What Purslane Llc does

Purslane LLC is a privately held, full-service catering and event-production company headquartered in Brooklyn, New York, and operated as a subsidiary of The Oberon Group hospitality company. Founded in 2011 (per company history) as an outgrowth of demand from customers of the parent group's Rucola restaurant, Purslane has built its identity around sustainability: it is positioned as New York City's first Scope-3 certified carbon-neutral caterer, with TRUE for Events zero-waste certification capabilities, plastic-free delivery operations through a noissue packaging partnership, and ingredient sourcing predominantly from farms within a 200-mile radius. The company employs 11-50 people and operates from offices on Butler Street (Boerum Hill) and in Gowanus, plus a seasonal retail cafe at the Prospect Park Boathouse in partnership with the Prospect Park Alliance.

The company's product portfolio is organized around a core full-service catering engine, broken into specialized service modules: Corporate & Nonprofit Events, Workplace Dining (subscription-style daily meal programs), Drop-Off Catering (self-serve online ordering via the Familymeal platform), Wedding Catering, Special Occasions, Event Planning Services, and the seasonal Purslane Cafe. Underlying these is a sustainability operating layer — zero-waste event execution with TRUE certification, compostable packaging via noissue, carbon offsets through Zero Foodprint's regenerative agriculture fund, partnerships with Terracycle for hard-to-recycle materials, Metropolitan Recycling for composting, and CHiPS for surplus food donation. Purslane is a signatory to NYC's Plant-Powered Carbon Challenge, pledging a 25% reduction in food-related carbon footprint by 2030. Marquee venue partnerships at the New Museum, Center for Brooklyn History, Prospect Park Boathouse, and 160 Central Park West provide captive demand channels.

The business model is predominantly event-based custom catering for enterprise and mid-market clients, supplemented by recurring workplace dining contracts, self-serve drop-off catering for SMBs, and seasonal retail cafe sales. Pricing is on a custom-quote basis for events, with a $500 tasting fee per couple (credited toward booking), $35 per vendor and children's meals, and administrative fees bundled for venue walk-throughs, tastings, menu consultations, and zero-waste operations. Customer concentration is spread across 70+ major brand logos including Condé Nast, Bloomberg, Goldman Sachs, Google, Louis Vuitton, Spotify, Hermès, Tommy Hilfiger, American Express, UNICEF, Columbia University, NYC Ballet, and the New Museum. The company has not raised institutional capital and has grown organically within The Oberon Group portfolio.

Name

Purslane Llc

Legal name

Purslane Catering

Website

https://purslane.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Purslane LLC is New York City's first Scope-3 certified carbon-neutral caterer, providing zero-waste, plastic-free full-service catering, event planning, workplace dining, drop-off catering, and weddings for corporate, nonprofit, and private clients across the tristate area.

Ownership category

akta.pro rank

Product category

Catering Services

NAICS

Caterers (722320), Caterers (72232), Food Service Contractors (72231), Restaurants and Other Eating Places (72251)

akta.pro primary industry

Beverage Services (Bar Catering, Mixology, Beverage Programs) (THAHAKAJ)

akta.pro secondary industry

Foodservice & Hospitality Waste Services (Non-hazardous, Back-of-house) (EUAIAGAE)

Keywords

• Sustainable catering services
• Zero-waste catering
• Carbon-neutral catering
• Corporate event catering
• Wedding catering NYC

Headquarters

HQ city

Brooklyn Park

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Full-Service Catering: Custom catering for corporate events, weddings, galas, and special occasions. Revenue is event-based with custom quotes tailored to client needs, menu selections, guest count, service style, and event logistics. Includes staffing, rentals coordination, and zero-waste operations.
2. Event Planning Services: Full-service event planning including venue walk-throughs, floor plan design, custom timelines, rental management, and on-site coordination. Offered as part of catering packages or as standalone service.
3. Cafe Operations: Prospect Park Boathouse cafe operating daily 8am-7pm, serving coffee, beverages, pastries, and prepared foods. Seasonal operation in partnership with Prospect Park Alliance.
4. Workplace Dining Programs: Daily meal programs for corporate offices including breakfast, lunch, and grab-and-go options. Customized subscription-style service with flexible delivery schedules for ongoing corporate relationships.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Purslane provides zero-waste, carbon-neutral, Scope-3 certified catering and event planning services for corporate events, nonprofit galas, weddings, special occasions, and workplace dining across NYC and the tristate area. Its offerings include full-service event catering with staffing and venue coordination, recurring corporate meal programs, a self-serve drop-off catering service, and a seasonal cafe at the Prospect Park Boathouse—all executed with composting, recycling, regenerative farm sourcing within 200 miles, and plastic-free packaging.

