United-Spanish Latin American Welfare Centre

What United-Spanish Latin American Welfare Centre does

United Spanish Latin American Welfare Centre Inc. (UNITED, formerly CELAS) is a registered Australian charity founded in 1977 to serve refugees and migrants from Spain and Latin America, now operating primarily as a culturally and linguistically appropriate aged-care and community services provider for Spanish-speaking communities in Victoria. The organization is headquartered in Maidstone, Melbourne, and delivers four core service lines: (1) Government-funded aged care via Home Care Packages (four subsidy levels ranging from $407.26 to $2,363.09 per fortnight) and the Commonwealth Home Support Program ($3 per service hour client contribution), providing in-home personal care, domestic assistance, nursing, transport, and respite; (2) Social engagement through Social Activity Groups at three Melbourne locations (Horizonte in Hallam, Armonía in Avondale Heights, Valle del Sol in Burnside) and the ACVVS Friendly Visiting Programme matching bilingual volunteers with isolated elderly; (3) Support Services covering family violence, mental health, international student, and crisis referrals, plus a community Service Directory; and (4) Educational Services delivered online in English, Computing, Workability, and Arithmetic, alongside a free ATO-registered Tax Help Program for individuals earning under $65,000 per year.

The organization's underlying technology is minimal: a bilingual website (united.org.au), a searchable Service Directory, and online course delivery. There is no proprietary software platform, no AI/ML component, and no API surface documented in the source data. Service delivery is fundamentally staff- and volunteer-driven, with care provided by trained bilingual personnel and supported by a network of strategic partners including the Australian Government (Commonwealth), Victorian State Government, My Aged Care, OPAN, LASA, Palliative Care Victoria, NARI, ECCV, and Victoria University.

The business model is a hybrid of government-subsidized service delivery and charitable support. Revenue streams include Home Care Package subsidies paid by the Australian Government per client fortnight, CHSP client contribution fees, individual and organizational donations (one-time and recurring in AUD or USD), and annual membership fees conferring Steering Committee voting rights and free tax return assistance. The organization is governed by a Board of Directors (President Sandra Pena, Vice President Lillian Campos, Treasurer Horatio Sobczuk, Secretary Alicia Noia, Clinical Governance Leader Jessica Chinchilla, Executive Member Victor Suarez, and Board Member Luz Marina Sanchez) with Angela Garcia coordinating the ACVVS volunteer program. The Strategic Plan targets annual turnover of $5 million; current revenue is undisclosed but is below this target. Operations are confined to the Melbourne metropolitan region and adjacent LGAs in Victoria.

Name

United-Spanish Latin American Welfare Centre

Legal name

United Spanish Latin American Welfare Centre Inc.

Website

https://united.org.au

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

United Spanish Latin American Welfare Centre Inc. is a Melbourne-based registered charity founded in 1977 that delivers government-subsidized aged care, social engagement, and support services to Spanish-speaking elderly and the broader multicultural community across Victoria, Australia.

Ownership category

akta.pro rank

Product category

Community Aged Care Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082), Services-Social Services (8300)

akta.pro industry

PRIMARYHLADAGAA

Personal Care & ADL Assistance (bathing, dressing, toileting, mobility)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Non-Medical In-Home Care & Personal Care

SECONDARYBPAGAEAF

Elder Services & Aging Support

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

SECONDARYHSABANAK

Senior Social Clubs & Community-Based Day Programs (Non-Clinical)

Home & Personal Services/Elder Care & In-Home Care Services/Adult Day Care & Senior Day Programs

SECONDARYHLADAAAE

Independent Living with Supportive Services (Light ADL/IADL Support)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Independent Living Communities

Keywords

• Aged care services
• Home care packages
• Multicultural welfare services
• Community support services
• Volunteer visiting programs

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Government Subsidies - Home Care Packages: Australian Government subsidies through the Home Care Packages Program providing long-term in-home support. Four package levels with fortnightly subsidies ranging from $407.26 to $2,363.09 based on care needs level.
2. Commonwealth Home Support Program (CHSP): Government-subsidized entry-level home support services for frail older people. Contribution fee of $3 per service hour from clients.
3. Donations: Charitable donations from individuals and organizations supporting the community services. One-time and recurring donation options available.
4. Membership Fees: Annual membership contributions providing benefits including participation in Steering Committee elections and free tax return assistance.

Pricing tiers

Distribution channels4 records

Marketing channels4 records

Core offering

United Spanish Latin American Welfare Centre (UNITED) is a not-for-profit community organization that delivers culturally and linguistically appropriate aged care, social support, and educational services primarily for Spanish-speaking elderly and migrants in Victoria, Australia. It operates government-subsidized Home Care Packages and Commonwealth Home Support Program (CHSP) for in-home personal and domestic care, runs Social Activity Groups and a Friendly Visiting Programme to reduce social isolation, and offers free Tax Help, educational workshops, and a community Service Directory.

