Brake

What Brake does

Brake is a B2B SaaS employee wellness platform incorporated in the United States as wBrake.com, Inc. and founded in 2022 by serial entrepreneur Josh Mal following a personal experience with severe burnout. The platform is built around six integrated modules—Workshops (burnout-prevention sessions led by Chief Medical Officer Dr. Shelly Dev), Micro-Brakes (on-demand wellness breaks such as desk yoga and doodle therapy), Plan (employee event planning backed by a Brake Concierge), Join (event discovery and filtering), Control (HR policy alignment and departmental budget management), and Measure (participation and ROI analytics). The underlying product is a web-based application; no native mobile app, public API, SDK, or third-party integrations are disclosed, though the website footer markets the product as "Powered by AI" without further elaboration on the underlying AI components.

The business model is enterprise SaaS subscription, with revenue tied to employee count or organizational size, sold via a direct sales-led motion targeting HR departments and employers. No public pricing tiers, no published customer logos, no disclosed contracts, and no funding rounds are present in the data, indicating a privately held, bootstrapped commercial structure at an early stage of commercialization. The customer thesis is horizontal—any employer seeking to mitigate workplace isolation, loneliness, and burnout—and the go-to-market relies on inbound website contact forms and outbound direct sales rather than self-serve or channel partnerships. Management includes a full C-suite (CEO Josh Mal, COO Nathan Visser, CMO Vicki Formosa, CGO Shobha Lee, Chief Medical Officer Dr. Shelly Dev) plus two advisors, suggesting an early commercial-stage operating posture despite the absence of disclosed financial scale.

Name

Brake

Legal name

wBrake.com, Inc.

Website

https://wbrake.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Brake is a B2B SaaS employee wellness platform that helps employers combat workplace burnout and isolation through six modules—workshops, micro-breaks, event planning, discovery, HR controls, and participation analytics. Founded in 2022, it sells to enterprise HR departments.

Ownership category

akta.pro rank

Product category

Employee Wellness Software

akta.pro primary industry

Stress Management & Burnout Prevention Coaching (HSADAGAD)

Keywords

• Employee wellness platform
• Burnout prevention software
• Workplace wellbeing SaaS
• Team connection platform
• HR wellness analytics

Headquarters

HQ city

Not specified

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Enterprise SaaS Subscription: Brake appears to operate as a B2B SaaS platform providing employee wellness services to employers. Revenue is likely generated through enterprise subscriptions based on employee count or organization size.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Brake provides a B2B employee wellness SaaS platform designed to combat workplace isolation, loneliness, and burnout. The platform delivers on-demand micro-breaks (such as desk yoga and doodle therapy), burnout-prevention workshops led by an in-house Chief Medical Officer, employee-led event planning with concierge support, HR policy alignment with departmental budget management, and analytics measuring participation and ROI of wellness initiatives.

Product overview

Brake is a unified employee wellness platform designed to combat workplace isolation and burnout. The core platform consists of six integrated modules: Workshops (burnout prevention sessions with Chief Medical Officer Dr. Dev), Micro-Brakes (on-demand wellness breaks), Plan (employee event planning with concierge support), Join (event discovery), Control (HR policy and budget management), and Measure (participation analytics and ROI tracking). The platform meets employees where they are through both virtual and in-office touchpoints to foster deeper team connections and improve organizational wellbeing.

Differentiator

Problem solved

Functional benefit

Products and services

• Brake Platform A unified B2B employee wellness SaaS platform sold to employers and HR departments. It combines six modules (Workshops, Micro-Brakes, Plan, Join, Control, Measure) to combat workplace isolation, loneliness, and burnout through on-demand micro-breaks, burnout-prevention workshops led by an in-house Chief Medical Officer, employee-led event planning with concierge support, HR policy alignment, departmental budget management, and participation analytics with ROI insights.

Quantifiable outcome

• Combating $322 billion in turnover and lost productivity due to burnout globally
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Modern Health: Modern Health is a global mental health platform for employers offering therapy, coaching, and wellness content. Like Brake, it sells to HR departments to address employee burnout and engagement.
• Limeade: Limeade is an employee experience platform focused on wellbeing, engagement, and inclusion. It sells to employers and overlaps with Brake's team connection and analytics offerings.
• Whil: Whil offers digital training and wellbeing programs for the workplace, including mindfulness and resilience content. It competes with Brake's workshops and micro-break content for HR buyers.
• Calm Business: Calm Business offers the Calm meditation and sleep app to enterprises as an employee wellbeing benefit, directly competing with Brake's wellness and burnout-prevention offerings.
• Wellbeats: Wellbeats provides on-demand wellness content and fitness programming to employers. It overlaps with Brake's Micro-Breaks and content delivery modules for employee wellbeing.
• Wellable: Wellable is a corporate wellness platform offering employee wellbeing programs, challenges, and analytics to employers. It competes with Brake in the HR-purchased employee wellness category.
• Headspace for Work: Headspace for Work sells the Headspace meditation and mindfulness app to employers as an employee benefit, directly competing with Brake's Micro-Brakes and wellness content modules.
• Lyra Health: Lyra Health is a leading B2B mental health and wellness platform serving employers. It directly competes with Brake in providing enterprise workforce wellbeing solutions purchased by HR departments.
• Spring Health: Spring Health provides mental health benefits and wellness solutions to employers, including therapy and coaching services. It targets the same HR buyer persona and addresses overlapping pain points around burnout and engagement.

Broad incumbents

• Virgin Pulse: Virgin Pulse is a large, established corporate wellness and employee engagement platform serving thousands of employers. It is a broad incumbent in the same category as Brake with a wider portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/brake-ai

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brake