Bloom Benefits Group
- Company typePrivate
- Founded2022
- HeadquartersCalgary, Canada
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Bloom Benefits Group firmographics
Firmographics- Name
- Bloom Benefits Group
- Legal name
- Bloom Benefits Group Limited
- Website
- https://bloombenefits.ca
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Bloom Benefits Group industry classification
Industry- Product category
- Employee Benefits Brokerage and Insurance Advisory
- NAICS
- Insurance and Employee Benefit Funds (5251)
- SIC
- Insurance Agents, Brokers & Service (6411), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Employee Benefits Brokerage & Consulting (FSAEADAC)
- akta.pro secondary industries
- Benefits Administration (BPACAPAC), International Benefits Administration & Global Benefits Brokerage (BPACAHAG), Employer Wellness & Population Health Programs (HLAEAAAH)
Keywords
Where Bloom Benefits Group is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Bloom Benefits Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Insurance Brokerage Commissions: Bloom Benefits Group acts as an insurance benefits broker, earning commissions from insurance carriers including GreenShield for health/dental coverage and IA Special Market Solutions for optional coverages. The company provides group benefits consulting, plan design, administration, and ongoing management services as part of their brokerage model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Three plan options for contractors with flexible coverage |
| Subscription | Annual | Executive Benefits with tailored packages |
| Subscription | Annual | Medical Practitioners tiered coverage plans |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Bloom Benefits Group product offering
Product offeringCore offering
Bloom Benefits Group is an insurance benefits brokerage and advisory firm that designs, brokers, and manages group employee benefits programs for Canadian and U.S. employers. Its core offering spans health, dental, disability, mental health, life, critical illness, group retirement, and executive benefits, plus specialized programs for independent contractors, medical practitioners, and cross-border (Canada–U.S.) companies, with revenue earned through carrier commissions and advisory fees.
Product overview
Bloom Benefits Group operates as a group benefits brokerage and advisory firm offering a comprehensive portfolio of employee benefits solutions. The core offerings include Traditional Benefits (health, dental, disability, mental health coverage), Health + Wellness Accounts, Group Retirement (RRSPs, pensions, TFSAs), Executive Benefits programs, and specialized plans for Contractors and Medical Practitioners. The company also provides Individual Benefits, Travel Benefits, and Cross-Border Benefits for companies with US operations. A notable add-on is Bloom Advantage, an exclusive client privileges program offering partner perks. The most recent addition is Rethink+, a modern individual benefits platform with no waiting periods or medical requirements. All products are designed around the company's 'rethink benefits' philosophy of delivering tailored, data-driven solutions rather than one-size-fits-all coverage.
Differentiator
Problem solved
Functional benefit
Brands
- Bloom Advantage: Exclusive client privileges program offering lifestyle enhancements and partner perks including discounts on various services from partner organizations.
- Rethink Executive Benefits
- Rethink Contractor Benefits
- Rethink Medical Practitioner Benefits
- Rethink+
Products and services
- Traditional Employee Benefits Group employee benefits including health, dental, disability insurance, and mental health coverage with flexible, traditional, or innovative plan options tailored to business needs. Designed for Canadian and U.S. employers, primarily Alberta SMBs and mid-market companies.
- Health + Wellness Accounts Flexible health and wellness spending accounts offered in taxable and non-taxable options, including Health Spending Accounts (HSA) and Wellness Spending Accounts (WSA) that allow employees to direct funds based on individual priorities. Targeted at employers seeking customizable, employee-directed benefits.
- Group Retirement Tailored retirement solutions including Group RRSPs, Group Pension Programs, and TFSA Plans to help employers attract talent and reward employees with long-term savings vehicles.
- Executive Benefits Customizable compensation strategies and supplemental programs for senior leaders and business owners, including enhanced life insurance, key-person coverage, disability top-up, critical illness coverage, Individual Pension Plans (IPPs), executive health programs, enhanced health and dental, spending accounts, and concierge services. Tax-efficient for corporations and owners.
- Life Insurance Life insurance policies designed to protect families or businesses from financial strain in the event of death, available as permanent or term options sourced from multiple insurers.
- Disability + Critical Illness Insurance Disability and critical illness insurance providing income replacement and financial protection in case of accident or diagnosis, safeguarding livelihood against unforeseen challenges.
