Situ
Situ is a global serviced accommodation agency that books serviced apartments for corporate clients, TMCs, and global mobility programmes across 144+ countries. It operates through its proprietary Xenia platform, earning agency commissions on per-booking transactions via regional offices in the UK, Americas, and APAC.
- Company typePrivate
- Founded2008
- HeadquartersExeter, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Situ does
Situ is a global serviced accommodation agency headquartered in Exeter, United Kingdom, that books serviced apartments on behalf of corporate clients and Travel Management Companies (TMCs). The company was founded in 2008 and operates across 144+ countries through a managed network of 500+ accommodation partner properties, serving five primary client segments: Travel Management Companies, Global Mobility and Relocation, Corporate and Business Travel, Construction and Contractors, and Production and Entertainment. Situ maintains wholly-owned regional subsidiaries, including Situ Americas Inc. (Delaware, established February 2026) and Situ APAC Pte. Ltd. (Singapore, established April 2026 with a secondary hub in Bangalore), alongside its UK parent entity (Situ Living Ltd / Situ Serviced Apartments Limited, registered in England and Wales).
Situ's core product is a serviced accommodation booking service delivered through its proprietary technology platform, Xenia. Xenia combines live availability, direct integrations with supply partners, comprehensive reporting, and advanced security features, and is positioned as the operational backbone for both internal account management and client-facing workflows. The company supplements the platform with a 24/7/365 Guest Care team, dedicated account managers for corporate clients, and a thought leadership content programme (the Beyond Booking webinar and podcast series).
The business model is agency-based: Situ acts as an intermediary placing bookings on behalf of clients and earns commission from third-party accommodation suppliers, without retaining direct inventory risk. Pricing is per-booking and varies by location, apartment size, and duration, with extended-stay and corporate rates quoted on request. Go-to-market is primarily enterprise and TMC-focused, with distribution through direct sales, corporate account management, and intermediary TMC partnerships, supported by content marketing, industry events, and membership in major travel and relocation associations (GBTA, ASAP, ITM, ARP, ABRA, BATM, Expat Academy, CHPA). The company holds ISO 27001, ISO 9001, and ISO 14001 certifications, is a UN Global Compact signatory, and has achieved EcoVadis Silver Medal status, supporting procurement-level credibility with enterprise clients.
Situ firmographics
Firmographics- Name
- Situ
- Legal name
- Situ Serviced Apartments Limited
- Website
- https://staysitu.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Situ is a global serviced accommodation agency that books serviced apartments for corporate clients, TMCs, and global mobility programmes across 144+ countries. It operates through its proprietary Xenia platform, earning agency commissions on per-booking transactions via regional offices in the UK, Americas, and APAC.
- Ownership category
- akta.pro rank
Situ industry classification
Industry- Product category
- Corporate Serviced Accommodation Booking Services
- NAICS
- Travel Agencies (561510)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Temporary Housing & Extended-Stay Corporate Accommodation (THACALAC)
- akta.pro secondary industries
- Temporary Housing & Serviced Accommodation Coordination (HSAKACAG), Co-Host / On-the-Ground Operations & Guest Services (BPAJAIAI)
Keywords
Where Situ is headquartered
LocationHeadquarters
- HQ city
- Exeter
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Situ business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Agency Commission from Third Party Suppliers: Situ acts as an agent placing bookings on behalf of clients. The company receives commission payments from Third Party Suppliers (serviced accommodation providers) in consideration for placing Bookings with them. Situ clarifies that commission availability or lack thereof does not influence their decision to use a particular Third Party Supplier, maintaining objective client service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Per-booking pricing based on location, apartment size, and duration |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Situ product offering
Product offeringCore offering
Situ operates as a global serviced accommodation agency, sourcing and booking high-quality serviced apartments on behalf of corporate clients, Travel Management Companies, and global mobility/relocation teams across 144+ countries. The agency leverages its proprietary Xenia technology platform for live availability, direct integrations, and reporting, supported by a managed network of 500+ partner properties and dedicated account managers providing 24/7/365 guest support.
