and verbal identity engagements.
• TiNYsupportingStrategic or Co-development PartnerCreative, strategy, and video production partner for multimedia content creation.
• Tomato BeachsupportingStrategic or Co-development PartnerAnimation and illustration partner for visual storytelling and motion graphics.
• Woven TalentsupportingStrategic or Co-development PartnerCreative talent recruiting partner for finding specialized creative professionals.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Work & Co: Boutique digital product agency delivering brand, design, and custom front-end development for enterprise clients — directly mirroring &Kind's Level engagement and Valtech scope.
• Siegel+Gale: Brand strategy and design firm offering positioning, identity, and experience design services — competing directly for the same enterprise rebrand mandates &Kind pursues.
• Huge: Digital transformation agency providing strategy, design, and technology to enterprise clients. Overlaps directly with &Kind's Design & Technology and Strategy & Branding practices.
• Pentagram: Partner-led design consultancy offering brand strategy, identity, and digital design to enterprise clients. Closest structural analog to &Kind's partner-of-three model, just at greater scale and longer tenure.
• Landor & Fitch: Global branding consultancy (now part of Omnicom) offering strategy, naming, identity, and experience design — the exact enterprise rebranding programs &Kind wins (e.g., Valtech, ETS).
• R/GA: Global digital creative agency where the &Kind founders (Andy Sung, Kris Kiger, David Alcorn) spent 20+ years. Direct match on offering (brand, design, technology) and customer profile (Nike, Verizon-class enterprise), though at vastly greater scale.
• Anomaly: Independently-owned creative agency with brand strategy, advertising, and product design capabilities. Comparable on independent positioning and end-to-end creative scope.
• Wolff Olins: Brand strategy and design consultancy selling exactly the Strategy & Branding, identity, and digital design work that &Kind competes for with enterprise clients.
• frog (Frog Design): Global design and innovation consultancy covering strategy, brand, and product design. Comparable scope across the same end-to-end brand-to-product continuum that &Kind targets.

Broad incumbents

• Wieden+Kennedy: Largest independent creative agency globally. Competes for enterprise brand work &Kind targets, but at far greater scale and across advertising, media, and brand design — a broader portfolio rather than &Kind's focused un-agency wedge.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about &Kind Collective