Bonnie Christine

Name

Bonnie Christine

Legal name

Bonnie Christine LLC

Website

https://bonniechristine.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Surface Pattern Design Education

NAICS

Fine Arts Schools (61161), Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Design & Maker Skills (Graphic Design, Calligraphy, Lettering) (EDAAAGAJ)

Keywords

• Surface pattern design
• Art licensing education
• Online creative courses
• Membership subscriptions
• Lifestyle product retail

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Operations

Revenue model

1. Online Courses (Surface Pattern Design Immersion): One-time fee online course providing comprehensive training in Adobe Illustrator, surface pattern design, and art licensing. Offers payment plan options and pay-in-full option. The course includes written content, recorded video/audio, live and pre-recorded calls, and discussion forums.
2. Pattern+ Monthly Membership Subscription: Monthly subscription at $47/month or $497/year providing recurring monthly toolkits, mockups, business templates, licensing briefs, coaching replays, Pattern Magazine, and trend reports. Auto-renewing with monthly or annual billing.
3. Flowerie Lifestyle Product Line: E-commerce store selling physical lifestyle products inspired by the garden, including aprons ($48), soy candles ($36), linen sketchbooks ($32), woven blankets ($110), tea towels ($22), and linen flower presses ($36.50). Direct-to-consumer sales.
4. Art Licensing Royalties: Surface pattern designs licensed to manufacturers and brands for use on products (fabric, wallpaper, stationery, lifestyle goods). Bonnie Christine licenses her nature-rooted prints and patterns to partners, earning royalties on licensed products.
5. The Ultimate Licensing Handbook: One-time purchase of a 400+ company curated licensing partner guide with templates, resources, and sample work, priced at $147.
6. Pattern Magazine: Quarterly printed/digital magazine exploring how creatives build intentional lives. Sold online and distributed through Barnes & Noble. Optional print edition with snail-mail delivery for Pattern+ members.

Pricing tiers

Go-to-market motion5 records

Distribution channels5 records

Marketing channels9 records

Core offering

Bonnie Christine sells online education, memberships, and licensed surface pattern designs targeting aspiring and active surface pattern designers. The flagship is Surface Pattern Design Immersion, an 8-week course teaching Adobe Illustrator and art licensing, complemented by the Pattern+ monthly membership providing mockups, templates, AI prompts, and licensing briefs. The company also publishes Pattern Magazine (quarterly, online and via Barnes & Noble), sells The Ultimate Licensing Handbook, runs the Mark Makers Mastermind, and licenses nature-rooted patterns to brands while selling Flowerie lifestyle products.

Product overview

Bonnie Christine operates an integrated education and licensing ecosystem centered on surface pattern design. The core product is Surface Pattern Design Immersion, an 8-week online course teaching Adobe Illustrator and licensing strategy. This is supplemented by Pattern+, a $47/month subscription providing monthly industry kits (mockups, business templates, social media prompts), real-world licensing briefs, and coaching content. Free entry-point products include Start Simple mini classes, a 44-page PDF guide, and the 60x60 video event. The company also publishes Pattern Magazine (quarterly print and digital), sells The Ultimate Licensing Handbook ($147), runs the annual Mark Makers Mastermind coaching program, hosts Surface Design LIVE conference, and operates Flowerie, a lifestyle product line. Content marketing includes The Professional Creative Podcast and the On the Surface newsletter (210,000+ subscribers). The company is built on Kajabi for course delivery and ConvertKit for email marketing.

Differentiator

Problem solved

Functional benefit

Brands

• Flowerie: A lifestyle product line inspired by the garden, bringing beauty into everyday living with heirloom-quality home goods, candles, aprons, blankets, tea towels, sketchbooks, and plant accessories.

