Coupette

What Coupette does

Coupette operates an award-winning French-inspired cocktail bar and restaurant group headquartered in London, United Kingdom. The flagship venue opened in Bethnal Green in summer 2017, with a second location, Atelier Coupette, opened in Soho in 2025. The core offering centers on innovative cocktails crafted with French spirits (Calvados, Cognac, Champagne), clarified juices, house-made infusions, and carbonated beverages, paired with French tapas-style cuisine including dishes such as Wagyu Burger, Croque Monsieur, Confit Duck Leg French Tacos, and Cheese and Charcuterie plates. The group operates weekly Sunday Development Sessions (Le Studio) as an internal R&D format where new cocktails are tested with guest feedback, alongside recurring paid experiences (Tasting Cabinet flights, Sunday Masterclasses, Brand & Spirit Takeovers, Thursday live music) and private venue hire.

The business generates revenue through three primary streams: transactional food and beverage sales across both venues, paid curated experiences and masterclasses, and venue hire for corporate and private events. Pricing is mid-premium and pay-as-you-go, anchored by a daily Apéritif Hour (cocktails at £8 between 5-7PM), takeaway cocktails around £12, and à la carte food pricing. Distribution relies on direct walk-in traffic, third-party reservation platforms (OpenTable, Quandoo, Eventbrite), and earned media from a strong awards profile that includes a No. 23 ranking in The World's 50 Best Bars (2019), Tales of the Cocktail Spirited Awards, and multiple Imbibe and Class Bar Awards. The target customer segments are cocktail enthusiasts and experience-driven consumers in London, supplemented by corporate and private event bookers.

The legal entity is Coupette Bethnal Green Limited, a privately-held UK limited company with no disclosed parent, venture capital backing, or institutional investment. Headcount is reported at 11-50 employees, and the company operates with no subsidiaries and no disclosed financial statements, funding history, or revenue figures. Coupette positions sustainability (spent coffee kombucha, yogurt whey upcycling) as a core operating principle rather than a marketing layer.

Name

Coupette

Legal name

Coupette Bethnal Green Limited

Website

https://coupette.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Coupette is a London-based French-inspired cocktail bar and restaurant group operating two venues, Bethnal Green and Atelier Soho, serving cocktail enthusiasts and private event bookers through innovative mixology, French tapas, and curated tasting experiences.

Ownership category

akta.pro rank

Product category

Cocktail Bar and Restaurant

NAICS

Drinking Places (Alcoholic Beverages) (7224), Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Cocktail Bars & Lounges (CRANACAD)

akta.pro secondary industry

Pubs & Gastropubs (THAFAEAB)

Keywords

• Cocktail bar services
• French-inspired dining
• Craft mixology experiences
• Private venue hire
• Cocktail masterclasses

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Food and Beverage Sales: Core revenue from selling cocktails, wines, and French-inspired small plates and sharing dishes to bar and restaurant guests
2. Venue Hire and Private Events: Revenue from hosting private events, corporate bookings, and special celebrations with customized experiences
3. Experiences and Masterclasses: Paid experiences including Sunday masterclasses, tasting flights, and curated tasting cabinets

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Coupette is an award-winning French-inspired cocktail bar and restaurant operating physical venues in London (Bethnal Green and Atelier Coupette in Soho). It sells French-inspired cocktails and tapas-style dishes directly to guests, supplemented by curated experiences including the Tasting Cabinet flights, Apéritif Hour, Sunday Masterclasses, Le Studio development sessions, brand and spirit takeovers, live music nights, and private venue hire.

Product overview

Coupette is an award-winning French-inspired cocktail bar with two locations in London: the original Bethnal Green venue (opened 2017) and Atelier Coupette in Soho (coming soon). The offering centers on innovative cocktails and French-influenced cuisine, with signature drinks including Champagne Piña Colada, Apples (Calvados-based), and seasonal creations developed through Sunday Development Sessions. Beyond standard dining, Coupette provides curated experiences such as the Tasting Cabinet (spirit flights), Apéritif Hour (daily happy hour), Sunday Masterclasses, and Le Studio development sessions. Regular programming includes Thursday live music and themed events. The venue also offers private hire for events.