Product overview
Situ is a global serviced accommodation specialist offering a unified platform and service portfolio centered around its proprietary Xenia technology platform. The core offering combines Xenia (the booking and management platform) with expert serviced accommodation booking services, providing corporate clients access to over 144 countries worldwide. Additional offerings include global mobility solutions for relocations and corporate travel accommodation. Situ also produces the Beyond Booking content series, a webinar program for industry insights. The company operates regionally through Situ Americas and Situ APAC offices, alongside its UK headquarters.
Differentiator
Problem solved
Functional benefit
Brands
- Xenia: Proprietary technology platform combining live availability, direct integrations, comprehensive reporting, and advanced security features for serviced apartment booking
- Beyond Booking
Products and services
- Serviced Accommodation Booking Services Expert agency service that sources and books high-quality serviced apartments on behalf of corporate clients, Travel Management Companies, and global mobility teams across 144+ countries. Includes account management support, policy compliance, and 24/7/365 guest assistance.
- Global Mobility and Business Relocation Accommodation
Quantifiable outcome
- Net Promoter Score (NPS) of 84
- +1 more outcomes
Companies that use Situ
Customer profileSegments5 records
Ideal customer profiles1 record
Situ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Situ partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- I-PRAC (International Professional Rental Accreditation Association)coreI-PRAC is the globally recognized trust certification allowing operators to display credibility, trust, and professionalism to potential guests. Situ partnered with I-PRAC as part of their Credibility Programme to complete an in-depth certification process.
- ISAAP (International Serviced Apartment Accreditation Programme)coreOne of the most recognized accreditation bodies in serviced apartment accreditation, ISAAP sets high standards for the industry. Partnership part of Situ's Credibility Programme.
- Greengage SolutionscorePartnership to provide sustainability accreditation for serviced apartment suppliers. Greengage is excited to partner with Situ to help validate and improve sustainability standards across the supply chain. This supports Situ's ESG commitments and Be More Starfish initiative.
- Quality in Tourism (QIT)minorPartnership to validate, improve, and accredit Situ's operational processes as a company.
- Association of Serviced Apartment Providers (ASAP)coreSitu is part of The Association of Serviced Apartment Providers community, which is a not-for-profit trade body representing only serviced accommodation, as a buyer.
- Global Business Travel Association (GBTA)coreSitu is a proud GBTA member, allowing access to leading source of business travel knowledge worldwide.
- Association of Belgian Relocation Agents (ABRA)minorSitu is honored to be a member of ABRA as part of the Belgian relocation community.
- The Association of Relocation Professionals (ARP)minorSitu is a proud member of ARP, the professional body for relocation professionals including Corporate Relocation Specialists, Property Finders, and specialist relocation services providers.
- The Institute of Travel Management (ITM)minorSitu is a member of ITM, which is dedicated to supporting and developing all those involved in corporate travel.
- Belgian Association of Travel Management (BATM)minorSitu is a member of BATM as part of the Belgian business travel community, connecting with business travel professionals and corporates.
- Expat AcademyminorSitu is proud to be one of Expat Academy's trusted temporary accommodation suppliers, serving guests with great serviced accommodation and professional recommendations in the corporate Global Mobility community.
- Positive PlanetminorSitu is working closely with Positive Planet to understand and reduce carbon emissions as part of their sustainability initiatives.
- Talent Beyond Boundaries (TBB)coreSitu received Integration Partner of the Year award at the Displaced Talent Mobility Awards 2023 organized by Fragomen in London. Partnership supports displaced talent mobility initiatives.
- what3wordscoreSitu has integrated what3words location technology into their core platforms to help guests precisely locate their accommodation. The partnership uses what3words addressing (e.g., assure.unless.cloth) to provide accurate location information.