Products and services

• Surface Pattern Design Immersion An 8-week online training program teaching Adobe Illustrator, surface pattern design techniques, art licensing, and how to build a career as a creative entrepreneur. Designed for aspiring and active surface pattern designers who want to learn the craft and license their work.
• Pattern+ Membership A $47/month (or $497/year) subscription providing monthly industry kits with product mockups, business templates, social media strategy prompts, AI prompts, and members-only licensing opportunities with real-world brand briefs. Includes quarterly Pattern Magazine (digital) and trend reports. Designed for active surface pattern designers building their portfolio and growing a licensing business.
• The Professional Creative Podcast A podcast for creative entrepreneurs covering business strategy, systems, and behind-the-scenes stories from Bonnie Christine's multi-seven-figure journey. Achieved over 1 million downloads and ranks in the top 0.5% of podcasts worldwide; 5-star rated. Functions as top-of-funnel awareness content and a content marketing product.
• Pattern Magazine A quarterly printed and digital magazine celebrating creative living, featuring artist spotlights, tutorials, and industry insights. Sold online and available in Barnes & Noble. Digital edition included in Pattern+ membership.
• The Ultimate Licensing Handbook A $147 digital guide containing over 400 curated licensing partners across 14 industries, industry-exclusive templates, resources, and sample work. Designed to help surface designers land licensing contracts and pitch their work to manufacturers and brands.
• Mark Makers Mastermind An annual high-level mastermind for creative entrepreneurs with multi-6 or 7-figure online businesses. Includes in-person intensives and group coaching sessions led by Bonnie Christine. Applications open annually (2027 cohort opening December 5, 2025).
• Flowerie Lifestyle Product Line A lifestyle product line inspired by the garden, selling everyday home and personal items including aprons ($48), soy candles ($36), linen sketchbooks ($32), woven blankets ($110), tea towels ($22), flower presses ($36.50), and pencil sets ($17.50). Available through shopflowerie.com with domestic and international shipping.
• Art Licensing Collections Nature-rooted prints and patterns licensed to manufacturers and brands for use on products including fabric (Art Gallery Fabrics), wallpaper, stationery, ribbons (Renaissance Ribbons), and lifestyle goods (Makers Collective, Peking Handicraft, Mixbook, Silhouette, Wallternatives). Each design is hand-painted, fully vectorized, and production-ready in multiple colorways.
• Surface Design LIVE Conference An annual conference for surface designers featuring industry leaders, educational sessions, and in-person intensives. Drives brand authority and community networking as part of the broader educational ecosystem.

Quantifiable outcome

• 190,000+ students taught across courses and free resources
• +5 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature1 record

Partnerships

18 partnerships are on record, tiered minor and core.