Product overview

Purslane LLC operates as NYC's first Scope-3 certified carbon-neutral caterer, offering a unified catering service portfolio centered on zero-waste, plastic-free, and regenerative-sourced catering. The core Full-Service Catering offering encompasses specialized service modules for Corporate & Nonprofit Events, Workplace Dining, Drop-Off Catering, Wedding Catering, Special Occasions, Event Planning Services, and the Purslane Cafe. Supporting capabilities include Seasonal Menus (Spring, Summer, Fall, and Beverage PDF menus), Zero-Waste Operations with TRUE for Events certification, and Plastic-Free Deliveries through the noissue partnership. The portfolio is unified by a commitment to sustainability, with all services incorporating composting, recycling, local ingredient sourcing within 200 miles of NYC, and compostable packaging.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Catering Comprehensive full-service catering handling corporate events, nonprofit galas, weddings, special occasions, and workplace dining with staffing, rentals coordination, venue coordination, seasonal vegetable-forward menus, and end-to-end zero-waste and carbon-neutral operations for clients across NYC and the tristate area.
• Corporate & Nonprofit Event Catering Dedicated catering for enterprise and nonprofit board meetings, galas, corporate celebrations, conferences, product launches, annual galas, and nonprofit fundraisers throughout NYC, with zero-waste sustainable service, custom-quote pricing, venue coordination, and named-client validation across 70+ brands.
• Workplace Dining Programs Recurring daily breakfast, lunch, and grab-and-go programs for NYC corporate offices with flexible delivery schedules, customized subscription-style service accommodating diverse dietary needs, and zero-waste packaging for ongoing enterprise meal programs.
• Drop-Off Catering Self-serve eco-friendly drop-off catering for film shoots, corporate meetings, office lunches, photo shoots, and casual gatherings across NYC and the tristate area, ordered online through the Familymeal platform and delivered with plastic-free, compostable packaging.
• Wedding Catering Full-service wedding catering for ceremonies, receptions, rehearsal dinners, engagement parties, wedding showers, and post-wedding brunches with seasonal sustainable menus, custom-quote pricing, tasting sessions at $500 per couple (credited back upon booking), and full event coordination.
• Special Occasions Catering Elegant catering for birthdays, anniversaries, bar/bat mitzvahs, showers, intimate family gatherings, and milestone celebrations with personalized service and custom seasonal menus, serving individuals and families in NYC and tristate area including the Hamptons, Hudson Valley, and Connecticut.
• Purslane Cafe Seasonal cafe operation at the Prospect Park Boathouse terrace in partnership with Prospect Park Alliance, open daily 8am-7pm serving sandwiches, beverages, pastries, and prepared foods with locally sourced, sustainable emphasis.
• Event Planning Services Full-service event planning offered alongside catering or as a standalone, including venue walk-throughs, floor plan design, custom timelines, rental management, on-site coordination, and sustainability commitment for NYC and tristate clients.

Quantifiable outcome

• Zero landfill waste produced at all events through comprehensive composting and recycling programs
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core and supporting.