- Contractor Benefits Group benefits program designed specifically for independent contractors in Canada, providing affordable health, dental, and other insurance coverage without typical waiting periods or medical exams. Coverage includes prescription drugs, paramedical practitioners, mental health, and dental, with optional add-ons such as life, travel, critical illness, and accident insurance through GreenShield and IA Special Market Solutions.
- Medical Practitioners Program Exclusive group benefits program for medical practitioners (doctors, dentists, and self-employed health professionals) allowing them to pool together for group-like coverage at lower costs. Offers tiered health and dental plans for individuals, couples, and families with personalized service. Life insurance, disability insurance, and critical illness coverage available, with customization for small clinics or groups with more than two employees.
- Individual Benefits Individual benefits solutions examining personal goals and values to create customized coverage for personal needs, available through GMS and GreenShield platforms. Designed for individuals who want tailored, advisor-supported coverage outside of an employer group plan.
- Travel Benefits Flexible travel benefit plans for out-of-province, state, or country trips, including TravelStar travel plans and immigrant/visitor to Canada plans.
- Cross-Border Benefits Strategic cross-border solution for Canadian companies with U.S. operations, providing streamlined administration, responsive service, and cost-effective benefit plans through a strategic carrier partnership.
- Rethink+ Individual Benefits Plan Modern individual benefits alternative to traditional coverage options featuring no waiting periods or medical exams, three plan options, quick online enrollment, and clear choices with dependable benefits.
Quantifiable outcome
- Employers spending between $3,000 and $8,000 per employee annually on benefits in 2026
Companies that use Bloom Benefits Group
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles5 records
Bloom Benefits Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bloom Benefits Group partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core and minor.
- Edmonton ElkscoreBloom Benefits Group is the official Benefits Broker for the Edmonton Elks professional football team, demonstrating community engagement and sports industry reach.
- Calgary SurgecoreBloom Advantage partner and official benefits broker for the Calgary Surge, part of the Canadian Elite Basketball League.
- GreenShieldcoreInsurance carrier partner providing Extended Health & Dental Plans for Bloom's contractor benefits program with no waiting periods or medical exams.
- IA Special Market SolutionscoreInsurance partner providing additional coverage options including life insurance, travel insurance, critical illness, and accident & sickness insurance for contractors.
- Matugas Private Wealth (Raymond James)minorBloom Advantage partner offering personalized wealth management services including investment advice, financial planning, and estate services.
- Rogers AssociationminorBloom Advantage partner providing exclusive offers on phone plans, smartphones, and tablets on Rogers' 5G network.
- Modern SteakminorBloom Advantage partner offering premium Alberta beef dining experience in Calgary with focus on quality and sustainability.
- Rexall PharmacyminorBloom Advantage partner providing health and wellness services including prescription medications, vaccinations, and health consultations.
- IRISminorBloom Advantage partner, the largest network of optometrists, opticians, and ophthalmologists in Canada.
- The E-SuiteminorBloom Advantage partner specializing in leadership development and transformative coaching for workplace culture.
- Vine ArtsminorBloom Advantage partner - creative wine shop in Calgary and Edmonton offering unique wines, craft beers, and spirits.
- Tooth ExpressminorBloom Advantage partner offering mobile dental hygiene services in Cochrane, Calgary, and surrounding areas.
- Day1DadsminorBloom Advantage partner - community organization supporting fathers and families with essential resources.
- DuuominorBloom Advantage partner providing digital, on-demand event liability insurance for hosts.
- Agency AtlasminorBloom Advantage partner - full-service marketing agency in Calgary specializing in design, branding, and web development.
- Mercedes-Benz Country HillsminorBloom Advantage partner - premier dealership in Calgary offering new and certified pre-owned vehicles.
- Hansen DistilleryminorBloom Advantage partner - craft distillery producing unique spirits and hosting events.
- Optiko EyewearminorBloom Advantage partner offering comprehensive eye exams and designer frames with on-site lab support.
- Token NaturalsminorBloom Advantage partner manufacturing high-quality cannabis products with private label solutions.
- Abbadi Professional CorporationminorBloom Advantage partner - Calgary-based accounting firm specializing in corporate tax and business advisory.
