/influx
/influx is a Paris-based creator talent agency that exclusively represents 35+ French-speaking content creators and brokers bespoke influence marketing campaigns for enterprise brands such as Trade Republic, Dyson, Odoo, and AXA, using its proprietary Adam® scouting algorithm and related Academy and Prod subsidiaries.
- Company typePrivate
- Founded2018
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2B
- OfferingServices
What /influx does
/influx (legal entity: /influx group SAS) is a Paris-based creator talent agency operating as a "Maison de créateurs" that exclusively represents a roster of 35+ French-speaking content creators across verticals such as tech, finance, lifestyle, gaming, geopolitics, and entertainment. The company is founded and run by two entrepreneurs with 25 years of combined experience advising major brands on strategy and marketing investments, and it serves enterprise and mid-market brand clients (e.g., Trade Republic, Dyson, Odoo, AXA, NordVPN, Withings, Neverhack, Steelcase) by brokering bespoke creator-led campaigns.
The firm's core technology is the proprietary Adam® algorithm, which analyzes near 840 real-time performance criteria to detect, score, and recommend emerging creator talent for scouting and roster addition. /influx complements this with /influxAcademy, a selective one-year accelerator that develops emerging creators and feeds them into the main roster, and /influxProd, a wholly-owned corporate content subsidiary that produces personal-branding and executive-visibility content for businesses. Operational assets include a professional studio facility co-located at the Paris headquarters (96 Boulevard de Sébastopol, 75003) and ARPP/UMIC-certified coaching and formation programs.
The business model is professional services: revenue is generated through bespoke, quote-based brand campaigns delivered under multi-year contracts (e.g., 24-month engagements with Trade Republic), creator representation fees, production services, and corporate content work via /influxProd. Go-to-market is founder-led enterprise field sales supplemented by agency partnerships (DIRE.agency, Razorfish) and direct, invitation-only creator scouting, with no self-serve or marketplace channels. The company does not disclose pricing publicly, has no announced funding rounds or institutional investors, and is currently active with an updated website and case-study portfolio.
/influx firmographics
Firmographics- Name
- /influx
- Legal name
- /influx group SAS
- Website
- https://influxcrew.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- /influx is a Paris-based creator talent agency that exclusively represents 35+ French-speaking content creators and brokers bespoke influence marketing campaigns for enterprise brands such as Trade Republic, Dyson, Odoo, and AXA, using its proprietary Adam® scouting algorithm and related Academy and Prod subsidiaries.
- Ownership category
- akta.pro rank
/influx industry classification
Industry- Product category
- Creator Talent Agency & Influencer Marketing Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Creator Management & Talent Representation (BPAFAHAB)
- akta.pro secondary industries
- Affiliate & Performance Creator Programs (BPAFAHAG), Sponsorship Activation & Sports/Festival Experiential (BPAFAGAG)
Keywords
Where /influx is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
/influx business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Creator Representation & Brand Campaigns: /influx acts as an exclusive talent agency for creators, brokering branded content partnerships between its creator roster and brand clients. Revenue is generated through campaign fees, sponsorship coordination, and production services. The company also invests in creator production projects.
- /influxAcademy Talent Development: Selective talent accelerator program that develops emerging creators, with the goal of graduating them into the main crew. Operates as an investment in future creator talent rather than a direct revenue-generating service.
- Production & Studios: Production services including investment in ambitious creator projects and professional studio facilities in Paris, available to crew creators for content production.
- /influxProd Enterprise Content: Subsidiary focused on corporate content creation for businesses and their executives, including editorial coaching, filming, and short-form video production for personal branding and executive visibility campaigns.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Bespoke campaign pricing — no public tiers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
/influx product offering
Product offeringCore offering
/influx is a creator talent agency (Maison de créateurs) that exclusively represents content creators and brokers branded content partnerships between its creator roster and brand clients. The company scouts, develops, and represents creators, then deploys them on bespoke influence marketing campaigns for mid-to-large brands. Its offering is supported by the proprietary Adam® algorithm for talent scouting, the /influxAcademy accelerator program, and /influxProd for corporate content production.
Product overview
/influx operates as a Maison de créateurs (creator house) offering a full-service model for influencer and creator talent management. The portfolio consists of three main offerings: the core /influx creator talent agency, /influxAcademy (selective accelerator for emerging creators), and /influxProd (corporate content creation subsidiary). Supporting service modules include Coaching & Formation, Production investment, Studios facilities in Paris, Conseil advisory services, Exclusivity representation, and Performance content creation. The company uses its proprietary Adam® algorithm for talent detection and represents creators across diverse content verticals including tech, business, lifestyle, gaming, finance, and more.
Differentiator
Problem solved
Functional benefit
Brands
- https://docs.google.com/influxAcademy: An accelerator program for emerging creators, scouting and developing talent through a one-year program with editorial and strategic support.
- https://docs.google.com/influxProd
Products and services
- /influx Creator Talent Agency Full-service creator talent agency that exclusively represents content creators and brokers branded content partnerships between its creator roster and brand clients across verticals including tech, finance, lifestyle, gaming, geopolitics, and food.
