Pool Connect
Pool Connect is a privately held, direct-to-consumer specialty retailer based in Middletown, NY, selling residential pool, hot tub, sauna, grill, and outdoor living products through a Shopify e-commerce store and a single retail showroom, supplemented by Hudson Valley installation and maintenance services.
- Company typePrivate
- Founded2016
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Pool Connect does
Pool Connect is a privately held, direct-to-consumer specialty retailer focused on residential pool, spa, and outdoor living products. Headquartered at 388 East Main Street in Middletown, New York, the company operates a hybrid distribution model combining a Shopify-powered e-commerce storefront (yourpoolconnect.com) that ships nationwide with a single physical retail showroom that doubles as a service and water-testing hub for the Hudson Valley region. Its catalog spans pool and hot tub chemicals (including BioGuard specialty problem solvers), above-ground and inground pool systems, robotic cleaners, pumps, heaters, filters, and salt systems; premium hot tubs and swim spas from Artesian Spas and Viking Spas; infrared saunas from Golden Designs Dynamic; outdoor kitchen equipment from Bull Grills, Lion Premium Grills, and True Flame; Infratech patio heaters; Big Green Egg and BrüMate lifestyle products; and sheds and cabins through Backyard Outfitters. Pricing is unit-based, ranging from approximately $10 for consumable chemicals to over $5,000 for higher-capacity saunas, with free US shipping on orders over $50 and rent-to-own financing offered on backyard buildings.
The company supplements product sales with professional services delivered in the Hudson Valley, including pool opening and closing, liner replacement, filter service and repair, inground pool installation, weekly maintenance programs, and in-store water testing. The GTM motion is direct-to-consumer, reaching residential homeowners through the website, an educational blog (covering pool chemistry, water safety, sauna benefits, and seasonal guides authored by contributors including Jared Brachfeld), Facebook, Instagram, TikTok, and an email newsletter. All products are third-party branded; there are no proprietary products, no app, no API, no disclosed patents or certifications, and no disclosed funding, headcount, or revenue. The company is independently owned with no parent company or institutional investors identified in available source material.
The business model mixes one-time product transactions (the majority of revenue, across consumables, durable equipment, and big-ticket items such as inground pools, spas, saunas, and outdoor kitchens) with professional service revenue from installation and recurring maintenance. Channel structure is threefold: the Shopify e-commerce store for nationwide consumer reach, the Middletown retail location for local walk-in traffic and service scheduling, and field crews for installation and maintenance within the Hudson Valley service area. Geographic scope is described as Northeast US for service operations, while product shipping extends across the United States via the Shopify platform.
Pool Connect firmographics
Firmographics- Name
- Pool Connect
- Legal name
- Pool Connect
- Website
- https://yourpoolconnect.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pool Connect is a privately held, direct-to-consumer specialty retailer based in Middletown, NY, selling residential pool, hot tub, sauna, grill, and outdoor living products through a Shopify e-commerce store and a single retail showroom, supplemented by Hudson Valley installation and maintenance services.
- Ownership category
- akta.pro rank
Pool Connect industry classification
Industry- Product category
- Pool and Outdoor Living Retail
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Pool Draining, Refill & Water Exchange Services (HSAIALAK)
- akta.pro secondary industries
- Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ), Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL)
Keywords
Pool Connect business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Sales: Revenue from selling pool chemicals, equipment, hot tubs, spas, saunas, grills, outdoor furniture, and related accessories through e-commerce and retail channels. Products include consumables (chemicals), durable goods (equipment, spas, saunas), and big-ticket items (inground pools, outdoor kitchens).
- Service & Installation: Professional pool services including pool opening and closing, liner replacements, filter service and repairs, pool installation, water testing, and weekly maintenance programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Specialty Problem Solvers - Pool chemicals and treatments |
| Unit Pricing | Pay-as-you-go | Lion Premium Grills - BBQ equipment and accessories |
| Unit Pricing | Pay-as-you-go | Infratech Patio Heaters |
| Unit Pricing | Pay-as-you-go | Golden Designs Dynamic Saunas |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Pool Connect product offering
Product offeringCore offering
Pool Connect is a multi-category retailer that sells pool and hot tub chemicals, pool equipment, hot tubs and swim spas, outdoor kitchen equipment, infrared saunas, and backyard buildings through a Shopify-based e-commerce site and a physical showroom in Middletown, NY. The company complements product sales with professional services including pool opening/closing, liner replacement, filter service, water testing, and weekly maintenance programs, plus professional installation for pools, spas, and backyard structures.
