Elevate Customs
Elevate Customs is a Los Angeles-based manufacturer of handcrafted, fully customizable luxury game tables serving high-end residential, hospitality, sports, and entertainment clients globally through bespoke commissions and a designer trade program.
- Company typePrivate
- Founded2016
- HeadquartersChatsworth, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Elevate Customs does
Elevate Customs is a Los Angeles-based manufacturer of handcrafted, fully customizable luxury game tables and gaming furniture, founded in 2016 by CEO and Creative Director Lorraine Spektor and her partner after they were unable to source high-end modern gaming pieces through their interior design work. The company designs, fabricates, and finishes every piece in-house at its Los Angeles workshop, producing 200+ tables annually across a catalog of 24+ proprietary models (pool, table tennis, foosball, shuffleboard, air hockey, dome hockey, poker, blackjack, craps, roulette, arcade basketball, Rolluxe, mahjong, chess/backgammon, dartboards, plus outdoor variants and luxury soccer goals) with 40+ finish options. All tables are built to order with bespoke dimensions, wood species, finishes, and design details; the company also operates a web-based 3D virtual design configurator with augmented reality visualization and a dedicated trade program for interior designers, architects, custom home builders, and hospitality developers.
Elevate Customs firmographics
Firmographics- Name
- Elevate Customs
- Legal name
- Elevate Customs
- Website
- https://elevatecustoms.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Elevate Customs is a Los Angeles-based manufacturer of handcrafted, fully customizable luxury game tables serving high-end residential, hospitality, sports, and entertainment clients globally through bespoke commissions and a designer trade program.
- Ownership category
- akta.pro rank
Where Elevate Customs is headquartered
LocationHeadquarters
- HQ city
- Chatsworth
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Elevate Customs business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Custom Game Table Sales: One-time purchase model for bespoke handcrafted game tables. Each table is quoted individually based on design requirements, materials, customization scope, and project complexity. Pricing varies based on size, wood species, finishes, and design details.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Custom Build - Individual Commission |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Elevate Customs product offering
Product offeringCore offering
Elevate Customs designs and handcrafts custom luxury game tables and statement furniture in its Los Angeles workshop. Each piece is built to order with full customization of size, wood species, finishes, materials, and design details, including pool, table tennis, foosball, shuffleboard, air hockey, poker, blackjack, roulette, arcade machines, chess, mahjong, and outdoor variants. The company also offers the Elevate Elements attainable-luxury sub-line, the limited-edition Luxe Collection designed in Italy, and white-glove delivery and installation.
Product overview
Elevate Customs is a custom luxury game table manufacturer offering handcrafted, fully customizable gaming tables built to order at their Los Angeles workshop. The product portfolio spans multiple categories including Game Tables (pool, table tennis, foosball, shuffleboard, air hockey, dome hockey), Casino tables (poker, blackjack, craps, roulette), Arcade machines (basketball, Rolluxe, general arcade), Classic games (dartboard, mahjong, chess/backgammon, cue racks), and Outdoor products (weatherproof versions of pool, table tennis, foosball, shuffleboard, plus luxury soccer goals). The company also offers a dedicated Virtual Design Configurator for custom table design, a Trade Program for design professionals, and white-glove delivery and installation services. Key sub-brands include the limited-edition Luxe Collection (designed in Italy, crafted in USA) and the more accessible Elevate Elements line. Lead times typically range from 8-12 weeks for standard custom orders.
Differentiator
Problem solved
Functional benefit
Brands
- Elevate Elements: A capsule collection of game tables and furniture offering attainable luxury with key designs that meet the same quality standards as the signature brand but are not available for full customization.
Products and services
- Pool & Billiards Tables Handcrafted luxury pool tables fully customizable in size, wood species, finishes, and design details. Built to order with solid wood construction for high-end residential and commercial spaces.
- Table Tennis Tables Custom ping pong tables designed with proportion, finish quality, and material consistency consistent with premium furniture. Available in indoor and outdoor configurations.
- Foosball Tables Custom luxury foosball tables engineered for performance with refined aesthetic presence. Available in indoor and outdoor weatherproof configurations.
- Shuffleboard Tables High-end shuffleboard tables built with solid wood construction and precision-leveled playing surfaces. Refined finishes matching luxury interiors. Available in indoor and outdoor configurations.
- Air Hockey Tables Designer air hockey tables with custom sizing and finishes tailored for luxury environments. Available in standard and Mantis model configurations.