Product overview

United-Spanish Latin American Welfare Centre Inc. is a single-entity community organization providing a unified portfolio of culturally-appropriate aged care, support, and educational services primarily for Spanish-speaking communities in Victoria, Australia. Founded in 1977, the organization operates as a not-for-profit offering: Home Care Packages and Commonwealth Home Support Program (CHSP) for government-subsidized in-home care; Social Activity Groups and Friendly Visiting Programme (ACVVS) for social engagement; Support Services for crisis and referral assistance; Tax Help Program for financial assistance; Educational Services for skill development; and a Service Directory for community resources. All services are integrated under one organizational structure with no modular product architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Aged Care Services Comprehensive in-home and community aged care services including Home Care Packages, Friendly Visiting Programmes, and Social Activity Groups for Spanish-speaking seniors in Victoria.
• Home Care Packages Australian Government-funded long-term in-home support program offering personal care, nursing services, mobility aids, transport assistance, and continence management across four care levels.
• Commonwealth Home Support Program (CHSP) Australian Government-subsidized entry-level home support services including domestic assistance, personal care, and respite care across multiple Melbourne local government areas.
• Friendly Visiting Programme (ACVVS) Volunteer-based social support program matching trained volunteers with elderly individuals receiving aged care services, providing regular companionship visits in the recipient's preferred language.
• Social Activity Groups Interactive group activities for Spanish-speaking seniors including arts and crafts, exercise classes, Zumba, meditation, outings, and cultural celebrations at multiple Melbourne locations (Horizonte, Armonía, Valle del Sol).
• Support Services Referral and information services covering family violence, mental health support, international student support, and crisis services including sexual assault and suicide support.
• Tax Help Program Free tax return assistance provided by ATO-registered volunteers for individuals earning less than $65,000 annually, including help with myTax lodgment and amendment requests.
• Educational Services Online training courses in English, Computing, Workability, and Arithmetic offered annually to support community members' skill development.
• Service Directory Online directory connecting users with professionals across categories including emergency services, embassies, aged care, medical services, legal services, and multicultural community services.
• Membership Program Individual membership program offering benefits including participation in Steering Committee elections, free tax return preparation, and support for the only Australian Government-endorsed provider serving the Hispanic elderly community in Victoria.

Quantifiable outcome

• 103 interviews conducted in community-based research on aged care needs
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, major and minor.

• Australian Government - Commonwealth of AustraliacoreStrategic or Co-development PartnerPrimary government funder through Home Care Packages and Commonwealth Home Support Program. Provides subsidies enabling aged care services for Spanish-speaking seniors.
• Victorian State GovernmentcoreStrategic or Co-development PartnerState government partner providing funding and support for community services for multicultural communities in Victoria.
• My Aged Care NetworkcoreChannel Partner/ Reseller/ DistributorReferral pathway for aged care clients. My Aged Care assesses eligibility and refers clients to UNITED for services.
• OPAN - Older Persons Advocacy NetworkmajorStrategic or Co-development PartnerAdvocacy network supporting older Australians to access quality aged care services.
• LASAmajorStrategic or Co-development PartnerLeading Age Services Australia - industry peak body supporting providers of aged care services.
• Palliative Care VictoriamajorStrategic or Co-development PartnerPartnership providing palliative care support and resources for elderly clients.
• NARI - National Ageing Research InstitutemajorStrategic or Co-development PartnerResearch partnership providing evidence-based practice and innovation in ageing services.
• ECCV - Ethnic Communities' Council of VictoriamajorStrategic or Co-development PartnerPeak body for ethnic community organizations in Victoria, providing advocacy and networking.
• North West Migrant Resource CentreminorStrategic or Co-development PartnerCollaboration with migrant resource center serving multicultural communities in Melbourne's north-west region.
• Victoria UniversityminorStrategic or Co-development PartnerEducational partnership possibly providing student placements or research collaboration.
• Western Region AllianceminorStrategic or Co-development PartnerAlliance of service providers in Melbourne's western region for coordinated community care.
• Collins and CominorOthersAccounting firm partnership supporting organizational financial management.
• EzywayminorOthersExternal support services provider in the partner network.
• EmploysureminorOthersHR and employment advisory services for organizational staff management.
• Latin Stories AustraliaminorStrategic or Co-development PartnerCommunity organization serving Latin Australian communities, potential collaboration on cultural programs.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Australian Multicultural Community Services: Victorian provider of home care, social support, and community services for people from culturally and linguistically diverse backgrounds — directly comparable in multicultural aged-care and community services scope.
• Australian Greek Welfare Society: Victoria-based multicultural welfare organization delivering aged care, community support, and social services to Greek-speaking elderly in a model closely paralleling UNITED's culturally-specific service delivery approach.
• Co.As.It. Community Services: Italian community welfare organization in Victoria providing aged care, home care, settlement, and community programs to the Italian-speaking elderly — the closest structural analog to UNITED's Spanish-speaking community welfare model.

Broad incumbents

• Baptcare: Victoria-headquartered not-for-profit providing home care, residential aged care, and community services — competing for the same government-funded aged-care packages in the Melbourne metropolitan area.
• Benetas: Victorian not-for-profit aged-care provider operating home care, residential care, and retirement living across Melbourne — directly overlaps with UNITED's Home Care Packages and CHSP service lines.
• mecwacare: Large not-for-profit Victorian aged-care provider offering home care, residential, and community services across metropolitan Melbourne — a broader incumbent competing for the same government-funded aged-care clients.
• Bolton Clarke: One of Australia's largest not-for-profit aged-care providers with national Home Care Package and CHSP delivery — represents scale competition for community-based providers in Victoria.
• Uniting AgeWell: Large faith-based aged-care provider operating across Victoria and Tasmania with home care, residential, and community services — competes for government-funded aged-care packages in Melbourne.

Others

• COTA Victoria (Council on the Ageing): Victorian peak body advocating for the rights and wellbeing of older people — adjacent ecosystem participant that influences aged-care policy and referral pathways relevant to UNITED's client base.
• Ethnic Communities' Council of Victoria (ECCV): Peak body for ethnic community organizations in Victoria — a direct partner of UNITED and an advocacy/coordination layer above individual multicultural service providers in the same ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCAvNMJUYPORmM7_Y84_T-MQ
• Facebookfacebook.com/valleypreferredcyclingcenter
• LinkedInlinkedin.com/company/united-spanish-latin-american-welfare-centre
• Instagraminstagram.com/unitedwelfarecentre

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United-Spanish Latin American Welfare Centre