Washington Recovery Alliance

What Washington Recovery Alliance does

Washington Recovery Alliance (WRA) is a registered 501(c)(3) nonprofit organization (EIN 81-2962568) headquartered in Redmond, Washington, founded around 2014 to operate as a statewide Recovery Community Organization (RCO). The organization mobilizes individuals in recovery, peer professionals, family members, and coalition members across Washington State to advocate for substance use disorder and mental health policy, raise awareness, and build peer-led recovery support infrastructure. WRA serves individuals in recovery, families, peer support professionals, behavioral health organizations, regional coalitions, and policymakers, operating through a network of 12 regional coalitions and Community Hubs spanning counties including Benton/Franklin, Central Washington, King County, Island County, Pierce County, Salish, Snohomish, Spokane, Walla Walla, Whitman, and Yakima.

WRA's core offerings are programmatic rather than technology-based: public policy advocacy, the annual Voices of Recovery Summit, Recovery Advocacy Day (RAD), Recovery Day at the Mariners, Overdose Prevention & Response Training, Invitation to Change family support groups, Leadership Assemblies, Community Hubs, and Regional Coalitions. The organization operates an e-commerce merchandise store selling recovery-themed apparel and accessories priced from $9.50 to $48.00 (embroidered patches, t-shirts, hoodies, fanny packs, gym bags, hats, notebooks, travel mugs). There is no proprietary technology platform; WRA's "technology" stack consists of a Wix-based website, Classy.org donation portal, social media channels (Facebook, Instagram, LinkedIn, Discord), and standard event/community organizing tooling.

Revenue is generated through three streams: charitable donations (via Classy.org), merchandise sales through its e-commerce store and at events, and event-based revenue from registrations and sponsorships. Signature events include Recovery Day at the Mariners (held at T-Mobile Park with the Seattle Mariners as flagship partner), Recovery Advocacy Day engaging all 49 Washington State legislative districts, and the annual Voices of Recovery Summit. Sponsorship tiers are offered for signature events but specific pricing is not publicly disclosed. WRA monetizes visibility and community identity through merchandise, while advocacy impact is monetized indirectly through sustained donor and sponsor relationships. The organization is community-led and governance is provided by a Board of Directors led by President Cody West, with operational leadership including Executive Director April Provost, Strategy Director Lauren Davis, Director of Community Engagement Carly Campbell, and Director of Marketing & Communications Blair Gaston.

Name

Washington Recovery Alliance

Legal name

Washington Recovery Alliance

Website

https://washingtonrecoveryalliance.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Washington Recovery Alliance is a Washington State 501(c)(3) nonprofit founded in 2014 that mobilizes individuals in recovery, peer professionals, and 12 regional coalitions to advocate for substance use and mental health policy, deliver community programs, and sell recovery-themed merchandise.

Ownership category

akta.pro rank

Product category

Recovery Advocacy Services

NAICS

Civic and Social Organizations (813410)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)

akta.pro secondary industries

Substance Use Disorder Prevention & Recovery Services (BPAGACAE), Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

Keywords

• Recovery advocacy
• Community coalitions
• Behavioral health policy
• Peer support services
• Nonprofit fundraising

Headquarters

HQ city

Redmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Merchandise Sales: WRA operates an e-commerce store selling recovery-themed merchandise including apparel, accessories, and branded items. Products are sold at various price points ranging from $9.50 to $48.00. The merchandise serves dual purposes of fundraising and community identity expression.
2. Donations and Contributions: WRA is a registered 501(c)(3) nonprofit organization (EIN: 81-2962568) that accepts charitable donations. The organization hosts an online donation portal and conducts fundraising campaigns to support recovery programs and advocacy initiatives.
3. Event Revenue: Revenue generated from event registrations, sponsorships, and associated activities including Recovery Advocacy Day, Voices of Recovery Summit, and Recovery Day at the Mariners.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Washington Recovery Alliance is a statewide nonprofit recovery advocacy organization that leads public policy advocacy, community coalition coordination, and peer support programming for individuals affected by substance use disorder and mental health challenges in Washington State. It operates 12 regional coalitions and community hubs, runs signature events (Voices of Recovery Summit, Recovery Advocacy Day, Recovery Day at the Mariners, Overdose Prevention Training), and supplements funding through a merchandise storefront selling recovery-themed apparel and accessories.

