UR Medicine Employee Wellness

What UR Medicine Employee Wellness does

UR Medicine Employee Wellness (UREW) is a clinically-founded employee wellness program operated by the University of Rochester School of Nursing Center for Employee Wellness, headquartered at 255 Crittenden Blvd, Rochester, NY. Founded in 2012, the program provides a comprehensive suite of services comprising three core integrated components: Personal Health Assessment (biometric screenings with point-of-care testing by UR Medicine registered nurses and real-time coaching), a personalized Wellness Portal that delivers year-over-year biometric results, educational content, and targeted health recommendations, and Condition/Lifestyle Management programs delivered by multidisciplinary teams including registered nurses certified in wellness coaching, fitness specialists, nutritionists, and stress/mindfulness experts. The portfolio extends into virtual group programs (Weight Loss for Life, Evolve, Healthy Movement, Revive, The Pulse on Wellness) and ancillary services such as Flu and Travel Vaccinations. UREW is differentiated by published peer-reviewed outcomes research demonstrating cardiovascular risk reduction, hypertension improvement (97%), and diabetes management (91%) results, with self-reported Net Promoter Scores of 85 for biometric screening and 75 for the wellness portal.

The program serves employers and organizations ranging from 50 to 25,000 employees, with a documented customer base spanning healthcare providers, K-12 school districts, manufacturing organizations, and academic institutions across western New York. As of the most recent disclosures, UREW serves 90+ organizations and 48,000+ employees across 55 organizations in the region, with the University of Rochester serving as both the founding institutional client and the parent academic entity. The go-to-market is sales-led and direct-to-employer, with assigned client engagement managers supporting implementation, communications, incentive tracking, and outcomes reporting from day one, and acquisition occurring primarily through "Request a Demo" inquiries on the urcew.com website.

Revenue is generated primarily through per-person annual contracts ($188.99-$293.02 depending on participant risk category), insurance-covered services delivered through preferred-provider partnerships with Excellus BlueCross BlueShield, MVP Health Care, and Univera Healthcare (which remove employee copays for eligible employers), and unit-priced group programs (e.g., Revive at $350/participant for 8 virtual sessions). The program operates as a private, university-owned entity within the University of Rochester School of Nursing, with no disclosed external funding, acquisitions, or M&A activity. UREW's distribution is concentrated regionally in western New York, supported by three payer partnerships and a clinical brand affiliation with the UR Medicine academic medical center.

Name

UR Medicine Employee Wellness

Legal name

The University of Rochester School of Nursing Center for Employee Wellness

Website

https://urcew.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

UR Medicine Employee Wellness is a clinically-founded employee wellness program operated by the University of Rochester School of Nursing, delivering biometric screenings, condition management, and group wellness services to 90+ organizations and 48,000+ employees across western New York through a sales-led B2B model with regional insurance partnerships.

Ownership category

akta.pro rank

Product category

Corporate Wellness Services

NAICS

Offices of Physicians (6211), Offices of Other Health Practitioners (6213)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Employer Wellness & Population Health Programs (HLAEAAAH)

akta.pro secondary industries

Corporate/Workplace Wellness Coaching (HSADAGAL), Chronic Condition Management & Remote Monitoring (e.g., diabetes, HTN) (HLALADAD)

Keywords

• Employee wellness programs
• Biometric screening services
• Chronic disease management
• Corporate health benefits
• Wellness coaching services

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Employer Wellness Program Services: Per-person annual program costs billed to employers. Program costs range from $188.99 to $293.02 per person annually depending on participant risk category. Services provided to employees as employer-sponsored benefit.
2. Insurance-Covered Services: Services fully covered through claims for eligible employers with Excellus, MVP and Univera Health Plans, with no copay or out-of-pocket costs to employees.
3. Virtual Group Wellness Programs: Group programs like Revive offered at $350 per participant for 8 weekly virtual sessions.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

UR Medicine Employee Wellness delivers comprehensive corporate wellness programs to employers, comprising biometric screenings with on-site point-of-care testing, a personalized wellness portal, and nurse-driven condition and lifestyle management programs for chronic disease. The offering extends through group wellness sessions (weight management, women's midlife wellbeing, mindfulness, healthy movement) and ancillary services such as flu/travel vaccinations and one-on-one wellness coaching, all administered by UR Medicine registered nurses and multidisciplinary clinical staff.

