What Affirm Consulting does

Affirm Consulting, LLC is a privately held, founder-led business consulting firm established in 2015 by Dennis E. Hough and headquartered in Clermont, Florida. The firm delivers hands-on consulting services across four core practice areas: Strategy Development & Execution, Operational Excellence, Organizational Development, and Business Coaching. Its primary customer base is small and mid-sized companies across the United States, with a concentration in the Southeast (Florida, Tennessee, North Carolina). Named engagements span manufacturing (Magnum Venus Products, Mesa Technologies, Monterey Mushrooms, Boatmate Trailers), government/defense (Y-12 National Security Complex), construction, entertainment production, and consumer goods, indicating a horizontal rather than vertical-specialized service model.

The firm's intellectual property consists of proprietary consulting methodologies rather than software products. These include the R2A2 Job Description Model, a four-quadrant framework structuring roles, responsibilities, accountability, and authority, and the Three C's Business Planning Framework, which organizes strategy around concept, customer, and currency. In 2017 the firm also launched My Business Coach, an online resource platform aimed at do-it-yourself entrepreneurs, extending its reach beyond high-touch engagements. No software platform, API, or data product is operated.

Affirm Consulting generates revenue through project-based and retainer consulting engagements, with a stated emphasis on short-term services, affordable rates, and no long-term contracts. The firm prices with a free initial consultation followed by pay-as-you-go project work, and distributes through direct outreach, chamber memberships (Orlando, Florida, Knoxville), referral networks including the Sherpa Business Experts Network, and content marketing via its 'Affirm the Way' blog. The firm has 1-10 employees, no external funding, and is wholly owned and operated under the founder's control.

Name

Affirm Consulting

Legal name

Affirm Consulting, LLC

Website

https://affirm.consulting

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Affirm Consulting is a privately held, founder-led business consulting firm founded in 2015 that delivers hands-on strategy, operations, organizational development, and business coaching services to small and mid-sized companies across the United States, primarily in the Southeast.

Ownership category

akta.pro rank

Product category

Business Consulting Services

NAICS

Other Management Consulting Services (541618), Administrative Management and General Management Consulting Services (541611), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Corporate Strategy Advisory (BPAHADAA)

akta.pro secondary industries

DEI (Diversity, Equity & Inclusion) & Belonging Consulting (BPAHAGAJ), Financial Management & Performance Improvement Consulting (BPAHACAF)

Keywords

• Business consulting services
• Strategic planning consulting
• Operational excellence consulting
• Organizational development services
• Executive business coaching

Headquarters

HQ city

Clermont

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Business Consulting Services: Project-based and retainer consulting engagements for strategy development, operational excellence, organizational development, and business coaching. The firm emphasizes short-term services that make a positive long-term impact, with no long-term contracts required.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Affirm Consulting is a hands-on business consulting firm that delivers professional services in strategic planning, operational excellence, organizational development, and business coaching. The firm primarily serves small and mid-sized companies nationwide, offering short-term engagements with no long-term contracts that focus on implementation and measurable results rather than producing reports.

Product overview

Affirm Consulting is a hands-on business consulting firm that offers a unified portfolio of professional services focused on helping small and mid-sized companies achieve sustainable growth. Their core service offerings include Strategy Development & Execution, Operational Excellence, Organizational Development, and Business Coaching. The firm also offers proprietary intellectual property such as the R2A2 Job Descriptions Model—a four-quadrant framework for role clarity—and My Business Coach, an online resource platform for entrepreneurs. All services are delivered through a 'hands-on' approach with short-term engagements designed to create long-term business impact.

Differentiator

Problem solved

Functional benefit

Brands

• My Business Coach: An online set of resources and coaching tools targeted for do-it-yourself entrepreneurs and small business owners.

