Boston Nanny Centre, Inc.

What Boston Nanny Centre, Inc. does

Boston Nanny Centre, Inc. is a family-owned household-staffing agency founded in 1988 in Newton, Massachusetts, and led by co-owners Barbara Chandra and Laura Chandra. The firm places nannies, babysitters, and other household staff for families across Boston and the Greater Boston Area, operating with a small team of 1-10 employees and a 35+ year operating history.

The company's core offering is a traditional nanny placement service priced at an 18% placement fee with a $7,500 minimum, supported by a less than 15% candidate acceptance rate and a 90-day replacement guarantee. Adjacent services include a $150-per-month babysitting subscription, a $250-$350-per-month nanny concierge subscription, a $1,800 screening package, and a $500 standalone background check. The firm maintains partnerships with GTM Payroll for payroll and tax administration, and with New England Doula Support and Essential Pediatrics for family-stage referrals, while holding memberships in the Association of Premier Nanny Agencies (APNA) and the International Nanny Association (INA).

Boston Nanny Centre generates revenue through one-time placement fees, recurring subscription services (babysitting and concierge), and discrete screening products. The customer base consists of individual Greater Boston families rather than enterprise accounts, and the firm operates exclusively within a single metropolitan market with no disclosed expansion, funding, or technology platform.

Name

Boston Nanny Centre, Inc.

Legal name

Boston Nanny Centre, Inc.

Website

https://bostonnanny.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Boston Nanny Centre, Inc. is a family-owned household-staffing agency founded in 1988 in Newton, Massachusetts, placing nannies and household staff for families across Boston and the Greater Boston Area using a high-touch, manual screening and placement model.

Ownership category

akta.pro rank

Product category

Household Staffing Services

NAICS

Child Care Services (62441)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Nanny Agency / Placement Services (HSAAABAN)

akta.pro secondary industries

Full-Time Nanny Placement Agencies (HSAAALAB), Nanny Housekeeper / Family Assistant Services (HSAAABAE)

Keywords

• Nanny placement services
• Household staffing agency
• Babysitting services
• Concierge services
• Caregiver screening services

Headquarters

HQ city

Newton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Nanny & Household Staff Placement Fees: Primary revenue stream. 18% placement fee equivalent to 18% of candidate's total gross annual compensation with $7,500 minimum. Includes 90-day replacement policy, consultation, background checks, contract preparation, and ongoing support.
2. Babysitting Subscription: Monthly subscription service providing access to pre-screened babysitters. $150/month agency fee plus $30-35+ per hour paid directly to sitters. Requires minimum 3 evenings or weekend days per month.
3. Concierge Subscription Services: Monthly subscription tiers: up to 15 hours/month for $250/month, or up to 30 hours/month for $350/month. Concierge rate paid directly at $35/hour.
4. Per Diem Temporary Care: Per shift agency fee of $75 plus $30-35+ per hour paid to caregiver. 4-hour minimum for shifts.
5. Screening & Consulting Services: Independent Hire Screening Package at ~$1,800 including consultation, background checks for up to 3 candidates, contract preparation, and post-placement support. Standalone Comprehensive Background Check at ~$500.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Boston Nanny Centre is a household staffing placement agency that places live-in and live-out nannies, household staff (chefs, housekeepers, personal assistants, estate managers), and pre-screened babysitters with families across Greater Boston. The agency also offers subscription-based concierge services and standalone caregiver screening/consulting packages for families hiring independently.

Product overview

Boston Nanny Centre is a household staffing agency offering a portfolio of placement and subscription services. The core offerings include Nanny Placement Services for long-term live-in and live-out arrangements, Babysitting Services as a subscription model for regular date nights and weekend coverage, Household Staffing Services for chefs, housekeepers, and personal assistants, and Concierge Services for ongoing household task support. The company also offers add-on services including Consulting & Screening Services for independent hires and Per Diem Temporary Care for short-term coverage needs. The Nanny Candidate Pool provides families access to pre-screened caregivers vetted through BNC's signature screening process.