Product overview
Pool Connect is a residential pool, spa, and outdoor living products retailer operating as a Shopify-based e-commerce platform with physical store presence in Middletown, NY. The company offers a diversified product portfolio centered on pool and hot tub chemicals (including BioGuard branded products), complete pool and spa equipment (pumps, heaters, filters, salt systems, robotic cleaners), major hot tub brands (Artesian Spas, Viking Spas), infrared saunas (Golden Designs Dynamic), and outdoor kitchen equipment (Bull Grills, Lion Premium Grills, True Flame, Infratech heaters). The business model combines e-commerce sales with professional installation and maintenance services, including pool opening/closing, liner replacement, and weekly maintenance programs. The company also sells backyard buildings through Backyard Outfitters and offers pool recreation products. Most products are third-party branded items sold through their platform rather than proprietary offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Pool Chemicals Comprehensive pool water treatment products for residential pool maintenance, including algaecides, balancers, salt systems, sanitizers, shock treatments, specialty problem solvers, water enhancers, and winterizing/opening solutions. For residential pool owners.
- Hot Tub Chemicals Spa and hot tub water care products including spa balancers, problem solvers, sanitizers, shock treatments, water enhancers, and filter/refill maintenance supplies. For residential hot tub and spa owners.
- Above Ground Pools Pre-fabricated above-ground swimming pools for residential installation, offered as part of complete pool sales and installation services. For residential homeowners.
- Inground Pools Vinyl and fiberglass inground swimming pools available for professional installation, including pumps, heaters, filters, skimmers, and automation systems. For residential homeowners.
- Artesian Spas Premium hot tubs and spas from Artesian Spas, featuring hydrotherapy jets, therapeutic seating, and advanced water care systems. For residential homeowners seeking hydrotherapy and relaxation.
- Artesian Swim Spas Combined swimming and spa products from Artesian offering aquatic exercise capabilities alongside hot tub relaxation features. For residential homeowners.
- Viking Spas Hot tub product line emphasizing durability, therapeutic benefits, and long-term reliability for residential hydrotherapy and relaxation. For residential homeowners.
- Robots & Vacuums Robotic pool cleaners and automated vacuums featuring cordless cleaning with advanced navigation and filtration technology. For residential pool owners.
- Pumps & Heaters Pool equipment including water pumps for circulation and heaters for temperature control, supporting complete pool system operation. For residential pool owners.
- Salt Systems Salt chlorine generator systems that convert salt into chlorine for automated pool sanitation, reducing manual chemical handling. For residential pool owners.
- Filters & Skimmers Pool filtration equipment including filters and skimmers for removing debris and maintaining water clarity. For residential pool owners.
- Bull Grills Outdoor gas grills from Bull including Brahma, Lonestar Select, Outlaw Select, and Angus series, featuring stainless steel construction and rotisserie capabilities for outdoor kitchen applications. For residential homeowners building outdoor kitchens.
- Lion Premium Grills Premium stainless steel gas grills and outdoor kitchen components including grill heads, carts, side burners, doors, drawers, and accessories for built-in or cart-style outdoor cooking setups. For residential homeowners building outdoor kitchens.
- True Flame Built-in gas grills, power burners, side burners, and griddles for outdoor kitchen installations, available in natural gas and liquid propane configurations. For residential homeowners building outdoor kitchens.
- Infratech Patio Heaters Electric infrared patio heaters in various wattages (1,600-6,000W) and configurations (single/dual element, slimline) for indoor/outdoor comfort heating applications. For residential homeowners.
- Big Green Egg Ceramic kamado-style charcoal grills and smokers for versatile outdoor cooking from grilling to smoking and baking. For residential outdoor cooking enthusiasts.
- BrüMate Temperature-controlled drinkware and beverage accessories for outdoor entertaining. For residential outdoor lifestyle consumers.
- Backyard Outfitters Sheds and Cabins Shed and cabin sales featuring portable backyard buildings in Treated (pressure treated wood), Painted, and Wilderness Finish options, with architectural shingles or metal roof options and Rent-To-Own financing available. For residential homeowners.