Products and services

• Strategy Development & Execution Consulting service focused on helping clients develop and implement strategic plans to drive business growth and transformation; intended for small and mid-sized companies seeking to scale.
• Operational Excellence Consulting service designed to optimize business operations, improve efficiency, and streamline processes for small and mid-sized companies facing operational bottlenecks.
• Organizational Development Service focused on building high-performing teams, improving company culture, and developing organizational structures that support business growth; intended for owners and leaders seeking to strengthen team performance.
• Business Coaching Executive coaching service that provides personalized guidance to help business leaders navigate challenges, align teams, and unlock their company's full potential; intended for entrepreneurs, business owners, and C-level executives.

Quantifiable outcome

• Mid-sized manufacturing client freed over $100,000 in aging inventory through inventory management best practices implementation
• +3 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Orlando Regional Chamber of CommercecoreOthersAffirm Consulting is a proud member of the Orlando Regional Chamber of Commerce, demonstrating commitment to economic development within the Central Florida community.
• Florida Chamber of CommerceminorOthersMember of the Florida Chamber of Commerce supporting statewide business advocacy and economic development initiatives.
• Knoxville Chamber of Commerce / Economic DevelopmentcoreOthersBusiness member supporting economic development in the Knoxville and East Tennessee region, with active engagement in the regional business community.
• Regional Advanced Manufacturing Partnership (RAMP)minorStrategic or Co-development PartnerParticipated in RAMP Annual Conference & Expo in Knoxville, TN. Interacted with advanced manufacturing ecosystem including Sea Ray Boats, ProNova Solutions, ProtoMet, UT Knoxville, ORNL, and Tech2020 organizations.
• Z88.3 Christian RadiominorOthersBusiness team member of Z88.3 Christian radio station in Central Florida, supporting community radio while building local brand awareness.
• Sherpa Business Experts NetworkminorStrategic or Co-development PartnerAffirm Consulting partners with the Sherpa Insights network, referencing 'Experts with you every step of the way' positioning. Co-branded materials include 'Central Florida Business Accelerator' and 'Sherpa Logo' indicating strategic alliance.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Regional players

• SCORE: Nonprofit small business mentoring and advisory network providing free consulting and coaching to entrepreneurs. Comparable in serving small business owners with strategic and operational guidance, though delivered by volunteers and free of charge.

Broad incumbents

• Insperity: Large PEO and HR services company offering performance optimization, organizational development, and strategic consulting for SMB and mid-market clients. Comparable in serving growing businesses with workforce and organizational consulting, though at significantly larger scale.

Direct peers

• EOS Worldwide (Entrepreneurial Operating System): Provider of the Entrepreneurial Operating System, a proprietary framework for vision, traction, and organizational health in SMBs. Comparable in selling a methodology-based consulting practice to small and mid-sized businesses.
• Strategic Coach: Coaching and advisory firm targeting entrepreneurs and executives with structured frameworks for growth and strategic planning. Comparable in serving owner-operators with proprietary methodology-led engagements.
• Vistage: Peer advisory and executive coaching organization serving SMB CEOs and business owners. Comparable in targeting business owners and executives with leadership coaching, peer groups, and strategic advisory.
• Renaissance Executive Forums: Peer group forums and advisory services for SMB CEOs and presidents. Comparable in serving business owners with peer advisory combined with one-on-one executive coaching.
• ActionCOACH: Largest global business coaching franchise serving SMB owners and executives with strategy, operations, and growth advisory. Comparable in customer segment (SMB owners), service offering (coaching + consulting), and methodology-driven GTM.
• The Alternative Board (TAB): Peer advisory board and business coaching provider for SMB owners. Comparable in serving business owner segment with structured advisory boards, coaching, and strategic planning facilitation.
• Gazelles (Scaling Up): Growth strategy consulting and coaching firm based on Verne Harnish's Scaling Up methodology for mid-market companies. Comparable in offering proprietary frameworks for strategy, execution, and organizational development to growing businesses.

Emerging players

• FocalPoint Coaching: Business and executive coaching franchise using proprietary FocalPoint methodologies. Comparable in offering coaching and consulting for SMBs with framework-driven engagements, though smaller and more franchise-driven than Affirm.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/affirmconsulting1
• Xx.com/affirmconsultng
• LinkedInlinkedin.com/company/affirm-consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Affirm Consulting