Differentiator

Problem solved

Functional benefit

Products and services

• Nanny Placement Services Long-term live-in and live-out nanny placement services delivered through a signature 5-step placement process including candidate screening, consultation, portfolio curation, selection, and ongoing support, with 18% placement fee ($7,500 minimum) and 90-day replacement guarantee for families in the Greater Boston area.
• Babysitting Services Subscription-based babysitting service providing families access to pre-screened, experienced caregivers for regular date nights, mother's helpers, and weekend help at $150/month agency fee plus $30-35+/hour paid directly to sitters with a 3-evening-or-weekend-day monthly minimum.
• Household Staffing Services Full-service household staffing placing household managers, housekeepers, personal assistants, chefs, estate managers, and private drivers with families in the Greater Boston area, using the same screening process and placement fee structure as nanny placement.
• Concierge Services Subscription-based concierge services offering home organization, grocery shopping, vacation packing, administrative assistance, and vendor management for discerning Boston households, with two monthly tiers (15 hours at $250/month or 30 hours at $350/month) at $35/hour paid directly to the concierge.
• Consulting & Screening Services Independent Hire Screening Package (~1,800) including one-hour consultation, comprehensive background checks for up to 3 candidates (criminal history, sex offender registry, driving records), post-hire contract preparation, and post-placement support; standalone Comprehensive Background Check also offered at ~$500.
• Per Diem Temporary Care As-needed temporary care service for coverage on permanent caregiver vacation days, short-term hotel stays, or ad hoc childcare needs at $75 per shift agency fee plus $30-35+/hour paid directly to caregiver with a 4-hour minimum per shift.
• Nanny Candidate Pool Pre-screened pool of qualified nanny candidates available for placement, featuring candidates who meet BNC requirements including CPR certification, comprehensive background checks, and 3-5 years of professional childcare experience; accessible through the candidate application process.

Quantifiable outcome

• Less than 15% of nanny candidates accepted through strict screening process
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• GTM Payroll ServicescoreStrategic or Co-development PartnerTrusted industry partner for household payroll and employer tax obligations. GTM offers free consultation to explain taxes and payroll and provides support. Recommended payroll provider for all BNC clients. Website calculator available for estimating federal and state tax obligations for household employees.
• New England Doula SupportcoreStrategic or Co-development PartnerReferral partner for prenatal and postpartum support including doula services and overnight care. BNC has an exclusive partnership for overnight newborn care services and refers clients to NEDS for these specialized services.
• Essential PediatricsminorChannel Partner/ Reseller/ DistributorReferral partner for concierge pediatric care. Recommended resource for families needing pediatric healthcare support. Partners display mutual referrals.
• International Nanny Association (INA)coreStrategic or Co-development PartnerThe umbrella association for the in-home childcare profession providing information for the public and industry professionals. BNC is a member and displays the INA logo on their website as a credentialing association.
• Association of Premier Nanny Agencies (APNA)coreStrategic or Co-development PartnerB NC founder Barbara Chandra was a founding member of APNA. This membership provides industry standards, best practices, and professional credentials for the agency.
• National Domestic Workers Alliance (NDWA)minorStrategic or Co-development PartnerAdvocacy organization for nannies, housecleaners, and home care workers. Listed as a candidate resource to help nannies understand their rights and access support.
• Newborn Care SolutionsminorStrategic or Co-development PartnerTraining organization for becoming a Newborn Care Specialist or enhancing existing NCS training. Listed as a candidate resource for professional development.
• Childcare Burnout & BalanceminorStrategic or Co-development PartnerOrganization with mission to care for those in childcare. Listed as a candidate resource supporting nanny wellness and professional sustainability.

Scale indicators4 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Sittercity: Online marketplace for nannies, sitters, and household staff with background-check services. Comparable to BNC's screening offering but operates at scale as a tech-enabled marketplace rather than a high-touch agency.
• Care.com: Public marketplace connecting families to nannies, sitters, and senior caregivers across the U.S. Overlaps with BNC's family-of-children segment but competes via self-serve tech rather than full-service placement.
• UrbanSitter: Mobile-first marketplace for babysitters and nannies with real-time booking. Closely comparable to BNC's babysitting subscription product but as a tech-enabled incumbent rather than agency model.

Direct peers

• Nannies Inc. Established U.S. nanny placement agency providing full-time, part-time, and household staffing placements. Closely comparable service model to BNC across live-in/live-out nannies and household staff.
• British American Household Staffing (BAHS): NYC-based domestic staffing agency placing nannies, butlers, housekeepers, and estate managers. Direct comparable to BNC's household staffing line, with the same premium-service, white-glove placement orientation.
• Helpro (Household Staffing): Household staffing agency placing nannies, housekeepers, and senior care providers. Direct full-service placement competitor to BNC with similar consultative sales approach.
• College Nannies + Tutors: National full-service nanny and tutor placement agency with branded local territories. Direct competitor to BNC's high-touch nanny and household-staffing placement model with multiple regional offices.

Others

• GTM Payroll Services: Household employer payroll, tax, and compliance provider. Functions as a strategic partner to BNC and operates in the same family-employer ecosystem, though it does not compete for placement business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bostonnannycentre
• Instagraminstagram.com/bostonnannies
• LinkedInlinkedin.com/company/boston-nanny-centre-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boston Nanny Centre, Inc.