- Dome Hockey Tables Luxury bubble hockey tables handcrafted with premium materials and customizable branding options for residential and commercial spaces.
- Poker Tables Handcrafted luxury poker tables with custom dimensions, finishes, and design details for high-end residential and commercial applications.
- Blackjack Tables Handcrafted blackjack tables designed for luxury hospitality environments with premium materials and customizable specifications.
- Craps Tables Luxury craps tables handcrafted for premium hospitality and entertainment environments.
- Roulette Tables Handcrafted roulette tables with luxury finishes designed for high-end casino and hospitality environments.
- Arcade Basketball Machines Custom luxury arcade basketball machines built with handcrafted cabinets from premium materials like walnut or maple, professional-grade screens, and precision-engineered controls.
- Rolluxe Machines Handcrafted Rolluxe arcade machines with luxury finishes, designed for upscale hospitality and residential entertainment spaces.
- Arcade Machines Custom luxury arcade machines with hand-built cabinets from premium hardwoods, professional-grade screens, and authentic precision-engineered controls for sculptural high-fidelity entertainment.
- Dartboard Tables Handcrafted dartboard tables and cabinets with luxury finishes for refined entertainment spaces.
- Mahjong Tables Luxury handcrafted Mahjong tables designed with premium materials and customizable finishes.
- Chess & Backgammon Tables Handcrafted luxury chess and backgammon tables crafted from exotic materials as functional works of art.
- Cue Racks & Accessories Handcrafted pool cue racks and accessories designed to match luxury gaming table collections.
- Outdoor Pool Tables Weatherproof outdoor pool tables built with durable materials designed to withstand outdoor conditions while maintaining luxury aesthetics.
- Outdoor Table Tennis Tables All-weather outdoor ping pong tables engineered for durability and performance in outdoor environments.
- Outdoor Shuffleboard Tables All-weather outdoor shuffleboard tables designed for durability in outdoor hospitality and residential settings.
- Outdoor Foosball Tables Weatherproof outdoor foosball tables engineered to perform in active outdoor environments while delivering refined aesthetics.
- Luxury Soccer Goals Luxury soccer goals designed in collaboration with former MLS and FIFA World Cup player Rodney Wallace. Built for extraordinary estates, elite athletes, luxury resorts, and architectural homes.
- Luxe Collection Limited release collection of luxury pool tables designed in Italy and handcrafted in the USA, featuring sophisticated aesthetics blending Italian design with American craftsmanship.
- Elevate Elements Secondary line of game tables and furniture offering attainable luxury with key designs meeting the same quality standards as the signature brand but without full customization options.
Quantifiable outcome
- 98% trade partner repeat rate indicates strong customer satisfaction and loyalty
- +3 more outcomes
Companies that use Elevate Customs
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles4 records
Elevate Customs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Elevate Customs partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship, core and minor.
- Aston Martin Aramco Formula One TeamflagshipElevate Customs collaborated with Aston Martin Aramco Formula One Team during Formula 1 Grand Prix du Canada in Montreal, providing bespoke gaming experiences for one of motorsport's most exclusive hospitality environments. The partnership united two brands driven by precision, craftsmanship, and performance.
- Rodney WallacecoreCollaboration with former MLS and FIFA World Cup player Rodney Wallace to design luxury soccer goals. Built for extraordinary estates, elite athletes, luxury resorts, and architectural homes where performance meets timeless design.
- Four Seasons Naples Beach ClubcoreFor the Four Seasons Naples Beach Club, Elevate Customs furnished the resort's play area with two Vogue Rolluxe machines and Vogue basketball machines, selected and finished to hold their own within a five-star hospitality environment.
- Washington Huskies AthleticscoreElevate Customs partnered with Washington Huskies Athletics to create a custom Mantis Air Hockey experience for the university's premium hospitality and athlete engagement spaces, reflecting the spirit of competition and excellence that defines Husky Athletics.
- LSU AthleticscoreCustom installation in Tiger Stadium's exclusive field-level hospitality suite featuring a one-of-a-kind 8-foot square Mantis Air Hockey table and matching Mantis Shuffleboard designed for LSU's premier guest experience.
- HBOminorFeatured in HBO's Mountainhead, this custom Elevate Customs poker table brought refined craftsmanship and timeless design to the screen. Created specifically for the production.
