What Bamboovement does

Bamboovement is a Netherlands-based sustainable personal care company founded in 2019 by brothers Joshua and Ainu van den Hurk. The company manufactures and supplies plastic-free personal care products across five categories: shave care (Smooth Touch, EcoEdge, and BioEdge razors with bamboo handles and bio-based or upcycled wood fiber cartridges), oral care (FSC-certified bamboo toothbrushes, the world's first bamboo brush heads for Oral-B and Philips Sonicare, plant-based dental floss, toothpaste tablets), hair care (bamboo brushes and combs, shampoo bars), body care (massage brushes, deodorants, body wash bars, scrub bars, reusable makeup pads), and accessories (fruit bowls, cutlery, soap dishes, straws). Underlying technology centers on natural materials — FSC-certified bamboo, upcycled wood fibers, plant-based bristles from castor oil, and bio-based composites — combined with Swedish steel blades for performance parity with conventional plastic alternatives.

The business operates a dual go-to-market motion: direct-to-consumer e-commerce through bamboovement.com with subscription and refill mechanics for consumables (priced €2.99 to €39.99), alongside a B2B division supplying plastic-free amenity products to retailers (Etos, Ekoplaza, Dille & Kamille), hotels (Four Seasons Toronto, The Social Hub, Zoku, XO Hotels), and airlines (KLM, TUI, Avianca) with CO2 reporting bundled into enterprise orders. The company is B Corp certified (2024), achieves distribution across 1000+ European retail locations, and reports sustainability metrics including 32,882 kg CO2 compensated and 5,089 toothbrushes donated. Multiple industry awards have been received, including Best New Product 2023 (BioEdge) and Shaving Product of the Year 2025 (Smooth Touch).

Name

Bamboovement

Legal name

Bamboovement

Website

https://bamboovement.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Bamboovement is a Netherlands-based sustainable personal care company founded in 2019 that designs and sells plastic-free bamboo and bio-based razors, toothbrushes, hair brushes, and body care products to consumers via its own webstore and to retailers, hotels, and airlines via B2B channels across Europe.

Ownership category

akta.pro rank

Product category

Sustainable Personal Care Products

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Home Care Tools & Consumables (Sponges, Wipes, Brushes, Gloves, Mop Refills) (CRADAKAM)

Keywords

• Bamboo personal care
• Plastic-free razors
• Sustainable oral care
• Eco-friendly hair brushes
• Natural body care

Headquarters

HQ city

Nieuw-amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: Bamboovement sells its full range of plastic-free personal care products directly to consumers through its own webstore (bamboovement.com). Products include bamboo toothbrushes (€2.99), razors (€5.99–€35.99), hair brushes, body care, and accessories. The company also offers subscription/refill plans for consumables.
2. B2B Wholesale & Corporate Sales: Bamboovement supplies plastic-free amenity products to B2B clients including retailers (Etos, Ekoplaza), hotels (Four Seasons, The Social Hub, Zoku, XO Hotels), and airlines (KLM, TUI, Avianca). B2B orders are described as having strong margins and proven sell-through. The company provides CO2 reporting with B2B orders.
3. Subscription / Refill Revenue: Recurring revenue from subscription plans for consumable products such as razor refills, brush heads, oral care products, shampoo bars, body wash, and deodorants. Subscribers can choose frequency: one-time, monthly, every 2 months, or every 3 months.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Bamboovement manufactures and sells a portfolio of plastic-free personal care products made primarily from bamboo, upcycled wood fibers, and plant-based materials. The range spans shave care (razors and shaving bars), oral care (bamboo toothbrushes, electric brush heads, dental floss, toothpaste tablets), hair care (brushes, combs, shampoo bars), and body care (massage brushes, deodorants, body wash and scrub bars, reusable makeup pads and cotton buds), plus related lifestyle accessories. Products are sold both directly to consumers via the company's own webstore and through B2B wholesale channels supplying retailers, hotels, and airlines.