• DwellminorGTM or Marketing PartnerPress feature in Dwell magazine, a leading design and technology brand. Bonnie Christine was featured in a story about her Airstream decor and creative workspace, driving brand awareness in the design and lifestyle space.
• CreativeLiveminorGTM or Marketing PartnerFeatured instructor on CreativeLive, an online education platform for creative skills. Bonnie teaches surface pattern design courses on the CreativeLive platform, expanding her reach to a new audience of creative learners.
• Uppercase MagazineminorGTM or Marketing PartnerFeatured in Uppercase Magazine, a print publication for creative readers. Janet V. (Janine) Vangool from Uppercase Magazine has appeared as a guest at Mark Makers Mastermind, indicating an ongoing editorial relationship.
• Women CreateminorGTM or Marketing PartnerFeatured on Women Create, a media platform celebrating women in business and creativity. Bonnie was featured in their 'Art of Business' series, highlighting her journey and business approach.
• Better Homes & GardensminorGTM or Marketing PartnerPress coverage in Better Homes & Gardens magazine, one of the largest home and lifestyle publications in the United States.
• Martha StewartminorGTM or Marketing PartnerFeatured by Martha Stewart's media brand, bringing visibility to a mainstream audience of home and lifestyle enthusiasts.
• Food52minorGTM or Marketing PartnerFeatured on Food52, a leading food and home lifestyle platform. Bonnie Christine's Airstream storage and design tips were featured in a story about clever storage solutions.
• SpoonflowerminorOEM/ Whitelabel/ Licensing PartnerBonnie Christine has been featured on Spoonflower's blog and maintains a designer storefront on Spoonflower's marketplace, where customers can purchase fabric, wallpaper, and other products featuring her surface designs.
• SkillshareminorChannel Partner/ Reseller/ DistributorBonnie Christine has courses available on Skillshare, a creative education marketplace, allowing her to reach Skillshare's existing user base of creative learners through the platform's course distribution model.
• Art Gallery FabricsminorOEM/ Whitelabel/ Licensing PartnerFeatured designer with Art Gallery Fabrics, a premium fabric manufacturer. Bonnie's fabric collections are produced and sold through Art Gallery Fabrics' wholesale and retail channels.
• Renaissance RibbonsminorOEM/ Whitelabel/ Licensing PartnerRibbon collection featured through Renaissance Ribbons, with Bonnie Christine participating in a blog tour showcasing her ribbon collection designs.
• Peking HandicraftminorOEM/ Whitelabel/ Licensing PartnerFeatured educator and designer with Peking Handicraft, a large needlework and craft distributor, expanding her reach in the crafting and needlework community.
• Makers CollectiveminorChannel Partner/ Reseller/ DistributorBonnie Christine's designs are available through Makers Collective, a design collective that curates and distributes artists' work to wholesale and retail channels.
• MixbookminorOEM/ Whitelabel/ Licensing PartnerFeatured designer on Mixbook's designer platform, where customers can create personalized photo books and stationery featuring Bonnie Christine's surface pattern designs.
• Silhouette (Design Store)minorOEM/ Whitelabel/ Licensing PartnerBonnie Christine's designs are available on Silhouette's Design Store marketplace, a platform for cut文件 designs used with Silhouette cutting machines, expanding her reach to the crafting and DIY community.
• WallternativesminorOEM/ Whitelabel/ Licensing PartnerBonnie Christine's wall art and surface designs are available through Wallternatives, a wall decor manufacturer and retailer, bringing her patterns to the wall art market.
• JanomeminorGTM or Marketing PartnerBonnie Christine has been featured in Janome's search results and content, a leading sewing machine manufacturer, expanding her visibility in the sewing and textile community.
• KajabicoreTechnology or IntegrationThe entire course, membership, and digital product business runs on Kajabi's platform (bonniechristine.mykajabi.com). Kajabi provides the course delivery infrastructure, payment processing, membership portals, and website hosting for the business. Bonnie Christine is featured as a Kajabi customer and partner.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• CreativeLive: CreativeLive is a long-standing online creative education platform on which Bonnie Christine is a featured instructor. It is a broad incumbent in the creative education space with overlapping course categories, operating with a different live-and-recorded workshop model that competes for the same aspiring-designer audience.
• Domestika: Domestika is a global creative education marketplace with high-production video courses in illustration, surface design, and related creative disciplines. It is a broad incumbent that competes for the same aspiring-designer segment at lower price points and with an internationally curated catalog.
• Skillshare: Skillshare is an established creative-education marketplace where Bonnie Christine teaches classes alongside many competitors in surface pattern design. As a broad incumbent in online creative learning, Skillshare offers overlapping capabilities at a low subscription price point, making it both a distribution channel and a competitive substitute for Bonnie's premium courses.
• Creativebug: Creativebug is a subscription-based creative education platform offering craft, art, and design classes. It overlaps with Bonnie's lower-tier audience of hobbyist and aspiring designers seeking craft and surface pattern tutorials, competing on a similar subscription model.
• MasterClass: MasterClass is a premium celebrity-instructor creative education platform with courses in design and creative entrepreneurship. While broader and higher-priced, it competes at the upper end of the creative learning market where Bonnie's Mark Makers Mastermind is also positioned.

Others

• Society6: Society6 is an artist marketplace where creators can sell surface designs applied to home goods, apparel, and accessories. Like Spoonflower, it serves as an ecosystem distribution channel for Bonnie Christine-style surface pattern designers rather than a direct competitor.
• Spoonflower: Spoonflower is a print-on-demand fabric, wallpaper, and home décor marketplace where Bonnie Christine maintains a designer storefront. It is an ecosystem enabler — a distribution channel for her licensed surface designs — rather than a direct competitor, but it shapes the surface pattern design licensing landscape.

Emerging players

• The Futur: The Futur (Chris Do) is a fast-growing creator-economy education brand teaching creative business, pricing, and brand strategy to designers and creative entrepreneurs. It overlaps with Mark Makers Mastermind and the broader business-of-creativity themes Bonnie's ecosystem covers for established designers.

Direct peers

• Liz Kohler Brown: Liz Kohler Brown is an illustrator and designer who runs a similar surface pattern design education business, selling courses, templates, and mockups for designers learning Adobe Illustrator. She is the most directly comparable creator-economy competitor in the surface pattern design education niche, competing for the same student audience through similar self-paced and live courses.
• Lilla Rogers Studio / Make Art That Sells: Lilla Rogers is an art agent and educator whose Make Art That Sells platform offers courses and books on art licensing and surface design. She serves the same aspiring-to-active surface designer customer segments with a curriculum and brand similarly positioned around monetizing artwork for licensing — directly competing for Bonnie's core customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/bonniechristine
• Pinterestpinterest.com/bonniechristine
• Xx.com/learnwithbonnie

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bonnie Christine