Send Me

What Send Me does

SendMe (legal entity Send Me Services Limited, DBA SendMe) is a Freetown, Sierra Leone-based private technology company founded in 2019 that operates a mobile-first food delivery and courier logistics platform. It serves individual consumers in the Freetown metropolitan area seeking access to local restaurants, and corporate customers requiring regular intra-city delivery and document logistics. The platform is built around two native mobile applications — a consumer app available on iOS (App Store ID 6743630077) and Android (Play Store package com.sl.sendme.consumerapp) for browsing restaurants, placing orders, and tracking deliveries, and a separate rider application that supports dispatch, pickup/drop-off confirmation, and continuous background location tracking.

The technology stack integrates Google Maps Platform for geocoding, routing, and distance/fee calculation, Firebase and Google Analytics for usage analytics, and PCI-DSS compliant third-party payment processors accepting Visa, Mastercard, Orange Money, and Africell Money. The company discloses GDPR-aligned location data practices, supports on-the-ground delivery through a mix of directly engaged riders and vetted independent subcontractors, and reports a 4.8 average customer rating on its homepage. Five restaurant partners are publicly named: Crown Xpress, Chami (House of Food), Lagoonda, Gigibonta, and City Sandwich.

SendMe monetizes primarily through per-transaction delivery fees. Base pricing is Le 35,000 for parcels up to 5 kg within the Freetown CBD, with weight-, distance-, time-, and service-type surcharges layered on top (express 2-hour, same-day, after-hours, weekend, public holiday). Ancillary fees cover failed delivery attempts, signature/proof-of-delivery, cash on delivery (3% of collection), fragile handling, temperature-controlled delivery, and insurance above a Le 500,000 base liability. Corporate customers receive Net 30 billing with 5–20% volume discounts at 50+ monthly deliveries. No funding rounds, M&A activity, headcount trends, or financial figures are disclosed in the available source material.

Name

Send Me

Legal name

Send Me Services Limited

Website

https://sendmesl.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

SendMe (Send Me Services Limited) is a Freetown, Sierra Leone-based mobile-first food delivery and courier logistics platform serving individual consumers and corporate customers in the Freetown metropolitan area via native iOS and Android apps, with curated local restaurant partnerships and per-transaction plus tiered corporate pricing.

Ownership category

akta.pro rank

Product category

Food Delivery & Courier Logistics

NAICS

Local Messengers and Local Delivery (4922), Couriers and Express Delivery Services (4921)

SIC

Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Drop-Off / Delivery Catering (THAFAIAI)

akta.pro secondary industries

Same-Day / On-Demand Express Courier (TLAAABAG), Courier, Pickup & Delivery (Non-commercial) (HSACAIAD)

Keywords

• Food delivery services
• Courier logistics
• Parcel delivery
• Mobile ordering platform
• Restaurant marketplace

Headquarters

HQ city

Freetown

HQ country

Sierra Leone

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Operations

Revenue model

1. Standard Delivery Fees: Base delivery fee of Le 35,000 for parcels up to 5kg within Freetown CBD. Additional charges apply for weight, distance, size surcharges, and premium services. Revenue is transaction-based, earned per delivery completed.
2. Premium Delivery Services: Same-day delivery, express delivery within 2 hours, after-hours delivery, weekend delivery, and public holiday delivery generate additional revenue through surcharges on top of base rates.
3. Additional Service Fees: Fees for failed delivery attempts, address correction, storage beyond 48 hours, signature required service, proof of delivery documentation, cash on delivery service (3% of collection amount), fragile item handling, and temperature-controlled delivery.
4. Insurance and Declared Value Services: Insurance coverage for parcels exceeding base liability limit of Le 500,000, with premiums ranging from Le 10,000 to 1% of declared value based on tier.
5. Corporate Account Billing: Corporate customers receive Net 30 payment terms with bulk delivery discounts ranging from 5% to 20% based on monthly volume (50-500+ deliveries).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

SendMe operates a mobile-first food delivery and courier platform in Freetown, Sierra Leone, connecting consumers with local restaurants through iOS and Android applications. The platform also provides on-demand parcel and courier delivery services including same-day, express, after-hours, and weekend options across the Freetown metropolitan area.