- Mr B & FriendsminorCreative agency partner that helped Situ create their Booking Brilliant rebranding campaign in 2021-2022, resulting in the Best Marketing/Branding Campaign award at Serviced Apartment Awards 2022.
Scale indicators3 records
Recent moves9 records
Expansion highlights6 records
Situ competitors and assessment
Company assessmentDirect peers
- Roomspace (formerly SACO): Serviced apartment operator and agent offering serviced apartments and corporate housing solutions across multiple geographies, closely comparable to Situ's serviced accommodation agency proposition.
- SilverDoor: UK-based serviced apartment agency serving corporate clients and TMCs with a global portfolio of apartments for extended stays, directly competing with Situ in the same agency booking model and corporate customer base.
- Synergy Global Housing: Global corporate housing and serviced accommodation provider focused on relocation, business travel and assignment management, directly comparable in target customers and service model.
- Blueground: Tech-enabled furnished apartment provider for extended business and relocation stays, competing with Situ by offering inventory plus technology, increasingly overlapping in the corporate mobility segment.
- BridgeStreet Worldwide: Corporate housing provider offering serviced apartments for business travel and relocations across multiple regions, comparable in customer segments and extended-stay focus.
- The Apartment Network: Aggregator and distribution network for serviced apartments targeting TMCs and corporate bookers, comparable as an intermediary in the same serviced accommodation agency category.
Broad incumbents
- Booking.com for Business: Largest online travel agency with a corporate travel product, competing for the same corporate booking wallet with broader (hotel + apartment) inventory than Situ.
- Oakwood (MapleTree): Global serviced residence and apartment operator with owned inventory, providing an integrated alternative to agency-led serviced accommodation for extended business stays.
- Airbnb for Work: Major global accommodation marketplace with a dedicated corporate offering, an incumbent alternative to serviced apartment agencies for short and extended business stays.
Emerging players
- Homelike: Digital platform for long-stay furnished apartments focused on business travellers, an emerging tech-forward alternative in the same extended-stay corporate segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Situ social profiles
Digital presenceSitu compliance and trust
Trust signalCompliance4 records
Situ financial estimates
Financial estimateRevenue estimate
Valuation estimate
Situ leadership team
Management profileNumber of profiles
Profiles8 records
Situ subsidiaries and ownership
Company hierarchySubsidiaries2 records
Situ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Situ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Situ
What does Situ do?
Situ operates as a global serviced accommodation agency, sourcing and booking high-quality serviced apartments on behalf of corporate clients, Travel Management Companies, and global mobility/relocation teams across 144+ countries. The agency leverages its proprietary Xenia technology platform for live availability, direct integrations, and reporting, supported by a managed network of 500+ partner properties and dedicated account managers providing 24/7/365 guest support.
Is Situ a public or private company?
Situ is a private company. It is classified as management employee owned and is currently operating.
When was Situ founded?
Situ was founded in 2008. It employs 101 to 250 people.
Where is Situ based?
Situ is headquartered in Exeter, United Kingdom, in the Europe region.
How does Situ make money?
One revenue line is on record: agency Commission from Third Party Suppliers.
Who are Situ's main competitors?
Direct peers on record are Roomspace (formerly SACO), SilverDoor, Synergy Global Housing, Blueground, BridgeStreet Worldwide and The Apartment Network. Broad incumbents are Booking.com for Business, Oakwood (MapleTree) and Airbnb for Work. Homelike is listed as an emerging player.
Does Situ have an API?
No public API is recorded for Situ.
What industry is Situ in?
Situ's product category is Corporate Serviced Accommodation Booking Services. Its primary akta.pro industry code is THACALAC, Temporary Housing & Extended-Stay Corporate Accommodation, with a secondary code of HSAKACAG, Temporary Housing & Serviced Accommodation Coordination. Its NAICS code is 561510 and its SIC code is 6531.