Differentiator

Problem solved

Functional benefit

Products and services

• Coupette Bethnal Green The original French-inspired cocktail bar and restaurant in Bethnal Green, London, serving innovative cocktails and French tapas-style cuisine in an intimate setting with soft lighting, vintage coins on the bar top, and modern artwork.
• Sunday Masterclasses After 5PM every Sunday, the bar hosts informal cocktail masterclasses where guests can learn about cocktail making in an open setting.
• Le Studio – Sunday Development Sessions A weekly working studio session where bartenders create and test new cocktails including orchard extracts, citrus acids, clarified juices, spiced cordials, and spirit blends; guests taste experimental drinks and shape final versions with their feedback.
• Apéritif Hour Daily happy hour from 5PM to 7PM offering cocktails at £8 including Calvados Negroni, 50/50 Harvard, and Calvados & Beer, plus takeaway options such as Champagne Piña Colada (£12) and Champagne & Fries (£10).
• Coupette Tasting Cabinet A curated tasting experience featuring four flights: Calvados Flight (Christian Drouin, Château du Breuil, Père Magloire), Apple World Tour (French cider brandy, American Applejack, English Somerset Royal), French Whiskey Flight (Chevalier, Golden Promise, Maris Otter), and Coupette Classic Flight (Mini Apples, Chocolate & Red Wine, Champagne Piña Colada).
• Brand & Spirit Takeovers Events throughout the year where Coupette opens its bar to distillers, makers, and flavour storytellers to showcase their spirits, with guests exploring rare bottles and unique cocktail collaborations.
• Thursday Live Music Sessions Weekly live music nights featuring jazz trios, R&B vocalists, soul-leaning bands, and experimental musicians in an intimate candlelit setting.
• Venue Hire Private event hire service for corporate events, birthday celebrations, and special occasions, including accessibility provisions and various seating areas.
• Cocktails Menu An innovative cocktail menu featuring French-inspired drinks including signature creations such as Champagne Piña Colada, Apples (Calvados cocktail), Truffle White Negroni, Boardroom, and Improved Harmony, alongside seasonal and experimental cocktails developed during Sunday Development Sessions.
• Food Menu French-inspired tapas and cuisine featuring dishes like Wagyu Burger, Croque Monsieur, Confit Duck Leg French Tacos, Ratatouille, Cheese Plate, Charcuterie Plate, and sides such as Blue Cheese Fries and Truffle Nuts, emphasising seasonal produce and sustainable dining.

Quantifiable outcome

• Ranked among top 25 cocktail bars globally (No. 23 in World's 50 Best Bars)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

15 partnerships are on record, tiered minor and core.

• Design My NightminorGTM or Marketing PartnerPartner platform for event bookings and venue promotion, mentioned as supporter of Atelier Coupette concept
• SquareMealminorGTM or Marketing PartnerRestaurant and bar discovery platform partnership for venue visibility and bookings
• TimeOutminorGTM or Marketing PartnerMedia partner providing editorial coverage and venue promotion
• OpenTablecoreChannel Partner/ Reseller/ DistributorPrimary reservation platform for table bookings and experience reservations including tasting cabinets and masterclasses
• CODE HospitalityminorGTM or Marketing PartnerHospitality industry platform partner for venue promotion
• YonderminorGTM or Marketing PartnerTravel and lifestyle platform partner for venue discovery
• First TableminorChannel Partner/ Reseller/ DistributorRestaurant booking platform offering dining reservations
• QuandoocoreChannel Partner/ Reseller/ DistributorReservation platform partner providing booking widget integration for restaurant reservations
• EventbritecoreChannel Partner/ Reseller/ DistributorTicketing platform partner for event bookings and masterclass reservations
• Père MagloireminorStrategic or Co-development PartnerCalvados producer featured in Sunday Development Sessions and Tasting Cabinet flights
• Oath GinminorStrategic or Co-development PartnerGin brand featured in Sunday Development Sessions for cocktail development
• Four Roses BourboncoreStrategic or Co-development PartnerFeatured in October Four Roses Takeover event during London Cocktail Week, with dedicated spirits collaboration
• Bad Boy Pizza SocietyminorStrategic or Co-development PartnerPizza collaboration partner featured in Sunday Development Sessions
• Kay SakeminorStrategic or Co-development PartnerSake brand featured in Sunday Development Sessions for cocktail experimentation
• Xoriguer GinminorStrategic or Co-development PartnerGin producer featured in Sunday Development Sessions

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• The Connaught Bar: Multiple World's 50 Best Bars No. 1 hotel cocktail bar in Mayfair. Comparable as a benchmark for premium London cocktail bar quality, though operates as part of a wider luxury hotel offering.
• American Bar at The Savoy: Historic hotel cocktail bar repeatedly named World's 50 Best Bars No. 1. Comparable as a premium London cocktail authority, though backed by a global hotel group rather than independent operators.

Direct peers

• Satan's Whiskers: Bethnal Green cocktail bar in close proximity to Coupette's flagship, with a similar high-craft, independent operator model and strong East London cocktail credentials.
• Schofield's Bar: Manchester-based award-winning cocktail bar from the Schofield brothers, included as a comparable UK independent high-end cocktail operator with similar craft and innovation focus outside the capital.
• Nightjar: Award-winning Shoreditch cocktail bar renowned for live jazz, vintage cocktails and speakeasy atmosphere. Closest like-for-like London cocktail bar peer to Coupette in concept, awards profile and price point.
• Happiness Forgets: Long-running Hoxton/Shoreditch cocktail bar known for high-quality, no-reservation drinks at accessible pricing. Closely comparable East London independent cocktail bar peer.
• Callooh Callay: Shoreditch cocktail bar with playful, design-led interiors and a renowned drinks programme. Comparable to Coupette on independent London cocktail positioning and award pedigree.
• Lyaness (formerly Dandelyan): High-profile cocktail bar at Sea Containers London from the Mr Lyan group, formerly ranked No. 1 World's 50 Best Bars. Comparable to Coupette on premium positioning, innovation pipeline and international recognition.
• Swift: Soho cocktail bar consistently ranked in the World's 50 Best Bars with a focus on classic and contemporary serves. Directly comparable to Coupette in premium London positioning and cocktail craftsmanship.

Emerging players

• Maybe Sammy: Sydney cocktail bar repeatedly ranked in World's 50 Best Bars top 10 with a glamorous, experience-led format. Comparable to Coupette on the intersection of cocktail craft, theatrical service and global awards circuit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/CoupetteLondon
• LinkedInlinkedin.com/company/coupette-bars

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coupette