What creativestyle GmbH does

creativestyle GmbH is a full-service e-commerce agency founded in 2001 and headquartered in Munich, Germany. The firm operates as part of Smile Group, which provides access to more than 2,000 open-source technology experts globally. creativestyle specializes in B2B and B2C digital commerce solutions, serving enterprise and mid-market clients across verticals including fashion, retail, tools, medical, wine, and outdoor sectors — with named customers such as Betzold, Brax, Falke, Benuta, Mövenpick, NKD, Bike Market, Praxisdienst, Einhell, and Bergzeit. Reported customer count exceeds 50 accounts, with 500+ projects delivered over the firm's history.

The company's core technology stack spans multiple enterprise e-commerce platforms including Shopify Plus, Magento/Adobe Commerce, Shopware, commercetools, and novomind iSHOP, complemented by PIM systems (Pimcore, Akeneo), headless CMS (Storyblok), and Symfony-based custom development. Proprietary assets include SHOPin (a headless commerce accelerator), Dress Me (an AI Virtual Try-On solution), a B2B Starter-Kit targeting mid-market B2B merchants, and an internal AI Innovation Hub. The firm maintains elite-tier vendor credentials with 48 Adobe/Magento certifications, 38 in-house novomind iSHOP specialists, Adobe Solution Partner Gold status, and Magento Specialized Partner designation, alongside a 14-year partnership with novomind iSHOP.

Revenue is generated through professional services — consulting, implementation projects, and managed services contracts. The firm operates offices in Munich, Hamburg, Zurich, Kraków, and Rybnik, supporting distributed delivery across Western and Central Europe. The go-to-market combines direct enterprise sales, co-selling through multiple platform vendor channels, and a delivery model that leverages the Smile Group's broader specialist pool for capacity and cost efficiency.

Name

creativestyle GmbH

Legal name

Creativestyle GmbH

Website

https://creativestyle.pl

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

creativestyle GmbH is a Munich-based full-service e-commerce agency (founded 2001) and Smile Group member, delivering B2B and B2C digital commerce implementations across Shopify Plus, Adobe Commerce, Shopware, and commercetools for enterprise and mid-market clients in fashion, retail, and related verticals.

Ownership category

akta.pro rank

Product category

E-commerce Implementation Services

NAICS

Computer Systems Design Services (541512), Graphic Design Services (541430)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• E-commerce implementation
• Headless commerce
• B2B commerce platforms
• Shopify plus agency
• Magento development

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. E-Commerce Implementation & Custom Development: Full-service e-commerce agency providing design, development, and implementation services across major commerce platforms. Projects include UX/UI design, headless commerce setups, B2B platforms, custom development, mobile apps, and content production. Revenue is generated through project-based professional services fees.
2. Consulting & Strategy: Strategic consulting on e-commerce architecture, digital transformation, AI integration, and platform selection. Includes AI consulting, digital sovereignty advisory, and B2B commerce strategy engagements.
3. Ongoing Support, Maintenance & Optimization: Long-term platform maintenance, monitoring, performance optimization, and continuous development for client platforms post go-live. Ensures stable operation and readiness for future growth.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels14 records

Core offering

creativestyle GmbH is a full-service e-commerce agency that designs, builds, and operates B2B and B2C digital commerce solutions across major commerce platforms (Shopify Plus, Magento/Adobe Commerce, Shopware, commercetools, Novomind iSHOP). The company delivers consulting, UX/UI design, headless/composable architecture implementation, custom development, mobile apps, and AI integration services, supported by proprietary tools including the SHOPin headless frontend accelerator and the AI Virtual Try-On (Dress Me) module.

Product overview

creativestyle GmbH is a full-service e-commerce agency headquartered in Munich with offices in Kraków, Hamburg, Zurich, and Rybnik, operating since 2001 and part of the Smile Group (2,000+ open-source experts across Europe). Its service portfolio spans strategy, UX/UI design, custom development, headless/composable commerce, and AI-powered commerce solutions. Key proprietary products include SHOPin (open-source headless commerce frontend accelerator), Dress Me (AI Virtual Try-On for fashion e-commerce), the B2B Starter-Kit (pre-packaged B2B commerce packages), and an AI Innovation Hub. The agency's core technology specializations cover Shopify Plus, Novomind iSHOP, Magento/Adobe Commerce, Commercetools, Shopware, Pimcore, Akeneo, Storyblok, and Symfony. Its headless accelerators, custom development capabilities, and AI practices (including Agentic Commerce, generative AI for content, computer vision for virtual try-on, and process automation) are delivered alongside managed services for B2C, B2B, and enterprise clients.

