Supportable

What Supportable does

Supportable is a HIPAA-compliant, SOC 2 Type 2-certified behavioral health CRM delivered as a cloud-based web application, purpose-built for mental health, substance use, human services, and autism/eating disorder providers. It serves three primary segments across the U.S. care continuum: residential providers (group homes, IRTS, ICS, foster care, assisted living), outpatient behavioral health clinics (mental health, substance use, partial hospitalization, ketamine treatment), and in-home service providers (home health, vocational rehabilitation, PCA/CFSS, home-based mental health). The product addresses front-end operations — intake, referral management, marketing outreach, and alumni outcome tracking — that generic CRMs do not natively support, and it integrates with EHRs via direct API or a Chrome extension and with Availity for real-time insurance eligibility verification.

The platform is structured as a modular suite with three pricing tiers: Referrals ($99/seat/month), Marketing ($199/seat/month), and Full Suite ($229/seat/month), plus a setup fee scaled to onboarding complexity. Features include custom referral forms, contact logs, referral history, attachments storage, audit logging, custom roles and assignments, custom questionnaires supporting standardized instruments (PHQ-9, GAD-7, FoRSE, BAM-IOP, BARC-10, WHOQOL-BREF), two-way Outlook and Google integration, and custom analytics. Customer-reported outcomes cited by the company include a 13% revenue increase tied to occupancy rates (Options Residential, 3-year tenure) and a 30% average decrease in time from referral submission to admission.

Supportable operates as a private, for-profit company (legal entity Beautiful Group Management, LLC) under parent Dashboard Traction, headquartered in Burnsville, MN, with 1-10 employees. Distribution is sales-led with inside sales, a free 3-month self-serve trial, HubSpot-scheduled discovery calls, and a "Path to Success Plan" onboarding motion supported by dedicated account managers. No external funding rounds or institutional investors are disclosed, and only one named customer logo appears in the source material, indicating an early-stage commercial footprint.

Name

Supportable

Legal name

Beautiful Group Management, LLC

Website

https://supportableapp.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Supportable is a HIPAA-compliant, SOC 2 Type 2 behavioral health CRM serving residential, outpatient, and in-home mental health and substance use providers across the U.S. with modular subscription tiers for referral, marketing, and alumni outcome management.

Ownership category

akta.pro rank

Product category

Behavioral Health CRM Software

NAICS

Business Support Services (5614), Business Service Centers (56143)

SIC

Services-Prepackaged Software (7372), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Employer/Member Engagement Platforms for Provider-Sponsored Plans (HLACAEAM)

akta.pro secondary industry

Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ)

Keywords

• Behavioral health CRM
• Referral management software
• Mental health software
• HIPAA compliant CRM
• Human services software

Headquarters

HQ city

Burnsville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Operations

Revenue model

1. Subscription SaaS (Per-Seat): Monthly or annual subscription pricing per seat across three tiers: Referrals ($99/seat), Marketing ($199/seat), and Full Suite ($229/seat). Additional setup fee for onboarding based on complexity. Custom reporting available for an additional fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Supportable is a cloud-based, HIPAA-compliant Behavioral Health CRM purpose-built for mental health, behavioral health, human services, and substance use disorder organizations. It manages the front-end operations of referral intake, marketing outreach, alumni follow-up, and outcome measurement via a per-seat SaaS subscription sold in modular tiers (Referrals, Marketing, Full Suite, plus Alumni & Outcomes), with EHR integration, insurance eligibility verification through Availity, and industry-specific reporting.

Product overview

Supportable is a Behavioral Health CRM designed specifically for mental health, behavioral health, human services, and substance use disorder organizations. The product architecture consists of a modular platform with three pricing tiers: Referrals Package ($99/seat) for basic front-end operations, Marketing Package ($199/seat) adding outreach and contact management, and Full Suite ($229/seat) combining all modules including Alumni & Outcomes tracking. The platform is built to handle the unique two-sided nature of behavioral health businesses—managing both clients being referred and referral sources—and integrates with EHR systems via API or Chrome extension. Key features include custom referral forms, screening tools, insurance eligibility verification through Availity, pipeline analytics, custom surveys for outcome measurement, and HIPAA-compliant data handling. Supportable operates as a cloud-based web application accessible through standard browsers.

