Ezypay

Recurring Payment Processing Softwareezypay.com

Ezypay is an APAC-focused cloud payment platform that processes recurring and one-off subscription payments for health and fitness operators, education providers, and the SaaS platforms serving them across 10 countries.

Company typePrivate
Founded1996
HeadquartersSydney, Australia
Headcount101–250
GTM typeB2B
OfferingSoftware

What Ezypay does

Ezypay is a cloud-based payment platform specializing in subscription and recurring payment processing for businesses across the Asia-Pacific region. Founded in 1996 by George Holman after he struggled to collect monthly dues at his Sydney gym, Vital Fitness Club, the company initially automated direct-debit collections for Australian fitness operators and has since grown into one of APAC's leading recurring-payment specialists. Ezypay serves health and fitness clubs and studios (primary), education and training organizations (RTOs), childcare providers, and the SaaS platforms that serve these verticals, operating across 10 countries including Australia, New Zealand, Singapore, Malaysia, Hong Kong, Taiwan, Philippines, Thailand, Indonesia, and South Korea.

The core Ezypay Platform exposes a REST API with a Developer Hub and sandbox, embedding into 25+ member-management and education SaaS systems (Hapana, GymMaster, Glofox/ABC Fitness, Perfect Gym, Exerp, aXcelerate, Edge Learning, and others). Product modules include Payment Plan Management, Payments & Invoicing, Failed Payment Handling (claiming 50%+ recovery of failed transactions on first attempt), International Payments, Customer Sign-up & Management, Reporting & Analytics, MultiSplit Payouts, and Digital Wallets (Apple Pay, Google Pay, GCash, plus PayTo, Tap to Pay, PromptPay, and Visa/Mastercard network tokenization). The platform is PCI DSS Level 1 compliant and GDPR/Australian Privacy Principles aligned.

Ezypay monetizes via usage-based transaction fees on recurring and one-off payments, supplemented by partner revenue sharing with integrated SaaS platforms. GTM is hybrid: direct enterprise field sales for large fitness chains and education institutions, inside sales with country-specific phone numbers across APAC, and a partner-embedded channel that drives merchant acquisition through fitness and education software integrations. The company remains privately held by founder George Holman, with no disclosed institutional funding, 101-250 employees, and headquarters at Sydney's Stone & Chalk fintech hub.

Ezypay firmographics

Firmographics

Name: Ezypay
Legal name: Ezypay Pty Ltd
Website: https://ezypay.com
Company type: Private
Founded year: 1996
Operating status: Operating
Headcount range: 101–250 employees
Short description: Ezypay is an APAC-focused cloud payment platform that processes recurring and one-off subscription payments for health and fitness operators, education providers, and the SaaS platforms serving them across 10 countries.
Ownership category
akta.pro rank

Ezypay industry classification

Industry

Product category: Recurring Payment Processing Software
NAICS: Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Activities Related to Credit Intermediation (5223), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
SIC: Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
akta.pro industry: PRIMARYFSAMAJAE
Recurring Billing & AutoPay Management
Financial & Insurance/Payments & Transaction Processing/Bill Pay & Presentment (EBPP)
SECONDARYCRAFALAH
Recurring Billing, Subscriptions & Tokenized Payments
Consumer Products & Retail/E-commerce & Marketplaces/Digital Payment Solutions for E-commerce
SECONDARYFSAGALAB
Embedded Payments (Pay-ins, Pay-outs, Wallets)
Financial & Insurance/Financial Technology (Fintech)/Embedded Finance & Banking-as-a-Service (BaaS)
SECONDARYBPAMAFAF
Bill Pay, Invoicing & Payables Platforms
Business & Public Services/Web, Mobile & Digital Platforms/Payments, Wallets & Digital Banking Platforms

Keywords

Subscription payment processing
Recurring billing software
Direct debit solutions
Embedded payment platform
Payment processing API

Where Ezypay is headquartered

Location

Headquarters

HQ city: Sydney
HQ country: Australia
HQ region: Oceania

Offices6 records

Markets served

Ezypay business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

Recurring Subscription Payments: Automated recurring payment collection for membership-based businesses; core revenue stream from fitness clubs, health studios, and training institutions
Transaction Fees: Transaction-based fees passed through to merchants; allows businesses to pass payment processing costs to their customers
Partner Revenue Sharing: Revenue sharing arrangements with SaaS integration partners and member management platform providers

