Rusty Parrot Lodge

What Rusty Parrot Lodge does

Rusty Parrot Lodge and Spa is a privately held, family-owned luxury boutique hotel founded in 1990 by the Harrison family and located at 175 N. Jackson St. in downtown Jackson, Wyoming — five minutes from Town Square and 15 minutes from Jackson Hole Airport. The property operates a fixed 40-room inventory (2 suites, 22 King Fireplace rooms, 11 Queen rooms, 5 King rooms) following a complete rebuild after a 2019 fire destroyed the original log structure, reopening circa 2023 with modernized amenities. The business is organized around three wholly-owned integrated outlets: accommodations, the Wild Sage Restaurant & Bar (French-influenced Western cuisine, 48 seats, breakfast and dinner service under Chef Hugo Goodwin), and the Body Sage Spa (massage, facials, and ritual packages founded by Heidi Harrison). Ancillary revenue comes from curated packages (America 250th, Moon in the Mountains), The Perch rooftop bar, Cowboy Core Getaways, event hosting, and concierge-coordinated outdoor activities tied to Grand Teton and Yellowstone access.

The business operates on a direct-to-consumer GTM model with no disclosed enterprise or B2B contracts. Distribution spans the SynXis booking engine for rooms, phone reservations, concierge services, travel advisor relationships, Book4Time for spa, and OpenTable for dining — with no OTA dependence for rooms. Revenue is generated across five streams (hotel accommodations, spa services, restaurant and bar, event hosting, activity packages) with pricing that is quote-based for rooms and publicly listed for spa services (massages $215–$870, couples rituals up to $1,310). Technology infrastructure is standard hospitality SaaS with no proprietary platforms, APIs, or AI/ML capabilities; integrations include Google Analytics, Cloudflare, CookieYes, Facebook Pixel, and BambooHR. Ownership remains concentrated in the founding Harrison family across hotel, restaurant, and spa, with no institutional investors, parent company, or public listing identified.

Name

Rusty Parrot Lodge

Legal name

Rusty Parrot Lodge & Spa

Website

https://rustyparrot.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Rusty Parrot Lodge and Spa is a family-owned luxury boutique hotel in downtown Jackson Hole, Wyoming, operating 40 rooms alongside the Wild Sage Restaurant and Body Sage Spa for affluent leisure travelers seeking refined Western hospitality and access to Grand Teton and Yellowstone.

Ownership category

akta.pro rank

Product category

Luxury Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Luxury Wellness & Spa Resorts (THAGACAG)

akta.pro secondary industries

Mountain & Wilderness Lodges (THAAAHAE), Destination Spas & Spa Resorts (HSALAFAC)

Keywords

• Luxury boutique hotel
• Hotel accommodations
• Spa wellness services
• Fine dining restaurant
• Concierge trip planning

Headquarters

HQ city

Jackson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Hotel Accommodations: Primary revenue from room bookings across multiple room types: suites, king rooms (with fireplace options), double queen rooms, and accessible rooms. Room revenue is the core revenue driver.
2. Spa Services: Body Sage Spa generates revenue from massage therapy, facials, and ritual packages. Spa services are booked separately from accommodations.
3. Restaurant & Bar: Wild Sage Restaurant and Bar generate dining revenue. Features seasonal menus, fine dining experience with 48 seats. Breakfast, dinner, and bar service available.
4. Event Hosting & Private Dining: Caters intimate celebrations including reunions, birthdays, and elopements. Provides venue for intimate gatherings.
5. Activity Packages: Offers curated vacation packages including the America 250th package ($250 credit for 4+ nights) and Moon in the Mountains couples package.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

The Rusty Parrot Lodge and Spa is a family-owned luxury boutique hotel in Jackson Hole, Wyoming, operating 40 rooms across Suites, King Fireplace Rooms, Double Queen Rooms, and ADA Accessible Rooms. The property is anchored by two integrated subsidiaries: Body Sage Spa (massage, facials, wellness rituals) and Wild Sage Restaurant (fine dining, bar, rooftop terrace). It sells accommodations, spa treatments, dining experiences, curated vacation packages, and concierge-planned outdoor adventures, all priced through its own channels with spa and restaurant reservations also available via Book4Time and OpenTable.