Product overview

Washington Recovery Alliance is a registered 501(c)(3) non-profit organization (EIN: 81-2962568) that operates primarily as an advocacy and community organization rather than a technology product company. The organization offers a merchandise store featuring recovery-themed apparel and accessories (t-shirts, tank tops, hoodies, fanny packs, gym bags, hats, patches, pin buttons, notebooks, and travel mugs priced from $9.50 to $48.00) that support the recovery community and fund operations. Beyond merchandise, WRA provides community programs including Public Policy Advocacy, the annual Voices of Recovery Summit, Recovery Advocacy Day (RAD), Recovery Day at the Mariners, Overdose Prevention & Response Training, Invitation to Change support groups, Leadership Assemblies, and manages Regional Coalitions and Community Hubs across Washington State to build a statewide recovery movement grounded in lived experience and equity.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Policy Advocacy Promotes pro-recovery policy by centering voices of people with lived experience in legislative decision-making at state and local levels in Washington.
• Voices of Recovery Summit Annual convening bringing together individuals, families, and treatment providers in the recovery community to discuss pressing behavioral health needs and create community connections.
• Recovery Advocacy Day (RAD) Annual citizen action event bringing recovery community members from across Washington to engage lawmakers in conversations about behavioral health legislative changes.
• Recovery Day at the Mariners Annual event at T-Mobile Park in Seattle celebrating recovery community visibility in partnership with the Seattle Mariners and King County Recovery Coalition.
• Overdose Prevention & Response Training Free training program teaching community groups how to end overdose in their communities through naloxone and harm reduction education.
• Invitation to Change Support program based on the CMC Foundation for Change's Invitation to Change Approach, offering virtual support groups for families and supporters of individuals dealing with substance use challenges.
• Leadership Assemblies Collaborative decision-making platform bringing together individuals with lived experience to direct WRA's work through open dialogue and strategic planning.
• Regional Coalitions Statewide network of 12 regional recovery coalitions across multiple Washington counties, uniting Community Hubs, Tribal nations, behavioral health organizations, public health, criminal legal systems, education, and housing partners.
• Community Hubs Local collaborative spaces that bring people together to lead recovery solutions from the ground up, uniting diverse partners including individuals in recovery, families, peers, providers, Tribal and rural voices, and system representatives.
• Recovery Merchandise Store Online store selling recovery-themed apparel and accessories including t-shirts, tank tops, hoodies, fanny packs, gym bags, hats, patches, pin buttons, notebooks, and travel mugs priced from $9.50 to $48.00 to support the recovery community and fund operations.
• Washington Behavioral Health Community Needs Survey Annual survey gathering input from Washington communities about issues and solutions around recovery from substance use, mental health, and co-occurring challenges to inform legislative priorities.

Quantifiable outcome

• Successfully advocated for $26 million in state funding to extend inpatient SUD treatment stays beyond 15 days for Medicaid clients (2017)
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered flagship, core, emerging and minor.