Differentiator

Problem solved

Functional benefit

Brands

• SHOPin: An open-source frontend accelerator for headless commerce that combines commerce, CMS, search, and payments into a single Backend-for-Frontend (BFF) solution.
• B2B Starter-Kit

Products and services

• SHOPin Open-source headless commerce frontend accelerator that combines storefront, CMS, search, and payments into a single Backend-for-Frontend (BFF). Built on four independent layers (Design, Render, Orchestrate, Contracts) allowing backend, UI, or rendering to be swapped individually without rebuilding; designed for fast loading, high availability, and standards-compliant code without vendor lock-in.
• Dress Me (AI Virtual Try-On) AI-powered virtual try-on technology that lets fashion e-commerce customers upload selfies and see photorealistic previews of how clothing items look on their own bodies directly on product pages. Addresses high return rates, purchase hesitation, and cart abandonment through photorealistic fit visualization; expandable to beauty, furniture, and jewelry.
• B2B Starter Kit Pre-packaged B2B commerce solutions addressing the most common B2B digitalization challenges. Includes six ready-to-deploy packages covering pricing digitization, B2B self-service portals, product data centralization, system integration, and modular scalability for quick, budget-predictable B2B platform deployment.
• E-Commerce Consulting & Strategy Strategic consulting for e-commerce transformation, including platform selection, digital sovereignty advisory, AI readiness assessment, Agentic Commerce strategy, and e-commerce roadmap development.
• Customer Experience (CX) Design End-to-end customer experience design and optimization services, including UX/UI design, mobile-first development, conversion rate optimization, and accessibility compliance (WCAG 2.1 AA).
• B2B Platforms Digitalization of complex B2B sales processes including pricing automation, ERP and system integration, B2B self-service portals, CRM integration, and modular scalable architectures for enterprise B2B commerce.
• Headless Commerce Headless and composable commerce architecture design and implementation, enabling API-first platforms that separate frontend from backend for maximum flexibility, performance, and future-proof scalability.
• Custom Development

Quantifiable outcome

• +24% conversion rate for Falke's platform relaunch
• +7 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability10 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• ShopifycoreChannel Partner/ Reseller/ Distributor · 26 May 2026creativestyle is a certified Shopify Plus partner with multiple certified experts on staff. The partnership includes joint GTM activities such as OMR Festival presence, Shopify Partner Connect 2026, and the AI Commerce Leaders Connect breakfast co-organized with Shopify and mparticle. Free Shopify Plus proof-of-concept (1 week turnaround) is offered to prospects.
• novomind AG (iSHOP)coreChannel Partner/ Reseller/ Distributorcreativestyle is the official frontend partner of novomind iSHOP, with 14+ years of partnership, 100,000+ hours of joint project work, 5 Shop Usability Awards won together, and 38 in-house iSHOP specialists. The partnership focuses on enterprise B2C and B2B implementations with headless architecture.
• commercetoolscoreChannel Partner/ Reseller/ Distributorcreativestyle is a commercetools partner with certified developers and architects. Both companies are headquartered in Munich, enabling close collaboration. The partnership focuses on composable commerce, MACH architecture, and headless frontend implementations using the SHOPin accelerator.
• Adobe Commerce / MagentocoreChannel Partner/ Reseller/ Distributorcreativestyle is a Magento Commerce Specialized Partner and TOP 10 European Magento agency with 48 certifications and active contributions to Magento core development (Magento Maintainer). Serves enterprise clients requiring complex, scalable B2C and B2B implementations.
• PimcorecoreChannel Partner/ Reseller/ Distributorcreativestyle is a certified Pimcore partner providing PIM (Product Information Management), DAM (Digital Asset Management), and DXP implementations. Certified consultants and enterprise developers on staff. Integrates with ERP, CRM, and e-commerce platforms.
• Smile GroupcoreStrategic or Co-development Partnercreativestyle GmbH is a subsidiary of Smile Group, a European leader in open-source digital solutions. Smile Group connects over 2,000 experts globally across multiple countries. The group DPO is based in France (163 Quai du Docteur Dervaux, Asnières-sur-Seine).

Scale indicators13 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• TechDivision: Major German e-commerce agency with deep Magento and Shopware expertise, serving enterprise B2B and B2C clients. Comparable in scale, technology specialization, and DACH enterprise customer profile.
• Netpioneer: German e-commerce agency offering shopware, OXID, and individual software solutions for mid-market and enterprise clients. Comparable in service mix and customer profile.
• diva-e: Major German full-service digital agency with strong e-commerce platform capabilities (now part of NTT Data). Direct competitor in the DACH enterprise e-commerce implementation market.
• elaboratum: Munich-based consultancy focused on customer experience strategy, e-commerce, and digital transformation. Comparable as a CX-focused consultancy serving enterprise brands in the DACH region.
• NetResearch: German digital agency specializing in e-commerce, Magento, and TYPO3 implementations. Comparable as a DACH-focused full-service e-commerce agency with deep platform expertise and enterprise client base.

Broad incumbents

• valantic: European digital transformation consultancy with significant e-commerce and SAP practice. Larger and broader scope than creativestyle but overlaps in commerce platform implementation and digital strategy services.
• Spryker: Enterprise composable commerce platform vendor headquartered in Berlin. Adjacent rather than directly competitive, but competes for headless commerce budget share and partner relationships in the European enterprise market.
• Shopify (Corporate): Platform vendor and partner ecosystem. Creativestyle is a certified Shopify Plus partner, so Shopify represents both a key partnership and a potential threat as the vendor expands its own services and partner program.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• GitHubgithub.com/creativestyle
• Facebookfacebook.com/Creativestyle.Poland
• LinkedInlinkedin.com/company/creativestyle-gmbh
• Instagraminstagram.com/creativestyle_agency

Compliance16 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about creativestyle GmbH