The ADEX
The ADEX is a Berlin-based digital advertising analytics company offering TAM AdEx, a measurement platform that tracks ad impressions, advertiser spending, and publisher performance for major brands and advertisers across digital media channels.
- Company typePrivate
- Founded2013
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What The ADEX does
The ADEX is a Berlin-based private company founded in 2013 that operates in the digital advertising technology space. Its flagship product, TAM AdEx, is an advertising analytics and measurement platform that tracks digital ad impressions, advertiser spending, and publisher performance across digital media channels. The platform provides market intelligence on advertising categories, programmatic advertising share, and top advertiser activity, serving large advertisers and brands seeking visibility into digital ad performance and campaign effectiveness.
The company's business model is not publicly disclosed in pricing detail; however, its product positioning around analytics and market intelligence, combined with its 11-50 employee scale and Berlin headquarters, points to a B2B data and analytics offering likely monetized via subscriptions or enterprise licenses to advertisers, agencies, and publishers. The ADEX expanded its programmatic capabilities through the 2017 acquisition of Batch Media, signaling a move toward vertical integration across analytics and programmatic buying. Total disclosed funding to date is approximately $5.5M across a 2013 seed round and a 2015 round led by Capnamic and IRIS. Leadership consists of CEO Dino Bongartz, COO Max Hofmann, and CSO Michael Schöning.
The company's product surface is concentrated in a single unified platform, which simplifies operations but concentrates revenue risk. Reported market-level data tied to the platform indicates digital ad impressions tracked grew more than 5-fold from 2021 to 2025, with programmatic accounting for 95.8% of total impressions in 2025 and Instagram holding the highest share among web publishers at 65%. The ADEX serves a horizontal customer segment of major advertisers and brands, with named tracked advertisers including Flipkart, Amazon, Adobe India, Hindustan Unilever, and Reliance Retail — though these appear to be monitored advertiser accounts rather than confirmed paying enterprise customers.
The ADEX firmographics
Firmographics- Name
- The ADEX
- Website
- https://theadex.com
- Company type
- Private
- Founded year
- 2013
- Headcount range
- 11–50 employees
- Short description
- The ADEX is a Berlin-based digital advertising analytics company offering TAM AdEx, a measurement platform that tracks ad impressions, advertiser spending, and publisher performance for major brands and advertisers across digital media channels.
- Ownership category
- akta.pro rank
The ADEX industry classification
Industry- Product category
- Digital Advertising Analytics
- NAICS
- Media Buying Agencies (54183), Advertising Agencies (541810), Other Services Related to Advertising (541890)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Performance Marketing Automation & Bid Management Services (MPAAACAM)
Keywords
Where The ADEX is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Markets served
The ADEX business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
The ADEX product offering
Product offeringCore offering
The ADEX operates TAM AdEx, a digital advertising analytics and measurement platform that tracks and reports ad impressions, advertiser spending, and publisher performance across digital media channels. The platform delivers real-time programmatic advertising market intelligence, identifying top advertisers and publisher market share, and provides measurement of digital ad performance across multiple platforms and publishers for large brands and advertisers.
Product overview
The ADEX offers a single unified product, TAM AdEx, which is an advertising analytics platform providing comprehensive digital advertising intelligence including tracking of ad impressions, advertiser performance metrics, and publisher audience measurement data.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Digital ad impressions increased more than 5-fold from 2021 to 2025
Companies that use The ADEX
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
The ADEX technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The ADEX partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights2 records
The ADEX competitors and assessment
Company assessmentDirect peers
- Comscore: Cross-platform audience and advertising measurement company; provides impression-level reporting and advertiser/publisher share intelligence directly comparable to TAM AdEx outputs.
- Integral Ad Science (IAS): Global ad verification and measurement company providing impression-level analytics, brand safety and viewability — operates the same core measurement value proposition as The ADEX's TAM AdEx.
- DoubleVerify: Independent digital media measurement and analytics platform tracking ad impressions, viewability and fraud — directly comparable to TAM AdEx in providing third-party impression-level intelligence to advertisers.
- Similarweb: Digital intelligence platform providing audience, traffic and advertising analytics across publishers and advertisers — overlaps with TAM AdEx on digital ad performance benchmarking.
Emerging players
- Singular: Marketing analytics and attribution platform that ingests ad impression and spend data — adjacent to The ADEX in the marketing-intelligence stack, with a stronger attribution tilt.
- Pixalate: Specialized ad-fraud and impression-quality analytics provider — competes in the same third-party measurement lane as TAM AdEx but focused narrowly on CTV and fraud protection.
- Sensor Tower: Digital advertising and audience intelligence platform with deep mobile and app coverage — overlaps with TAM AdEx on advertiser/publisher share tracking, with a stronger app-install bias.
Broad incumbents
- SEMrush: Full-stack digital marketing analytics suite including advertising research and display-ad tracking — overlaps with TAM AdEx on paid media intelligence, though SEMrush also covers SEO and content.
- Nielsen Digital Ad Ratings: Established global measurement incumbent with digital ad ratings; broader portfolio but competes head-on with independent players like The ADEX on cross-publisher impression measurement.
- Moat by Oracle: Oracle-owned ad viewability, attention and impression measurement product — large incumbent competing with independent analytics providers like The ADEX in the verification layer.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
The ADEX social profiles
Digital presenceThe ADEX financial estimates
Financial estimateRevenue estimate
Valuation estimate
The ADEX leadership team
Management profileNumber of profiles
Profiles3 records
The ADEX funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The ADEX M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The ADEX
What does The ADEX do?
The ADEX operates TAM AdEx, a digital advertising analytics and measurement platform that tracks and reports ad impressions, advertiser spending, and publisher performance across digital media channels. The platform delivers real-time programmatic advertising market intelligence, identifying top advertisers and publisher market share, and provides measurement of digital ad performance across multiple platforms and publishers for large brands and advertisers.
When was The ADEX founded?
The ADEX was founded in 2013. It employs 11 to 50 people.
Where is The ADEX based?
The ADEX is headquartered in Berlin, Germany, in the Europe region.
Who are The ADEX's main competitors?
Direct peers on record are Comscore, Integral Ad Science (IAS), DoubleVerify and Similarweb. Emerging players are Singular, Pixalate and Sensor Tower. Broad incumbents are SEMrush, Nielsen Digital Ad Ratings and Moat by Oracle.
Does The ADEX have an API?
No public API is recorded for The ADEX.
What industry is The ADEX in?
The ADEX's product category is Digital Advertising Analytics. Its primary akta.pro industry code is MPAAACAM, Performance Marketing Automation & Bid Management Services. Its NAICS code is 54183 and its SIC code is 7310.