Product overview

Rusty Parrot Lodge and Spa is a family-owned luxury boutique hotel offering a unified hospitality experience centered on accommodation, wellness, and dining. The core offering includes five room categories (Suites, King Fireplace Rooms, Double Queen Rooms, and ADA Accessible Rooms) with premium amenities like Italian linens, fireplaces, and balconies. The property features the award-winning Body Sage Spa with massage therapy, facials, and ritual packages, and the Forbes-recognized Wild Sage Restaurant serving French-inspired Western cuisine for breakfast and dinner. Additional offerings include The Perch rooftop bar, curated room packages (America 250th, Moon in the Mountains), celebration hosting, and Cowboy Core Getaways. The hotel operates a comprehensive concierge service with online trip planner for arranging outdoor activities in Jackson Hole. Room inventory consists of 2 suites, 22 King Fireplace rooms, 11 Queen rooms, and 5 King rooms following the post-2019 fire rebuild.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury Hotel Suites Luxury hotel suites featuring a spacious bedroom with king-size bed, adjoining living room with gas fireplace, and private balcony with views of Snow King mountain; includes custom furnishings and regional artwork. Available as part of the lodge's post-rebuild 40-room inventory.
• King Fireplace Rooms Luxurious king bed rooms featuring gas fireplaces, deep soaking tubs, and custom Italian bedding, with western rustic elegance and locally sourced artwork; select rooms include private balconies. 22 rooms in the post-rebuild inventory.
• Double Queen Rooms Spacious rooms with two queen-size beds designed for families or friends, featuring European down comforters, deep soaking tubs, and balconies in select rooms; approximately 409 square feet. 11 rooms in the post-rebuild inventory.
• ADA Accessible Rooms ADA-compliant rooms designed for wheelchair accessibility, with handrails, ample maneuverability space, and accessible bathrooms; available in both king and double queen configurations. 5 King accessible rooms included in the post-rebuild inventory.
• Body Sage Spa Award-winning full-service spa offering massage therapy, facials, body treatments, and wellness ritual packages; features a couples suite, outdoor hot tub, relaxation room, and seasonal terrace. Body Sage Spa is open to both lodging guests and local visitors.
• Massage Therapy Services

Quantifiable outcome

• 19 consecutive years of AAA Four-Diamond Rating
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Six partnerships are on record, tiered core and minor.

• OpenTablecoreChannel Partner/ Reseller/ DistributorRestaurant reservation platform partnership for Wild Sage Restaurant. Guests can book dining reservations through OpenTable.
• Book4TimecoreChannel Partner/ Reseller/ DistributorSpa booking management platform for Body Sage Spa. Manages spa reservations and gift certificates.
• SynXis (Sabre)coreTechnology or IntegrationProperty management and booking engine for room reservations. Handles real-time availability and online booking.
• HertzminorGTM or Marketing PartnerOn-site vehicle rental at Jackson Hole Airport. Hertz offers direct rental vehicle delivery to and from the Rusty Parrot.
• Enterprise Rent-A-CarminorGTM or Marketing PartnerOn-site vehicle rental at Jackson Hole Airport for guests needing transportation during stay.
• United Car ServicecoreGTM or Marketing PartnerLuxury transportation service to and from Jackson Hole Airport for hotel guests. Coordinates private transfers.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Amangani: Ultra-luxury 40-suite resort perched above Jackson Hole with integrated spa and views of the Tetons. Operates at a comparable boutique luxury tier in the same micro-market, targeting the same affluent national park traveler as Rusty Parrot.
• Caldera House: Boutique luxury slopeside hotel in Teton Village, Jackson Hole, with approximately 30 keys and a refined mountain-modern aesthetic. Directly competes for the same high-end ski and national park guests at similar ADR levels.
• Hotel Terra Jackson Hole: Boutique 72-room hotel in Teton Village offering slope-side access, spa, and dining. Comparable in Jackson Hole luxury positioning with a larger room count, serving overlapping ski and adventure-traveler segments.
• Whiteface Lodge: All-suite boutique luxury resort in Lake Placid, NY with on-site spa, dining, and residential-style amenities. Comparable intimate luxury mountain resort model with integrated spa, dining, and adventure programming.
• The Little Nell: Boutique 92-room five-star luxury hotel at the base of Aspen Mountain with Element 47 fine dining and a wine program. Comparable ski-town luxury boutique with integrated dining and personalized concierge service at a similar ADR tier.

Broad incumbents

• Montage Deer Valley: Luxury mountain resort in Park City, Utah, with 154 rooms, full-service spa, multiple restaurants, and ski-in/ski-out access. Competes for affluent ski/wellness travelers across the broader Rocky Mountain luxury market.
• Four Seasons Resort and Residences Jackson Hole: Global luxury brand operating a 5-star, 124-room resort in Teton Village with full-service spa, multiple dining venues, and ski-in/ski-out access. Competes for the same affluent Jackson Hole traveler via broader amenities and brand recognition.
• Auberge Resorts Collection (e.g., Solage Calistoga): Portfolio of independent luxury boutique hotels and resorts with integrated spas, fine dining, and concierge programming. Overlaps with Rusty Parrot's boutique luxury + wellness positioning, particularly properties like Solage Calistoga and Hotel & Ryads Barrière Le Naoura.

Regional players

• Snake River Lodge & Spa: Teton Village resort with on-site spa and dining, focused on ski and adventure travelers. Comparable Jackson Hole product offering at the mid-to-upper luxury tier.
• Spring Creek Ranch: Luxury mountain resort on a wildlife sanctuary overlooking the Tetons with condominiums, townhomes, and lodging. Operates in the same Jackson Hole luxury micro-market with a similar upscale adventure-traveler positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/rusty_parrot
• Facebookfacebook.com/RustyParrotLodge
• LinkedInlinkedin.com/company/rusty-parrot

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rusty Parrot Lodge