- Golden Designs Dynamic Saunas Infrared saunas available in 1-4 person configurations with Full Spectrum, Low EMF, Near Zero EMF, and Ultra Low EMF technologies, featuring Canadian Hemlock and Red Cedar construction. For residential homeowners seeking wellness and sauna use.
- Pool Installation and Maintenance Services Professional installation services for above-ground and inground pools, including pool opening/closing, liner replacements, filter service, water testing, and weekly maintenance programs. For residential pool owners.
- BioGuard Specialty Problem Solvers Specialty pool treatment products including scale removers (Scaletec Plus), surface cleaners (Off the Wall), stain removers (Erase Iron), and water clarifiers (Pool Complete 911, PowerFloc) from the BioGuard brand. For residential pool owners facing specific water issues.
- Recreation & Floats Pool recreation equipment including beach balls, floats, and water toys for family pool enjoyment. For residential pool owners.
- AquaPill Water Management Floating water treatment products including SolarPill (heat retention) and SpringPill (seasonal startup) for pools up to 30,000 gallons, designed to reduce evaporation and maintain water quality. For residential pool owners.
Companies that use Pool Connect
Customer profileSegments3 records
Ideal customer profiles3 records
Pool Connect technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pool Connect partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- BioGuardcoreBioGuard is a major pool chemical brand whose products are sold through Pool Connect. The partnership includes BioGuard's Mineral Springs system, stain and scale treatments, algaecides, and specialty problem solvers. Pool Connect features extensive BioGuard inventory including products like Off the Wall Surface Cleaner, Pool Complete 911, Anti-Foam, Zero Phos, Chem Out, Kleen It Filter Cleaner, Pool Magnet Plus, Scale Inhibitor, Erase Iron Stain Remover, PowerFloc, and Strip Kwik.
- Pristine BluecorePristine Blue is a pool water care brand whose products are sold through Pool Connect. Products include Pristine Check test kit, Pristine Blue Mini Test Kit, Pristine Clean, and related pool treatment solutions.
- Easy CareminorEasy Care is a pool equipment maintenance brand whose products are sold through Pool Connect. Products include Scaletec Plus Descaler and Stain Remover, and BeauTec Salt Cell and Tile Cleaner.
- AquapillminorAquapill produces innovative pool treatment products including SummerPill summer maintenance pills and SolarPill pool blanket solutions. Pool Connect sells these products as specialty problem solvers.
- Artesian SpascoreArtesian Spas is a premium hot tub and swim spa manufacturer. Pool Connect is an authorized dealer selling Artesian Spas, Artesian Elite spas, and Artesian Swim Spas with professional installation services.
- Viking SpascoreViking Spas is a hot tub brand. Pool Connect serves as an authorized dealer for the Viking Collection, offering both sales and installation services. The brand emphasizes durability and relationship-building through wellness products.
- Golden Designs DynamiccoreGolden Designs Dynamic (Dynamic) is a manufacturer of infrared saunas. Pool Connect sells their full product line including Maxxus series, Santiago, Lucca Elite, San Marino Elite, Venice Elite, Barcelona Elite, Avila Elite, Cordoba Elite, Heming Elite, and Toscana Elite models. Saunas feature various EMF ratings (Low EMF, Near Zero EMF, Ultra Low EMF, Full Spectrum) in 1-4 person configurations.
- InfratechcoreInfratech manufactures electric infrared patio heaters. Pool Connect sells their full product line including WD Series and SL Series Slimline heaters ranging from 1,600W to 6,000W in various finishes. Products feature quartz element heating technology for indoor/outdoor use.
- Lion Premium GrillscoreLion Premium Grills produces stainless steel gas grills and outdoor kitchen components. Pool Connect sells their complete product line including L60000, L75000, and L90000 series grills, cart covers, refrigerator frames, drawers, doors, side burners, searing burners, warming drawers, and accessories.
- Bull GrillscoreBull Grills manufactures outdoor kitchen equipment including gas grills, access doors, and finishing frames. Pool Connect sells Bull products including Brahma, Lonestar Select, Outlaw Select, and Angus series grills, as well as finishing frames and access doors.
- True FlamecoreTrue Flame produces built-in gas grills, power burners, side burners, and griddles for outdoor kitchens. Pool Connect sells their product line including 32" and 40" built-in grills, power burners, double side burners, and griddles available in both natural gas and liquid propane configurations.