Pricing tiers

Model	Billing	Price
Usage-based	Monthly	Usage-based pricing with transparent fees

Go-to-market motion4 records

Distribution channels4 records

Marketing channels5 records

Ezypay product offering

Product offering

Core offering

Ezypay operates a cloud-based recurring and one-off payment processing platform that automates subscription billing, multi-split payouts, and failed-payment recovery for membership-based businesses. The platform is delivered via APIs that integrate with 25+ SaaS partner platforms across the health & fitness, education, and childcare verticals. It supports cards, bank direct debit, PayTo, Apple Pay, Google Pay, GCash, and PromptPay across 10 APAC countries.

Product overview

Ezypay is a multi-award-winning cloud-based payment platform specialising in subscription and recurring payment processing across the Asia-Pacific region. The core Ezypay Platform enables businesses to process recurring and one-off payments with features including Payment Plan Management, Payments & Invoicing, Failed Payment Handling, International Payments, Customer Sign-up & Management, Reporting & Analytics, MultiSplit Payouts, and Digital Wallets support. The platform integrates via robust APIs through the Developer Hub, with a Sandbox Environment for testing. Supported payment methods include cards (Visa, Mastercard, Amex), bank direct debit, PayTo, and digital wallets (Apple Pay, Google Pay, GCash). Ezypay serves 10 countries in APAC and processes payments for leading SaaS companies in health & fitness, education, childcare, and other industries through its ecosystem of integrated software partners.

Differentiator

Problem solved

Functional benefit

Products and services

Ezypay Platform Cloud-based payment platform enabling businesses to process recurring and one-off payments. Provides automated payment collection, multi-split payouts, failed payment handling, and reporting capabilities for SaaS providers and business owners across APAC.
Ezypay Developer Hub Technical documentation portal providing REST API references, integration guides, sandbox environment, and developer resources for software partners embedding Ezypay payment processing into their SaaS products.

Quantifiable outcome

Intelligent payment capture reduces failed payment rates for fitness membership collections
+1 more outcomes

Companies that use Ezypay

Customer profile

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Ezypay technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration17 records

Feature4 records

Ezypay partnerships and signals

Strategic signal

Partnerships

15 partnerships are on record, tiered core and minor.

GCashcoreTechnology or Integration · 20 September 2023Strategic payment integration partnership enabling GCash mobile wallet payments for Philippine fitness businesses; co-marketing with GymMaster for Philippine market expansion
HapanacoreTechnology or IntegrationDeep integration partnership with Hapana fitness club management platform; Hapana founder Jarron Aizen provides testimonial on payment integration reliability and seamless member billing coordination
XodacoreTechnology or IntegrationIntegration partnership with Xoda fitness studio management platform; Xoda founder John-Paul Rahme testimonial on streamlined payment collections and member management
REVL TrainingcoreTechnology or IntegrationIntegration partnership with REVL Training studio management platform; CEO Ben Woolford testimonial on scalable payment solutions for growing fitness business
BFT (Body Fit Training)coreTechnology or IntegrationIntegration partnership with Body Fit Training national fitness chain; founder Cameron Falloon testimonial on multi-location payment management and franchise coordination
AIF (Australian Institute of Fitness)coreTechnology or IntegrationIntegration partnership with Australian Institute of Fitness for education payment processing; CEO Nouri Groom testimonial on recurring payment for course enrollments
Anytime Fitness NZcoreTechnology or IntegrationIntegration partnership with Anytime Fitness New Zealand franchise operations; CEO Cameron Ward testimonial on franchise payment coordination
aXceleratecoreChannel Partner/ Reseller/ DistributorStrategic channel partnership with aXcelerate student management platform; Katie Mackay testimonial recommending Ezypay for RTO payment integration
GoXProminorChannel Partner/ Reseller/ DistributorChannel partnership with GoXPro gym and martial arts studio management platform; founder Jason Thomas testimonial on payment automation
GymMastercoreTechnology or IntegrationIntegration partnership with GymMaster fitness club SaaS platform; co-marketing relationship with GCash integration for Philippine market expansion
Glofox / ABC FitnesscoreTechnology or IntegrationIntegration partnership with Glofox (now ABC Fitness) fitness club management platform serving studios and gyms globally
Perfect GymcoreTechnology or IntegrationIntegration partnership with Perfect Gym club management software platform serving fitness facilities worldwide
ExerpcoreTechnology or IntegrationIntegration partnership with Exerp fitness management system platform
FitnessForcecoreTechnology or IntegrationIntegration partnership with FitnessForce club management and analytics platform
Investment NSWminorOthersGovernment partnership with Investment NSW supporting Ezypay's Sydney headquarters operations and regional expansion initiatives