• Zero FoodprintcoreStrategic or Co-development PartnerPartnership with Zero Foodprint enables Scope 3 Carbon Neutral certification by offsetting the carbon impact of the entire business, including supply chain and sourcing practices. Purslane invests in regenerative agriculture and carbon capture projects to maintain carbon neutrality.
• TRUE Certification / AdvisorscoreStrategic or Co-development PartnerTRUE (Total Resource Use and Efficiency) advisors trained on the TRUE Rating System for Zero Waste. Purslane offers TRUE for Events certification to clients, enabling events to achieve verified zero-waste goals with official documentation.
• TerracyclesupportingTechnology or IntegrationPartnership with Terracycle to recycle materials that cannot be processed through standard municipal recycling, including specialty items that would otherwise go to landfills.
• noissuecoreTechnology or IntegrationProvides sustainable and recyclable packaging materials including compostable mailers and biodegradable stickers. Enables plastic-free deliveries and zero-waste packaging for all drop-off services.
• Metropolitan RecyclingsupportingOthersLocal composting facility that processes organic waste into nutrient-rich compost, diverting it from landfills as part of Purslane's zero-waste operations.
• CHiPS (Community Help in Park Slope)supportingOthersWhen surplus ingredients or produce doesn't meet presentation standards, Purslane donates to CHiPS, a neighborhood food pantry serving the community since 1971.
• Prospect Park AlliancecoreStrategic or Co-development PartnerPartnership with Prospect Park Alliance to operate Purslane Cafe at the Prospect Park Boathouse. Purslane is the exclusive caterer for events at the Boathouse venue.
• The Oberon GroupcoreOthersParent hospitality company founded on the principle that exceptional service and environmental responsibility are inseparable. Purslane is part of Oberon Group alongside Rucola, June, Rhodora, Anaïs, and the Accord Market. Oberon provides shared learnings that continuously improve sustainable practices.
• NYC Plant-Powered Carbon ChallengecoreStrategic or Co-development PartnerLeading signatory to NYC's Plant-Powered Carbon Challenge initiative supported by the city's Office of Food Policy. Purslane pledges 25% reduction in food-related carbon footprint by 2030 through plant-powered food initiatives.
• New MuseumcoreChannel Partner/ Reseller/ DistributorExclusive catering partnership for New Museum event spaces in downtown Manhattan. Provides striking collection of event spaces ideal for gatherings of every scale.
• Center for Brooklyn HistorycoreChannel Partner/ Reseller/ DistributorExclusive caterer at Center for Brooklyn History (formerly Brooklyn Historical Society) in Brooklyn Heights. Recently renovated national venue with seating for up to 145.
• Farm.OnesupportingTechnology or IntegrationSpecialty microgreen and herb supplier providing rare and specialty produce for Purslane's seasonal menus.
• Satur FarmssupportingOthersPrimary seasonal produce supplier from Cutchogue, NY, providing fresh local ingredients within the 200-mile sourcing radius.
• Stokes FarmsupportingOthersSeasonal produce and fruit supplier from Old Tappan, NJ, supporting local sourcing within 200 miles of NYC.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Union Square Events: Danny Meyer-affiliated NYC catering arm of Union Square Hospitality Group. Direct competitor in corporate events, galas, and workplace dining with similar pricing and culinary positioning.
• Peter Callahan Catering: NYC event caterer specializing in weddings and corporate events with custom, design-forward menus. Similar event-driven, no-cafe model in the same premium segment.
• Bouley Caterers: NYC fine-dining-rooted catering company serving weddings, corporate events, and galas. Comparable high-end culinary pedigree and event execution model.
• Abigail Kirsch Catering: NYC premium caterer with exclusive venue partnerships (e.g., Wave Hill, Brooklyn Botanic Garden). Comparable high-end corporate and wedding catering with similar enterprise client base.
• Great Performances: NYC-based catering and events company serving corporate, nonprofit, and cultural clients. Most direct local competitor with overlapping venue partnerships and premium positioning.
• Thomas Preti Events: NYC premium catering company serving corporate, social, and wedding events. Comparable service tiers and NYC venue partnerships.

Emerging players

• ezCater: Corporate catering marketplace and workplace dining platform. Comparable to Purslane's drop-off catering and recurring workplace dining business model, though at much larger scale.
• SweetGreen: Plant-forward restaurant chain with corporate catering and workplace dining programs. Comparable vegetable-forward positioning and sustainability narrative, though at vastly different scale.

Others

• ZeroFoodprint: Sustainability partner that enables carbon-neutral certification through regenerative agriculture funding. Direct partner (not competitor); relevant as a benchmark for Purslane's Scope-3 certification infrastructure.

Regional players

• Rhubarb Hospitality Collection: UK-based luxury event catering and hospitality group with NYC presence. Similar high-end corporate and private event focus; Alonso Silva previously worked at a Rhubarb-affiliated entity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/purslaneattheboathouse
• Facebookfacebook.com/purslanecatering

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Purslane Llc