Product overview

Bamboovement is a Dutch sustainable personal care company founded in 2019 by brothers Joshua and Ainu van den Hurk. The company offers a comprehensive portfolio of plastic-free personal care products across five main categories: Shave Care (including Smooth Touch premium body razors, EcoEdge, and BioEdge razors), Oral Care (bamboo toothbrushes, Oral-B® and Sonicare® compatible brush heads, plant-based floss, toothpaste tablets), Hair Care (bamboo hairbrushes, combs, shampoo bars), Body Care (massage brushes, bath brushes, deodorants, body wash bars, scrub bars, reusable makeup pads and cotton buds), and Accessories (fruit bowls, toiletries, cutlery, soap dishes, straws). The product line includes both reusable systems with replaceable components and disposable alternatives, all designed with natural materials like bamboo, FSC® certified wood, and plant-based alternatives to reduce plastic waste. Bamboovement serves both direct-to-consumer (B2C) and business-to-business (B2B) markets through retail, hospitality, and airline partnerships across Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Smooth Touch Body Razor Premium body razor with natural bamboo handle and 96% bio-based cartridge featuring 5 Swedish steel blades, designed for smooth full-body shaving without a synthetic gel strip. Sold B2C via webstore and B2B to retailers, hotels, and airlines.
• Smooth Touch Starter Kit Bundled starter kit including engraved Smooth Touch bamboo handle plus 6 refill cartridges of 96% bio-based razor cartridges, with free name engraving included. Awarded Shaving Product of the Year 2025 and European Product Design Award.
• EcoEdge Razor

Quantifiable outcome

• Products available at 1000+ retail locations across Europe (2024)
• +7 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Four Seasons TorontocoreChannel Partner/ Reseller/ Distributor · 1 January 2024Four Seasons Toronto is the first luxury hotel partner for Bamboovement, launching in 2024. The partnership involves supplying premium plastic-free bathroom amenities for guest rooms, marking Bamboovement's entry into the luxury hospitality segment.
• The Social HubminorChannel Partner/ Reseller/ Distributor · 1 January 2023European hybrid hospitality brand that provides co-living and co-working spaces. The Social Hub uses Bamboovement plastic-free amenities across its properties as part of its sustainability commitment.
• La Rueda NaturalminorChannel Partner/ Reseller/ Distributor · 1 January 2023Natural/lifestyle retailer added in 2023 as part of Bamboovement's retail expansion. The specific nature of the partnership is consistent with other retail channel relationships.
• Zoku AmsterdamminorChannel Partner/ Reseller/ Distributor · 1 January 2023Apartment-hotel concept in Amsterdam that uses Bamboovement plastic-free amenities, providing sustainable guest experiences aligned with Zoku's brand identity.
• EtoscoreChannel Partner/ Reseller/ Distributor · 1 January 2022Etos is a major Dutch health and beauty retail chain where Bamboovement products are sold on shelf. The partnership is highlighted as having proven sell-through performance and strong margins, making it a flagship retail channel for the brand in the Netherlands.
• EkoplazacoreChannel Partner/ Reseller/ Distributor · 1 January 2022Ekoplaza is a Dutch organic supermarket chain where Bamboovement products are sold on shelf, complementing the retail presence at Etos and providing access to the eco-conscious consumer segment.
• Dille & KamilleminorChannel Partner/ Reseller/ Distributor · 1 January 2022Dutch lifestyle and home goods retailer that carries Bamboovement products. Part of the retail partner ecosystem alongside Etos and Ekoplaza.
• KLMcoreChannel Partner/ Reseller/ Distributor · 1 January 2021KLM Royal Dutch Airlines partnered with Bamboovement in 2021 to provide plastic-free in-flight amenity products. Bamboovement supplies CO2 reporting with B2B orders. This was the company's first major airline partnership and a significant milestone.
• TUIminorChannel Partner/ Reseller/ DistributorEuropean travel and aviation group that receives Bamboovement plastic-free airline amenity products, complementing the KLM partnership in the aviation sector.
• AviancaminorChannel Partner/ Reseller/ DistributorColombian airline that stocks Bamboovement plastic-free amenities for passengers, extending the airline partnership network to South America.
• XO HotelsminorChannel Partner/ Reseller/ DistributorDutch boutique hotel group that carries Bamboovement amenity products, part of the growing hospitality channel partnerships.
• ClimatePartnercoreStrategic or Co-development PartnerClimatePartner is a carbon management solutions provider that supports Bamboovement's carbon offset programs. The partnership enables lifecycle CO2 analyses and supports climate projects for offsetting remaining emissions. Total CO2 compensated: 32,882 kg.
• Vichada Reforestation Project (Colombia)coreStrategic or Co-development PartnerA reforestation project in Vichada, Colombia, supported by Bamboovement through ClimatePartner. The project compensates CO2 emissions from bamboo toothbrushes (14,753 kg compensated) and contributes to biodiversity restoration, soil and water recovery, and local community support.
• PlurynminorStrategic or Co-development PartnerSocial workplace organization that partners with Bamboovement for product assembly, labeling, and shipping. Workers from Pluryn handle careful product finishing, packaging, and preparation for dispatch, providing meaningful employment for people who face barriers to the regular labor market.
• The Healthy Teeth FoundationminorStrategic or Co-development PartnerCharitable foundation that receives donated Bamboovement toothbrushes (5,089 donated to date). The foundation works to improve children's oral health in underserved communities, with Bamboovement's toothbrushes distributed in Kenya and potentially beyond.