- Dermphi CentreminorBloom Advantage partner - specialized dermatology clinic offering medical skin treatments and cosmetic injectables.
- High TorqueminorBloom Advantage partner - mobile mechanic service providing certified vehicle repairs at homes and workplaces.
- Sabi HealthminorBloom Advantage partner - integrative medical clinic combining traditional care with naturopathy and wellness.
- Wealthy UnicornminorBloom Advantage partner - e-learning platform providing financial literacy training to reduce employee financial stress.
- Bravn TalentminorBloom Advantage partner specializing in tailored staffing and recruitment services in Alberta and British Columbia.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Bloom Benefits Group competitors and assessment
Company assessmentBroad incumbents
- Marsh: Global insurance and benefits brokerage with Canadian operations competing for mid-market and enterprise group benefits mandates, including cross-border placements.
- Hub International: Large North American insurance brokerage with strong Canadian group benefits and cross-border practices; competes for the same mid-market employers Bloom targets, but at materially greater scale.
- Aon: Global brokerage with a sizable Canadian health and benefits practice serving mid-market and enterprise employers; overlaps with Bloom on group benefits advisory and cross-border US-Canada placements.
- Sun Life Canada: Major Canadian group benefits carrier and broker-competitor with full-stack health, dental, disability, and group retirement offerings; competes both as a carrier and through direct sales against brokerages like Bloom.
Direct peers
- Acera Insurance: Canadian-focused commercial and employee benefits brokerage serving SMB and mid-market employers across provinces; closest head-to-head peer in market segment and delivery model.
- Westplan Benefits: Western Canadian employee benefits broker with a similar SMB/mid-market focus and cross-border capabilities; comparable in product mix and client type to Bloom.
- Johnston Group: Manitoba-based Canadian group benefits broker with national reach through partner networks; comparable service model and SMB/mid-market employer focus.
- Benefits by Design: Canadian employee benefits brokerage specializing in group benefits for small and mid-sized employers; similar advisor-led model and product structure to Bloom.
- People Corporation: Canadian employee benefits, group retirement, and HR services provider with a multi-branch advisory model across Canada — directly comparable in offering and customer segment to Bloom's traditional, executive, and group retirement products.
Others
- GreenShield Canada: Bloom's primary carrier partner and Canada's largest not-for-profit health and dental benefits specialist; a strategic enabler/partner rather than direct competitor, but increasingly competitive in direct-to-customer offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Bloom Benefits Group social profiles
Digital presenceBloom Benefits Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bloom Benefits Group leadership team
Management profileNumber of profiles
Profiles3 records
Bloom Benefits Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bloom Benefits Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bloom Benefits Group
What does Bloom Benefits Group do?
Bloom Benefits Group is an insurance benefits brokerage and advisory firm that designs, brokers, and manages group employee benefits programs for Canadian and U.S. employers. Its core offering spans health, dental, disability, mental health, life, critical illness, group retirement, and executive benefits, plus specialized programs for independent contractors, medical practitioners, and cross-border (Canada–U.S.) companies, with revenue earned through carrier commissions and advisory fees.
Is Bloom Benefits Group a public or private company?
Bloom Benefits Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bloom Benefits Group founded?
Bloom Benefits Group was founded in 2022. It employs 11 to 50 people.
Where is Bloom Benefits Group based?
Bloom Benefits Group is headquartered in Calgary, Canada, in the North America region.
How does Bloom Benefits Group make money?
One revenue line is on record: insurance Brokerage Commissions.
Who are Bloom Benefits Group's main competitors?
Broad incumbents on record are Marsh, Hub International, Aon and Sun Life Canada. Direct peers are Acera Insurance, Westplan Benefits, Johnston Group, Benefits by Design and People Corporation. GreenShield Canada is listed as an others.
Does Bloom Benefits Group have an API?
No public API is recorded for Bloom Benefits Group.
What industry is Bloom Benefits Group in?
Bloom Benefits Group's product category is Employee Benefits Brokerage and Insurance Advisory. Its primary akta.pro industry code is FSAEADAC, Employee Benefits Brokerage & Consulting, with a secondary code of BPACAPAC, Benefits Administration. Its NAICS code is 5251 and its SIC code is 6411.