- Italian Designers (Luxe Collection)flagshipCollaboration with visionary Italian designers for the Luxe Collection of pool tables - a fusion of Italian design excellence and American craftsmanship. Limited release collection designed in Italy, crafted in the USA.
- Discovery Land CompanyflagshipFor Discovery Land's Summit private Las Vegas enclave, Elevate Customs designed and built a suite of bespoke gaming pieces for the community clubhouse including Beso shuffleboard, Mantis air hockey, Mantis foosball, and Louve dome hockey. Each piece was custom-finished to the property's palette with Discovery Land branding.
- Virgin VoyagescoreFor Virgin Voyages, Elevate Customs designed and built multiple custom 10-foot Trestle foosball tables for fleet installation, engineered to perform in an active maritime environment while delivering the design-forward presence Virgin's ships are known for.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Elevate Customs competitors and assessment
Company assessmentBroad incumbents
- RH (Restoration Hardware): RH is a major luxury home furnishings retailer with a game room category including pool and foosball tables. Larger incumbent with vastly greater marketing, showroom, and trade reach; competes in luxury residential but not specialized customization.
- Roche Bobois: Roche Bobois is a global French luxury furniture maison offering premium game and billiards tables among its broader catalog. Broader luxury furniture incumbent competing for the same high-net-worth residential customers.
- Bernhardt Furniture: Bernhardt is a large US luxury furniture manufacturer with hospitality and residential lines including game tables. Larger incumbent serving the same design-trade and hospitality channels at scale.
Direct peers
- Plank & Hide Co. Plank & Hide is a premium furniture and game table brand offering handcrafted pool tables, shuffleboards, foosball, and bar game furniture. Direct competitor in the premium game furniture category for residential buyers.
- Blatt Billiards: Blatt Billiards is a New York-based luxury pool table specialist offering antique, modern, and custom tables to high-end residential and designer clients. Direct competitor in the architectural-grade luxury pool table niche Elevate Customs occupies.
- Olhausen Billiards: Olhausen Billiards is a leading US manufacturer of custom pool tables, handcrafted with broad finish and size customization. Closest direct peer to Elevate Customs in craftsmanship-driven, customization-led pool tables for residential and commercial buyers.
- Brunswick Billiards: Brunswick Billiards is the largest pool table manufacturer in North America, offering mass-market and premium tables with broad retail distribution. Directly competes with Elevate Customs in the pool/billiards category but at lower price tiers and with limited customization.
- Diamond Billiards: Diamond Billiards manufactures custom pool tables with extensive finish and material options. Comparable custom-built, made-to-order model targeting design-conscious residential and commercial buyers.
- Presidential Billiards: Presidential Billiards manufactures custom and semi-custom pool tables with a focus on premium materials and finishes. Comparable custom manufacturing model targeting similar residential and light commercial customers.
Others
- Iwan Simonis: Iwan Simonis is the leading manufacturer of premium billiard cloth used in professional and luxury pool tables. Supply chain participant whose products Elevate Customs and other luxury game table makers specify into their builds.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Elevate Customs social profiles
Digital presenceElevate Customs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elevate Customs leadership team
Management profileNumber of profiles
Profiles1 record
Elevate Customs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elevate Customs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elevate Customs
What does Elevate Customs do?
Elevate Customs designs and handcrafts custom luxury game tables and statement furniture in its Los Angeles workshop. Each piece is built to order with full customization of size, wood species, finishes, materials, and design details, including pool, table tennis, foosball, shuffleboard, air hockey, poker, blackjack, roulette, arcade machines, chess, mahjong, and outdoor variants. The company also offers the Elevate Elements attainable-luxury sub-line, the limited-edition Luxe Collection designed in Italy, and white-glove delivery and installation.
Is Elevate Customs a public or private company?
Elevate Customs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Elevate Customs founded?
Elevate Customs was founded in 2016. It employs 1 to 10 people.
Where is Elevate Customs based?
Elevate Customs is headquartered in Chatsworth, United States, in the North America region.
How does Elevate Customs make money?
One revenue line is on record: custom Game Table Sales.
Who are Elevate Customs's main competitors?
Broad incumbents on record are RH (Restoration Hardware), Roche Bobois and Bernhardt Furniture. Direct peers are Plank & Hide Co., Blatt Billiards, Olhausen Billiards, Brunswick Billiards, Diamond Billiards and Presidential Billiards. Iwan Simonis is listed as an others.
Does Elevate Customs have an API?
No public API is recorded for Elevate Customs.