- Big Green EggminorBig Green Egg is a premium ceramic kamado-style charcoal grill and smoker brand sold through Pool Connect as part of their BBQ and outdoor recreation category.
- BrüMateminorBrüMate produces drinkware and outdoor lifestyle products sold through Pool Connect in their BBQ and outdoor recreation category.
- Barn Portal / Backyard OutfitterscoreBackyard Outfitters offers portable backyard buildings including sheds and cabins with rent-to-own options. Pool Connect partners with them offering more than 10 barn options for under $99 per month. Buildings come in three finish options (Treated, Painted, Wilderness Finish) with architectural shingles or metal roof options.
- ShopifycoreShopify powers Pool Connect's e-commerce platform (yourpoolconnect.com). The platform handles online store functionality including product catalog, shopping cart, checkout, customer accounts, and payment processing.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Pool Connect competitors and assessment
Company assessmentBroad incumbents
- Pool Corporation (PoolCorp): World's largest wholesale distributor of pool and spa equipment, parts, and supplies. Comparable product breadth and customer overlap, but PoolCorp sells B2B to retailers/builders rather than direct-to-consumer.
- Amazon: Dominant e-commerce marketplace carrying competing pool chemicals, equipment, saunas, grills, and hot tubs from many of the same brands. Key competitor for online transactional share and price benchmark.
- Lowe's: National big-box retailer with seasonal pool chemical, equipment, grill, and outdoor living assortments. Comparable categories and residential DIY customer overlap.
- Home Depot: National big-box retailer carrying pool chemicals, equipment, grills, and patio heaters. Overlaps substantially with Pool Connect's category set and competes on price, assortment, and convenience.
Direct peers
- Leslie's Pool Supplies: Largest US specialty retailer of pool and spa chemicals, equipment, and supplies with both a national store fleet and e-commerce. Directly comparable product catalog, customer base (residential pool owners), and omni-channel model.
- Spa Depot: Online retailer specializing in hot tubs, swim spas, and sauna sales. Comparable premium-brand dealer model (Artesian-class brands) and direct-to-consumer delivery.
- In The Swim: Direct-to-consumer online retailer of pool chemicals, equipment, and supplies. Comparable e-commerce-first model, residential customer base, and product categories.
- Doheny's Water & Pool Supply: Long-established pool and spa supplies retailer with both online and physical store presence. Comparable mix of chemicals, equipment, and hot tub offerings for residential customers.
- Aqua-Chem: Regional pool and spa supplies retailer with multi-channel distribution. Comparable mix of chemicals, equipment, and service offerings to residential pool owners.
- Royal Swimming Pools: Online retailer of above-ground and inground pools, equipment, and supplies. Comparable direct-to-consumer pool sales model serving residential customers nationwide.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Pool Connect social profiles
Digital presencePool Connect financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pool Connect leadership team
Management profileNumber of profiles
Pool Connect funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pool Connect M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pool Connect
What does Pool Connect do?
Pool Connect is a multi-category retailer that sells pool and hot tub chemicals, pool equipment, hot tubs and swim spas, outdoor kitchen equipment, infrared saunas, and backyard buildings through a Shopify-based e-commerce site and a physical showroom in Middletown, NY. The company complements product sales with professional services including pool opening/closing, liner replacement, filter service, water testing, and weekly maintenance programs, plus professional installation for pools, spas, and backyard structures.
Is Pool Connect a public or private company?
Pool Connect is a private company. It is classified as unknown and is currently operating.
When was Pool Connect founded?
Pool Connect was founded in 2016. It employs 11 to 50 people.
How does Pool Connect make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are service & Installation.
Who are Pool Connect's main competitors?
Broad incumbents on record are Pool Corporation (PoolCorp), Amazon, Lowe's and Home Depot. Direct peers are Leslie's Pool Supplies, Spa Depot, In The Swim, Doheny's Water & Pool Supply, Aqua-Chem and Royal Swimming Pools.
Does Pool Connect have an API?
No public API is recorded for Pool Connect.
What industry is Pool Connect in?
Pool Connect's product category is Pool and Outdoor Living Retail. Its primary akta.pro industry code is HSAIALAK, Pool Draining, Refill & Water Exchange Services, with a secondary code of HSAIALAJ, Equipment Installation & Upgrades (Automation, Covers, Sanitizers). Its SIC code is 5070.