Product overview

SendMe operates as a food delivery and logistics platform in Freetown, Sierra Leone, consisting of two complementary mobile applications: the SendMe Customer Mobile Application (available on iOS and Android) for placing food orders from partner restaurants with real-time tracking, and the SendMe Rider Application for delivery couriers to manage deliveries. The platform also offers courier and logistics services beyond food delivery, including same-day, express, and after-hours delivery options within the Freetown metropolitan area.

Differentiator

Problem solved

Functional benefit

Products and services

• SendMe Customer Mobile Application A mobile application for iOS and Android enabling consumers in Freetown to browse partner restaurants, place food orders, and track deliveries in real-time via GPS.
• SendMe Rider Application A mobile application used by delivery couriers to receive delivery assignments, confirm pickups and drop-offs, and enable continuous location tracking for dispatch and live-order tracking services.
• Food Delivery Service Core food delivery service connecting customers with local restaurants in Freetown, featuring real-time GPS tracking, curated restaurant selection, and reliable delivery.
• Courier and Parcel Delivery Service On-demand courier and parcel delivery service within Freetown offering standard, same-day, express (2-hour), after-hours, weekend, and public holiday delivery with options for cash on delivery, signature required, and insurance coverage.
• Corporate Delivery Accounts Business delivery accounts providing bulk delivery discounts (5-20%) based on monthly volume (50-500+ deliveries) and Net 30 payment terms for regular corporate customers.

Quantifiable outcome

• Average customer rating of 4.8 stars

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Independent Delivery SubcontractorsminorChannel Partner/ Reseller/ DistributorSendMe engages independent third-party carriers (subcontractors) to perform deliveries. Subcontractors must meet minimum requirements including valid business registration, comprehensive insurance, minimum 2 years experience, and satisfactory safety records. The company remains fully responsible for services performed by subcontractors.
• Local Restaurants (Crown Xpress, Chami, Lagoonda, Gigibonta, City Sandwich)coreStrategic or Co-development PartnerSendMe partners with local restaurants in Freetown to bring authentic local cuisine to customers. The company curates restaurant selection for quality and supports local businesses. Partner restaurants include Crown Xpress, Chami (House of Food), Lagoonda, Gigibonta, and City Sandwich.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Yobante Express: Yobante Express is a Sierra Leonean courier and delivery service operating in the same Freetown market as SendMe. It is the closest local direct competitor and is explicitly referenced by SendMe customers as the brand it has overtaken.
• Jumia Food: Jumia Food is the African food-delivery arm of the Jumia e-commerce platform, offering restaurant delivery in multiple African cities. It is the most comparable African food-delivery peer in terms of geographic and customer profile, making it SendMe's primary regional direct competitor template.
• Glovo: Glovo operates an on-demand marketplace combining restaurant food delivery with general courier services across emerging markets, identical to SendMe's dual food + parcel model. It is the most direct global archetype for the multi-vertical on-demand delivery business SendMe is building in Freetown.
• Bolt Food: Bolt Food is the on-demand food-delivery vertical of the Bolt mobility platform, active in several African countries. It pairs ride-hailing infrastructure with food delivery, mirroring SendMe's strategy of bundling delivery services on top of a mobile-first platform.

Emerging players

• Chowdeck: Chowdeck is an emerging African food-delivery startup operating in Nigeria and expanding regionally. It is a near-stage comparison to SendMe — both are early-stage, mobile-first African food-delivery platforms building courier networks in single markets.

Broad incumbents

• DoorDash: DoorDash is a leading U.S. food-delivery marketplace with a sophisticated dispatcher, courier app, and restaurant SaaS layer. It is a comparable scale model for the operational playbook SendMe is deploying, even though its geography differs.
• Uber Eats: Uber Eats is the global benchmark for restaurant marketplace delivery with real-time tracking and a separate courier app. While SendMe operates at a much smaller scale, the product design, flow, and unit economics are directly comparable.

Regional players

• Gozem: Gozem is a West African super-app offering motorcycle ride-hailing, food delivery, and courier services across Togo, Cameroon, Gabon, and other Francophone/West African markets. It is a relevant regional analogue for the multi-vertical on-demand delivery model SendMe is pursuing in Anglophone West Africa.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sendme_sl
• Facebookfacebook.com/sendmesl
• LinkedInlinkedin.com/company/send-me-1a165b1b7
• Instagraminstagram.com/send_me_sl/?hl=en
• TikToktiktok.com/@sendmesl

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Send Me