Product overview

UR Medicine Employee Wellness offers a comprehensive, clinically-founded employee wellness program comprising three core integrated components: Personal Health Assessment (biometric screenings with point-of-care testing by registered nurses), Wellness Portal (personalized digital access to health data and educational content), and Condition/Lifestyle Management (clinical coaching for chronic disease management). The program extends through group-based offerings including Weight Loss for Life, Evolve: A Women's Midlife Wellbeing Series, Revive, Healthy Movement, and The Pulse on Wellness. Additional services include Flu and Travel Vaccinations and individual Wellness Coaching. Services are delivered by a multidisciplinary team of UR Medicine clinical professionals and are available to organizations ranging from 50 to 25,000 employees.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Health Assessment Comprehensive biometric screening service using point-of-care testing conducted by registered nurses, providing real-time results and immediate coaching for health risk identification.
• Wellness Portal Personalized online portal providing employees access to biometric screening results, year-over-year comparisons, educational videos, tip sheets, and targeted health content recommended for individual health situations.
• Condition and Lifestyle Management Clinical coaching program delivered by multidisciplinary teams including registered nurses, certified wellness coaches, fitness specialists, and nutritionists to help employees manage chronic conditions such as diabetes, hypertension, obesity, and hyperlipidemia.
• Weight Loss for Life 12-week group weight loss program combining nutritional education, exercise guidance, and mindfulness techniques to develop sustainable healthy habits.
• Evolve: A Women's Midlife Wellbeing Series 5-week supportive group program for women offering evidence-based information and lifestyle strategies for managing perimenopause and menopause symptoms.
• Revive 8-week virtual group wellness program exploring mindfulness practices, diaphragmatic breathing, mindful eating, restorative movement, sleep improvement, and stress management techniques.
• Healthy Movement 4-week program focusing on physical activity and movement practices to boost mood, enhance emotional well-being, improve sleep, and sharpen cognitive function.
• The Pulse on Wellness 6-week collaborative group program exploring wellness trends with expert guidance and evidence-based insights on nutrition, movement, stress management, and whole-person well-being.
• Flu and Travel Vaccinations On-site flu clinics and customized travel health consultations including immunizations, yellow fever vaccination, malaria prevention, and specialty travel health products.
• Wellness Coaching One-on-one personalized wellness coaching provided by registered nurses certified in wellness coaching to support employee health goals and behavior change.

Quantifiable outcome

• 48% of participants at moderate to very high cardiovascular risk reduced their risk; 33% improved a full risk category
• +9 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and secondary.

• Excellus BlueCross BlueShieldcoreGTM or Marketing PartnerPreferred wellness provider for Excellus Health Plans. Services fully covered through claims for eligible employers with no copay or out-of-pocket costs to employees.
• MVP Health CarecoreGTM or Marketing PartnerPreferred wellness provider for MVP Health Plans. Services fully covered through claims for eligible employers with no copay or out-of-pocket costs to employees.
• Univera HealthcarecoreGTM or Marketing PartnerPreferred wellness provider for Univera Health Plans. Services fully covered through claims for eligible employers with no copay or out-of-pocket costs to employees.
• University of Rochester School of NursingcoreStrategic or Co-development PartnerProgram developed by multidisciplinary team at the University of Rochester School of Nursing. The School of Nursing Center for Employee Wellness administers the program as an exclusive vendor for the University's Benefits Office.
• Center for Community Health & PreventionsecondaryStrategic or Co-development PartnerThe University contracted with the Center for Community Health & Prevention of the University of Rochester to provide lifestyle management programs to individuals who complete the Personal Health Assessment and meet eligibility criteria.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Personify Health (formerly Virgin Pulse): Personify Health is a leading corporate wellness platform combining biometric screening, well-being content, and condition management for employers. It is the most direct competitor to UREW's integrated screening-plus-coaching model, with a much larger national footprint.
• Wellsteps: Wellsteps delivers corporate wellness programs built around biometric screening, coaching, and behavior change. Comparable to UREW's core biometric-and-coaching product mix sold to employers.
• Limeade: Limeade is an enterprise employee well-being platform offering well-being programs, incentive design, and outcomes reporting. Comparable to UREW in selling outcomes-focused wellness to HR buyers, but delivered as a SaaS platform rather than a clinically-staffed service.
• Wellable: Wellable provides a corporate wellness platform with health screening integrations, wellness challenges, and coaching. Comparable to UREW as a B2B wellness vendor targeting employers with biometric and lifestyle programming.
• Cleveland Clinic Wellness: Cleveland Clinic runs wellness programs leveraging its clinical brand and multidisciplinary staff. Comparable to UREW in academic-medical-center delivery, clinical credibility, and enterprise wellness offerings.
• Mayo Clinic Employee Wellness: Mayo Clinic operates an in-house employee wellness program anchored in clinical expertise and biometric screening, structurally analogous to UREW as an academic-medical-center-affiliated wellness program. Useful analog for operating model and brand-driven differentiation.

Broad incumbents

• WebMD Health Services: WebMD Health Services is an established incumbent in the employer wellness space, offering wellness portals, incentive management, and coaching across large national employers. Comparable to UREW's portal and coaching stack but at significantly greater scale.
• Evernorth Health Services (Cigna): Evernorth is Cigna's health services arm offering pharmacy, care, and wellness benefits to employers and health plans. Comparable to UREW in delivering condition management and wellness coaching, but bundled with national-scale insurance and PBM capabilities.

Emerging players

• Omada Health: Omada Health is a digital chronic-condition prevention and management company serving employer and payer customers with diabetes, hypertension, and obesity programs. Comparable to UREW's Condition/Lifestyle Management product line in target conditions and employer channel.
• Castlight Health: Castlight Health provides a health navigation and engagement platform for employers and health plans, including wellness and condition-management programs. Comparable to UREW as a B2B outcomes-focused health engagement vendor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ur-medicine-employee-wellness
• Facebookfacebook.com/URMCCEW

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UR Medicine Employee Wellness