Scale indicators10 records

Recent moves14 records

Expansion highlights6 records

Direct peers

• Preserve (Recycline): US sustainable personal care and household products brand with a strong recycled-material toothbrush and razor line. Comparable to Bamboovement on the plastic-free toothbrush and razor categories and on retail/D2C sustainability distribution.
• The Humble Co. Swedish sustainable personal care brand best known for bamboo toothbrushes and oral care, selling globally across retail and B2B. It is a direct competitor in plastic-free oral care and shares Bamboovement's bamboo-first product DNA, Scandinavian design cues, and retail/D2C go-to-market.
• Ethique: New Zealand-based brand selling plastic-free solid bars for hair, body, and shaving. Highly comparable to Bamboovement's shampoo bars, body wash bars, and shaving bar SKUs on solid-format, plastic-free, and refill-positioned personal care.
• by Humankind: US-based personal care brand offering refillable, plastic-free deodorant, hair care, and body care via D2C and retail. Closely comparable to Bamboovement's multi-category refillable bar and stick products on sustainability positioning and subscription mechanics.
• Attitude Living: Canadian natural personal and home care brand with EWG-verified products sold through mass retail across North America and Europe. Comparable to Bamboovement on natural-ingredient body care, deodorant, and bars plus a similar retail-led sustainability positioning.
• Brush with Bamboo: US-based specialty brand focused on bamboo toothbrushes and sustainable oral care, sold primarily D2C. Directly comparable to Bamboovement's core bamboo toothbrush line on materials, sustainability claims, and end-consumer positioning.
• Wild: UK-based refillable natural deodorant brand, founded with a plastic-free, design-led positioning and sold through D2C plus major UK/EU retailers. Directly comparable to Bamboovement's deodorant stick line on sustainability narrative, refill mechanics, and premium retail placement.

Emerging players

• Fussy: UK sustainable deodorant startup with refillable plastic-free sticks, sold through D2C and UK retail. Comparable to Bamboovement's deodorant line and subscription model in a similar European eco-personal-care niche.
• Georganics: UK-based natural oral care brand focused on plastic-free toothpaste tablets, floss, and brushes, sold D2C and through European health retailers. Direct overlap with Bamboovement's plant-based floss, toothpaste tablets, and bamboo brush heads in the natural oral care niche.

Broad incumbents

• EcoTools: Mass-market eco-friendly beauty tools and brushes brand owned by Paris Presents, sold globally in drug and grocery. A broader incumbent offering bamboo and recycled-handle brushes that overlaps with Bamboovement's hairbrush and bath brush SKUs at the mass-market price tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/bamboovement
• Facebookfacebook.com/bamboovement
• LinkedInlinkedin.com/company/bamboovement

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bamboovement