• Seattle MarinersflagshipGTM or Marketing Partner · 1 January 2025MLB team hosting Recovery Day at T-Mobile Park annually. WRA partners with the Mariners and King County Recovery Coalition for this signature visibility event celebrating recovery community.
• Benton Franklin Recovery CoalitioncoreOthersRegional recovery coalition serving Benton and Franklin counties in Washington State. One of 12 WRA-affiliated regional coalitions that bring together local community members, behavioral health organizations, and recovery advocates to coordinate resources and advocate for recovery-supportive policies.
• Central Washington Recovery CoalitioncoreOthersRegional recovery coalition serving Central Washington. Part of WRA's statewide network of coalitions that align messaging, advocate for recovery services, and coordinate cross-county solutions.
• King County Recovery Coalition (KCRC)coreOthersCoalition serving King County, WA. Organizes Recovery Day at the Mariners with WRA and serves as a key organizing body for the most populous county in Washington State.
• Island County Recovery CoalitioncoreOthersRegional recovery coalition serving Island County, Washington. Contributes to WRA's coalition network with representation and leadership participation.
• Pierce County Recovery CoalitioncoreOthersRegional recovery coalition serving Pierce County, Washington. Part of the WRA coalition network working to coordinate recovery resources and advocacy efforts.
• Salish Recovery CoalitioncoreOthersRegional recovery coalition serving the Salish region of Washington. One of WRA's coalition partners working on cross-county coordination and recovery advocacy.
• Snohomish County Recovery CoalitioncoreOthersRegional coalition serving Snohomish County, hosting events including Spring Into Recovery at the AquaSox. Co-led by E.V. Velez and April Provost.
• Spokane Recovery CoalitioncoreOthersRegional recovery coalition serving Spokane County and Eastern Washington. Key partner in hosting the Voices of Recovery Summit 2026 in Spokane.
• Yakima County Recovery CoalitioncoreOthersRegional recovery coalition serving Yakima County, Washington. Part of WRA's statewide coalition network.
• Walla Walla Recovery CoalitionemergingOthersDeveloping regional coalition serving Walla Walla County. Currently forming with WRA support.
• Whitman County Recovery CoalitionemergingOthersDeveloping regional coalition serving Whitman County. Currently forming with WRA support.
• Healthcare Apprenticeship Consortium (HCA)minorStrategic or Co-development PartnerSponsor of the 2024 Voices of Recovery Summit and 10th Anniversary Celebration. Provides healthcare apprenticeship programs and workforce development support.
• American Behavioral HealthminorStrategic or Co-development PartnerBehavioral health treatment provider and sponsor of WRA events including the 2024 Summit.
• Hazelden Betty Ford FoundationminorStrategic or Co-development PartnerSponsor of the 2024 Voices of Recovery Summit. Major addiction treatment and recovery organization.
• Peer WashingtonminorStrategic or Co-development PartnerStatewide peer support organization and sponsor of WRA events, aligned in advancing peer-driven recovery services.
• Recovery CafeminorStrategic or Co-development PartnerRecovery community organization featured alongside WRA on King 5 News discussing recovery coaches. Long-standing community partner.
• Washington Health Care Authority (HCA) - Office of Community Voices and EmpowermentminorOthersState agency sponsor of the 2024 Summit. Supports behavioral health and recovery initiatives in Washington State.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SMART Recovery: National peer-led mutual-support and self-empowerment recovery organization. Comparable to WRA in lived-experience-led model and community organizing, though focused on secular mutual-support groups rather than legislative advocacy.
• National Alliance for Recovery Residences (NARR): National advocacy and standards body for recovery housing — directly aligned with WRA's recovery housing advocacy (HB 1528). Comparable in advocacy mission and policy focus, though specialized to housing rather than broad SUD recovery policy.
• The McShin Foundation: Virginia-based recovery community organization providing peer-led recovery support, advocacy, and community organizing. Directly comparable to WRA in mission, lived-experience leadership, and state-level advocacy focus.
• Faces & Voices of Recovery: National recovery community organization (RCO) advocacy body coordinating lived-experience voices in policy. Directly comparable to WRA as the leading national analog, operating at federal scale with similar advocacy, visibility, and coalition-building functions.
• Young People in Recovery (YPR): National recovery community organization focused on youth and young adults in recovery. Directly comparable to WRA as a peer-led, chapter-based RCO advocating for policy change and recovery visibility, though with a narrower demographic focus.
• Connecticut Community for Addiction Recovery (CCAR): Statewide recovery community organization in Connecticut, widely regarded as the original RCO model. Directly comparable to WRA in mission, structure, and lived-experience-led advocacy approach; often cited as a peer-template for state-level RCOs.
• Recovery Café Network: Network of recovery community organizations (including WRA's named partner Recovery Cafe) operating community-based recovery spaces. Directly comparable to WRA in peer-led community-building, though oriented around physical recovery hubs rather than legislative advocacy.
• Peer Washington: Statewide peer support organization in Washington sponsoring WRA events and aligned in advancing peer-driven recovery services. Directly comparable as a peer-led WA-state organization operating in the same lived-experience recovery ecosystem.

Broad incumbents

• Hazelden Betty Ford Foundation: Major national addiction treatment provider and 2024 Voices of Recovery Summit sponsor. Comparable to WRA in behavioral health recovery mission but operates as a large incumbent treatment provider with broader clinical services portfolio; partnership rather than direct competition.
• American Behavioral Health Systems: Regional behavioral health treatment provider in Washington and Summit sponsor. Comparable to WRA in WA behavioral health focus, but operates as an incumbent treatment provider rather than peer-led advocacy organization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/warecoveryalliance
• LinkedInlinkedin.com/company/washington-recovery-alliance
• Instagraminstagram.com/washingtonrecoveryalliance
• Xx.com/wa_recovery

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Washington Recovery Alliance