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Ezypay competitors and assessment

Company assessment

Broad incumbents

Stripe (Billing / Stripe Subscriptions): Global payments platform with Stripe Billing offering subscription and recurring payment APIs. Competes with Ezypay for SaaS platform integrations and merchant direct relationships, with broader geographic and product reach.
Adyen: Global payments platform offering unified online, mobile, and in-store payments with recurring billing capabilities. Competes with Ezypay for enterprise merchants and SaaS platforms operating across APAC.

Direct peers

Chargebee: Subscription billing and recurring revenue management platform serving SaaS and subscription businesses. Directly competes for the same API-first embedded billing use cases Ezypay serves.
Recurly: Subscription management and recurring billing platform for SaaS, digital media, and consumer subscription businesses. Comparable API-first, developer-led go-to-market targeting similar end markets.
GoCardless: Direct debit and recurring payment specialist with strong UK and international presence. Closely comparable to Ezypay in focusing on automated recurring collection for subscription and membership businesses.

Regional players

Fat Zebra: Australian payment gateway and recurring billing provider offering tokenization, direct debit, and API-based recurring payments. Comparable regional competitor in the Australian market.
Airwallex: Australia-founded cross-border payments platform with strong APAC presence. Comparable as a regional payments infrastructure competitor, though focused more on business accounts and FX than subscription billing.
Pin Payments: Australia-based payment gateway and recurring billing provider. Competes with Ezypay in the Australian SMB and subscription merchant segment.
Windcave: New Zealand-headquartered payment gateway and recurring billing provider across APAC. Comparable regional competitor with similar geographic footprint and recurring billing focus.
Assembly Payments (QPay / Tilta): Australian recurring billing and direct debit processor focused on subscription and membership businesses. Closely overlaps Ezypay's vertical and geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Ezypay compliance and trust

Trust signal

Compliance3 records

Ezypay financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Ezypay leadership team

Management profile

Number of profiles

Profiles9 records

Ezypay funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Ezypay M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ezypay

What does Ezypay do?

Is Ezypay a public or private company?

Ezypay is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Ezypay founded?

Ezypay was founded in 1996. It employs 101 to 250 people.

Where is Ezypay based?

Ezypay is headquartered in Sydney, Australia, in the Oceania region.

How does Ezypay make money?

Three revenue lines are on record. Recurring Subscription Payments are the primary driver. The others are transaction Fees and partner Revenue Sharing.

Who are Ezypay's main competitors?

Broad incumbents on record are Stripe (Billing / Stripe Subscriptions) and Adyen. Direct peers are Chargebee, Recurly and GoCardless. Regional players are Fat Zebra, Airwallex, Pin Payments, Windcave and Assembly Payments (QPay / Tilta).

Does Ezypay have an API?

Yes. Ezypay offers a comprehensive REST API enabling software providers to embed payment capabilities into their SaaS products. The API supports customer creation, payment method collection (including cards, bank direct debit, PayTo, and digital wallets), on-demand payments, subscription management, invoicing, payment recovery, refunds, chargebacks, settlements, and reporting. The developer portal at developer.ezypay.com provides integration guides, API reference documentation, sandbox environment for testing, and changelog. Authentication, webhook events, and merchant onboarding are fully documented. Developer documentation is at developer.ezypay.com.

What industry is Ezypay in?

Ezypay's product category is Recurring Payment Processing Software. Its primary akta.pro industry code is FSAMAJAE, Recurring Billing & AutoPay Management, with a secondary code of CRAFALAH, Recurring Billing, Subscriptions & Tokenized Payments. Its NAICS code is 52232 and its SIC code is 7372.