- https://docs.google.com/influxAcademy Selective one-year talent accelerator program that scouts, develops, and nurtures emerging creators through editorial coaching, business training, and strategic support, with the goal of graduating them into the main /influx crew.
- https://docs.google.com/influxProd Corporate content creation subsidiary that produces editorial content for businesses and their executives, including editorial coaching, video production, and personal branding programs for executive visibility campaigns.
Quantifiable outcome
- 8+ million views generated for Dyson in 2024 with ~20 content pieces
- +3 more outcomes
Companies that use /influx
Customer profileNamed customers11 records
Segments2 records
Ideal customer profiles3 records
/influx technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature1 record
/influx partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- https://docs.google.com/influxProdcore/influxProd is the corporate content creation subsidiary of /influx, focused on producing content for businesses and their executives. Used in the Neverhack campaign to provide 4 months of editorial coaching, monthly filming days, and 80 short videos for CEO personal branding.
- DIRE.agencycoreDIRE.agency is an independent French agency specialized in content, social media, and influence. They engaged /influx on behalf of Dyson to design a multi-creator communication campaign, marking the beginning of an ongoing collaboration that generated 8M+ views for Dyson in 2024.
- Trade RepubliccoreTrade Republic is a European investment platform that partnered with /influx for a 24-month influence marketing program combining mass-media and community creators. Campaign generated 2M+ views on Legend, 50k+ DMs, and 100k+ new platform sign-ups.
- RazorfishminorRazorfish, a digital agency, collaborated with /influx for influencer-driven campaigns combining creator talent with rigorous campaign management.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
/influx competitors and assessment
Company assessmentDirect peers
- Jellysmack: Paris-based creator management company that helps content creators optimize, distribute, and monetize their videos across platforms. Directly comparable to /influx as a French-headquartered creator talent agency with multi-platform distribution capabilities.
- Whalar: Global creator agency representing influencers and creators for brand partnerships, with offices in London, Los Angeles, and New York. Comparable business model of exclusive creator representation matched with enterprise brand campaigns.
- Influence4You: Paris-based influencer marketing platform and agency operating both self-serve marketplace and managed campaign services. Closest French competitor offering both creator matchmaking and campaign execution for brands.
- United Influencers: European (German-headquartered) influencer marketing agency that represents creators and connects them with brands across multiple verticals. Closely aligned with /influx in being a creator-first agency rather than a brand-first platform.
- Collective 21: French collective of independent content creators that collectively negotiates brand partnerships and production resources. Comparable creator-led French organization with a similar ethos of empowering creator-side economics.
- Be Influence: French influencer marketing agency offering influencer identification, campaign management, and creator partnerships. Comparable French-market focus and creator representation services, competing for the same brand budgets.
- Stardust (now Influential): Influencer marketing agencies operating across Europe and the US, offering creator representation and brand campaign services. Comparable in providing end-to-end influencer campaign management with multi-market reach.
Broad incumbents
- CreatorIQ: Enterprise influencer marketing platform serving Fortune 500 brands with creator discovery, campaign management, and analytics tooling. Comparable in serving large brand clients with influence marketing, though a platform rather than a talent agency.
- Grin: Creator marketing platform providing influencer relationship management, content workflows, and analytics for brands. Comparable as a technology-enabled creator marketing operation, though platform-focused rather than agency-led.
Regional players
- MakerGen: European influencer marketing agency specializing in content production and creator-driven brand campaigns across multiple markets. Comparable full-service influencer marketing model with production capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
/influx social profiles
Digital presence/influx compliance and trust
Trust signalCompliance1 record
/influx financial estimates
Financial estimateRevenue estimate
Valuation estimate
/influx leadership team
Management profileNumber of profiles
Profiles1 record
/influx subsidiaries and ownership
Company hierarchySubsidiaries1 record
/influx funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
/influx M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about /influx
What does /influx do?
/influx is a creator talent agency (Maison de créateurs) that exclusively represents content creators and brokers branded content partnerships between its creator roster and brand clients. The company scouts, develops, and represents creators, then deploys them on bespoke influence marketing campaigns for mid-to-large brands. Its offering is supported by the proprietary Adam® algorithm for talent scouting, the /influxAcademy accelerator program, and /influxProd for corporate content production.
Is /influx a public or private company?
/influx is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was /influx founded?
/influx was founded in 2018. It employs 1 to 10 people.
Where is /influx based?
/influx is headquartered in Paris, France, in the Europe region.
How does /influx make money?
Four revenue lines are on record. Creator Representation & Brand Campaigns are the primary driver. The others are /influxAcademy Talent Development, production & Studios and /influxProd Enterprise Content.
Who are /influx's main competitors?
Direct peers on record are Jellysmack, Whalar, Influence4You, United Influencers, Collective 21, Be Influence and Stardust (now Influential). Broad incumbents are CreatorIQ and Grin. MakerGen is listed as a regional player.
Does /influx have an API?
No public API is recorded for /influx.
What industry is /influx in?
/influx's product category is Creator Talent Agency & Influencer Marketing Services. Its primary akta.pro industry code is BPAFAHAB, Creator Management & Talent Representation, with a secondary code of BPAFAHAG, Affiliate & Performance Creator Programs. Its NAICS code is 7114 and its SIC code is 7311.