Differentiator

Problem solved

Functional benefit

Products and services

• Referrals Package Basic per-seat SaaS package at $99/seat for behavioral health front-end referral management, including custom referral forms, screening tools, pre-screening questionnaires, referent and company management, and referral process reporting. Includes contact logs, referral history, attachments, payer tracking, audit logging, custom roles, and custom assignments. Sold to residential, outpatient, and in-home behavioral health and human services providers.
• Marketing Package Per-seat SaaS package at $199/seat expanding on Referrals with trackable interactions with business contacts, advanced referent and business contact management, 2-way integration with Microsoft Outlook and Google, marketing reporting, custom cadences for alumni outreach, and custom surveys. Sold to behavioral health organizations needing outreach attribution and contact management.
• Alumni & Outcomes Package Per-seat SaaS module priced at $199/seat for tracking post-service outcomes and patient engagement, including custom survey building for standardized outcome instruments (FoRSE, BAM-IOP, BARC-10, GAD-2, GAD-7, PHQ-2, PHQ-9, TEA, BAM-R, WHOQOL-BREF), custom cadences for alumni follow-up, outcomes measurement and reporting, and ability to refer alumni back into programs. Sold to behavioral health providers focused on recovery monitoring.
• Full Suite Complete 360 Behavioral/Mental Health CRM at $229/seat combining the Referrals, Marketing, and Alumni & Outcomes packages for organizations seeking comprehensive front-end operational management. Sold to behavioral health and human services organizations wanting an all-in-one subscription.

Quantifiable outcome

• 13% increase in revenue related to occupancy rates after 3 years
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature13 records

Partnerships

One partnership is on record.

• AvailitycoreTechnology or IntegrationAvaility partnership provides real-time insurance eligibility verification through their platform. This enables Supportable customers to verify patient insurance coverage before proceeding with referrals, preventing wasted intake effort on patients whose insurance won't cover services. The partnership integrates Availity's eligibility and coverage verification directly into Supportable's referral workflow.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SimplePractice: All-in-one practice management software for private mental health practitioners, with intake forms, scheduling, billing, and telehealth. Comparable to Supportable for outpatient mental health providers but serves solo/small practices rather than mid-market organizations.
• TherapyNotes: Therapy practice management and EHR for mental health professionals, including scheduling, notes, billing, and client portal. Comparable to Supportable in serving outpatient behavioral health providers but positioned for solo/group practices.
• CentralReach: Software platform for applied behavior analysis (ABA) and behavioral health providers, with practice management, scheduling, and clinical documentation. Serves an overlapping audience with similar front-end workflow challenges.
• Kipu Health: Behavioral health-specific CRM and EHR platform serving addiction treatment, mental health, and eating disorder providers. Most directly comparable to Supportable as both target the same referral-driven behavioral health front-end workflows.
• Credible Behavioral Health: Behavioral health EHR and clinical records platform serving mental health and substance use providers. Competes with Supportable for the same front-end operational budget at small-to-mid behavioral health organizations.
• CaredFor: Alumni engagement and outcomes platform specifically designed for addiction treatment and recovery providers. Directly comparable to Supportable's Alumni & Outcomes package and referral-driven front-end functionality.

Broad incumbents

• Salesforce Health Cloud: Enterprise CRM platform with healthcare-specific features including patient relationship management, referral tracking, and care coordination. Competes at the high end of Supportable's market where larger behavioral health systems require enterprise-grade CRM infrastructure.
• Qualifacts (Netsmart): One of the largest behavioral health EHR vendors (now part of Netsmart), serving human services and behavioral health providers across the continuum. Overlaps with Supportable's target customer base but offers a full EHR rather than a focused CRM.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@supportablecrm
• LinkedInlinkedin.com/company/supportable
• Instagraminstagram.com/supportable.crm
• Xx.com/SupportableApp
• Facebookfacebook.com/61576197767356

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supportable